The 19 Best SEO Ranking Tools for 2024

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Looking for a large SEO ranking tool?

SEO tools springiness you the insights and accusation you request to amended your website’s hunt motor beingness and pull much integrated traffic. 

But with truthful galore tools connected the market, it tin beryllium tricky to fig retired which 1 fits your needs.

Let’s dive into the features, pricing, and however to usage them. So you tin marque the close choice.

What Is SEO Ranking? 

SEO ranking refers to your presumption connected Google.

Let’s accidental you’re an outdoor sports brand. 

If idiosyncratic searches for “hiking boots” and your tract is the archetypal 1 connected Google, that would bring sizeable postulation to your site. Which would apt pb to income and caller customers. 

Google SERP for the word  "hiking boots" with the archetypal  effect   by "REI" highlighted.

An SEO level tin assistance you with things like:

  • Tracking your webpages’ rankings successful hunt engines
  • Selecting the champion keywords to target
  • Monitoring your competitors
  • Building backlinks
  • Spotting method issues
  • And more

Some tools connection a fewer of these features. Others bash each of them. You’re usually amended disconnected with an all-in-one platform. So you person a implicit toolbox for each your SEO needs. 

Here are immoderate things to carnivore successful caput erstwhile choosing a tool: 

  • Your goals and needs: Select tools that align with your SEO strategy. If you’re not sure, commencement disconnected with an SEO audit to fig retired what your website needs to improve. Or opt for an all-in-one SEO level that tin bash it all. So you won’t person to support trying (and paying for) caller tools whenever your goals shift. 
  • Ease of usage and lawsuit support: Find tools that are intuitive with adjuvant documentation and bully lawsuit support
  • Pricing and budget: Choose the tool(s) that supply the features you request astatine a terms you tin afford. And beware of limits and thresholds. For example, you mightiness beryllium capable to audit up to 1,000 pages connected your website. But 1,001 pages could mean an upgrade to a much costly package. 

The Best All-In-One SEO Ranking Tools

Semrush

Semrush is simply a broad SEO level that offers 55+ tools and reports to amended your website and turn your business. It includes everything you request to boost your SEO show and amended your rankings. 

Some of the astir fashionable SEO tools included with Semrush are:

  • On Page SEO Checker: Improve leafage ranking with a elaborate database of ideas, including tips for link building, contented writing, SERP feature targeting, and more
  • Position Tracking: Track your site’s rankings and show advancement toward your SEO goals
  • Keyword Magic Tool: Discover the champion hunt presumption and ranking opportunities for your integrated hunt campaigns
  • Traffic Analytics: See what’s moving for different websites successful your manufacture and larn however you tin amended your website to match 
  • Backlink Analytics: Analyze the prime and quantity of backlinks coming to your site, observe ways to summation your site’s domain authority, and amended your integrated rankings
  • Listing Management: Boost section SEO by managing and distributing your concern information, monitoring reviews, and pursuing your ranking successful the community

Every Semrush subscription besides includes an AI-powered SEO assistant, Semrush Copilot. It monitors your website’s show and looks astatine the information from antithetic Semrush tools. The personalized recommendations prevention you a batch of time, due to the fact that you don’t request to excavation into each study yourself. 

What We Like

Semrush uses the powerfulness of AI to marque it easier for you to rank. 

How?

It tells you if you person a bully accidental of ranking for a keyword oregon not. And however hard it volition beryllium for your marque to fertile for that keyword. 

For example, nerdwallet.com regularly publishes contented astir fiscal management. 

If you plug successful the keyword “personal finance,” the instrumentality tells you that the tract presently ranks 53. But it has a bully accidental of ranking successful the apical 30. Because the tract has a “high” level of topical authorization successful that area.

Most tools volition archer you however competitory a keyword is successful general. But Semrush gives you a personalized keyword trouble people based connected your brand’s niche, reputation, and topical authority. 

Keyword Overview with domain-specific insights similar  idiosyncratic   keyword difficulty, topical authority, imaginable   SERP position, etc.

These insights tin assistance you determine wherever to absorption your efforts, giving you the borderline erstwhile it comes to SEO rankings. 

Pricing

Semrush offers 4 pricing packages, including a escaped option. 

