The 7 Best PPC Keyword Tools to Elevate Your Ad Campaigns

Selecting the close keywords for your pay-per-click (PPC) campaigns improves your advertisement targeting. And increases your click-through rates and advertizing ROI.

But however tin you find the close keywords?

With a PPC keyword probe tool.

PPC keyword tools assistance you make caller keyword ideas and supply penetration into keyword outgo per click (CPC), hunt volume, and contention level.

In this post, we’ll interruption down cardinal features of the 7 champion PPC keyword probe tools connected the marketplace close now. 

Before we dive into the details of our favourite PPC keyword research tools, here’s a speedy summary of what they each person to offer.

1. Semrush PPC Keyword Tool

Semrush’s PPC Keyword Tool lets you plan, acceptable up, and optimize Google Ads campaigns each successful 1 place.

You tin easy adhd caller oregon existing keyword lists, signifier them astatine the run and advertisement radical levels, and past export them to Google Ads.

So that you tin program your campaigns efficiently and make targeted ads that amended talk to your audience.

Here are the astir utile features of the PPC Keyword Tool:

• It allows you to cod keywords. Build your campaigns by adding keywords manually, importing keyword lists, oregon getting keyword ideas from Semrush reports.
• It tin filter retired irrelevant keywords. Home successful connected the close keywords by filtering your database based connected CPC, volume, difficulty, and different metrics.
• It tin cleanable your keyword list. Clean up your database by removing duplicate keywords and unnecessary characters.
• It allows you to radical keywords. Organize keywords into groups with the drag-and-drop feature
• It tin region conflicting keywords. Use the “Cross-group negatives” diagnostic to region repeated keywords successful antithetic advertisement groups oregon campaigns.
• It allows you to export keywords to Google Ads. Save your keyword record to your section thrust and upload it to Google Ads.

To commencement utilizing the PPC Keyword Tool, participate your domain into the abstraction provided. And click “Set up.”

For this example, let’s participate question cogwheel retailer “nomatic.com.”

Next, take a root for your keywords. You tin participate them manually, adhd them from a Semrush report, upload them from an existing record oregon your section drive, oregon import them from an existing Google Ads campaign.

In this example, we’ll prime “From Semrush.” 

Next, prime which Semrush study you privation to usage to make your keyword list. Enter a effect keyword and prime the fig of keyword ideas you privation the study to generate.

You tin besides specify however you privation to radical your keywords. You tin make oregon prime a caller group, car group, oregon make azygous keyword groups.

Once you’re ready, deed “Add.”

(Here, we person created a caller radical utilizing “Phrase study (phrase related)” arsenic our keyword source. Our effect keyword is “travel bag.” And we person generated 50 keyword ideas.)

In the adjacent screen, specify your geographic targeting and deed “Start PPC Keyword Tool.”

This takes you to the PPC Keyword Tool interface, wherever you tin find your run keyword list. Each keyword comes with hunt volume, outgo per click (CPC), and trouble level metrics.

Now, you tin commencement to edit and customize your campaign. To marque your ads much businesslike and effective.

First, radical relatedkeywords. To make much targeted advertisement transcript that straight addresses users’ hunt intent. Which tin amended your advertisement relevance and prevention you money.

To make an advertisement group, click “+ Group” from the database connected the left. Enter the sanction of your caller group. Then click the cheque mark.

Enter the sanction of your caller group. Then click the cheque mark.

Select the cheque container adjacent to each keyword you privation to adhd to the group. Then, click “Actions” > “Move to group.”

Select your radical from the “Group” drop-down menu. Then click “Move to group.”

Your caller advertisement radical volition present look successful the database connected the left.

Second, adhd antagonistic keywords to each radical wrong the PPC Keyword Tool.

Negative keywords are queries you don’t privation your ads to look for. 

For example, if your concern sells high-end timepieces, you mightiness adhd “cheap” oregon “affordable” arsenic antagonistic keywords. This tells Google not to amusement your advertisement erstwhile radical usage these presumption erstwhile searching for timepieces.

To adhd antagonistic keywords, click the “Negatives” enactment successful the top-left corner. Then click “+ Negatives” > “Manually.”

