What Is Video Advertising? + How to Do It Effectively

What Is Video Advertising?

Video advertizing is simply a paid selling maneuver that uses video contented to beforehand products, services, oregon brands successful an engaging way—often connected societal media platforms.

For example, here’s a YouTube video advertisement promoting bundle institution Parallels:

Why Is Video Advertising Effective?

Video advertizing is effectual due to the fact that it captures assemblage attraction much powerfully than substance oregon images.

Specifically, videos can:

• Boost recall: Viewers are 20% much likely to retrieve video ads compared to static ads
• Build trust: More than 90% of consumers accidental video prime impacts their spot successful a brand
• Boost engagement: More than 80% of people usage videos to larn caller things
• Drive sales: Nearly 85% of marketers study accrued income from video content

Types of Video Ads

Below are the main types of video ads you tin experimentation with:

In-Stream Ads 

In-stream ads are videos that play before, during, oregon aft different videos connected platforms similar YouTube. 

They travel successful a fewer forms: skippable ads, bumper ads, and non-skippable ads.

Skippable ads see a “skip” fastener that users tin click aft 5 seconds: 

Bumper ads past up to six seconds and can't beryllium skipped—perfect for short, memorable messages.

Non-skippable ads indispensable beryllium watched successful afloat earlier the main video. They often tally for 15 oregon 20 seconds (or 30 seconds connected TV)

Here’s an example:

Outstream Ads 

Outstream ads look wherever determination is nary different video content, specified arsenic wrong quality articles oregon blog posts. They whitethorn autoplay erstwhile scrolled into view. 

A bully illustration is this market store video advertisement connected a section quality site:

Social media ads look crossed platforms similar Instagram, Facebook, TikTok, and LinkedIn and amusement successful users’ feeds adjacent to integrated (unpaid) posts.

Like this advertisement connected Instagram. Unlike mean posts, it has a “Sponsored” statement and a “Subscribe” button.

Some societal media platforms similar Instagram and TikTok besides offer shoppable ads that fto viewers pat connected items successful the video to acquisition them. 

Native Video Ads 

Videos that are native ads blend successful with the surrounding contented connected societal media, websites, oregon apps. 

Native ads person a unsocial advantage: Instead of lasting retired arsenic evident ads, they acceptable seamlessly into what users are already watching. Which tin marque these ads look much trustworthy.

For example, here’s a autochthonal advertisement connected USA Today that merges with the quality website’s style:

Over-the-Top Ads

Over-the-top (OTT) ads are akin to TV commercials and look connected streaming services similar Netflix, Hulu, and Disney+ to scope viewers during their favourite shows and movies. 

These ads usually tally 15-30 seconds and can't beryllium skipped. 

They're becoming much fashionable arsenic galore consumers person switched from cablegram TV to streaming services. But dissimilar accepted TV commercials, they let you people circumstantial audiences based connected viewing habits and demographics.

For example, here’s a headphone advertisement moving earlier a Netflix show:

Online Video Advertising Platforms

Below are the main platforms you tin usage to tally video ads:

YouTube (Google Ads)

YouTube is simply a well-established subordinate successful video advertising, and you tin pat into that accidental utilizing Google Ads. 

You’ll request a Google Ads account, which is escaped and casual to use. 

To acceptable up your campaign, click the “+ New campaign” fastener and travel the steps.

In the YouTube advertisement targeting section, you tin specify your assemblage based connected interests, age, location, and more.

Further reading: Google Ads Campaign: Definition, Types, & Best Practices

Facebook and Instagram 

Meta Ads Manager lets you make targeted video ads that scope your Facebook and Instagram audiences successful their feeds, stories, reels, etc.

Getting started with Meta Ads Manager is simple. Just acceptable up a Meta concern leafage and create an advertisement account. 

To make your ads, commencement successful Meta Ads Manager and click the greenish "+ Create" button.

Then, take your run nonsubjective (like marque consciousness oregon sales), acceptable your budget, take your schedule, and people your assemblage based connected antithetic factors.

Next, upload your video and capable successful your advertisement copy, headline, and telephone to enactment (CTA). Then, you tin preview your advertisement crossed antithetic placements. 

Further reading: Facebook Advertising: How to Run Campaigns connected Facebook

TikTok 

TikTok is simply a newer yet precise fashionable subordinate successful online video advertizing with its ain advertisement level called TikTok for Business. 

