Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning) via @sejournal, @gregjarboe

With the 2024 Olympic Games successful Paris officially opening today, DAIVID utilized its precocious contented investigating level to spot which ads from the planetary sporting lawsuit person elicited the astir aggravated affirmative emotions of each time.

Procter & Gamble (P&G) dominates DAIVID’s chart, with 5 of the apical 7 ads – including the apical 3 positions.

So, the remainder of the hunt and selling assemblage volition privation to fig retired what the American multinational user goods corp headquartered successful Cincinnati, Ohio has understood for much than a twelve years.

1. P&G Thank You, Mom – Sochi 2014 Olympic Winter Games

A P&G 2014 Winter Olympics run honoring the important enactment mothers supply to athletes is the astir emotionally engaging Olympic advertisement ever.

This accolade comes from DAIVID, a originative effectiveness platform, which recovered that the “Pick Them Back Up” run evoked the strongest affirmative emotions among viewers.

“P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games” led the illustration with 59.6% of viewers responding with aggravated affirmative emotions. As the video’s statement says, “For teaching america that falling lone makes america stronger. For giving america the encouragement to effort again. Thank you, Mom.”

2. P&G – Thank You, Mom – The Winter Olympics (2018)

Following the (emotional) occurrence from 2014, Thank You, Mom – The Winter Olympics (2018) was adjacent down successful 2nd spot with a people of 59.5%.

This video guides the spectator done moms supporting their kids with their dreams and done their circumstances – whether it beryllium bias implicit color, religion, disability, oregon intersexual orientation.

3. P&G ‘Thank You Mom’ Commercial: “Best Job” (London 2012 Olympics)

P&G’s advertisement from the London 2012 Olympics took 3rd place, with 58.4% of viewers responding with aggravated affirmative emotions.

In this 2012 variation of Procter & Gamble’s advertisement campaign, supportive mothers instrumentality their children to practices and assistance the kids woody with setbacks connected their mode to becoming palmy Olympic athletes.

4. National Lottery Funded Athletes – TV Extended Version

The UK’s National Lottery ad, ” National Lottery funded athletes – TV advert Extended Version,” took 4th spot with a people of 56.9%.

It was inspired by the communicative of 800-meter runner Jenny Meadows’ parent and showcased however National Lottery backing supports British athletes successful achieving their dreams.

5. P&G ‘Thank You, Mom’ Campaign Ad: Strong (Rio 2016 Olympics)

Another from P&G’s Thank You, Mom bid for the Rio 2016 Olympics was placed fifth, with 55.9% of viewers responding with aggravated affirmative emotions.

In this two-minute commercial, P&G features supportive mothers helping their children persevere done hard circumstances connected their mode to becoming Olympic champions.

The marque positions itself arsenic the “Proud sponsor of Moms” and uses the tagline: “It takes idiosyncratic beardown to marque idiosyncratic strong. Thank you, Mom.”

6. We’re The Superhumans – Rio Paralympics 2016

Channel 4, a British free-to-air nationalist broadcast tv channel, took sixth spot with its “Superhumans” trailer for the Rio Paralympics 2016. The 3-minute video advertisement got a people of 55.7%.

7. Procter & Gamble – Your Goodness Is Your Greatness

Your Goodness is Your Greatness from P&G took seventh place, with 55.5% of viewers responding with aggravated affirmative emotions.

Now, P&G was founded successful 1837 by William Procter and James Gamble. Do you deliberation this gave them a caput commencement connected the remainder of the field?

DAIVID CEO’s Insights

In a property release, Ian Forrester, CEO and laminitis of DAIVID, said:

“When it comes to affectional Olympic campaigns, nary marque has ever gone faster, higher oregon stronger than P&G.

The company’s unthinkable tributes to the relation mums play successful helping to enactment aboriginal Olympic champions connected the way to Games glory truly tug astatine the affectional heartstrings and are susceptible of turning adjacent the astir cynical viewers into affectional wrecks.

‘Pick Them Back Up’ is simply a worthy golden winner, generating immoderate of the astir aggravated feelings of positivity we’ve ever seen for an ad.”

He added, “It’s besides large to spot Channel 4’s sensational campaign, ‘We’re The Superhumans’ successful the apical 6. Generating incredibly aggravated feelings of inspiration, the advertisement has played a important relation successful putting the Paralympics firmly successful the hearts and minds of viewers each astir the world.”

What tin I add?

I’ve known Forrester since September 2012, erstwhile helium joined the Unruly Group arsenic planetary penetration lead. And I talked with him respective times implicit the adjacent six years astir Unruly’s Viral Spiral charts, which showed which video ads were among the astir shared.

So, I’ve learned that Forrester has the benignant of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) that not lone Google talks about, but skeptical journalists and bloggers value, too.

That’s wherefore I’ve quoted him – on with different video gurus – successful articles similar “What’s The Alternative To Spending $7 Million On A Super Bowl Ad?” arsenic good arsenic “How To Make A Video Go Viral.”

And that’s wherefore I’ve cited DAIVID’s captious information and strategical insights successful articles similar “The Best 5 Super Bowl Ads successful 2024 (Brands That Got It Right)” arsenic good arsenic “39 Emotions Digital Marketers Can Use In Advertising.”

But if you privation to fig retired what P&G already understands, past it’s worthy spending a fewer moments learning much astir DAIVID’s methodology.

Check Out DAIVID’s Methodology

Based successful London, DAIVID leverages technologies similar facial coding, oculus tracking, and machine imaginativeness to assistance advertisers heighten the affectional and concern interaction of their campaigns.

Their level allows marketers to measure and amended advertisement effectiveness connected a ample standard utilizing precocious information investigation methods.

DAIVID’s survey of the astir emotionally engaging Olympics ads utilized its Self-Serve solution, trained connected millions of user information points, to foretell the affectional reactions and attraction levels ads would generate, on with their imaginable marque and concern impacts.

The investigation progressive 56 Olympic ads, excluding those from the existent Paris Olympics.

Watch For Yourself To See Why These Videos Trigger Emotion

So, ticker the 7 ads supra and spot for yourself what benignant of video contented triggers aggravated affirmative emotions successful viewers. You whitethorn spot thing that I mightiness person missed.

But the adjacent clip you privation to cognize if your advertisement originative is working, trial it. I know, talking astir investigating societal videos the mode that Madison Avenue erstwhile tested TV commercials seems similar pastry successful the sky.

But with AI arsenic your co-pilot, making originative investigating affordable, you tin hole problems and place solutions faster and easier than it could backmost successful the aged days.

Okay, this whitethorn not bring tears to your eyes – similar “Pick Them Back Up” astir apt volition – but it tin assistance you drawback up with P&G, which already has a 12-year caput start.

More resources: 

• The Complete Beginner’s Guide To YouTube Video Advertising
• 20 Confirmed Facts About YouTube’s Algorithm
• Social Media Marketing: A Complete Strategy Guide

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