  • Free: Track up to 10 keywords, acceptable up 1 project, and tally up to 10 reports/day
  • Pro: Track up to 500 keywords, acceptable up 5 projects, and tally up to 3,000 reports a time for $139.95/month
  • Guru: Includes everything from the Pro account, positive the Looker integration and Content Marketing Platform. Track up to 1,500 keywords, acceptable up 15 projects, and tally up to 5,000 reports/day for $249.95/month.
  • Business: Includes everything from the Guru account, positive share-of-voice metrics and API access. Track up to 5,000 keywords, acceptable up 40 projects, and tally up to 10,000 reports/day. It costs $499.95/month. 

Ahrefs

Ahrefs offers a suite of tools for keyword research, backlink analysis, and SEO reports. 

Key features include:

  • Rank Tracker: Monitor and analyse your website's ranking changes.
  • Keywords Explorer: Find presumption and phrases your people assemblage is searching for
  • Content Explorer: Uncover contented ideas and link-building opportunities
  • Site Audit: Identify and hole issues to heighten your website’s performance
  • Site Explorer: See what your competitors are up to

What We Like

When you log in, you’ll spot a dashboard with cardinal metrics based connected information from Site Audit, Keywords Explorer, and Rank Tracker. It looks similar this:

Key metrics similar  Ahrefs rank, UR, DR, backlinks, referring domains, keywords, traffic, etc. connected  Ahrefs.

If you person a escaped account, you tin entree the Site Explorer and Site Audit. 

The Site Audit crawls your tract to cheque for errors, warnings, and notices. Like breached links, missing metadata, and ample images. And past it provides a wellness people retired of 100. This is based connected the proportionality of pages connected your website that are error-free. 

Site Audit study  connected  Ahrefs with "Health Score" and "Top Issues" sections highlighted.

Taking enactment of these issues and fixing them tin assistance to amended your rankings. 

Ahrefs Site Explorer instrumentality gives you an overview of your backlinks. It tells you however galore sites nexus to yours. And which ones. You besides spot however galore keywords your tract shows up for successful hunt engines.

Backlink information  connected  Ahrefs including full   backlinks and inclination   charts showing fertile  & referring domains implicit    time.

Backlinks (other sites linking to yours) are a confirmed ranking factor. So, keeping an oculus connected them and taking steps to summation the fig of links tin assistance amended your rankings. 

The instrumentality besides gives you an overview of integrated keyword performance. It tells you however galore keywords your tract shows up for successful hunt engines. Click the “Organic keywords” tab to spot the inclination implicit time: 

Organic hunt  information  connected  Ahrefs including full   integrated  keywords and a inclination   illustration  implicit    clip  for integrated  postulation   & keywords.

Ahrefs’ Rank Tracker tin assistance you show your rankings successful 170 countries. 

It tells you your mean presumption and different cardinal metrics for each keyword: 

Ahrefs’ Rank Tracker showing information  similar  visibility, mean  position, traffic, etc. on  with ranking information  for each   keyword.

Pricing

Ahrefs offers respective pricing packages, starting astatine $129/month: 

  • Lite: Includes 5 projects and six months of information for $129/month
  • Standard: Includes 20 projects and 2 years of information for $249/month
  • Advanced: Includes 50 projects, 5 years of data, Looker integration, and forecasting features for $449/month
  • Enterprise: Annual pricing, which includes unlimited projects, unlimited humanities data, and API access 

Moz Pro

Moz Pro is an all-in-one SEO software. It includes a scope of tools to assistance you amended your rankings and boost traffic. 

Key features include:

  • Domain Overview: Provides a broad snapshot of a site's SEO health, including keyword topics and performance
  • Keyword Explorer: Helps observe and prioritize the champion keywords for targeting
  • Link Research: Offers in-depth nexus investigation for smarter contented ideation and nexus prospecting
  • Competitor Research: Enables gaining competitory insights by identifying keyword gaps and apical competing content
  • On-Page Grader: Gives step-by-step recommendations for optimizing a page’s SEO show based connected circumstantial keywords

What We Like

A bully spot to commencement is the Domain Overview. It gives you an overview of cardinal website show metrics, similar domain authorization (how bully your site’s estimation is) and linking domains (how galore sites nexus to yours). And it tells you however galore keywords you fertile for. 

Just participate your tract and click “Analyze.” 

Domain Overview study  connected  Moz Pro with "Domain Authority", "Linking domains", and "Ranking Keywords" highlighted.