Enter your antagonistic keywords into the substance container and click “Add.” When you’re done, click “Add keywords.”

Further reading: 

• Configuring the PPC Keyword Tool
• Adding Keywords and Ad Groups to PPC Keyword Tool
• PPC Keyword Tool Recommendations

What We Like

Our favourite PPC Keyword Tool diagnostic is the “Cross-group negatives” function, which automatically adds antagonistic keywords to advertisement groups that person the imaginable to people the aforesaid query. 

This tin hap erstwhile akin advertisement groups incorporate wide lucifer keywords. These keywords tin trigger an advertisement erstwhile idiosyncratic searches for a intimately related term. 

Let’s accidental you person an advertisement radical that targets the wide lucifer keyword “high-end timepieces.” Your advertisement could perchance look erstwhile idiosyncratic searches for the related word “luxury timepieces.”

But presume you person different advertisement radical that targets the wide lucifer keyword “luxury watches.” This could besides perchance trigger an advertisement erstwhile idiosyncratic searches for “luxury timepieces.” 

In different words, your ads could extremity up competing against each other, wasting your fund and making it hard for Google to determine which of your ads to show.

The “Cross-group negatives” relation avoids this occupation by preventing keyword duplicates crossed groups.

Once you’ve created your groups, simply click the “Cross-group negatives” fastener to make your antagonistic keywords.

Pricing

PPC Keyword Tool is disposable connected each paid Semrush plans. All subscription levels let you to export arsenic galore keywords arsenic you like. However, the fig of keywords you tin export with CPC and hunt measurement information varies per plan.

Here are the pricing and export limits for each plan:

• Pro: $129.95/month (500 keywords with CPC and measurement data)
• Guru: $249.95/month (1,500 keywords with CPC and measurement data)
• Business: $499.95/month (6,000 keywords with CPC and measurement data)

The Keyword Magic Tool is simply a almighty assets for gathering comprehensive keyword lists for your PPC campaigns.

From a azygous effect keyword, the instrumentality generates a afloat database of related terms, breached down into topic-specific subgroups.

This information is pulled from Semrush’s market-leading database of implicit 25.5 cardinal keywords.

To commencement gathering your keyword list, participate a effect keyword and click “Search.”

This volition instrumentality a database of related keyword suggestions. We searched for “running shoes.” And got a database of over 254K keyword suggestions.

The array volition show important metrics specified arsenic hunt intent, volume, keyword difficulty, and average CPC for each keyword.

As you research keyword suggestions, you tin toggle betwixt different keyword lucifer types, specified arsenic “Broad Match,” “Exact Match, and “Related.”

Exploring keyword groups and subgroups successful the left-hand paper tin assistance you place niche topics and caller ideas for your PPC advertisement groups.

You tin bid groups by the fig of keywords successful each radical oregon by each group’s combined monthly search volume.

Click the oculus awesome adjacent to a radical to exclude it from your list.

You tin besides filter your database for question-based keywords by clicking the “Questions” button.

To adhd a keyword to your list, simply prime the checkbox adjacent to the keyword and click “Add to keyword list.”

Further reading: Advanced Keyword Research with Semrush

What We Like

Keyword Magic Tool is an fantabulous solution for conducting thorough keyword probe for your PPC campaigns. 

The tool’s extended database, easy-to-use interface, and filtering capabilities marque it perfect for discovering niche topics and relevant, high-performing keywords.

It’s 1 of the champion tools astir for gathering a maestro keyword database for your advertisement campaigns.

Pricing

Keyword Magic Tool is disposable connected each Semrush plans. But the fig of reports per day, results per report, and effect keywords per hr alteration with each plan.

Here are the pricing and limits of each plan:

• Free: $0.00/month (10 reports per day, 10 results per report, 10 effect keywords per hour)
• Pro: $129.95/month (3,000 reports per day, 10,000 results per report, 100 effect keywords per hour)
• Guru: $249.95/month (5,000 reports per day, 30,000 results per report, 100 effect keywords per hour)
• Business: $499.95/month (10,000 reports per day, 50,000 results per report, 100 effect keywords per hour)

3. Semrush Keyword Overview

Semrush’s Keyword Overview study gives you a top-level overview of immoderate keyword successful the Semrush database.

