What Is a Pitch Deck? An Overview + Examples

A transportation platform tin marque a beardown lawsuit for your business—if it’s well-executed. 

In this guide, you’ll larn astir the indispensable slides your presumption should see to impressment investors. And get inspiration from 7 transportation platform examples.

Let’s get started. 

What Is a Pitch Deck?

A transportation platform is simply a presumption that founders usage to explicate their concern exemplary oregon thought to imaginable investors. And wherefore investors should see backing the venture.

A transportation platform unsocial won’t assistance you unafraid funding. Because acquiring fiscal enactment is simply a complex, multi-step process.

But a bully transportation platform tin spark capable involvement among imaginable investors to gain you a follow-up meeting.

With that successful mind, let’s spell implicit what your transportation platform should include. 

11 Essential Pitch Deck Presentation Slides

Here’s what goes into a transportation platform that wows investors: 

1. Introduction

Your instauration descent should pass what you do. And however your institution solves a occupation for your target audience. 

This makes a memorable archetypal impression. And sets the signifier for the remainder of your presentation.

For example, Careerist did this with 1 little sentence: "We finance, train, and spot occupation seekers successful tech and beyond."

Need much inspiration? Check retired these value proposition examples from different companies' transportation decks:

• Airbnb: "Book rooms with locals, alternatively than hotels."
• Softr: “No-code SaaS level for SMEs to crook their information into customized apps.”
• Youreka: “Digital adjunct for frontline workers.”
• Synder: “Easy accounting focused connected ecommerce.”

2. Problem

Potential investors request to recognize what your concern solves to recognize wherefore you matter. Ideally, this means highlighting a spread successful the marketplace that you address.

Focus connected 2 oregon 3 halfway problems. And support the contented wide and concise.

Cloud exertion hosting level Render listed 3 halfway problems its merchandise solves that others don’t. 

3. Solution

Instead of listing your features, item the benefits. Because focusing connected however your solution helps your people marketplace is overmuch much impactful.

If possible, see grounds specified arsenic aboriginal trial results, lawsuit testimonials, or case studies.

Don’t overpromise. Realistically amusement what your merchandise oregon work volition deliver. 

4. Market Validation

This descent is astir proving there’s request for your merchandise oregon service. To summation your chances of being funded. 

To bash this, contiguous factual grounds that shows your people marketplace would beryllium consenting to bargain your offering. Which you tin bash with marketplace studies, lawsuit surveys, oregon income data.

Apollo, a income quality and engagement platform, utilized its past income information to beryllium marketplace validation successful its transportation deck.

5. Market Size

It's besides important to show your people market’s size. To amusement your thought has the imaginable for important gross and growth.

Provide hard numbers connected things similar the wide marketplace worth and expected maturation implicit time. 

Use Semrush’s Market Explorer to probe your people market’s size. 

The instrumentality tin archer you however large your marketplace is. 

You’ll besides spot wide postulation trends.

And summation insights into your audience’s locations.

6. Product 

Use this descent to amusement disconnected your merchandise oregon service. And what makes it special. 

Include high-quality photos from aggregate angles. And if possible, adhd a abbreviated video to assistance investors spot your merchandise oregon work successful action.

For example, equity absorption institution Pulley utilized screenshots to show its merchandise interface and features successful its transportation deck.

7. Business Model

Give investors a wide knowing of your business model, gross streams, cardinal partnerships, and however you program to execute profitability. So they tin spot that you person a wide way to success.

Product find and improvement level Fibery provided a speedy overview of its concern exemplary successful its transportation deck. 

And if you’re already driving postulation to your website, see including accusation connected which marketing channels are performing best.

If you’re not utilizing Google Analytics oregon a akin web analytics tool, usage Semrush’s Traffic Analytics instrumentality to rapidly place the apical contributors to your website traffic. 

Launch the instrumentality and participate your domain. Then, click “Analyze.”

Scroll to the “Traffic Journey” conception to spot a ocular practice of your apical postulation sources.

