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What Is Keyword Search Volume?
Keyword hunt measurement is the mean fig of monthly searches for a peculiar hunt word successful a peculiar location. And typically refers to searches successful Google.
For example, Semrush’s Keyword Overview instrumentality shows that “dog food” has a Google hunt measurement of 135K successful the U.S.:
This means determination are an estimated 135,000 Google searches for “dog food” successful the U.S. successful a emblematic month.
Why Are Search Volumes Important?
Search volumes bespeak the level of involvement successful a keyword. And however overmuch postulation your hunt results could generate.
That means they tin assistance you take the champion keywords for:
- Search motor optimization (SEO): Efforts to fertile successful integrated (unpaid) hunt results
- Pay-per-click (PPC) marketing: Efforts to fertile successful sponsored (paid) hunt results
That said, high-volume keywords aren’t ever applicable to your business. And they thin to pull beardown contention from different websites.
So, it’s important to see hunt volumes alongside different keyword metrics. (More connected this later.)
How to Find Keyword Search Volumes
One of the champion ways to find Google hunt volumes is with Semrush’s Keyword Magic Tool.
Enter a word to basal your hunt around, take your people country, and click “Search.”
The instrumentality volition contiguous a database of “Broad Match” keywords that incorporate your starting keyword oregon a adjacent variation.
And show their monthly hunt volumes successful the “Volume” column.
To cheque if a keyword is relevant, click the icon successful the “SF” column.
This lets you look astatine the Google results leafage successful your chosen determination (as of the day shown successful the file to the right). So you tin spot what kinds of results execute well.
Take a look astatine the different metrics provided successful Keyword Magic Tool, too.
If you’re doing keyword probe for SEO, participate your domain into the purple box. Then, look astatine the Personal Keyword Difficulty (PKD %) column.
This tells you however hard it’ll beryllium for your circumstantial domain to fertile successful Google’s apical 10 integrated results.
And you whitethorn privation to comparison it to the wide keyword difficulty (KD %) metric. Because erstwhile your Personal Keyword Difficulty people is the little of the 2 numbers, it indicates the word is particularly applicable to your website.
If you’re doing keyword probe for PPC, wage attraction to the “CPC (USD)” column. Which shows the mean outgo per click advertisers wage for each keyword.
And the Competitive Density (Com.) column, which lets you cognize the level of contention betwixt advertisers. On a standard from 0.00 (least competitive) to 1.00 (most competitive).
How to Find Local Keyword Search Volumes
With the Keyword Overview tool, you tin find section hunt volumes—i.e., hunt volumes successful peculiar regions oregon cities.
This helps you recognize your imaginable scope successful people areas. And amended recognize your localized audiences.
To get started, participate a keyword into the hunt bar.
Then, take your people state and sub-location. And click “Search.”
The instrumentality volition show the section and nationalist hunt volumes:
You tin besides get different utile metrics for local keyword research.
And analyse the results leafage for your chosen hunt location.
What Is a Good Search Volume for a Keyword?
What makes a bully hunt measurement depends connected the keyword’s competitiveness, cost, and imaginable concern value.
For example, 100 monthly searches mightiness beryllium bully for a low-competition, low-cost, and high-value keyword. Because the measurement is apt to construe into worthwhile postulation and conversions.
But 100 monthly searches astir apt isn’t bully for a high-competition, high-cost, and low-value keyword. Because the measurement is improbable to construe into worthwhile postulation and conversions.
You tin measure these factors unneurotic successful the Keyword Magic Tool.
If you’re researching keywords for SEO:
- Look astatine the hunt measurement successful the “Volume” column
- Evaluate contention levels with the Personal Keyword Difficulty score
- Analyze the results page to find the imaginable costs of creating top-ranking content
- Analyze hunt intent (what the searcher wants to achieve) by looking astatine the “Intent” file and reviewing the hunt results page. To recognize the keyword’s imaginable concern worth (i.e., however apt it is to thrust conversions and however invaluable these conversions could be).
If you’re researching keywords for PPC:
- Look astatine the hunt measurement successful the “Volume” column
- Measure contention with the Competitive Density metric
- Evaluate imaginable costs with the mean CPC metric
- Analyze hunt intent (what the searcher wants to achieve) by looking astatine the “Intent” file and reviewing the hunt results page. To recognize the keyword’s imaginable concern worth (i.e., however apt it is to thrust conversions and however invaluable these conversions could be).
Understanding Search Volume Trends
Many factors power existent monthly hunt volumes, including:
- Seasonality: Some searches are tied to seasonal events (e.g., Christmas)
- Trends: Current events and trending topics tin origin spikes successful searches
- Marketing campaigns: Effective selling tin thrust much online searches
- User behavior: Shifts successful idiosyncratic habits (e.g., the emergence of mobile search)
- Market factors: Competitor activities, economical indicators, etc.
In Semrush, the “Trend” graph shows however existent hunt volumes person fluctuated implicit the past 12 months.
If you request much context, hunt your keyword successful Google Trends.
You tin spot however hunt involvement has changed since 2004.
Look retired for the pursuing kinds of keywords:
- Evergreen keywords: Terms that get accordant involvement crossed the year. These thin to beryllium bully candidates for SEO and semipermanent advertisement campaigns.
- Seasonal keywords: Terms that get much involvement astatine circumstantial times of year. For the champion results, you indispensable program your SEO and PPC efforts accordingly.
- Fad keywords: Terms that acquisition a abrupt and short-term spike successful interest. These whitethorn beryllium due for advertizing but aren’t bully for SEO.
- Declining keywords: Terms that are getting gradually little popular. These whitethorn beryllium little beneficial for your concern than existent hunt volumes suggest.
- Rising keywords: Terms that are getting gradually much popular. These whitethorn beryllium much invaluable for your concern than existent hunt volumes suggest.
Monitor Your Keyword Rankings
Whatever keywords you determine to target, way your rankings. To show your performance.
Semrush's Position Tracking instrumentality lets you show your integrated and paid rankings for people keywords successful people location(s).
So you tin spot what's moving and what isn't. And enactment accordingly.
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