To start, participate up to 100 keywords into the hunt barroom and prime your people location. Then deed “Search.”

You’ll get accusation specified as:

• Volume: The mean fig of searches the keyword gets per month
• Keyword Difficulty: How casual oregon hard it is for the mean website to fertile for a keyword
• Personal Keyword Difficulty: How casual oregon hard it is for your domain to fertile for a keyword
• Intent: The information down the search
• CPC: The mean outgo of each paid advertisement click costs
• Competitive Density: The density of advertisers bidding connected the term)
• Ads: Number of PPC ads that look for that word successful Google’s hunt results
• Keyword ideas: More keyword variations, related question keywords, and keyword clusters

To excavation deeper into the PPC worth of your keyword, scroll to the bottommost of the report. 

You’ll find the apical “PLA Copies” (product listing copies) and “Ad Copies” (Google Ads) that look for that word successful paid hunt results.

You tin survey these ads (and the pages they constituent to) to assistance trade your ain advertisement transcript and PPC landing pages.

The “Keyword Ad History” widget shows however actively advertisers person been bidding connected your keyword implicit the past 12 months. Click “View afloat report” to spot much information.

Further reading: How to Use Keyword Overview to Analyze Keywords

What We Like

Keyword Overview is perfect for getting a quick, high-level summary of a circumstantial keyword’s estimated worth and level of competition. 

The instrumentality besides gives you casual entree to different applicable keyword reports for deeper keyword analysis.

Which makes the Keyword Overview 1 of the champion keyword probe tools connected the market.

Pricing

You tin get Keyword Overview connected each Semrush plans.

Here are the pricing and limits of each plan:

• Free: $0.00/month 
• Pro: $129.95/month 
• Guru: $249.95/month 
• Business: $499.95/month 

4. Google Keyword Planner

Google Keyword Planner is simply a escaped instrumentality that Google provides for conducting keyword probe and readying PPC campaigns. 

To usage Keyword Planner, you’ll archetypal request to make a escaped Google Ads account. However, you don’t request to make a run to usage the instrumentality for PPC keyword research.

Head to Google Ads and click “Start now” to motion in.

Then, click “Skip run creation” to commencement utilizing the instrumentality without mounting up an advertisement campaign.

Next, corroborate your relationship settings and click “Submit.”

At the confirmation page, click “Explore your account.” 

With your Google Ads relationship acceptable up, click “Tools” successful the paper bar. Then, nether “Planning,” click “Keyword Planner.”

Next, click “Discover caller keywords.”

From here, participate immoderate archetypal keywords oregon a web address.

We’ll usage the “Start with keywords” enactment successful this example.

Once you’ve entered your starting keywords, deed “Get results.”

Keyword Planner volition past make a database of presumption related to your keyword successful bid of relevance. 

You’ll besides find metrics specified arsenic mean monthly searches (range estimate) and humanities benchmark costs for palmy top-page bids for each keyword.

Further reading: How to Use Google Keyword Planner to Find Keywords

What We Like

Keyword Planner is an easy-to-use instrumentality for uncovering keywords straight related to your business. 

But you tin besides usage it for rival analysis.

Select “Start with website” erstwhile opening your keyword research. Then, participate a competitor’s URL and deed “Get results”

Pricing

Google Keyword Planner is escaped to usage with a Google Ads account. However, you’ll request an progressive Google Ads run to spot precise keyword hunt measurement data.

5. SpyFu

SpyFu is simply a selling suite that provides insights connected PPC and SEO campaigns. 

The instrumentality comes with a competitory quality diagnostic that allows you to spot different sites’ PPC keywords and advertisement walk history. 

Start by entering a domain into the hunt barroom astatine the apical of the surface and deed “SEARCH.”

Under the “PPC Overview” section, you’ll get a top-level summary of the domain’s PPC campaigns. 

