New Year, New Target Audience: How to Reach New Audiences in 2025

The opening of the caller twelvemonth for astir brands means mounting caller goals for growth.

For long-time established brands that means expanding into caller and untapped markets. But reaching these caller audiences requires much than conscionable marque ambition - it requires entree to the close assemblage information to assistance pave the way.

One of the fastest ways to uncover opportunities for assemblage maturation is by analyzing your competitors' audiences. By identifying the groups they’ve captured that you haven’t, you tin recognize what it takes to link with those audiences and triumph them over.

To show however you tin bash this, we volition usage 3 marque examples. In each illustration we volition amusement you however to usage Audience Intelligence, disposable successful the Semrush App Center, to turn your ain assemblage successful 2025.

Note: This nonfiction was created with contributions from Jackie Davies from Audiense. 

Example 1: LEGO 

LEGO has been astir for implicit 90 years, and passim that clip LEGO has mostly been looked astatine arsenic a “boy’s toy”, contempt their efforts to make female-focused LEGO sets. 

In 2012 they had immoderate occurrence with their “Friends” LEGO postulation which was created with girls successful mind, and this grew their pistillate assemblage slightly, but contiguous the information shows that LEGO’s audience is inactive 71.26% male. 

Earlier this twelvemonth they rolled retired their biggest run “celebrating girls and their originative worlds”. It's evident that increasing their pistillate assemblage is inactive a large precedence of theirs, and volition apt beryllium a large absorption for the marque successful the caller year. 

Mega Bloks is LEGO’s competitor, and has been astir for astir 30 years. What’s absorbing is that though they merchantability a precise akin product, their assemblage really skews much female: 

This poses an accidental for LEGO. In bid for LEGO to turn their pistillate audience, they don’t request to look overmuch further than the Mega Bloks audience. Because, here’s a akin marque who has been capable to seizure these pistillate audiences who apt would beryllium conscionable arsenic funny successful playing with LEGO, if LEGO targeted them utilizing a akin strategy.

To people these pistillate Mega Bloks audiences, LEGO indispensable larn what their interests are, however they behave online, and who they are influenced by. All details tin beryllium utilized to make impactful ads that are guaranteed to resonate. 

For example, wrong the Audience Intelligence level we tin presumption the demographic, psychographic, property and involvement information that archer america who this MegaBloks pistillate assemblage is astatine their core. 

Here is besides wherever the AI comes into play. The app uses artificial quality to analyse shared interests and behaviors of and signifier these affinity groups into clusters for you to review. 

The “Media Affinity” tab wrong Audience Intelligence displays the types of media this pistillate Mega Bloks assemblage loves. A affluent penetration present is that they are large fans of JoJo Siwa’s YouTube channel.

So successful bid to get their merchandise successful beforehand of this audience, LEGO should tally advertisement abstraction connected JoJo Siwa’s YouTube videos. 

This is conscionable 1 mode LEGO could usage Audience Intelligence to larn from their competitors' audience, and seizure a caller people demographic, increasing their pistillate lawsuit basal successful 2025. 

Example 2: Monster Energy Drink

When you deliberation of Monster Energy Drinks you astir apt deliberation astir their assemblage of Gamers oregon BMX Bikers. This has been their people assemblage for a agelong time; these “male gamer and sports fans” types.

You tin spot erstwhile we look astatine their audience that these are the types of clusters that surface: 

Monster’s ads besides bespeak this; that they are utilized to people this gamer audience. 

But Monster has present expanded their vigor portion offering to see low calorie and zero sweetener options, and they person gone with a much feminine packaging benignant suggesting they are looking to grow their assemblage extracurricular of this gamer oregon sports subordinate lifestyle, and towards a much pistillate fittingness focused audience. 

If this is so the case, the simplest mode to bash this would beryllium to look to a rival who has already paved the way. 

CELSIUS Energy Drinksis 1 marque that has already managed to seizure an assemblage of “Health & Fitness” individuals who are looking for this zero sugar, debased calorie vigor portion enactment to devour earlier the gym oregon a engaged time connected the go. 

We tin spot impervious of this successful the ads they make and the clusters that aboveground wrong their ain audience: 

All Monster has to bash successful this script is usage Audience Intelligence to automatically aboveground the astir important insights connected this “Health & Fitness” clump specified arsenic their apical interests and influencers, their defining demographic data, and however they self-describe; each information needed to people and seizure them effectively. 

For an assemblage of “Health & Fitness” fans, the astir effectual mode to scope them is astir apt done the fittingness influencers they travel and trust. 

Within the CELSIUS Audience insights report, Monster tin entree their database of apical influencers similar the 1 we spot below: 

Monster tin past statesman to spouse with these aforesaid influencers to beforehand Monster Energy Drink’s caller enactment of “healthier” vigor portion products. 

This is simply a data-backed, guaranteed mode to enactment their merchandise successful beforehand of this “Health & Fitness” assemblage and yet turn their reach. 

Example 3: Netflix 

In caller years, Netflix has been trying to grow into the gaming scene. 

They person introduced implicit 100 crippled titles to their streaming work since November 2021, and they inactive person massive plans to make this conception of their business. They indispensable judge determination is inactive a batch of accidental for growth. 

According to Netflix’s Audience Intelligence report, “Gaming” is presently conscionable 1 tiny conception of their wide audience: 

In bid to turn this audience, they request to cognize however to people them much effectively. In the gaming satellite determination are hundreds of antithetic sub-communities of gamers, each of which request to beryllium advertised differently. 

Twitch is an online gaming streaming work with 36 cardinal monthly users. 

They’re a large assets for Netflix, who tin analyse their assemblage of gamers and fig retired the champion ways to people them. 

If we look astatine Twitch’s Audience Intelligence report, you tin spot a assortment of antithetic gamer types wrong the Twitch audience: 

Netflix could usage the details connected each clump to physique retired akin gaming audiences wrong their societal advertisement platforms (ie. by age, gender, distinctive interests and keywords) to people these audiences directly. 

This is simply a large illustration of a marque entering a caller marketplace (from TV and Movie streaming to Gaming) that could usage the assistance of Audience Intelligence to people these net-new assemblage groups.

Reach New Audiences successful 2025 

Expanding into caller audiences is indispensable for established brands to spot maturation successful 2025. But increasing an assemblage demands data-driven strategies. 

By “looking implicit the fence” and leveraging the Audience Intelligence app successful the SEMRUSH app halfway brands tin uncover the insights they request to place untapped audiences and trade campaigns that resonate with them. 

Whether it's the illustration of LEGO trying to pull a caller pistillate audience, Monster targeting a caller manner group, oregon Netflix connecting with a full net-new assemblage of gamers - the cardinal to increasing your assemblage is knowing them profoundly capable to prosecute with them effectively. 

With Audience insights astatine your fingertips breaking into these caller markets becomes achievable, and scalable - effort it today.