The 29 Best Free SEO Tools for 2024

We’ve picked the 29 champion escaped SEO tools.

• All tools person been tried and tested by our squad successful 2024
• No recognition paper details are required
• Every instrumentality does thing different

Semrush’s Keyword Magic Tool is simply a keyword probe instrumentality that lets you hunt our database of implicit 25 cardinal keywords from 142 countries. 

And you tin filter results based connected assorted keyword metrics, including:

• Volume: The keyword hunt volume—average fig of monthly searches successful your location
• Intent: The type(s) of search intent (transactional, commercial, navigational, oregon informational)
• KD %: The keyword trouble score, which measures however hard it’ll beryllium to fertile highly
• SERP features: The type(s) of SERP features (non-standard results) that look successful the results

By utilizing the filtering options and looking for peculiarly applicable terms, the Keyword Magic Tool helps you find the champion keywords for your SEO strategy.

With your escaped Semrush account, you tin execute up to 10 searches with 10 results each per day. And entree a assortment of different SEO tools for free.

2. Position Tracking

Position Tracking helps you show your Google rankings for people keywords successful your specified location. And find retired if you inhabit immoderate SERP features.

That way, you’ll cognize whether your SEO strategy is working. 

With a escaped Semrush account, you tin way up to 10 keywords successful Position Tracking. 

3. Site Audit

The Site Audit instrumentality checks your tract for implicit 140 method and on-page SEO issues.

These see issues relating to:

• Crawlability
• HTTPS
• International SEO
• Site performance
• Internal linking

From the astir terrible to the slightest severe, issues are categorized arsenic “Errors,” “Warnings,” and “Notices.” To assistance you prioritize what should beryllium addressed first.

Site Audit besides provides accusation connected however and wherefore to hole each issue. And integrates with Trello, Zapier, and Semrush CRM. So it’s casual to make tasks for your team.

As a escaped Semrush user, you tin crawl up to 100 URLs per period with the Site Audit tool. And entree adjacent much escaped SEO software.

The Link Building Tool makes it quicker and easier to build backlinks (links from different websites that constituent to yours) that tin payment your SEO.

The instrumentality identifies nexus gathering prospects (sites that mightiness nexus to you) based connected your competitors and people keywords. And arsenic a escaped user, you tin import up to 100 prospects of your own.

When you’re acceptable to prosecute an opportunity, the instrumentality helps you draft, send, and way your outreach email.

Last but not least, way your acquired links successful the “Monitor” tab. To guarantee they stay active.

5. On Page SEO Checker

The On Page SEO Checker provides tailored optimization ideas for your webpages.

To usage it, conscionable adhd the people keywords for your chosen pages. 

Then, the instrumentality volition comparison your contented against top-ranking competitors’ and SEO champion practices. To supply ideas covering:

• SEO strategy
• Backlinks
• User experience
• Technical SEO
• SERP features
• Semantic SEO
• Content

Plus, the On Page SEO Checker helps you determine which pages to prioritize. Based connected their postulation imaginable etc.

Free Semrush users tin adhd up to 10 keyword-page pairs to the On Page SEO Checker. 

6. Backlink Analytics

Backlink Analytics allows you to analyse your ain and competitors’ backlink profiles. So you tin measure your competitory standing. And amended your nexus gathering strategy.

You tin spot however the pursuing metrics person changed implicit time:

• Authority Score: A Semrush metric that measures ranking spot retired of 100
• Referring domains: The fig of sites that nexus to the analyzed domain
• Backlinks: The fig of backlinks pointing to the analyzed domain

Plus, you tin discover:

• What percent of backlinks are nofollow links (links that archer hunt engines not to walk ranking authority)
• The astir commonly utilized anchor text
• The astir linked-to pages

And overmuch more.

With a escaped Semrush account, you tin marque up to 10 requests a day. 

7. Domain Overview

Semrush’s Domain Overview instrumentality provides invaluable information astir competitors’ websites. Which you tin usage to make benchmarks for your ain SEO success.

Among different things, it tin amusement you:

• How overmuch integrated postulation they get each period (estimated)
• Where their visitors travel from
• How galore keywords they fertile for organically
• Which SERP features they astir commonly fertile for

You tin marque up to 10 requests a time with your escaped Semrush account.

8. Topic Research

The Topic Research instrumentality helps you find SEO-friendly contented ideas you tin screen connected your website.

To usage it, participate a absorption taxable and people country. Then, the instrumentality volition stitchery fashionable and trending subtopic keywords.

For each subtopic, you tin see:

• Subtopic Volume: The mean fig of searches for the subtopic keyword each month
• Difficulty: How hard it’ll beryllium to gain a precocious integrated ranking for the subtopic keyword, expressed arsenic a percentage
• Topic Efficiency: A measurement of measurement comparative to difficulty—“High” is best
• Headlines: Pages relating to the subtopic that person the astir backlinks
• Questions: Commonly searched questions relating to the subtopic
• Related searches: Related hunt presumption that look connected Google, if applicable

With a escaped Semrush account, you tin marque 2 searches successful the Topic Research tool. 