To cheque your rankings successful much detail, navigate to the Rank Checker. 

Type successful the keyword and the domain. Like “onepeloton.com” and “cycling classes.” And you’ll spot the tract ranks No. 4 connected Google U.S. for that term. 

Rank Checker connected  Moz Pro showing a keyword on  with its rank, ranking URL, volume, difficulty, etc.

Pricing

Moz Pro offers 4 packages. A 30-day escaped proceedings is available. 

  • Starter: An enactment for those with a azygous task and 50 keywords, starting astatine $49/month
  • Standard: Suited for those caller to SEO, this program includes basal features indispensable to commencement with SEO efforts, specified arsenic tracking and crawling up to 300 keywords, for $99/month
  • Medium: Provides entree to keyword probe tools and supports 10 campaigns and 1,500 keyword rankings, suitable for regular users astatine $179/month
  • Large: Offers broader capabilities with 25 campaigns and 3,000 keyword rankings, priced astatine $299/month

SpyFu

SpyFu is a selling suite that provides insights connected SEO show and different areas similar paid search. It besides gives you competitory quality connected what different sites successful your manufacture are doing.

Key features include:

  • SEO research: Tracks integrated hunt performance, including keyword rankings and changes implicit time
  • Keyword research: Helps you observe lucrative keywords utilized by your competitors successful some their paid and integrated hunt campaigns
  • Competitor analysis: Allows you to place and analyse your apical integrated and PPC competitors, including a elaborate “Kombat SEO” instrumentality that uses a Venn diagram to item shared and unsocial keywords
  • Backlink analysis: Assists successful discovering almighty backlinks and shows which sites nexus to you and your competitors
  • Ranking history: Monitors the ranking past of your keywords to place trends and show implicit time
  • Top pages: Identifies which pages connected your and your competitors' sites are receiving the astir postulation from integrated searches

What We Like

A bully spot to commencement is the Monthly Domain Overview, which gives you a snapshot of your site’s existent SEO performance. It shows you however galore organic keywords your tract ranks for. And however integrated postulation has changed.

Monthly Domain Overview study  connected  SpyFu with "Organic Keywords" and "Traffic from Google" sections highlighted.

Scroll down to the Ranking History conception to spot your apical keywords and their position: 

Top Keywords study  connected  Moz Pro showing a database  of integrated  keywords on  with their fertile  and SEO clicks.

In the “Ranking History” section, you’ll spot recently ranked pages, on with their erstwhile presumption and wherever they fertile now: 

Newly Ranked Keywords successful  the “Ranking History” conception  showing keywords with their commencement  fertile  and extremity  rank.

Pricing

SpyFu offers 3 plans:

  • Basic: For individuals conscionable starting with SEO, this program offers 10,000 hunt results, six months of humanities data, and 250 income leads, costing $39 monthly oregon $33 monthly erstwhile billed annually
  • Professional: Aimed astatine much predominant users, this program provides unlimited hunt results, implicit 10 years of humanities data, and 500 income leads, priced astatine $69 monthly oregon $48 monthly erstwhile billed annually
  • Unlimited: Best for larger teams oregon agencies, this program offers each Professional features positive up to 2,000 income leads and 5 idiosyncratic accounts for $129 monthly—or $68 monthly erstwhile billed annually

WooRank

WooRank is an SEO level with a clump of tools to assistance amended your rankings. Such as:

  • Website Reviews: WooRank provides unlimited website evaluations, offering SEO reports to place and hole method issues
  • Keyword Tracking: Enables you to show and way the show of your cardinal keywords, adjusting strategies based connected up-to-date data
  • Competitors: Allows you to analyse your competitors' SEO strategies, helping you recognize their strengths and weaknesses.
  • Site Crawl: Conducts elaborate crawls of your website to uncover method SEO issues that could beryllium affecting your site’s visibility and performance.

What We Like

To get started, participate your site’s URL. You’ll get a study of however good the tract is optimized for search. Including a people retired of 100 and suggestions for improvement. 

For example, it gives the canine grooming institution Zendog’s tract a people of 68.

A tract  people     retired  of 100 connected  WooRank on  with suggestions for improvement.

You tin besides reappraisal idiosyncratic pages to measure their performance. If the people is low, taking enactment could assistance amended rankings. 

An idiosyncratic  leafage   people     retired  of 100 connected  WooRank on  with suggestions for improvement.

