SEO for Landing Pages: Best Practices to Rank on SERPs

You tin thrust income without paying for ads if your landing pages fertile good successful hunt engines similar Google.

In this guide, you’ll larn what an SEO landing leafage is and the champion practices for creating 1 that ranks.

What Is an SEO Landing Page?

A landing page is simply a webpage designed to person users to instrumentality a circumstantial action. Such arsenic signing up for a escaped trial, subscribing to a newsletter, oregon purchasing a product.

And search motor optimization (SEO) is the process of optimizing your tract to fertile higher successful hunt motor results. For keywords (search queries) applicable to your concern oregon product.

So, SEO landing pages are webpages that are created and optimized to fertile good successful hunt results to make leads oregon sales. 

For instance, some Mailchimp and Salesforce person landing pages that fertile for “email automation software.” 

SEO landing pages are typically portion of a larger inbound marketing approach. With the extremity of attracting much radical to your business. 

Why Is SEO Important for Landing Pages?

Using SEO techniques increases your landing pages’ imaginable to look successful search motor results pages (SERPs). To assistance you scope your people customers erstwhile they hunt for queries related to your business. 

Let’s accidental you person a courier institution based successful New York City.

You privation to people radical who hunt for queries similar “courier services successful caller york city.” And thrust them to a peculiar landing page. 

There are 2 ways your landing leafage tin amusement up for this query:

1. Optimize it to fertile successful integrated (unpaid) hunt results
2. Use paid advertising to fertile successful paid hunt results

Like this:

You person to usage pay-per-click (PPC) advertising—paying each clip a idiosyncratic clicks your ad—to look successful the paid results.

But if your landing pages fertile successful the integrated hunt results, they thrust free traffic to your site. So it’s a overmuch much cost-effective mode to make leads and get customers.

Also, enactment that SEO delivers long-term, sustainable results. Because your landing pages tin proceed driving postulation and income arsenic agelong arsenic they support their integrated positions.

But with PPC ads, results adust up erstwhile you halt paying for ads. 

7 Landing Page SEO Best Practices

Follow these SEO champion practices erstwhile creating landing pages:

1. Focus connected Keyword Research 

Keyword research is the instauration of a palmy SEO landing page. And it’s a bully thought to take transactional, bottom-of-funnel keywords to make leads and customers.

These presumption are usually long-tail keywords (highly circumstantial hunt terms).

Semrush’s Keyword Magic Tool tin assistance you find these types of queries. 

Open the instrumentality and participate a keyword that describes the product(s) oregon service(s) you’re making a landing leafage for. 

Then, participate your domain sanction and deed the “Search” button.

You’ll spot the database of related keywords. 

Now, click “Intent,” cheque the container adjacent to “Transactional,” and prime “Apply.”

This volition show lone keywords that person transactional intent. 

You tin usage further filters to see oregon exclude circumstantial words and phrases.

Or constrictive your results by keyword trouble (a measurement of however hard it volition beryllium to fertile highly for a fixed term), hunt volume, oregon the beingness of definite SERP features (special results that basal retired from accepted integrated listings).

Go a measurement further by utilizing the Organic Research instrumentality to place the transactional keywords your competitors already fertile for. And people them.

Once you’ve chosen suitable keywords, usage them successful the contented people and logically.

And constitute for quality readers—not bots. Because overusing hunt presumption (called keyword stuffing) won’t assistance you ascent the SERPs.

Good SEO copywriting besides incorporates secondary keywords to contextualize what your landing leafage is about. And semantic keywords—phrases you don’t privation to fertile for but that clarify the hunt intent you’re trying to meet.

Here’s an illustration of however this mightiness look:

• Primary keyword = “seo landing page”
• Secondary keyword = “landing pages,” “best seo landing pages,” and “seo tips for landing pages”
• Semantic keywords = “search engine,” “page ranking,” and “blog posts”

2. Design the Page Based connected Search Intent

Search intent (or idiosyncratic intent) refers to the intent down a user's hunt query. It's what the idiosyncratic expects to find erstwhile they benignant a query into a hunt engine.

User intent typically falls into 1 of these 4 buckets:

• Informational: Looking to larn thing (e.g., "what is amazon kindle")
• Navigational: Finding a circumstantial website (e.g., "amazon kindle login")
• Commercial: Comparing options oregon speechmaking reviews (e.g., "amazon kindle paperwhite review")
• Transactional: Buying thing (e.g., "amazon kindle paperwhite cover")

If you privation your landing pages to fertile successful Google, you indispensable get the hunt intent right. Which means serving up precisely what the idiosyncratic wants and expects to see.

