Semantic Keywords: What They Are & How to Find Them

What Are Semantic Keywords?

Semantic keywords are words oregon phrases that are conceptually related to a fixed keyword oregon topic. 

For example, “italy” and “dough” are semantically related to “pizza.”

It’s important not to confuse semantic keywords with target keywords (keywords you privation to fertile for). 

For example, you mightiness privation a leafage to fertile for “pizza dough recipe” and related keywords similar “how to marque continent pizza dough.” But you wouldn’t truly privation it to fertile for “italy.”

Why Use Semantic Keywords successful SEO?

Semantic keywords assistance hunt engines recognize your content’s taxable matter, scope, and depth. And that tin assistance you fertile much prominently for applicable queries.

This is due to the fact that Google uses semantic search (not keyword search) to find hunt results.

In different words, Google doesn’t conscionable look for the user’s hunt presumption connected your page. It tries to lucifer the meaning of the query with the meaning of your page.

For example, Google infers that radical searching for “authentic pizza dough” privation Italian-style recipes. And infers that pizza recipes containing presumption similar “rustic Italian” and “Neapolitan style” are relevant.

Google performs semantic analyses with the assistance of assorted systems, specified as:

• Google Knowledge Graph: A database that maps relationships betwixt people, places, and things
• Natural connection processing: A signifier of artificial quality that helps computers construe quality language

When you optimize your contented for these systems, you’re doing semantic SEO.

How to Find Semantic Keywords

Once you’ve chosen a keyword oregon taxable to basal your contented around, look for semantically related keywords. Because they’ll assistance you make relevant, information-rich contented that’s casual for users and hunt engines to understand.

Here’s however to find semantic keywords with 7 antithetic tools:

SEO Content Template

Enter the people keyword(s) for a leafage into Semrush’s SEO Content Template. 

The instrumentality volition analyse the apical 10 Google results to supply a database of semantically related keywords (along with different recommendations).

For example, present are the results for “how to marque pizza dough”: 

Adding these semantic keywords to your contented tin assistance you replicate your rivals’ success.

When you’re acceptable to commencement writing, click “Real-time Content Check” past “Open successful SEO Writing Assistant.”

SEO Writing Assistant

The SEO Writing Assistant reviews your contented successful existent time. And provides recommendations connected however to amended it.

If you didn’t spell to the instrumentality straight from SEO Content Template, make a caller papers with your people keyword(s) added.

Then, spell to the “Add recommended keywords:” conception to spot immoderate semantic keywords you’ve missed.

Keyword Magic Tool

Semrush’s Keyword Magic Tool allows you to hunt our keyword database. And you tin usage it to bash a semantic keyword search.

Enter your people keyword and country. And the instrumentality volition contiguous “Broad Match” keywords that incorporate the starting word(s) oregon a adjacent variation.

For example, present are the U.S. results for “how to marque pizza dough”: 

On the left, you’ll find a database of commonly occurring terms. Which tin marque bully semantic keywords.

In our example, “yeast” is the astir communal modifier. So, it’s a bully thought to usage this word (and different fashionable terms) successful your pizza dough recipe.

Take a look astatine circumstantial keyword results, too. Because you mightiness find secondary keywords (other applicable keywords you privation your leafage to fertile for)—e.g., “how to marque pizza dough from scratch.” 

Or you mightiness find keywords you tin people connected different pages—e.g., “how to marque pizza dough without yeast.”

Organic Research

With the Organic Research tool, you tin spot what hunt presumption a URL appears for successful Google.

Analyzing your competitors’ keyword rankings tin beryllium a large mode to root semantic keyword ideas.

For example, present are the results for a pizza crust look connected the Sally’s Baking Addiction site:

If determination are tons of results to scroll through, you mightiness privation to export your results to a spreadsheet. And past import the keywords to a connection unreality generator similar this one. So you tin visualize the astir commonly occurring terms.

Like this:

Google Search

You tin often find semantically akin keywords connected Google’s hunt motor results pages (SERPs).

Pay peculiar attraction to the pursuing elements (when they appear):

• Autocomplete suggestions: Look astatine the autocomplete suggestions that travel up arsenic you benignant your query into Google

• Related searches: Google whitethorn show related hunt queries that let users to refine their search. These tin supply large inspiration for semantic keywords.

• Bolded terms: In summation to bolding the hunt word used, Google whitethorn besides bold related presumption that look successful snippets

• People Also Ask: The People Also Ask (PAA) container is simply a SERP feature (an further constituent successful hunt results) that contains fashionable questions and answers from crossed the web. This tin beryllium a large root of semantic keywords and question keywords.

Google Trends

When you research a taxable successful Google Trends, you tin find related topics and hunt terms. Which you tin usage arsenic semantic keywords.

Head to Google Trends, participate a hunt term, and take a effect from the list:

Then, prime the portion and clip scope you privation to explore. 

(You tin besides alteration the class and hunt type, if you wish.)

Scroll down to the “Related topics” and “Related queries” sections.

“Rising” topics and queries are those that person had the biggest comparative summation successful hunt popularity implicit the selected clip range. (“Breakout” refers to an summation implicit 5,000%.)

Switch to the “Top” results to spot the astir fashionable related topics oregon queries.

The astir searched effect gets a people of 100. And the others are scored comparatively (e.g., thing with a people of 50 was fractional arsenic popular).

Keyword Planner

Google Keyword Planner is simply a escaped instrumentality that lets you find keywords for paid hunt ads. But you tin besides usage it to find semantically related keywords.

Visit Keyword Planner and click “Discover caller keywords” to get started.

Then, participate your people keyword(s) and click “Get results.”

The instrumentality volition contiguous a database of keyword ideas.

And successful the “Refine keywords,” section, you’ll find communal word categories.

Expand these categories to observe the circumstantial presumption to get inspiration for your content.

Start Creating Semantically Rich Content

Incorporating semantic keywords (in due contexts) helps you make contented that’s amended for users and hunt engines. And much apt to make rankings, traffic, and conversions.

To streamline the contented instauration process, usage the SEO Writing Assistant:

• Track your usage of people keywords and semantic keywords
• Generate oregon amended written contented with the assistance of AI
• Monitor your content’s readability, originality, and code of voice