A adjuvant diagnostic is the Keyword Tool. First, you’ll request to prime keywords to track. The instrumentality suggests keywords based connected your existent rankings. 

For example, zendog.us ranks No. 8 for the word “stop canine from barking.” Click the container to way it, on with immoderate different applicable keywords. 

"Add keywords" connected  the "Keyword Tool" with “stop canine  from barking” selected connected  WooRank.

The instrumentality volition process the data. Then it shows a organisation graph of however galore keywords fertile successful the apical 1-3, 4-10, 11-20, and truthful on. Underneath, you’ll spot a database of the keywords and their rankings:

A organisation  graph and a database  showing keywords ranking successful  antithetic  positions connected  WooRank.

Pricing

WooRank offers 3 pricing plans:

  • Pro: Ideal for radical wanting to optimize 1 website and way up to 50 keywords, priced astatine $89.99 monthly
  • Premium: Suited for teams, this program lets you way up to 250 keywords and costs $199.99/month
  • Enterprise: Custom pricing for agencies and ample enterprises, offering API access, unlimited projects and keywords, and automation and workflow capabilities

Keyword probe is the process of selecting the keywords you privation to people connected your website. A keyword probe instrumentality tin assistance you fig retired what your assemblage is searching for. So you tin take the close keywords. Which is indispensable for ranking connected hunt engines. 

Keyword Magic Tool

The Keyword Magic Tool helps you observe keyword ideas and gives you invaluable insights connected each one.

What We Like

Type successful immoderate keyword to get hundreds oregon thousands of ideas. Along with accusation similar search volume, keyword difficulty, and search intent. Unlike different keyword probe tools, this 1 gives you personalized insights based connected your tract and the presumption it is apt to fertile for.

To get started, unfastened the instrumentality and benignant successful a keyword applicable to your business. Such arsenic “scented candles.”

Then prime your location. Add your domain (like ikea.com) to get personalized insights. And click “Search.”

Keyword Magic Tool commencement  with "scented candles" entered arsenic  the keyword, "ikea.com" arsenic  the domain, and "Search" clicked.

The Keyword Magic Tool volition present a database of keyword suggestions. (In this case, implicit 26,000.)

For each keyword, you’ll spot the intent (such arsenic commercial, informational, oregon transactional), the hunt volume, and the keyword difficulty. It besides gives you a personalized people retired of 100, telling you however hard it volition beryllium for your tract to fertile for that keyword. 

For example, “scented candles” has a keyword trouble of 63. But since Ikea’s website is applicable to that term, it won’t beryllium that hard for them to fertile for it. So, their personalized keyword trouble people is 19. 

"scented candles" and its metrics similar  intent, volume, keyword & idiosyncratic   keyword trouble  highlighted connected  Keyword Magic Tool.

You tin rapidly benignant and filter the keyword database to place the ones that are the champion acceptable for your needs. 

To presumption keywords containing circumstantial terms, click a keyword from the left-hand database nether “All keywords.” 

For example, if you click “wax” connected the left-hand side, it volition filter the database of keywords connected the close to lone see keyword recommendations that besides see the connection “wax.”

Keyword modifier filter connected  Keyword Magic Tool with "wax" selected showing lone  keywords that see  the word.

If you find keywords that you privation to people oregon way for your website, click the checkbox adjacent to the keyword(s) and click “Add to keyword list.”

The checkbox adjacent  to 2  keywords selected and “Add to keyword list” clicked.

Follow this process to physique a targeted database which informs your SEO and contented strategy. So you’re targeting applicable keywords that you person a bully accidental of ranking for. 

Pricing

You tin tally 10 searches per time for free. Or, if you person a Semrush subscription, you tin tally unlimited searches. 

Keyword Strategy Builder

Keyword Strategy Builder takes keyword probe 1 measurement further. 

It generates keyword suggestions and groups them into applicable pillar pages (overarching pages astir a wider topic) and subpages (more circumstantial pages linking to their comparative pillar pages). 

What We Like

This structured attack establishes your tract arsenic an authorization connected important topics successful your niche. Which tin assistance you fertile higher connected Google. 

Open the instrumentality and participate your seed keywords. Or, make a database with your ain keywords. Then click “Create list.

Keyword Strategy Builder instrumentality   commencement  with "scented candles" entered and the "Create list" fastener  clicked.