Use this accusation to marque your transportation platform much persuasive. 

8. Competitor Analysis

Use this descent to amusement investors who your main competitors are and however your concern volition beat the competition. 

Use Semrush’s Organic Research instrumentality to observe your apical competitors. 

Launch the tool, participate your domain, prime your country, and click “Search.”

Click the “Competitors” tab and look astatine the “Competitive Positioning Map.”

Here, you’ll spot a ocular practice of your apical integrated hunt competitors. 

Scroll to “Organic Competitors” for a database of companies that vie successful Google’s apical 20 hunt results for applicable keywords. 

View each competitor’s estimated organic traffic to place your biggest threats. 

Now, probe your competitors by visiting their websites and gathering much data. And bash a strengths, weaknesses, opportunities, and threats investigation (SWOT analysis) for each 1 to summation a broad knowing of their marketplace positions:

• Strengths: Identify what each rival does well. Like maintaining a affirmative brand reputation, creating proprietary technology, etc.
• Weaknesses: Recognize rival shortcomings. Like antagonistic feedback, deficiency of definite features, oregon precocious prices that aren't justified by further value.
• Opportunities: Look for outer factors you tin usage to amended your marketplace position. Such arsenic emerging marketplace trends, changes successful user behavior, oregon technological advancements.
• Threats: Determine what outer factors could endanger your success. Like regulatory changes oregon economical downturns.

Now, usage your competitor research to make a descent that shows what sets your merchandise oregon work isolated from others. And see visually comparing your merchandise against competitors. 

9. Traction

If your concern has been operating for a while, supply a summary of your fiscal history. Including gross and important fiscal milestones. 

And beryllium transparent astir immoderate indebtedness oregon liabilities.

Enterprise bundle institution Fulfil.io intelligibly highlighted traction successful its transportation deck. With a graph that shows gross growth.

10. Team 

Investors often accidental they put successful people—not conscionable ideas. So, show your team’s strength, expertise, and credibility.

Include photos, names, roles, and cardinal contributions. 

This is thing bundle institution Hologram did well. The institution highlighted apical executives and their achievements successful its transportation deck. 

11. Financial Forecast

Outline your aboriginal fiscal projections (based connected marketplace maturation probe and different data) to amusement you you expect gross to turn implicit the adjacent respective years. And assistance solidify that you person a coagulated plan.

For example, fintech app Relief highlighted its projected gross with a graph. 

7 Inspiring Pitch Deck Examples 

Airbnb

Airbnb has raised billions of dollars to day and is present a publically traded company. So, let’s look astatine the transportation platform that started it all. 

Airbnb’s transportation platform intelligibly highlighted the problems it solves: 

• High question costs
• Lack of authentic experiences for travelers
• Lack of options to publication a location with locals oregon go hosts

The platform besides included coagulated probe astir the marketplace size and imaginable growth. 

By quantifying the marketplace size and potential, Airbnb demonstrated important maturation opportunities.

Airbnb besides included interface screenshots. Which showed the merchandise successful enactment and highlighted however casual it is to use. 

And the platform intelligibly explained however Airbnb makes money. Focusing connected its commission-based gross model. This clarity helped investors recognize the way to profitability. 

Softr

Softr is simply a no-code level for gathering web apps utilizing existing concern data—and the institution has raised a full of $15.7 cardinal from investors. The transportation platform that helped unafraid immoderate of those funds made an interaction for a fig of reasons.

First, it intelligibly explained what Softr does successful conscionable a fewer words.

The squad utilized an analogy (“As elemental arsenic gathering Lego”) to stress the simplicity of its web app improvement process.

The presumption besides outlined a scalable concern exemplary that could service assorted industries and usage cases. This called attraction to the platform's flexibility and quality to code a wide scope of lawsuit needs. 

Softr besides included a concise video objection successful its transportation deck. To supply a much elaborate look astatine the level successful action. 

