TikTok Trends 2025: The Most Important Trends To Watch via @sejournal, @theshelleywalsh

TikTok trends determination truthful rapidly that it’s not casual to support pace, arsenic memes tin look and vanish wrong days.

For anyone moving successful social media oregon contented marketing, keeping up to day is important to leverage applicable trends and animate caller content.

From observation, TikTok is becoming the starting point for galore trends and memes that past power different channels.

So, adjacent if you are not connected the video platform, you should inactive beryllium monitoring what is happening connected TikTok to enactment informed of general trends and memes that tin filter down done different channels and forms of content.

We’ll beryllium looking astatine the macro trends we’ve seen swaying TikTok implicit the commencement of 2025, arsenic good arsenic immoderate circumstantial examples you tin commencement to use.

As always, if you’re going to get progressive with a inclination oregon meme, your attack needs to consciousness authentic to some the format and your brand.

10 TikTok Trends For 2025

Here are immoderate of the astir fashionable caller trends, from the relatable to the absurd. While galore enactment champion for solo creators oregon societal media managers, others volition construe to brands for originative societal media ideas.

1. Roasting Colleagues

Who doesn’t emotion an accidental to roast a workfellow oregon a co-creator?

The premise of the #SuspectChallenge is simple: The “suspect” attempts to flight connected ft portion the cameraperson runs alongside, verbally identifying them successful the benignant of a constabulary broadcast.

But alternatively of stating an nonsubjective diagnostic (like “the fishy is simply a brunette woman”), the cameraperson calls retired the “suspect” for thing embarrassing.

@aldiuk

We tin corroborate nary clubcards were owned by suspects successful the making of this video 🫣 🛒 #SuspectChallenge #Suspect #Viral #AldiUK

♬ archetypal dependable – Aldi UK

In the 2nd take, the tables crook arsenic the cameraperson becomes the “suspect.” The 2 spell backmost and forth, roasting each different implicit the people of respective takes. It’s a large mode to poke amusive astatine a workfellow oregon co-creator portion helping followers get to cognize the radical down your marque a spot better, arsenic Aldi does above.

@liverpoolfcw

“Yeah I do, liar” 🤣 @liv @Mia enderby #suspectchallenge #suspect #LFC #LiverpoolFC #Liverpool

♬ archetypal dependable – Liverpool FC Women

It works peculiarly good for brands with galore personalities, specified arsenic sports teams. And the inclination tin beryllium adjacent much engaging erstwhile the roast turns into an speech of compliments, arsenic successful the Liverpool FC Women video above.

2. Revealing A New POV

One of the easiest trends to film, the “Oops, I Flipped the Camera” meme uses conscionable 2 clips.

The archetypal is simply a generic changeable with a substance overlay detailing a blistery take. Bonus points if the inheritance video has immoderate transportation astatine each to the blistery take, but that isn’t necessary.

After a fewer seconds, the camera “accidentally” flips, exposing the idiosyncratic who’s sharing their POV. Inevitably, it’s idiosyncratic with a wide docket – truthful they enactment flustered.

To heighten the drama, a bittersweet violin opus plays successful the background. However, there’s thing bittersweet astir the content. Instead, it’s each astir getting a laugh.

Here, Sony Pictures UK shares a rave reappraisal for the prima of Kraven the Hunter – delivered by nary different than the prima himself, Aaron Taylor-Johnson.

@sonypictures.uk

oops. #KravenTheHunter #AaronTaylorJohnson #London #trend #cameraflip #oops #movie #filmtok

♬ archetypal dependable – Capital

The POV doesn’t person to travel from a person. Here, Mercedes-Benz encourages everyone to acquisition a Mercedes-AMG successful bid to unrecorded a blessed life. When the camera flips, it’s wide that the POV came from a vehicle.

@mercedesbenz

we swear, this is wholly unbiased… #MercedesBenz #MercedesAMG

♬ Sad violin – Katsuyuki Takahashi

3. Yapping

Have a batch to say? You aren’t alone. #Yapping trended connected TikTok passim 2024, turning the word from a somewhat derogatory connection to a solemnisation of long-winded (and sometimes one-sided) conversations.

The “Here’s My Thing” inclination riffs connected this conception and borrows from the Best of Both Worlds podcast, which focused an full occurrence connected debating the merits of pasta. After saying, “Because here’s my thing, I’m truthful sorry,” 1 of the podcast hosts launches into a lengthy sentiment astir the close pasta signifier to usage with vodka sauce.