Otherwise, they mightiness get confused and leave.

So, enactment yourself successful the user’s shoes. And inquire yourself what the leafage needs to sermon and what it should look like.

Then, execute your ain Google searches to spot what turns up for the keywords you mean to target.

Don’t transcript your competitors. But usage what they’re doing arsenic a usher for knowing the keyword’s hunt intent. 

That should power your leafage design, content, imagery, and adjacent the headers.

For example, the landing leafage beneath aligns perfectly with users’ intent for a query similar “buy gaming chairs.”

Its acheronian theme, dynamic imagery, and interactive elements would instantly entreaty to galore gamers.

But would the aforesaid colors, design, and benignant beryllium suitable for a landing leafage that sells babe clothes? Probably not.

3. Leverage On-Page SEO

Structure your contented specified that hunt motor bots tin easy work and analyse it. So they cognize what your landing leafage is astir and tin scale it correctly. 

This is called on-page SEO—and it’s 1 of the astir important aspects of landing leafage SEO.

Use Semrush’s On Page SEO Checker to find issues with your on-page elements. And get actionable suggestions to get the astir SEO imaginable retired of your landing page. 

After configuring your project, you’ll spot a dashboard with antithetic ideas for however to boost integrated postulation to your pages. 

Click connected the “# ideas” fastener adjacent to a landing leafage to spot lists of recommendations for however to amended its SEO imaginable based connected your people keywords.

Recommendations whitethorn interaction connected SEO considerations similar keyword cannibalization (when aggregate pages people the aforesaid keyword), schema markup (code that helps hunt engines amended recognize your content), technical SEO, and more.

Now, let’s spell implicit the cardinal on-page elements you should optimize. 

Title Tag

A title tag is HTML that indicates the page’s title. And if it shows successful hunt results, it’s 1 of the archetypal things users volition see.

So, it should beryllium short, compelling, and see your people keyword.

Ideally, spot the keyword astatine the commencement of the leafage title. And enactment little important words last.

Meta Description

A meta description is HTML that concisely summarizes what a leafage is about. And tin look beneath the rubric successful hunt results.

A bully meta statement tin person a idiosyncratic to click connected a hunt motor result.

So, constitute a succinct and to-the-point meta statement that tells users what they’ll find connected the landing page. And see your people keyword.

Google typically styles hunt presumption successful bold erstwhile utilized successful meta descriptions.

This could summation your CTR fixed it shows searchers your contented is relevant. Which tin mean much postulation to your landing page.

Headings

Headings interruption up your contented into sections. Which helps users and hunt engines amended recognize and navigate the page.

Use an H1 heading tag for the main leafage title. And marque definite it matches (or astir matches) your rubric tag.

Break up different contented connected the leafage utilizing H2, H3, and H4 headers.

And see secondary keywords successful these headers people and arsenic appropriate.

Alt Text

Alt text describes your images. Making it easier for hunt engines and radical who usage surface readers to recognize them. 

And erstwhile images don’t load properly, the alt substance volition look instead.

Like this:

High-quality alt substance volition connection a little statement of the representation and its context.

Here’s an illustration for a photograph of a miss driving a car: <img src=“girl-driving-car.png” alt=“Girl driving a car connected an bare road successful the day.”/>

Internal Links

Internal links are links to different pages connected your site. They tin administer ranking authorization and assistance users and hunt engines navigate your site.

Add them utilizing due anchor text (the clickable, linked text). If possible, usage the linked page’s superior keyword arsenic the anchor text.

Just marque definite you don’t overdo it with interior links.

Your extremity with the landing leafage is to person visitors into leads oregon customers. Not to nonstop them elsewhere connected your site. 

URLs

A URL is the page’s address. And it helps pass accusation astir the contented that radical tin find connected the page.

For example, this post’s URL is “https://www.semrush.com/blog/seo-landing-page/.”

A URL besides reflects the tract structure, revealing however a portion of contented fits into your wide website. Which helps hunt engines amended recognize what your contented is about. 

Follow these tips to marque your landing leafage URLs SEO-friendly:

• Keep them determination betwixt 50 and 60 characters
• Include your people keyword
• Use hyphens to abstracted words
• Use lowercase letters
• Use guardant slashes to abstracted concepts

Images and Videos

Adding images and videos makes your contented much engaging. To support users connected the leafage longer.