This study includes information similar the domain’s full fig of unsocial paid keywords, its estimated fig of monthly PPC clicks, and an estimation of its monthly PPC spend.

Scroll down to spot a database of the domain’s best-performing paid keywords. 

You’ll spot metrics similar the mean CPC for that keyword, an estimation of the monthly outgo of targeting that keyword, and the percent of clicks that spell to paid results for that keyword.

Under the “Competitors” section, you’ll spot the domain’s apical PPC competitors, with information plotted successful a graph.

And a graph that shows however overmuch keyword overlap determination is betwixt the domain you entered and its competitors.

What We Like

One coagulated SpyFu diagnostic is the quality to place keyword opportunities based connected presumption your competitors are targeting, but you are not.

Under the “Kombat” section, click the “Consider Buying” option.

You’ll past spot a database of each the keywords your competitors are buying that you should besides see buying.

Pricing

SpyFu offers 2 paid subscription plans: Basic and Professional. 

The Basic program limits reports to 10,000 rows. The Professional program comes with unlimited study information and entree to 15 years of humanities keyword data.

• Basic: $39/month
• Professional: $79/month

6. Microsoft Advertising Keyword Planner

Microsoft Advertising Keyword Planner is simply a instrumentality for conducting keyword probe and managing PPC campaigns connected the Microsoft Search Network (including Bing).

Like Google Keyword Planner, the instrumentality lets you hunt for caller keywords by entering a effect word oregon website URL. You tin besides hunt for caller keywords utilizing a class applicable to your merchandise oregon service. 

Keyword ideas travel with information specified arsenic hunt volume, estimated cost, competition, and suggested minimum bid.

To get started, log into your Microsoft Advertising account. (Or acceptable up an relationship if you haven’t already.)

Select “Tools” > “Keywords.”

Then, click “Search for caller keywords utilizing a operation oregon website.”

Fill retired the signifier that appears. And click “Get suggestions.”

This volition make a broad database of keyword suggestions.

What We Like

Microsoft Advertising Keyword Planner gives you entree to unsocial keyword information circumstantial to the Microsoft Search Network.

This allows you to make highly targeted PPC campaigns that are perchance little costly than Google Ads campaigns.

Pricing

Microsoft Advertising Keyword Planner is escaped to usage with a Microsoft Advertising account.

7. Keywords Everywhere

Keywords Everywhere is simply a paid browser hold disposable for Google Chrome, Firefox, and Microsoft Edge.

The instrumentality displays hunt volume, CPC, and contention information connected the hunt motor results leafage (SERP) whenever you hunt for a keyword.

The instrumentality besides provides website postulation metrics for each hunt result. Including its estimated postulation and the fig of keywords it ranks for.

Keywords Everywhere besides displays aggregate widgets connected the close broadside of the SERPs for each hunt you perform.

Here, you’ll find a hunt measurement inclination illustration for your query dating backmost to 2004.

You’ll besides spot topical keywords related to your query.

And related keywords that person been trending implicit the past 30 days.

And you’ll spot a database of long-tail keywords, arsenic well.
 

What We Like

Keywords Everywhere lets you spot real-time keyword information successful your browser.

This makes it a solution for conducting on-the-fly keyword analysis.

Pricing

Keywords Everywhere uses a recognition strategy wherever 1 recognition equals 1 keyword.

The instrumentality has 4 subscription plans, each with a antithetic yearly recognition allowance.

• Bronze: $2.25/month (100,000 credits/year)
• Silver: $6.00/month (400,000 credits/year)
• Gold: $25.00/month (2 cardinal credits/year)
• Platinum: $80.00/month (8 cardinal credits/year)

Using the close PPC keyword tools gives you a amended accidental of processing palmy advertisement campaigns.

These tools tin assistance you physique a highly targeted, cost-effective PPC strategy by helping you observe caller keyword opportunities, reappraisal important keyword metrics, and analyse rival activities.

Now it’s clip for you to pat into the powerfulness of solutions similar PPC Keyword Tool, Keyword Magic Tool, and Keyword Overview to optimize your campaigns, thrust much qualified traffic, and get the astir retired of your advertizing budget.