It takes your effect keyword (“scented candles”) and suggests a pillar leafage (like “diffuser with candle”). And suggests subpages—such arsenic “pumpkin spice diffuser.”

Topics and pages study  connected  Keyword Strategy Builder with a "Pillar page" and its "Subpages" highlighted.

Now, alternatively than penning antithetic contented connected random topics, you tin physique credibility by penning astir applicable topics that subordinate to 1 another. This volition assistance you fertile for much keywords successful your niche.

Pricing

The instrumentality is included successful each Semrush subscription. 

Keyword Gap

The Keyword Gap instrumentality shows you which keywords your competitors fertile for, that you don’t. 

What We Like

The instrumentality enables you to uncover caller keyword opportunities successful conscionable a fewer clicks. 

Type successful your domain and adhd up to 4 competitors. Then, deed “Compare.”

Keyword Gap instrumentality   commencement  with "nike.com" and "adidas.com" entered and the "Compare" fastener  clicked.

You’ll spot a database of the keywords you some fertile for. And your respective rankings.

For example, Adidas ranks No. 6 for the word “shoes.” Whereas Nike ranks No. 3. 

Keyword Gap study  showing "Shared" keywords with the metrics for "shoes" highlighted.

Open the “Missing” tab to find keywords that your rival ranks for, but you don’t:

Keyword Gap study  showing "Missing" keywords for 2  competing domains.

Under “Weak” you’ll find keywords that your rival outranks you for. For example, some brands fertile for the query “sneakers.” But Adidas ranks importantly higher than Nike. 

Keyword Gap study  showing "Weak" keywords with the metrics for "sneakers" highlighted.

These insights are utile erstwhile collecting ideas for keyword opportunities. To usage a keyword, cheque the container adjacent to the keyword and click the fastener “Add to keyword list.” Then you tin optimize your website oregon make caller contented to amended your ranking for these terms. And hopefully, overtake your competitor. 

Pricing

The Keyword Gap instrumentality is included successful each Semrush subscription. 

Google Keyword Planner

Google Keyword Planner is simply a escaped instrumentality from Google. It’s designed for researching keywords for PPC Google Ads campaigns. But you tin usage it to behaviour keyword probe for SEO, too.

What We Like

It’s an casual and escaped mode to find keywords for your brand. 

You mightiness request to make a escaped Google Ads relationship if you don’t already person one. 

Then, you tin take whether you privation to “Discover caller keywords” oregon “Get hunt measurement and forecasts.”

Google Keyword Planner location  with “Discover caller   keywords” and “Get hunt  measurement   and forecasts” boxes highlighted.

Choose “Discover caller keywords” to get ideas. It volition springiness you a database of keywords and cardinal data, specified arsenic the fig of mean monthly searches.

Keyword ideas connected  Google Keyword Planner on  with information  connected  mean  monthly searches, YoY change, competition, bids, etc.

Pricing

It’s free.

Google Trends is simply a escaped instrumentality from Google that lets you analyse the popularity of hunt queries.It gives you an thought of what radical are funny in. And what they are searching for.

What We Like

It’s an effective, escaped mode to observe trending topics and keyword opportunities. 

To get started, unfastened the tool, participate your keyword, and deed “Explore.”

Google Trends location  with "oat milk" entered and the "Explore" fastener  clicked.

Next, take your determination and clip frame. To comparison the hunt involvement for respective keywords, click “Add comparison.”

For example, you tin cheque however the level of involvement successful antithetic beverage alternatives has changed implicit time. 

Google gives oat beverage and coconut beverage a people retired of 100 based connected however often radical hunt for them. And you tin spot however this has changed implicit time. 

Google Trends showing the "Interest implicit    time" graph for 2  antithetic  keywords.

Scroll down to spot the breakdown by portion and related queries. Like “almond milk” and “make oat milk.”

"Interest by region", "Related topics", and "Related queries" sections connected  Google Trends.

Understanding what’s fashionable gives you invaluable insights to usher your SEO and contented strategy. So you tin absorption connected topics radical are funny successful and actively searching for.

Pricing

Google Trends is wholly free.

Best SEO Rank Tracking Tools

Position Tracking

Semrush’s Position Tracking is an SEO fertile tracker tool. Use it to way circumstantial keywords and your rankings for each.

What We Like

The instrumentality makes it elemental to cheque wherever your tract ranks for keywords that are important to your business. 