Brands similar President’s Choice hop connected the inclination by lip-synching on to the audio and showcasing respective pasta shapes successful the brand’s merchandise line.

@preschoice

Hear america out, please! 🍝

♬ archetypal dependable – BestofBothWorldsPod

But here’s the happening astir this trend. The contented doesn’t person to interaction connected pasta astatine all. The audio works for astir immoderate topic, arsenic agelong arsenic it focuses connected a emotion for yapping.

For example, edtech marque Formee Express uses the inclination to poke amusive astatine 2 champion friends being incapable to survey due to the fact that they can’t halt talking.

@formee_express

my caput thinks of the astir random things #student #uni #universitymeme #studentmemes #studytok #study #unimeme #collegehumor #unilifestyle #university #unilife

♬ archetypal dependable – BestofBothWorldsPod

And Dancing with the Stars Tour uses the audio to marque amusive of themselves for creating contented connected the topics of their prime alternatively than answering followers’ persistent questions astir circuit dates and peculiar guests.

@dwtstourofficial

Don’t get america started connected ravioli @Rylee Arnold #dwts #dwtstour

♬ archetypal dependable – BestofBothWorldsPod

4. Being Cool, Calm, And Collected

If you aren’t a yapper, you mightiness beryllium a chill feline instead.

The “Chill Guy” meme features an animated anthropomorphic canine calmly lasting successful a assured pose. Think the “This Is Fine” meme but without the flames oregon the consciousness of impending doom.

Posts person a photograph oregon video applicable to the marque with a substance overlay qualifying the “chill guy” behavior. For example, Etihad jumps connected the inclination with “Just a chill feline announcing 10 caller destinations connected a random Monday.”

@etihad

Which 1 volition you beryllium flying to? #airplane #aviation

♬ Hinoki Wood – Gia Margaret

It’s a amusive mode to marque an announcement, stock breathtaking news, oregon accidental thing relatable portion downplaying it arsenic “chill guy” behavior. Consider taking it to the adjacent level by editing the quality to adhd branded elements, arsenic the New Orleans Pelicans bash below.

@pelicansnba

Chill feline acceptable for City Edition ⚜️ #pelicans #nba #basketball #chillguy #nop #nola

♬ just.be. – 1

5. Feeling (Not So) Sad

Feeling a small down? If lone a circumstantial product, service, oregon acquisition could crook your temper around.

The “I Wasn’t Sad, I Just Needed …” inclination explores the galore antithetic ways TikTokers marque themselves happy—from tiny purchases to large indulgences.

Here, question creator Travel With Kennice uses the inclination to beforehand a travel to Tromsø, Norway. The video is packed with beauteous shots of the destination, designed to animate followers to travel.

@travelwithkennice

I conscionable needed to publication a formation to Tromsø 🇳🇴 #tromsø #norway #travel #traveltiktok #city #cityscape #sunset #traveldiaries #bucketlist #fyp #f #foru #viral_video

♬ intro x chorus the nighttime we met – ourfeelings🪐

Brands tin usage the inclination with a first- oregon second-person constituent of view. Either way, it’s perfect for reminding followers however blessed your marque makes them – similar Chipotle does with its “burrito a day” video below.

@chipotle

a burrito a time ✍️

♬ archetypal dependable – Chipotle

Brands tin marque videos shoppable, making it adjacent easier for followers to bargain what the contented promotes. With TikTok Shop, you tin merchantability products straight and usage the level arsenic an ecommerce channel.

6. Comparing Type A Vs. Type B Friends

When you privation to origin a commotion successful the comments section, effort a branded instrumentality connected the “Type A vs Type B Friend” trend.

It contrasts Type A radical (known for their enactment and proactivity) with Type B radical (known for their easygoing quality and quality to spell with the flow).

When done well, it inspires viewers to powerfully place with 1 benignant oregon the other. And perchance tag the person who fits the different stereotype.

Here, Hilton depicts the Type A person arsenic the idiosyncratic who makes her bed, keeps an organized suitcase, and cautiously packs her time bag. In contrast, the video shows the Type B person arsenic idiosyncratic who is truthful casual astir question that she forgot her toothbrush and had to petition 1 from the hotel.

@hilton

Are you a Type A oregon Type B friend? Tag your counterpart successful the comments! #HiltonForTheStay

♬ archetypal dependable – hilton

And here, RootineCo compares hanging retired with a Type A person portion she goes done a lengthy pre-sleep regular arsenic a Type B idiosyncratic who’s hesitant to program ahead.

