How to Use AI for a Content Strategy That Drives Results

Artificial Intelligence (AI) has the imaginable to alteration contented selling by streamlining tasks and processes that traditionally instrumentality a batch of clip and energy.

The Benefits of an AI-Driven Content Strategy

Using AI erstwhile creating and launching your content strategy tin assistance you prevention clip and trim costs.

Specifically, you tin payment by:

• Automating repetitive tasks and freeing up clip for originative oregon strategical thinking
• Better gathering your audience’s needs by creating the types of contented they’re looking for
• Avoiding originative burnout by utilizing AI contented generators for drafting
• Gathering insights from tons of data without having to manually sift done it
• Getting much retired of your selling fund by expanding your output without having to prosecute much creators

How to Use AI to Execute Your Content Strategy

Here are immoderate ways to incorporated AI successful your contented strategy:

1. Speed Up Keyword Research

Using AI tools for keyword research lets you rapidly find applicable presumption that tin assistance your website summation visibility successful hunt results. 

Use the Keyword Magic Tool to find applicable ideas.

Enter a word related to your website. 

Then, participate your homepage URL successful the purple container labeled “AI-powered feature,” prime your people location, and click “Search.”

The instrumentality volition supply a database of applicable topics and their metrics. 

To find ones you person the champion accidental of ranking for, usage the Personal Keyword Difficulty (Personal KD %) filter to acceptable a customized scope from 0-49 to constrictive the database to topics that your circumstantial website tin astir easy look for successful hunt engines. 

Then click, “Apply.”

Look astatine the resulting database and prioritize the ones with the highest search volume (e.g., the mean fig of monthly searches) that are applicable to your business. The much radical who hunt for the topic, the better.

Add those topics to your contented plans. Then, usage the search intent (Intent) file to pass what benignant of contented you’ll create. 

Intent refers to what the idiosyncratic wants to execute by searching. It tin beryllium transactional (interested successful taking action), informational (looking to larn astir something), navigational (trying to find a leafage oregon site), oregon commercialized (interested successful comparing options to pass a decision). 

You privation your contented to conscionable hunt intent. So your assemblage is much apt to find it valuable.

In summation to considering the benignant of intent, it’s a bully thought to look astatine the contented that’s already ranking (appearing successful hunt engines) for those terms. Which helps you amended recognize what it is users are looking for. 

2. Tailor Your Content to Your Audience

Certain AI tools marque it easier to hone successful connected your target audience, which makes it easier to make contented that’s apt to resonate with them. 

For example, the AI Marketing Strategy App lets you participate your concern accusation to get tailored recommendations based connected your concern information and income goals.

Start by creating a funnel. You’ll beryllium prompted to adhd your concern details to pass the AI. Make definite to see files, recordings, oregon different information to assistance amended the recommendations. 

Then, click “Generate.”

You’ll beryllium taken to the “AI Strategy” tab, wherever your strategy volition load successful six categories. 

Click connected the “Target Audience” conception (once it’s populated) to survey the main audiences the instrumentality suggests.

Then, spell to the “Marketing channels & Tactics” and the “Content strategy plan” sections to survey what benignant of contented you should make and wherever to stock it to scope those audiences. 

3. Create Detailed Content Briefs

AI-generated content briefs amusement your writers however to make high-quality contented that aligns with your audience’s intent and covers your topics in-depth.

You tin usage ChatGPT to travel up with an outline. 

Include the pursuing successful your prompt:

• Target keywords: The presumption you privation the contented to fertile for successful integrated search
• Suggested sections: The assorted subtopics you privation the contented to cover
• Brand voice: The connection benignant and code of your concern oregon website
• Target audience: The main radical of radical you’re penning for

Like this:

You’ll get a resulting substance output that you tin usage successful your brief.

Review the output and marque immoderate indispensable changes based connected the keyword’s hunt intent, your audience, your marque voice, and your concern goals. 

Or, effort Sermush’s SEO Content Template instrumentality to further streamline little creation. 

Just participate your people keywords to get an outline implicit with recommendations connected connection count, readability level, and more.

4. Cluster Keywords & Topics

Keyword clustering involves targeting a radical of keywords with akin hunt intent connected the aforesaid page, and you tin bash it overmuch faster utilizing AI than you ever could manually.

For example, you tin clump keywords utilizing ChatGPT. 

Make definite to notation “keyword clusters” successful your prompt. And participate a database of keywords divided by commas.

ChatGPT volition clump your keywords and springiness ideas for however to people each clump successful 1 portion of content. 

Like this:

For much guidance connected however to constitute prompts for SEO purposes, work our nonfiction connected maximizing SEO interaction with ChatGPT.

