Uncover Your Competitor's Organic Content Strategy with the Semrush Topics Report

Finding what topics thrust your competitors’ occurrence shouldn’t beryllium a guessing game. 

Recognizing the request for much precise insights from our idiosyncratic community, Semrush introduces the caller Topics Report successful Organic Research for some the Guru and Business subscription plans. 

Based connected your feedback, we’ve developed this instrumentality to fto you instantly uncover the high-traffic topics powering your rivals' SEO with conscionable a fewer clicks.

Let's look astatine however the caller Topics Report transforms your rival research.

What’s New: Topics Report successful Organic Research

Using Semrush's extended proprietary keyword database and AI instrumentality learning algorithms, the Topics Report identifies and groups a domain’s top-ranking pages and their associated keywords into coherent topics.

These taxable groups bespeak however Google perceives the domain thematically, providing a wide presumption of its contented strengths and absorption areas.

This delivers contiguous visibility into your competitors' contented strategies and taxable performance. From here, you tin instrumentality a screenshot, export it to a spreadsheet, oregon click connected immoderate of the leafage tiles to research further.

Key Features and Benefits

The Topics Report unlocks insights into your competitors’ contented strategies, enabling you to signifier your ain contented strategy with confidence.

Here are immoderate examples of what you tin bash with it.

Discover Winning Topics astatine a Glance 

The Topics Report interface simplifies rival probe by visually organizing their strongest non-branded pages into topics. Each tile provides a snapshot of its performance, showing traffic, hunt volume, and mean keyword trouble (KD%)—helping you prioritize the topics with the highest potential.

Understand Content Coverage for Deeper Insights

Beyond identifying top-performing topics, the Topics Report provides an in-depth presumption of however good competitors screen circumstantial themes connected their websites. For each topic, you tin research the fig of pages (subtopics), the aspects of the taxable they address, and the postulation each 1 generates.

Build and Manage Keyword Clusters

The Topics Report provides ready-to-use keyword clusters based connected a domain’s apical ranking pages, giving you a beardown starting constituent for your contented strategy. Each clump is cautiously organized and tin beryllium instantly exported for seamless integration into your workflow.

In summation to exporting, you tin transcript clusters to your clipboard for speedy sharing oregon further use. The instrumentality besides allows you to adhd these keywords to the Keyword Strategy Builder, wherever you tin signifier them further oregon supplement them with your ain customized keywords.

Understanding Topics and Pages

In this report, a taxable is simply a wide taxable covering aggregate related pages connected a website, portion a leafage is simply a subtopic wrong that taxable that provides much elaborate information. 

For example, for the domain macrostax.com, the study offers metrics connected the site’s six main topics, which are covered crossed 101 pages. The taxable “Nutritional Calculations and Information” includes pages similar “sushi cook calories” and “chicken quesadilla calories.” 

For each main topic, you tin see:

• Estimated monthly integrated traffic
• Total hunt measurement (of the keywords that these pages fertile for)
• Number of pages wrong each topic
• Average keyword trouble (KD%) of each leafage topic 

You tin besides reappraisal the metrics for each page’s keywords by clicking connected a desired tile to entree the elaborate array below.

Where to Find the Topics Report

On the Semrush platform, you tin find Topics successful some the Domain Overview and Organic Research tools. 

Domain Overview 

In Domain Overview, getting a streamlined topical overview of your competitor’s tract is arsenic casual arsenic entering their domain.

Scroll down to find the Topics widget, which provides an organized overview of the website’s topics that make the astir non-branded integrated traffic.

Click connected this widget to navigate straight to the afloat study wrong the Organic Research tool.

Organic Research

In the Organic Research tool, you tin find the “Topics” tab betwixt the “Competitors” and “Pages” tabs. Enter your URL, click "Search," and navigate to this tab to make your Topics Report.

To look for topics from different domain, simply update the URL successful the hunt barroom astatine the top.