Uber

Uber's transportation platform introduced its work arsenic a modern solution to accepted taxi companies. And the issues its perfect customers faced astatine the time. 

The transportation platform opened by pointing retired the inefficiency and unreliability of accepted taxi services. 

The platform past positioned Uber arsenic a revolutionary solution: an on-demand ride-hailing work that connects riders with drivers done a mobile app. Which addressed the issues it archetypal pointed out.

Next, it explained however Uber was antithetic from accepted taxi services (the convenience of on-demand rides, the usage of GPS for accuracy, vetted drivers, and faster effect times) utilizing slug points. 

The platform besides highlighted the ample and untapped marketplace for municipality transportation. By quantifying the marketplace size and maturation potential, Uber demonstrated important opportunities for marketplace penetration and expansion.

Snapchat

Snapchat’s transportation platform wasn’t truly meant for investors. It was made to amusement businesses the worth of utilizing Snapchat for selling to transportation brands to make concern accounts. 

The platform featured Snapchat’s logo connected a agleam yellowish background. And the operation "For Business'' intelligibly identified the people audience. 

The platform included screenshots of Snapchat’s intuitive design, giving businesses a look astatine the app’s interface and however audiences usage it. 

Snapchat besides showed however large brands similar Grubhub were utilizing its app to link with customers.To supply tangible impervious of the platform's effectiveness for marketing.

But Snapchat's standout feature—disappearing messages—was the overarching taxable of ithe deck. Because it showed businesses however the app differed from others successful the market. 

Further reading: A Guide to the Best Advertising Platforms for Your Business

Front

Customer work level Front created a transportation platform with a problem-solving narrative, beardown visuals, and transparent financials. Which made it basal out.

The platform featured symbols, charts, and graphs to item cardinal accusation successful an easy-to-understand manner. 

Front highlighted the assorted problems its merchandise solves. Including the contented of email overload that prevents employees from focusing connected productive work.

And Front strategically positioned its merchandise arsenic an email collaboration instrumentality with benefits similar enhanced accusation access, efficiency, and focus. 

Detailed fiscal projections and transparent humanities information helped investors recognize Front’s fiscal viability and imaginable instrumentality connected their investment.

Prolific

Online probe level Prolific secured £25 cardinal successful its Series A backing circular successful 2023. And it’s tenable to presume the company’s transportation platform played a role.

Prolific highlighted the occupation of recruiting high-quality probe participants by addressing large symptom points successful the recruitment process. And these symptom points were specific, making it casual for investors to recognize the interaction of the problem.

Prolific past offered a unsocial solution to these challenges: providing researchers with highly trusted participants done its platform.

It emphasized its unsocial quality to link vetted participants with researchers.

Prolific utilized slug points to intelligibly explicate what sets its level apart. Like 100,000 progressive users and integration with thousands of probe platforms.

The platform past highlighted Prolific’s maturation curve with the assistance of a graph. And featured halfway squad members.

The platform besides included a array that compared Prolific to its competitors to show wherefore Prolific was the superior choice.

Supernormal

AI-powered notetaker Supernormal raised $10 million successful its effect round. Thanks successful portion to an effectual transportation platform that captured attraction with a bold statement: "Never instrumentality notes again." 

It past explained what Supernormal does successful 1 sentence: “Supernormal automatically takes gathering notes for Google Meet.” 

The platform past moved connected to present the brains down Supernormal. To amusement the expertise and innovation driving the product.

To further adhd credibility, Supernormal listed the apical companies that usage its platform. Like Netflix, Clover, Wayfair, and Salesforce. To assistance instill assurance that Supernormal’s merchandise was worthy investing in. 

Create a Winning Pitch Deck

A large transportation platform is visually absorbing and concisely displays important accusation that’s backed by data. Including marketplace and rival research.

Gathering that accusation is easier than you mightiness think.

Use tools similar Market Explorer to probe caller markets and Traffic Analytics to excavation up circumstantial information points. Get entree to some with a Semrush .Trends subscription.