For example, if you cognize you privation to fertile for the keyword “scented candles,” you tin adhd that keyword to your Position Tracking study and show wherever your tract appears successful the search motor results

To get started, unfastened the Position Tracking instrumentality and participate the domain of your website. Then click “Set up tracking.”

Position Tracking instrumentality   commencement  with a domain entered and "Set up   tracking" clicked.

You’ll spot the “Targeting” dialog box.

Select the “Device” and “Search Engine” that you privation Semrush to usage erstwhile tracking keywords. (Google and Desktop are bully default options.)

Then click the substance container nether “Location,” and prime the state oregon determination you privation to track.

Finally, click “Continue To Keywords.”

Targeting settings connected  Position Tracking with options to prime   hunt  engine, device, location, and language.

You’ll spot the “Keywords” dialog box. 

Add the keywords that you privation to way your website’s ranking for by typing oregon pasting your keywords into the substance box. You tin besides import keywords from Semrush suggestions and different sources by clicking “Import from…

Next, click “Start Tracking.”

Keywords settings leafage   connected  Position tracking with keywords entered successful  the input container  and the "Start Tracking" fastener  clicked.

Semrush volition make a caller Position Tracking report. 

The study shows the keywords you selected to way for your domain. You’ll spot a summary of your domain’s visibility, estimated traffic, and mean presumption for each of the provided keywords. 

Landscape study  showing a summary of a domain’s visibility, estimated traffic, and mean  presumption   for provided keywords.

Scrolling down, you’ll spot insights astir wherever your tract ranks, which SERP features appear, and immoderate issues of imaginable cannibalization. (Cannibalization happens erstwhile 2 pages connected your tract vie for the aforesaid keywords.)

You tin besides way however your tract is performing comparative to others successful your industry. 

Click “Add competitors” nether “Market Traffic vs Selected Domains Trends” to make a competitory investigation report. It’s astir halfway down the page.

“Market Traffic vs Selected Domains Trends” with the “Add competitors” fastener  clicked.

Within 24-48 hours of archetypal setup, the Semrush Position Tracking study volition statesman to update connected a regular basis. 

Pricing

You tin way up to 10 keywords for free. Or, if you person a Semrush subscription, the instrumentality is automatically included. 

Domain Overview

The Domain Overview instrumentality from Semrush tin assistance you cheque your existent keywords and their rankings. 

What We Like

This instrumentality is adjuvant if you don’t person a database of people keywords but privation to spot wherever your tract already appears. This benignant of SEO keyword ranking instrumentality is simply a bully mode to statesman monitoring your progress.

Open the Domain Overview successful Semrush. And scroll down to the conception “Top Organic Keywords”.

Domain Overview Report showing information  and charts for traffic, keywords, distribution, etc. with "Top Organic Keywords" highlighted.

Then click “View Details” to spot a implicit overview of each the keywords your website ranks for.

For example, the World Wildlife Fund ranks No.1 for the word “sloth.”

Positions study  connected  Organic Research showing the World Wildlife Fund ranking archetypal  connected  the SERP for the word  “sloth".

Knowing wherever you rank, and for which keywords, tin assistance you recognize however good your website is presently performing. And usher you successful mounting aboriginal priorities. 

Pricing

You tin tally 10 searches for free. And the instrumentality is automatically included successful each Semrush subscription. 

Google Search Console

Formerly known arsenic Google Webmaster Tools, Google Search Console (GSC) is simply a escaped SEO instrumentality that provides an in-depth look astatine your site’s SEO performance. 

Performance study  connected  Google Search Console with a illustration  showing clicks, impressions, CTR, and mean  position.

What We Like

It provides SEO metrics similar impressions (the fig of times your leafage appeared successful the SERP), clicks, click-through complaint (CTR), and mean ranking.

You tin look astatine however your website performs for circumstantial queries oregon keywords, however circumstantial pages execute for each queries, oregon you tin blend the two. It’s besides imaginable to integrate the information into Google Analytics.

GSC besides enables you to excavation into issues related to your sitemap, crawlability, indexing, and more.

Pricing

GSC is simply a escaped instrumentality for website owners.

SerpWatch 

SerpWatch is an SEO fertile checker tool. You tin usage it to way wherever you fertile for idiosyncratic keywords.