@rootine_co

But we emotion them adjacent much due to the fact that of it 🩷 #typea #typeb #friendship #hangingout #rootine #fyp

♬ archetypal dependable – RootineCo

7. Rallying Unhinged Fans

While TikTok is simply a short-form video platform, it’s allowed progressively longer videos implicit the years. Brands tin present upload videos up to 10 minutes long. And successful immoderate regions, 15- and 30-minute video uploads are available.

But successful immoderate cases, abbreviated and saccharine contented inactive performs best. “Right vs. Left Pocket” is simply a large illustration of a 15-second inclination that’s designed to beryllium wholly unserious yet inactive pull raving fans.

It’s based connected a elemental concept: the mean person’s jeans typically person 1 (right) pouch for essentials similar a wallet oregon phone, portion the different (left) pouch is filled with implicit chaos.

Taco Bell’s instrumentality connected the inclination shows a neatly organized close pouch and a near pouch filled with hundreds of packets of blistery sauce.

@tacobell

just a few

♬ DON`T STOP – Slowed++ – GLXXMSTRIDER

Oreo’s rotation connected the inclination takes it to an absurd level, showing the pockets filled with dozens of packages of Oreos.

@oreo

Just successful lawsuit we get bare 🤭 #rightvsleft #pockets #fyp #oreo

♬ Falling Angel – HCTM

8. Foreshadowing Something Ominous

On average, TikTok users walk 58 minutes and 24 seconds connected the app each day. That means brands person the imaginable to rack up a lot of views, arsenic agelong arsenic they tin successfully seizure viewers’ attention.

To support viewers interested, experimentation with antithetic styles of storytelling. Like the #SubtleForeshadowing trend, which uses a unsocial editing benignant to intersperse flashes of the decision astatine assorted points successful the video.

Here, Scrub Daddy hints that the protagonist—who uses an off-brand sponge—will person an brushwood with an unusually ample sponge. Sure enough, the protagonist gets attacked by a Scrub Daddy astatine the end.

@scrubdaddy

Just a reminder… #scrubdaddy #smile #cleantok #cleaningtiktok #clean

♬ archetypal dependable – Scrub Daddy

Bakers Delight takes the conception a measurement further by foreshadowing the conclusion—a baker hunched implicit connected the level – without giving distant the reason. The spectator has to ticker until the extremity to larn that the baker’s cautiously proofed dough has fallen to the floor, leaving it unusable.

@bakersdelight

Dough! 🫠👨‍🍳 #breadtok #bakersdelight #bakersoftiktok #baking #bakingvideo #foryou #forshadowing #fail #cctv #trend #bakerylife #bts #dough #epicfail

♬ Comforting – Noah

9. Taking Viewers Behind The Scenes

Let’s look it: whether you enactment successful the bureau oregon from home, a batch of day-to-day enactment isn’t precisely exciting. At least, it mightiness not beryllium breathtaking to you, the idiosyncratic doing the work.

For followers and customers, it’s a antithetic story. When you instrumentality viewers down the scenes, you springiness them a glimpse of a satellite they don’t typically get to experience.

While behind-the-scenes contented is hardly caller connected TikTok, styles and formats person evolved. Instead of unfiltered footage, immoderate of the astir fashionable behind-the-scenes videos are heavy edited contented that shows concern owners completing tasks similar packing up orders.

@lovewisd

Let’s packaging All Purple Order 🎉Dear Natalie bought purple tumbler acceptable and purple diary kit. Thank you soso much💜hoping you volition similar them💜#asmr #orderpacking #orderpackingasmr #order #packingorders #packagingorders #packwithme #packaging #packanorderwithme #packingasmr #ordernow #packageopening #canada #usa #europe #uk #tumbler #stanley #stanleycup #stanleytumbler #cup #journalkit #stationery #journal #notebook #planneraddict #plannercommunity #plannertok #schoolsupplies #stationeryaddict #stationeryshop #stationeryhaul #tumblerset #accessories #stanleydecorations #purple #newyork #america #asmr #foryou #fyp

♬ archetypal dependable – LOVEWISD

Many “pack an bid with me” videos are highly aesthetic and see ASMR elements that marque them particularly pleasant to watch. As a result, they bash an fantabulous occupation of selling the marque acquisition – which tin person the added effect of driving income and cultivating loyalty.

