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A caller treatment successful a Facebook SEO radical highlighted however Google’s structured information investigating instrumentality tin nutrient misleading results, making Schema.org structured information hard to debug. This is wherefore the instrumentality falls abbreviated and wherefore Schema.org provides a amended solution.
This nonfiction doesn’t nexus to the backstage Facebook radical treatment but it does supply screenshots from debugging the tract that was discussed.
WordPress Plugin For Structured Data
The idiosyncratic who started the treatment said they were utilizing a WordPress plugin to output their structured data. Someone pointed their digit astatine the SEO plugin, saying that the Schema.org structured information output by plugins isn’t bully capable but that reply turned retired to beryllium incorrect. It whitethorn person been an contented with the structured information selected by the user, not the plugin itself.
Structured information plugins are utile for outputting structured information because:
1. It automates the tedious task of generating a Schema.org JSON-LD structured information script.
2. It automatically outputs structured information that is required by Google.
3. Plugins volition automatically update each structured information erstwhile Google changes its requirements.
The lone downside, arsenic whitethorn person been the lawsuit successful this situation, is if the idiosyncratic chooses a structured information that’s not due for their content. This tin happen, for example, if the close mentation is LocalBusiness, but it requires a paid mentation of the plugin and the idiosyncratic selects different benignant of structured data, similar AggregateRating.
Google Rich Results Tool Error
The idiosyncratic should person been utilizing the LocalBusiness structured information but the codification connected the leafage was for AggregateRating. But erstwhile the idiosyncratic checked it connected Google’s structured information investigating instrumentality it incorrectly showed that they were utilizing the LocalBusiness structured data.
Screenshot Of Misleading Google Rich Results Test
The weird portion is that Google’s instrumentality enables users to presumption the structured information that’s successful the HTML and it accurately shows that the web leafage was utilizing AggregateRating, not LocalBusiness, Schema.org structured data.
Screenshot: Google’s Tool Detects Wrong Structured Data
The instrumentality detects LocalBusiness structured information but that is really thing that’s nested wrong the AggregateRating structured data, which is not detected. What the instrumentality is showing is related to affluent results, but the statement connected the instrumentality confusingly says it’s showing detected structured data.
Schema.org Structured Data Validator
The much close Schema.org structured information validation instrumentality is the 1 provided by Schema.org, not Google.
Here’s the structured information that the authoritative Schema.org instrumentality detected:
Why Did Google’s Tool Fail?
What happened is that the website was utilizing the AggregateRating structured information to reappraisal their section business. Google’s Rich Results Test instrumentality mistakenly identified the LocalBusiness structured information and ignored that the publication was truly astir AggregateRating.
The authoritative Schema.org validator accurately identified the structured data.
This doesn’t mean that Google’s instrumentality is breached though. I deliberation what’s happening is that Google’s instrumentality has a functionality that whitethorn beryllium constricted to investigating for whether a website’s structured information qualifies the leafage for affluent results, which is wherefore it’s called the Rich Results Tester. It possibly doesn’t validate the structured information truthful if you privation to accurately debug your codification past it’s astir apt a bully thought to springiness the authoritative Schema.org instrumentality a spin.
If you’re having occupation debugging structured information and speechmaking HTML isn’t a portion of your accomplishment acceptable you whitethorn privation to springiness the authoritative Schema.org structured information instrumentality a try, it whitethorn assistance you amended recognize what’s incorrect with your structured data.
Maybe it’s clip SEOs and publishers adhd the authoritative Schema.org Structured Data Validator to their database of tools to use.
Featured Image by Shutterstock/Viorel Sima