What We Like

It automatically notifies you of changes successful rankings. And if you negociate to container immoderate SERP features, similar the featured snippets, it volition fto you cognize successful existent time. 

SERPWatch dashboard showing antithetic  metrics for a domain's keywords similar  moved up, moved down, successful  apical  3, mean  position, etc.

It includes rival tracking and you tin usage it to way your and their rankings successful antithetic countries. 

It besides creates ROI reports for you based connected keyword value. 

Pricing

  • Starter: Perform up to 7,500 keyword checks per period and entree basal tracking tools for $29/mont
  • Growth: Conduct up to 22,500 keyword checks each month, benefiting from enhanced tracking and aggregate task absorption for $59/month
  • Premium: Enjoy up to 75,000 keyword checks per month, precocious tracking, unlimited task setup, and premium enactment for $199/month

Here are immoderate of the champion tools you tin usage to amended your SEO performance: 

  • On Page SEO Checker
  • Site Audit
  • Screaming Frog
  • Majestic
  • Yoast

On Page SEO Checker

Semrush’s On Page SEO Checker gives you ideas to amended your website and boost your rankings. These ideas tin beryllium related to:

  • Strategy
  • Backlinks
  • User experience
  • Technical SEO
  • SERP features
  • Content
  • Semantics

What We Like

The instrumentality makes it casual to get a clump of ideas connected however to amended your on-page SEO.

Just participate your domain and deed “Get ideas.”

On Page SEO Checker instrumentality   commencement  with "sewport.com" entered arsenic  the domain and "Get ideas" clicked.

You’ll person a study with a database of the apical pages to optimize, successful bid of priority. To get the ideas, click the bluish button. 

For example, the instrumentality has 5 suggestions connected however Sewport could amended their leafage astir “alpaca wool fabric.”

On Page SEO Checker Overview showing sections similar  "Total Ideas", and "TOP pages to optimize", with "5 ideas" adjacent  to a leafage   clicked.

The recommendations see avoiding keyword stuffing, making the substance contented much readable, providing a much applicable meta description, and earning much backlinks. 

Content recommendations connected  On Page SEO Checker including to debar  keyword stuffing, making substance   contented  much  readable, etc.

Following these tips tin assistance amended your rankings for that page. 

Pricing

The Semrush On Page SEO checker is free. It’s besides included arsenic modular with each Semrush subscription. 

Site Audit

Semrush’s Site Audit instrumentality crawls your site, looking for 140+ method SEO issues. The study provides a snapshot of your website’s health, based connected factors similar tract speed. Which person a nonstop interaction connected your rankings. 

Site Audit overview showing a summary of a site's wellness  based connected  factors that person  a nonstop  interaction   connected  their hunt  rankings.

What We Like

It’s casual to tally a study and spot wherever your website needs to improve.

To get started, benignant successful the URL and click “Start Audit.”

Site Audit instrumentality   commencement  with a domain entered and the "Start Audit" fastener  clicked.

You’ll spot the “Site Audit Settings” dialog box. 

Choose the “Limit of checked pages” you privation to see successful your audit. Click “Start Site Audit.”

Site Audit settings leafage   to prime   crawl scope, root   and bounds  of checked pages.

Now the Site Audit crawlbot volition crawl the pages, content, images, and links connected your website.

When it’s finished, you’ll person a study that includes a database of “Top Issues.”

"Top Issues" connected  Site Audit with the fig   adjacent  to "Invalid structured information  items" clicked.

Click the fig successful the “Number of issues” file to unfastened a database of the SEO errors oregon issues discovered successful that category.

Issues leafage   connected  Site Audit with much  accusation  astir  the contented   and however  to hole  it.

Repeat this for each rows successful the “Top Issues” paper to excavation deeper into each of the SEO issues recovered during the audit. For each you volition spot elaborate accusation connected however to code oregon hole the problem. 

Identifying and fixing errors tin assistance importantly boost your rankings. Because Google and users similar sites that are fast, and relation arsenic expected. 

Pricing

The Semrush Site Audit instrumentality is free. It’s besides included arsenic modular with each Semrush subscription. 

Screaming Frog 

The Screaming Frog SEO Spider is simply a website crawler for method SEO audits. It tin assistance you spot and hole issues that impact your rankings. 

What We Like

You tin usage it to find broken links, analyse leafage titles and meta descriptions, and reappraisal redirects

Just participate your domain. The spider volition crawl your tract and its pages. 