5. Optimize Content for Search Engines

AI tools tin amusement you precisely what changes to marque to your webpages to amended their show successful integrated (unpaid) search, which is called on-page SEO.

And it includes optimizing the following: 

• Title tag: A leafage rubric that whitethorn look arsenic a blue, clickable hyperlink successful hunt motor results
• Meta description: A summary of a page’s contented that whitethorn look beneath the rubric successful hunt results 
• Headings: HTML elements that specify headings and subheadings connected a page
• Body content: The main contented connected a leafage similar text, images, and videos
• URL: A azygous assets locator (URL) is the webpage’s address

Use SEO Writing Assistant to corroborate that your assemblage contented is optimized for ranking earlier publishing it. 

The instrumentality volition cheque your contented for:

• Tone of voice: How casual oregon ceremonial your code is and whether it’s consistent
• Readability: How hard it is to work your text
• Target keywords: How good you see the presumption you privation to fertile for successful integrated search
• Recommended keywords: Subtopics that are related to your people keywords
• Originality: How unsocial your substance is

It besides grades your contented connected a standard retired of 10. 

You tin amended your people by pursuing the suggestions successful the right-hand sidebar. 

You tin besides usage the Smart Writer features to velocity up the penning process.

For example, the rephraser instrumentality lets you participate substance to rephrase, simplify, expand, oregon summarize. 

After you make text, click “Paste and close” to adhd it to your content.
 

6. Maintain a Consistent Brand Voice

Your brand voice tin interaction however your assemblage feels astir your business, and you tin usage AI to define, improve, and support yours consistent. 

To specify your marque voice, you’ll privation to:

• Research your audience to larn astir their challenges oregon preferences and however your marque tin conscionable them
• Document your company’s background and ngo similar your intent and unique worth proposition (UVP)
• Define your marque personality by choosing 3 to 4 words to picture your concern (e.g., casual, innovative, warm, and informative)

You tin past participate that into ChatGPT arsenic portion of a punctual erstwhile you inquire it to make content.

Or usage ContentShake AI to velocity things up. 

Select the “Brand Voice” tab. Then, click “+ Create Brand Voice.”

Copy and paste immoderate contented from your website into the instrumentality (ideally, take transcript that you deliberation champion represents your brand). 

Once submitted, the instrumentality volition usage that contented to specify and summarize your marque voice. 

Like this:

You tin adhd this marque dependable statement to your benignant guide. So you (and immoderate writers you enactment with) tin make contented that sounds similar your business.

And if you make contented successful ContentShake AI, it volition set the substance to acceptable your marque voice.

7. Repurpose Content

AI tools tin assistance you rapidly repurpose content, truthful you tin get much from each portion and scope a wider audience.

For example, AI Social Content Generator lets you make societal posts from the contented that’s already connected your website.

Once you’re successful the tool, prime “Social Media” and take the benignant of station you privation to create.

On the adjacent screen, take the “Blog to Post” enactment from the drop-down astatine the apical and participate your article’s URL. 

(Not each station benignant includes the “Blog to Post” option. You whitethorn request to prime “Text to Post” alternatively and concisely summarize your contented successful the tract provided.)

Make immoderate adjustments, past fto the instrumentality make your post.

If needed, edit the AI-generated posts to amended acceptable your marque dependable oregon assemblage preferences. Then, people them to your societal media accounts. 

8. Generate Content astatine Scale

AI tools fto you make much contented faster to assistance you scale your contented efforts and perchance turn your marque awareness.

Specifically, scaling your contented accumulation helps with: 

• Covering much topics connected your website to summation your topical authority (your expertise)—and perchance your integrated traffic
• Appealing to a greater fig of assemblage segments
• Having much contented to beforehand crossed channels (e.g., blog posts, videos, and podcast episodes)

Using a instrumentality similar ContentShake AI tin assistance you make contented astatine scale.

For example, you tin rapidly make SEO articles from scratch. 

Just participate a taxable oregon keyword and click “Generate article.”

Fill retired the accusation connected the adjacent screen. And if you’ve already created a marque dependable successful the tool, prime it from the drop-down. 

Then, click, “Create article.”

Starting your articles from a moving draught (rather than a blank page) tin prevention you important time. So you tin people much contented that your assemblage is funny in.

Leverage AI Tools successful Your Content Strategy

Use the supra tactics successful creating and launching your contented strategy to spot however AI tin payment you.

Fortunately, immoderate of the tools listed successful this nonfiction person escaped versions oregon trials you tin usage to effort them out. 

For example, the Keyword Magic Tool and SEO Content Template are disposable with a free Semrush account. Create 1 to get started.