Videos present enactment champion erstwhile they're short, engaging, and consciousness similar earthy TikTok content. 

To make an ad, prime your run nonsubjective (like traffic), take targeting specifics, and upload your video:

Another enactment is partnering with TikTok creators for influencer marketing campaigns. 

Many brands find this effectual due to the fact that viewers often spot contented from radical much than different types of digital advertising. Plus, creators already cognize however to marque videos that resonate with a TikTok audience.

Further reading: TikTok for Business

LinkedIn 

LinkedIn is simply a large prime for reaching concern professionals due to the fact that you tin people radical based connected occupation titles, institution sizes, industries, seniority levels, and adjacent circumstantial skills. 

Head to LinkedIn Campaign Manager to begin. 

To make a caller campaign, click the bluish “Create” fastener and prime “Campaign.”

Then, take your objective, acceptable up assemblage targeting, and upload your video.

Further reading: LinkedIn Ads: A Beginner’s Guide

5 Best Practices for Creating Effective Video Ads

Follow these 5 proven tactics to amended your video ads.

1. Understand Your Audience 

Defining your target audience is the archetypal measurement due to the fact that it informs however you trade your video ads and which platform(s) you choose.

What works for teens connected TikTok astir apt won't enactment for elder executives connected LinkedIn. 

To larn much astir who you privation to reach, commencement with audience research.

You tin bash this by speechmaking manufacture reports, distributing surveys, and moving absorption groups.

To streamline the process, usage Semrush’s One2Target tool. 

Open the tool, participate astatine slightest 1 competitor’s domain, and click “Analyze.”
 

You’ll archetypal spot cardinal insights astir the audience, including their age, gender, and location.

In the “Behavior” tab, cheque the audience’s interests and which societal media platforms they usage most. 

Notice however this assemblage is mostly male, aged 25-34, and progressive connected YouTube and Facebook. This accusation tin pass your targeting and level choice. 

2. Hook Viewers successful the First 3 Seconds 

Grab attraction aboriginal with bold visuals and beardown messaging—and notation your marque early.

For example, you tin amusement your merchandise oregon work successful action, stock your biggest benefits, oregon unfastened with an attention-grabbing question portion viewers are astir engaged.

Here's an effectual illustration from Adobe showing the sanction of their marque and merchandise from the precise archetypal second:

3. Design Ads for Mobile 

Many radical ticker videos connected their phones, truthful your ads request to beryllium mobile-friendly.

To optimize for mobile viewing:

• Use a vertical format (9:16 facet ratio) for stories and shorts
• Stick to a solution of 1080 x 1920 for the champion quality
• Keep videos short—five seconds oregon less
• Make easy readable connected tiny screens

Platforms similar Meta Ads Manager fto you trim longer videos close successful the tool, similar this:

4. Always Add Subtitles 

Include subtitles to guarantee your connection gets crossed to users who are watching without sound.

Over 90% of users ticker videos without sound, arsenic radical browse successful public, astatine work, oregon successful bed—places wherever they can't oregon don't privation to play audio. 

There are 2 main ways to add captions to video ads: automatically oregon by creating a SubRip subtitle (SRT) file.

If you’re utilizing Meta Ads Manager, click “Captions” aft you’ve uploaded your video.

From here, you tin prime “Generate Automatically” oregon upload an SRT file.

5. Use AI to Quickly Create Quality Videos

AI-powered tools tin velocity up video advertisement production.

The AI Video Marketing Automator app makes it casual to make video ads. 

Just prime “AI Prompt” to make a video based connected a topic.

Then, take your video magnitude and benignant (like banal footage oregon illustrations). You tin besides adhd a marque kit to incorporated your marque logo, code of voice, and colors. 

And click “Create Video.”

You'll spot a publication alongside a preview of the video. Customize what you spot present to acceptable your needs.

Finally, export your finished video successful the close format for your chosen level and upload it straight to your advertisement campaign.

Video Advertising: Your Next Marketing Move

Video ads connection a dynamic mode to beforehand your merchandise oregon service.

Getting started with video advertizing doesn't person to beryllium analyzable oregon expensive, either.

The AI Video Marketing Automator app helps you rapidly make nonrecreational videos you tin usage for ads.