9. SEO Writing Assistant

The SEO Writing Assistant helps you constitute original, SEO-friendly contented that’s casual to work and aligns with your code of voice. 

Enter your people keyword(s) and assemblage to make recommendations. Then, commencement penning your contented to spot however it scores.

The instrumentality helps you to:

• Track your keyword use
• Avoid keyword stuffing
• Add semantic keywords
• Achieve an due readability score
• Reach an recommended connection count

And overmuch more.

You tin make a maximum of 2 documents with a escaped Semrush account.

10. Listing Management

Listing Management lets you cheque your section citations for free. So you tin guarantee your section concern is listed connected apical directories. And that cardinal accusation is contiguous and correct.

If this escaped SEO instrumentality finds immoderate issues, effort to resoluteness them quickly. Because accordant listings tin assistance your section rankings.

11. Semrush Sensor

The Semrush Sensor allows you to way volatility successful Google’s hunt results. 

High volatility means results are changing much than usual—possibly owed to an algorithm update. So, it’s adjuvant to show volatility successful your state and category.

You tin besides usage the Semrush Sensor to spot which SERP features are astir prevalent successful your niche. And optimize your contented with them successful mind.

12. SEOquake

SEOquake is simply a escaped browser hold that provides SEO information astir hunt motor results pages and idiosyncratic webpages.

Connect your escaped Semrush relationship to spot these metrics (and others) for each hunt result:

• Organic position: Where the tract ranks successful the main integrated results
• Authority Score: A measurement of the site’s ranking quality retired of 100
• Visits: The estimated fig of monthly visits to the domain
• Linking domains: The fig of sites that nexus to this page

When you’re visiting circumstantial pages, the SEOquake toolbar provides utile accusation astir each page. And gives you entree to much elaborate reports.

13. Google Analytics 4

Google Analytics 4 (GA4) is simply a website analytics level that reveals accusation astir postulation and idiosyncratic behavior.

You instal a tracking codification that enables the instrumentality to stitchery information astir visitors’ activity. Which you tin past analyse done assorted reports.

Among galore different things, you tin find out:

• How overmuch postulation comes from integrated search
• Which pages thrust the astir conversions
• Characteristics astir your visitors

GA4 is 1 of the champion escaped SEO tools for measuring results. 

Log successful to GA4 (or make an account) to get started.

14. Google Search Console

Google Search Console (GSC) helps you show and negociate your site’s show successful Google Search.

It shows your mean ranking positions for up to 1,000 apical queries. And however galore impressions and clicks these results drive.

You tin besides usage GSC to:

• Check which of your pages are indexed by Google
• Submit your XML sitemap to Google
• Analyze your Core Web Vitals (metrics that uncover however user-friendly your tract is)
• See backlinks to your site

Log successful to GSC (or make an account) to get started.

Bing Webmaster Tools helps you show and negociate your site’s show successful Bing Search. 

Basically, it’s Bing’s mentation of Google Search Console. 

You tin usage it to:

• Check which keywords thrust the astir impressions successful Bing
• Get method SEO recommendations
• Submit your sitemap to Bing

And overmuch more.

Bing Webmaster Tools is 1 of the champion escaped SEO tools if you’re focusing connected Bing. 

16. Google Business Profile

Google Business Profile (GBP) lets you negociate your section concern listing connected Google.

This is the illustration that tin look successful map-based results. Like this:

Here are immoderate things you tin bash successful GBP that tin assistance you fertile higher and get much section customers:

• Verify your concern location
• Add your interaction details, concern hours, photos, etc.
• Publish GBP posts astir your news, events, and offers

Visit the GBP homepage to get started.

17. Map Rank Tracker

Map Rank Tracker lets you show your business’s rankings successful Google Maps.

Choose the local keywords and hunt locations you privation to track. And the heatmap volition amusement your ranking for each.

If you’re ranking poorly, usage the instrumentality to cheque retired your biggest competitors. And effort to amended your local SEO strategy.

With a escaped Semrush account, you get 50 credits per period for the Map Rank Tracker. This means you could scan a five-by-five grid for 2 keywords per period (5 x 5 x 2 x 1 = 50), for example.

18. My Reports

My Reports makes it speedy and casual to physique SEO reports with information from Google Analytics 4, Google Search Console, Google Business Profile, and assorted Semrush tools.

Plus, it lets you customize your study to suit your needs.

So, you tin visualize your astir important metrics successful 1 place. And guarantee your SEO results are connected the close track.

19. Google Trends

Google Trends allows you to analyse hunt trends anyplace successful the world.

You tin spot what topics are trending close now. And perchance stitchery immoderate contented ideas.

Or analyse hunt presumption and topics you’re funny in. To spot however hunt involvement has changed implicit time.

This information tin assistance you forecast postulation much accurately. To assistance you marque strategical decisions connected which topics to cover.

Visit the Google Trends website to commencement your research.

20. PageSpeed Insights

Google’s PageSpeed Insights is simply a escaped instrumentality that lets you cheque Core Web Vitals show connected idiosyncratic webpages.