These ocular elements besides supply much ranking opportunities. Because they tin look successful video and representation hunt results.

Label these files appropriately, with the superior keyword successful the record name, title, and alt text.

4. Create High-Quality Content

Focusing connected content quality is essential. Because Google prioritizes contented that provides high-quality, accurate, and utile accusation to users. 

If your landing pages don’t conscionable these standards, they astir apt won’t fertile successful Google. And yet won’t scope your audience—at slightest not without paid tactics. 

Even if a poor-quality leafage ranks by chance, it’s improbable to clasp and person visitors.

So, travel these tips to amended the your SEO landing pages’ quality:

• Write for your people audience—not hunt engines. And usage clear, concise connection that’s escaped of jargon.
• Ensure the contented connected your landing leafage is applicable to users’ hunt queries 
• Highlight however your merchandise oregon work benefits users. Instead of conscionable listing features. This amended impacts their decision-making.
• Use lawsuit stories and reviews if possible. Because they supply societal impervious that builds trust.
• Cite reputable sources erstwhile indispensable (e.g., for an manufacture statistic) to guarantee credibility 

5. Improve Mobile-Friendliness

Make definite your landing leafage looks arsenic bully connected mobile arsenic it does connected different devices. Because Google uses mobile-first indexing—which prioritizes indexing a site’s mobile mentation implicit the desktop version.

Plus, our information connected the top 100 websites successful the U.S. (which draws from our Traffic Analytics tool), shows that 68.8% of the searches connected Google happens connected mobile devices. 

So, marque definite your landing pages are mobile-friendly. To summation their likelihood of performing good successful search. 

Here are immoderate tips to optimize your tract for mobile users:

• Use a responsive website plan that automatically adapts to antithetic devices and surface sizes
• Keep sentences and paragraphs short
• Optimize images and different media for mobile and desktop. You tin bash this by compressing files, creating video and representation sitemaps, implementing structured data, etc.
• Check your site’s mobile-friendliness utilizing tools similar Google’s PageSpeed Insights oregon Semrush’s Site Audit

Further reading: The Complete Guide to Mobile SEO—8 Tips & Best Practices

6. Monitor Page Performance

It’s a bully thought to spot however your landing pages execute utilizing the Core Web Vitals (metrics that measure load time, ocular stability, and interactivity). Because those idiosyncratic acquisition factors impact hunt motor rankings.

Use Semrush’s Site Audit instrumentality to analyse your Core Web Vitals performance. And place wherever you tin improve. 

When setting up your Site Audit project, either acceptable your leafage bounds to beryllium greater than your full fig of website pages and/or usage the “Allow/disallow URLs” tab to lone crawl folders that incorporate your landing pages. To guarantee the pages you privation to analyse are included successful the audit. 

Then, click “View details” nether “Core Web Vitals.”

You’ll past spot a breakdown of however the crawled pages are performing crossed these metrics. 

Look for 1 of your landing pages successful the “Analyzed Pages” conception to spot however it’s faring.

Click the arrow adjacent to the URL for much details astir that page. And to find retired what you tin bash to amended its performance. 

Using smaller images, reducing the fig of requests your leafage makes, and removing redirects are each imaginable betterment opportunities for your site.

Learn much astir how to usage Site Audit.

7. Build Backlinks 

Backlinks are links connected different sites that constituent to yours. And getting them from respected, authoritative websites successful your niche tin boost your SEO performance.

Even if you aren’t capable to summation backlinks to your landing pages, getting links that constituent to your different pages tin assistance your full tract fertile better. 

So, see creating and distributing shareable contented that others are apt to nexus to. Like infographics and noteworthy reports. 

If you’re wondering which sites to absorption your link building efforts on, usage our Backlink Gap Tool.

You tin comparison your site’s backlinks with up to 4 competing domains.

This is simply a large mode to uncover domains you tin interaction asking for a link. Which they whitethorn beryllium blessed to provide—especially if you stock a portion of contented their assemblage is apt to find useful.

Create SEO-Friendly Landing Pages

Landing leafage SEO helps get the close eyes connected your landing pages. To summation conversion and thrust sales.

The supra SEO tips supply a basal starter usher to effectual SEO for landing pages.

But Semrush’s Site Audit Tool tin assistance you place which of your landing pages request improvement. And what you tin bash to marque definite they succeed.