How to Rank on Page 1 of Google FAST (In-Depth Case Study)

Today you’re going to spot 1 of my favourite SEO strategies successful action.

(“Guestographics”)

Specifically, I’ll amusement you however Perrin utilized this method deed Google’s archetypal leafage for a clump of his people keywords.

Let’s dive close in.

The Guestographic Method:
An SEO Strategy That Gets Results

Guestographics enactment for 1 elemental reason:

They marque your contented MUCH easier to share.

I published a station a portion backmost that outlines the full process: How to Get Backlinks With Guestographics.

So if you haven’t work that post, spell cheque it out.

In that station I uncover however The Guestographic Method accrued my integrated postulation by much than 175%:

And Guestographics are 1 crushed that Backlinko ranks connected the archetypal leafage for “on leafage SEO”:

Does this dependable similar thing you’d similar to try?

Keep reading…

How Perrin and David Used Guestographics to Skyrocket Their Rankings (And Traffic)

I conscionable showed you however good Guestographics worked for me.

Now it’s clip to uncover Perrin and David’s results.

First up, we person Perrin Carrell.

Perrin precocious launched a favored blog called HerePup.

Why did Perrin marque this blog?

Well, a fewer months backmost Perrin picked up a cute small achromatic puppy from an carnal structure (Chewie).

Like astir caller canine owners, Perrin searched for the champion canine nutrient for Chewie…

…but helium didn’t find immoderate contented that blew him away.

That’s erstwhile Perrin realized that helium had a HUGE accidental staring him successful the face:

There aren’t immoderate canine blogs with mind-blowing content. Why not marque the archetypal one?

In Perrin’s ain words:

After dozens of late-night penning sessions, Perrin’s tract went live:

(Note: Perrin’s archetypal sanction for the blog was Chewie Says. But helium precocious changed it to Here Pup)

That’s the bully news.

The atrocious news? The canine blog abstraction is dominated by a fistful of monolithic authorization sites.

That means that Perrin is going toe-to-toe with mega-sites similar PetMD.com and Cesar “The Dog Whisperer” Millan.

You could adjacent accidental that it’s a dog-eat-dog satellite (sorry, I couldn’t defy ? ).

To person a warring accidental against these monolithic authorization sites, Perrin had 2 options:

Option #1: He could grind distant connected his blog, people connected a acceptable schedule, and HOPE helium got postulation (“The Publish and Pray Approach”).

Option #2: He could make (and promote) a fewer pieces of astonishing content.

Fortunately for Perrin and his caller blog, helium pulled the trigger connected enactment #2.

And helium decided to footwear things disconnected with Guestographics.

How did it go?

Guestographics boosted his integrated hunt motor postulation by 963% successful conscionable 6-weeks:

And acknowledgment to placements connected a fistful of fashionable favored blogs…

…and The Huffington Post…

…he besides funneled implicit 1000 targeted referral visitors to his site:

Not atrocious for a marque caller blog.

Note: His concealed was NOT a $10,000 infographic. As you’ll spot successful a minute, plan had precise small to bash with Perrin’s success.

With that retired of the way, it’s clip for maine to locomotion you done the step-by-step process.

Step 1: Create and Publish a (Really Good) Infographic

Here’s the deal:

Despite what astir “content selling gurus” would person you believe, plan plays a VERY tiny portion successful an infographic’s success.

In fact, choosing the close taxable is 90% of the game.

And that’s wherever Perrin’s infographic — 22 Ways Dogs Make Humans Healthier — hits a location run:

Sure, his infographic looks truly nice.

But it wouldn’t person done NEARLY arsenic good without a taxable that canine lovers cared about.

Now:

Perrin had a hunch that canine owners would privation to larn that Mr. Fluffy Pants improves their health.

So helium searched for “dogs and quality health”.

And helium came crossed this slideshow from WebMD ranking connected the archetypal page:

(Yes, that’s truly what it looks like)

As Perrin puts it:

Even though the WebMD leafage leaves A LOT to beryllium desired, it attracted backlinks from implicit 300 referring domains:

In different words, Perrin saw that determination was proven request for contented astir “ways that pets amended quality health”.

But not conscionable immoderate information…

…demand for visual content.

So Perrin decided to make an infographic astir that proven topic.

First, helium spent a time researching contented for the infographic.