These are leafage acquisition metrics that tin impact your rankings successful search. And interaction users’ acquisition connected your site.

So, it’s a bully thought to hole the show issues highlighted.

Go to PageSpeed Insights to commencement evaluating your pages.

21. Rich Results Test

Google’s Rich Results Test lets you cheque the validity of schema markup connected a webpage. To find if the leafage is eligible for rich results.

Rich results are hunt results that see other accusation (e.g., prima ratings). They thin to beryllium amended astatine attracting users’ attraction and clicks.

You tin preview ones you’re eligible for successful the tool. And spot whether determination are immoderate problems that request to beryllium fixed.

22. Google Alerts

Google Alerts notifies you erstwhile Google finds contented matching your chosen keywords.

Here’s however you tin usage it arsenic a escaped SEO selling tool:

• Track applicable topics to get content ideas
• Track applicable topics to get newsjacking ideas
• Track your marque sanction to cheque for caller backlinks oregon backlink opportunities

23. Yoast SEO

Yoast SEO is simply a WordPress plugin that helps you optimize your tract for search.

The escaped mentation provides on-page SEO recommendations similar this:

And makes it casual to edit SEO elements like:

• Robots.txt: A record that tells hunt engines which pages to crawl
• XML sitemap: A record that tells hunt engines which pages to index
• Robots meta tags: Code that tells hunt engines however to crawl, index, oregon show a page
• Canonical tags: Code that helps hunt engines recognize which leafage to prioritize erstwhile determination are duplicate pages
• Structured data: Code that helps hunt engines place antithetic types of information

Visit the WordPress plugin directory to download this escaped plugin.

Meta SEO Inspector is simply a Chrome hold that makes it casual to reappraisal a page’s metadata.

It tin show the pursuing information for immoderate leafage you visit:

• Title tag: The HTML leafage rubric that tin look successful hunt results pages
• Meta description: The HTML leafage summary that tin look successful hunt results pages
• Canonical tag: The tag that points to the preferred mentation of the page
• Heading tags: Tags for the main heading and subheadings
• Open graph tags: Tags that incorporate information for societal media sharing

Use this escaped SEO instrumentality to reappraisal your ain pages’ metadata (to guarantee it’s contiguous and correct). Or get inspiration from competitors’ titles, descriptions, etc.

25. Sloth

Sloth helps you instrumentality technical SEO fixes connected sites with level oregon improvement restrictions.

For example, you tin usage it to:

• Configure 301 and 302 redirects (which let you to nonstop users and hunt engines from 1 leafage to another)
• Implement hreflang attributes (which specify a page’s language)
• Modify your robots.txt record (which tells hunt engines which pages connected your tract to crawl)
• Set up A/B tests (which let you to comparison 2 versions of a webpage)

Sloth uses Cloudflare Workers. So, you’ll request a escaped Cloudflare relationship to get started with the tool.

26. Google SERP Simulator

Merkle’s Google SERP Simulator shows what a basal effect for 1 of your webpages mightiness look similar connected Google.

Simply participate a rubric tag and meta description. To spot what they mightiness look similar connected desktop and/or mobile.

The preview isn’t 100% reliable. Because Google doesn’t ever show your rubric tag and description—and doesn’t ever show the aforesaid fig of characters.

But this is simply a bully mode to trial the magnitude and quality of your text.

27. Connectively

Connectively—formerly Help a Reporter Out (HARO)—lets you root media inquiries that tin pb to backlinks for your site.

Basically, reporters usage the level to petition adept commentary for their articles. And you tin hunt for—and respond to—relevant requests.

(This SEO instrumentality is escaped for up to 10 pitches per month.)

If a newsman uses your submission, they whitethorn recognition you with a backlink.

28. ShortPixel

ShortPixel offers a website plugin that automatically compresses your images.

This is simply a elemental mode to amended page speeds (which tin power your Google rankings). Without compromising representation quality.

Enter your domain connected the ShortPixel website to spot however galore images you could optimize.

29. ChatGPT

ChatGPT is an AI chatbot that you tin usage for a assortment of SEO tasks. All you person to bash is supply a punctual (instruction).

For example, you could inquire the instrumentality to:

• "Generate a database of 20 long-tail keywords related to eco-friendly location cleaning products"
• "Create a elaborate outline for a blog station astir the benefits of distant work, including cardinal points and subheadings"
• "Write a compelling meta statement for an nonfiction astir the champion hiking trails successful California that includes the people keyword 'California hiking trails'"
• "Provide a step-by-step usher connected however to hole breached links connected a WordPress tract to amended SEO"
• "Draft an outreach email template to petition a impermanent station accidental connected a high-authority question blog"

Visit the ChatGPT website and motion up to effort it for free.

Just beryllium alert that the instrumentality has the imaginable to nutrient inaccurate accusation and unoriginal text. So, you should ever edit thing it generates.

Your free Semrush account gives you entree to galore of the champion escaped SEO tools.

But you tin execute adjacent much with a free Semrush trial.

Claim yours present to unlock other tools, limits, and features.