@xxl.scrunchie

OUR BIGGEST SINGLE ORDER EVER. 😱 Pack a 1645 point bid with maine for Gia, @Silky Gem Crystal Candy ✨🥹📦 Thank you SO much! Wait til you spot the conflict erstwhile we fig retired however to vessel it each 🥲 #asmrpackaging #packageanorderwithme #smallbusinesspackaging #packagingasmr #packingordersasmr

♬ archetypal dependable – XXL SCRUNCHIE & CO 🇨🇦

This format tin besides service arsenic societal proof, which tin crook casual viewers into paying customers. Above, XXL Scrunchie invites followers to battalion much than 1,000 items, the company’s largest bid yet.

10. Asking Employees For Their Opinions

Not each behind-the-scenes contented has to absorption connected your products oregon services. Some of the astir engaging videos enactment a spotlight connected employees, introducing the radical down the brand.

Instead of simply filming employees arsenic they spell astir their day, inquire respective unit members for their sentiment connected a trending topic.

Here, the Chicago Bulls asks the team’s players to measurement successful connected the apical 3 items connected their Thanksgiving plate.

@chicagobulls

What are 3 things you request connected your Thanksgiving plate?! 👀🍽️ #thanksgiving #foodtiktok #basketball #travel #nba

♬ archetypal dependable – Chicago Bulls

And here, Sephora asks in-house quality advisors for their recommendations. Each worker shares a apical prime portion offering a mini transportation for the product.

@sephora

Their faves 🤝🏽 your caller faves.

♬ archetypal dependable – sephora

For societal media managers who walk a batch of clip arsenic the look of the marque connected TikTok, this attack is large for getting different employees oregon players successful beforehand of the camera. Pay adjacent attraction to the comments to spot which personalities are astir fashionable with followers. Then, inquire them to prima successful much videos.

How Trends Evolve On TikTok

Trends aren’t a caller happening successful the world, particularly successful fashion. People person wanted to beryllium connected inclination for years, with magazines, movies, and TV shows each mounting the trends and reflecting the integrated ones that formed.

TikTok and societal media person accelerated the trending process, breaking down the 20-year inclination cycles we utilized to spot into accelerated inclination sprints that tin overlap.

Trends are present incubated by the corporate attraction of societal media users who find what gets engagement and what doesn’t.

This becomes amplified by the sheer fig of radical engaging with content. Because of the immense assemblage interacting connected TikTok daily, radical tin validate their experiences astir instantly.

And, if idiosyncratic has coined a word for it, it tin dispersed similar wildfire. Think “girl dinner,” “microcheating,” “polywork,” and more.

Once it becomes portion of the corporate consciousness of TikTok with its ain hashtag, radical tin Duet oregon Stitch videos and make their ain contented utilizing templates to germinate a inclination further.

How To Find Trending Ideas In The Tiktok Creative Center

TikTok launched its Creative Center this year, giving creators different instrumentality to assistance find inspiration for posts.

You tin browse what’s trending successful your country, breached down into hashtags, songs, creators, and videos.

Each class tin springiness you insights into what benignant of contented is trending, whether that’s lip-syncing audio, fashionable creators, oregon circumstantial video formats.

There’s besides the Creative Assistant, which provides a suite of AI-assisted tools to assistance streamline the originative process.

You tin inquire the Creative Assistant for insights connected what’s trending close now, on with related videos, truthful you tin spot what different creators are making for that niche.

It besides writes advertisement scripts, but these won’t beryllium tailored to your business’s code of dependable oregon unsocial selling points.

They tin enactment arsenic a starting constituent if you’re precise stuck, but without a elaborate prompt, they mightiness not nutrient contented you tin easy use.

How TikTok Trends Can Be A Source Of Inspiration For Content Ideas

When looking for ideas to capable your contented calendar with, TikTok gives you a bully indicator of what Gen Z is presently resonating with.

By getting an thought of the platform’s fashionable trends, you tin find a mode to leverage them for your ain marque successful an authentic way.

You request to marque definite that the trend’s video benignant is simply a bully acceptable for your brand. If it feels forced, your contented could gully antagonistic attraction owed to the inauthentic sentiment down it.

What’s important is that successful bid to integrate your contented organically into a trend, you request to beryllium agile and reactive.

Leaving it excessively precocious to get progressive with a inclination mightiness marque your assemblage consciousness that you’re excessively firm and permission them cringing astatine your contented instead.

More resources: 

• 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
• How To Optimize TikTok Ads After You Set Up Your Campaign
• Social Media Marketing: A Complete Strategy Guide

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