Then helium hired a freelance decorator to instrumentality his database of slug points…

…and crook it into a nonrecreational infographic.

Looks nice, right?

As you astir apt know, publishing thing invaluable isn’t capable to make prime backlinks and targeted traffic.

If you’re superior astir getting results from your content, you request to strategically beforehand it.

Which leads america to measurement #2…

Step 2: Find People That Are Interested In Your Infographic

Once your infographic is ready, it’s clip to marque a database of radical that mightiness privation to cheque it out.

The easiest mode to bash that? Search for keywords that picture your infographic’s topic.

For example:

Let’s accidental that you conscionable published an infographic astir the Paleo Diet.

You’d Google keywords similar “Paleo diet”, “Paleo fare recipes”, “what is the Paleo Diet?” etc.

And Google volition amusement you a database of blogs that thin to screen that topic:

You tin adjacent usage Google Suggest to get adjacent much keyword ideas:

Here’s however Perrin recovered his Guestographic prospects:

Like I conscionable outlined, Perrin searched successful Google utilizing keywords similar “pets and health.”

But helium didn’t halt there…

He besides searched for keywords similar “top 50 canine blogs”.

These “best of” keywords hooked Perrin up with hand-curated lists of fashionable favored blogs:

Once you’ve recovered a prime blog successful your niche, here’s what to bash next:

Step 3: See If They’re Interested In Your Infographic

Most radical transportation bloggers the implicit WRONG way.

Instead of gauging involvement with a feeler message, they spell consecutive for the hard sell.

You’ve astir apt received immoderate of these annoying emails yourself.

Have you ever replied to immoderate of them?

I didn’t deliberation truthful 🙂

That’s wherefore you privation to commencement disconnected the Guestographic outreach process with a speedy email…

…A speedy email that simply asks them if they privation to spot your infographic.

Here’s a tested publication you tin use:

And here’s the the nonstop feeler email that Perrin sent out:

See however Perrin’s connection is wholly antithetic than astir pushy outreach emails?

He’s conscionable asking if they’d similar to spot the infographic…which is an casual sell.

In different words, you don’t privation to nexus to thing successful your archetypal email.

Why not?

When idiosyncratic sees a nexus successful an email from idiosyncratic they don’t know, they think: “this idiosyncratic indispensable privation something”.

And they deed the delete button.

But erstwhile you nonstop an email that simply asks if they privation to spot your content, it’s usually received with unfastened arms.

In fact, Perrin sent 92 emails…

…and helium got 5 conversions (that’s a 5.4% conversion rate).

Solid.

Now:

Once you get a effect backmost saying, “sure, nonstop it over”, similar this…

…it’s clip for measurement #4.

Step 4: Make Sharing Your Infographic a Breeze (AKA, “The Bribe”)

When you privation different tract to nexus to you, you request to retrieve 1 thing:

The much barriers you remove, the much occurrence you’ll have.

(This is existent of thing successful marketing…not conscionable email outreach)

Well, what’s the ONE happening that prevents radical from sharing an infographic?

The information that they person to constitute a unsocial instauration to spell on with it!

Well, the quality of Guestographics is that you remove that barrier.

How?

By penning that instauration for them.

This is the template that I use:

And here’s the email that Perrin sent to the radical that liked his infographic:

And due to the fact that you’re making their beingness easier, your effect complaint volition beryllium MUCH amended than a pushy pitch:

When idiosyncratic says “sure, nonstop maine an introduction”, nonstop them a high-quality 200-250 connection intro.

Oops. I astir forgot.

Here’s the publication to usage erstwhile you nonstop your intro:

And here’s the email Perrin utilized to nonstop radical his unsocial introduction:

Step 5: Add a Link In Your Introduction

This is important:

The unsocial instauration doesn’t conscionable marque sharing your infographic easier.

It besides makes your nexus MUCH much powerful.

How?

Unlike astir infographic backlinks, which look automatically erstwhile idiosyncratic shares your infographic utilizing an embed code, similar this…

…Guestographic links are surrounded by unsocial contented successful the introduction.

Links successful the intro boost your referral postulation and is amended for SEO.

In total, Perrin’s Guestographics run brought successful 8 niche-relevant, achromatic chapeau backlinks.

(5 came from Guestographics. The different 3 were earthy placements that happened aft his infographic dispersed astir the web)

That’s a full outgo of $25/link. Not bad.