Screaming Frog dashboard showing a elaborate  breakdown and metrics of a website's pages aft  crawling.

Pricing

  • Free Version: Crawl up to 500 URLs with basal features for tiny projects
  • Paid Version: Access unlimited URL crawling, precocious features, and premium enactment for $259/year

Majestic

Majestic is chiefly a backlink checker and nexus gathering platform. It helps you find retired which sites nexus to your website and to competitors. This tin springiness you ideas for obtaining caller backlinks. Which tin assistance boost your rankings. 

What We Like

The “Summary” dashboard tells you however galore sites and pages constituent to your site. It besides gives you a spot travel score. This tin assistance you recognize however authoritative your tract is based connected the fig of backlinks. 

Majestic dashboard with "Trust Flow", "External Inbound Links", and "Referring Domains" highlighted.

Majestic gives you a elaborate breakdown of your backlinks. 

"URL Backlink History" and "Backlink Breakdown" connected  Majestic showing a elaborate  breakdown of a domain's backlinks.

And it shows you the nonstop anchor substance wherever your tract is mentioned. So you tin spot precisely erstwhile and however different sites are linking to yours. 

"Anchor Text" study  connected  Majestic showing the anchor substance   wherever  a tract  is mentioned on  with related metrics.

These insights tin assistance signifier your nexus gathering efforts. Which tin person a affirmative effect connected your rankings. 

Pricing

Majestic offers 3 pricing plans:

  • Lite: For audits and tiny sites, this enactment includes cardinal tools similar Site Explorer, Keyword Generator, Backlink Checker. It costs $49.99/month.
  • Pro: Includes everything successful Lite positive a fewer other features similar earthy information exports and customized reports for $99.99/month 
  • API: Includes everything successful Pro, positive afloat API entree for $399.99/month

Yoast

Yoast is simply a fashionable WordPress and Shopify plugin. It integrates straight with your CMS (and Semrush) to provide a instauration for your site’s SEO. 

What We Like

You tin usage Yoast to make metadata (like titles and descriptions) for your pages. This affects what your tract looks similar successful the results:

Metadata including a rubric  and statement  highlighted connected  a Google SERP listing.

Improving your rubric and statement tin marque your site’s pages look appealing to hunt motor users. 

With the premium mentation of Yoast, you tin pat into AI-generated recommendations to make SEO-optimized meta titles and descriptions faster. 

"AI rubric  generator" connected  Yoast showing aggregate  SEO-optimized meta titles to take  from.

Pricing

  • Free Version: Access indispensable SEO features similar basal keyword optimization and on-page analysis
  • Yoast Premium: Unlock precocious features specified arsenic AI-generated SEO titles, aggregate keyword optimization, automatic redirects, interior linking suggestions, and 24/7 enactment for $99/year

SEO Ranking Tools FAQs

Can I Do SEO by Myself?

Absolutely. While there’s a batch to larn astir the satellite of SEO, having the close tools and resources makes it imaginable for astir anyone to person a meaningful interaction connected their site’s integrated rankings and hunt visibility. 

Do I Need Technical Knowledge to Use SEO Ranking Tools?

No. While immoderate method cognition tin beryllium beneficial, galore SEO tools are designed to beryllium idiosyncratic affable and supply easy-to-understand insights. Most tools connection tutorials and lawsuit enactment to assistance users recognize and efficaciously usage their features.

But support successful caput that immoderate tools are geared toward much precocious users and volition necessitate a stronger instauration of SEO knowledge. 

Do SEO Ranking Tools Guarantee Higher Search Rankings?

No. SEO tools tin supply insights to assistance optimize your website, but they can’t warrant higher rankings. Success successful SEO depends connected galore factors—including the prime of your content, your site's idiosyncratic experience, and the competitiveness of your industry.

Beware of immoderate instrumentality that makes outlandish promises astir your hunt rankings.

What Type of SEO Tools Do I Need to Rank successful Google?

You don’t technically request immoderate peculiar tools to fertile successful Google. But astir marketers and SEO professionals usage a scope of tools to assistance them analyse and amended their hunt performance. 

These tools tin beryllium categorized arsenic keyword probe tools, SEO fertile tracking tools, and ranking betterment (or SEO audit and analysis) tools.

Platforms similar Semrush supply a broad suite that includes each of these tools and more.