Review your study successful the Topics Report tab.

Hover implicit immoderate tile for further measurement and keyword trouble metrics. 

Click connected a tile to spot a elaborate database of keywords for deeper insights.

From this report, you tin export the desired database of keywords and adhd them to your customized keyword lists for tailored analysis. 

Transforming Insights into Action with Topics successful Organic

The caller Topics Report isn’t conscionable astir seeing what’s moving for your competitors—it’s astir leveraging that information truthful you tin marque smarter decisions that thrust results.

Here’s however you tin enactment it to work:

Identify the Best Topics successful Your Competitor's Content Strategy

By analyzing keyword trouble scores and elaborate keyword information for circumstantial pages, you tin physique a strategy focused connected creating optimized contented astir high-performing, proven topics.

For example, aft entering a competitor’s domain successful the fittingness industry, you mightiness observe that “Workouts & Exercises” is their main topic. Further, their “murph workout” nonfiction is driving thousands of visits each month. It besides carries a debased keyword trouble score.

This debased people suggests that “murph workout” is simply a taxable wherever you could perchance outrank your rival by creating amended content.

Click connected the tile and reappraisal the array below. 

This shows you the clump of keywords from which the leafage gets its traffic. 

From here, you person a wide roadmap for action: you tin make a akin nonfiction optimized for the aforesaid high-traffic keywords, adding your unsocial position to basal out. 

Beyond content, the information mightiness adjacent animate broader promotional strategies—like hosting a Murph workout lawsuit to pull your assemblage and boost engagement opportunities.

Enhance Client Pitches

Because of its ocular nature, the Topics Report tin besides assistance you make comprehensive, persuasive pitches that nexus contented strategy straight to actionable concern outcomes.

For example, accidental you’re pitching your contented services to a tract attraction company. After analyzing their competitor's domain, you find that "Grass Types and Maintenance" is simply a main topic.

Specifically, contented connected the "best clip to works writer seed" is generating important postulation and has a debased keyword trouble score.

You place different related low-competition opportunities specified arsenic "lawn attraction services" and "best clip to h2o grass."

With this data, you tin urge creating a contented bid focused connected these topics to supply homeowners with straightforward, applicable advice. And due to the fact that determination are estimated postulation numbers associated with each page, your transportation volition beryllium data-driven and reliable. 

Finally, you could necktie the strategy to semipermanent maturation goals.

For example, you show however ranking for these topics tin found the client’s authority successful the industry, make a accordant watercourse of organic traffic, and acceptable the signifier for upselling much precocious products oregon services. 

This holistic attack makes your transportation much compelling and positions you arsenic a strategical spouse successful their success.

Leverage High-Impact Keyword Clusters

By targeting clusters alternatively of idiosyncratic keywords, you tin fertile for aggregate hunt presumption and make much impactful, applicable content. The Topics Report makes it casual to uncover the keyword clusters driving your competitors’ occurrence and signifier them into a strategy you tin enactment on. 

For example, if you’re successful the question industry, you mightiness input a fashionable escapade question tract similar alltrails.com. The instrumentality volition show the best-performing contented topics for that domain.

As illustrated, Alltrails.com has a high-performing taxable of “General Hiking Trails.”

A person look reveals that keywords similar “hiking trails adjacent me,” “trails adjacent me,” and “walking trails adjacent me” are driving important postulation to the aforesaid page. 

Instead of creating abstracted pages for each term, this clump tin beryllium targeted with 1 comprehensive, optimized page. 

Additionally, each page’s keyword clump tin beryllium straight exported into the Keyword Strategy Builder for further enlargement and customization. 

Take the Guesswork Out of Competitor Topic Analysis

Let’s assistance you marque your rival taxable investigation much elemental and actionable. Spot opportunities, make stronger contented plans, and outpace the competition—all successful little time.

Ready to uncover your competitor’s winning strategy?

Head to Organic Research and research their contented topics today.