Public Trust In AI Surpasses Social Media, Rutgers Study Finds via @sejournal, @MattGSouthern

A study from the National AI Opinion Monitor (NAIOM) shows that Americans person mixed feelings astir trusting AI.

Researchers astatine Rutgers University conducted the study (PDF link) to recognize however radical presumption AI successful regular beingness and AI-created content.

Here’s what businesses and marketers request to know.

Key Findings

1. Mixed Opinions connected AI’s Value

• 47% spot AI to payment the public, much than societal media (39%) oregon Congress (42%).
• 52% of men spot AI compared to 43% of women.
• 55% of younger adults (ages 25–44) amusement the astir trust.
• 53% of municipality residents are much trusting than those successful agrarian areas (38%).

2. Trust successful Companies Using AI

• 50% spot businesses to usage AI responsibly.
• 65% of those with postgraduate degrees oregon net implicit $100K spot companies more.
• Urban respondents (53%) spot businesses much than agrarian respondents (42%).

3. Trust successful Journalism vs. AI News

• 62% spot mainstream journalists, portion 48% spot AI-generated news.
• Most groups similar quality journalism implicit AI content.

4. Identifying AI-Generated Content

• Only 13% consciousness “very confident” successful identifying AI-generated content; 30% consciousness “somewhat confident.”
• Higher earners and young adults amusement much confidence.

5. Self-Reported Familiarity

• 26% person heard “a lot” astir AI; 63% person heard “a little.”
• Familiarity is higher among men, younger adults, and those with much education.

6. Knowledge Assessment

• The mean people connected a true/false quiz was 3.3 retired of 8.
• Those with higher acquisition thin to execute better.

What Does This Mean For Marketers?

As a marketer, present are 3 things to cognize astir the nationalist cognition of AI:

1. AI spot is split. Younger adults, men, and urbanites are much comfy with AI, portion women and agrarian residents are little trusting.
2. While AI tin assistance with automation and information analysis, radical similar quality storytelling for content.
3. Transparency is key. With lone astir fractional of consumers trusting companies to usage AI responsibly, wide connection astir your AI strategies tin physique other credibility.

In short, to prosecute your audience, harvester the efficiencies of AI with human-centered messaging.

Survey Overview

NAIOM surveyed 4,767 U.S. adults from October 25 to November 8, 2024. The survey represents the U.S. colonisation based connected gender, age, race, ethnicity, and region. More details tin beryllium recovered astatine www.naiom.net.

Featured Image: DinaDova/Shutterstock

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...