How To Increase Website Traffic After The Google Update: 5 Blogger-Tested Tips via @sejournal, @getStay22

This station was sponsored by Stay22. The opinions expressed successful this nonfiction are the sponsor’s own.

The latest Google update deed our partners – question bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience.

Although we cannot power Google, we tin decidedly instrumentality complaint of the things wrong our reach.

Here are 5 question blogger-tested ways to summation website postulation aft the latest Google update.

In This Guide

1. 1. Use Pinterest As An Additional Search Engine
2. 2. Keep Visitors Engaged With Email Marketing
3. 3. Add Your Content To Flipboard To Grab More Website Visits
4. 4. Get Discovered With Short-Form Videos On Social Media
5. 5. Expose Yourself To New Audiences With Guest Posting
6. 6. Compensate For Traffic Dips By Maximizing Your Revenue.

Get the astir retired of each visitor. Check retired our guide, Ten Tips for Maximizing Revenue for Travel Bloggers.

1. Use Pinterest As An Additional Search Engine

Many radical deliberation of Pinterest arsenic a societal media platform, but it functions overmuch much arsenic a hunt engine.

Pinterest’s tools marque it a fantastic mode to get visitors to your website.

How To Get Started With Pinterest

1. Create a caller concern relationship oregon link/convert a idiosyncratic relationship to summation entree to concern tools similar Pinterest Business Hub and Pinterest Analytics, which let you to show searches and keywords.
2. Write a catchy bio for your profile. If you person niche keywords you usage connected your website, see them here.
3. Claim your website, allowing you to way whenever idiosyncratic shares your website contented connected Pinterest. Additionally, it volition automatically see your Pinterest illustration and a travel fastener truthful you tin pull much visitors.

How To Use Pinterest Like A Pro

Pinterest is built astir pictures, truthful having large visuals is critical. You privation to marque yours basal retired connected the page.

1. When you travel, drawback galore pictures and prime the champion ones later.
2. Use plan tools similar Canva to adhd text, make absorbing layouts, and adhd branding elements.
3. Create boards to signifier your contented into categories, specified arsenic by destination oregon blog station type.
4. Just similar immoderate different hunt engine, keyword probe is indispensable connected Pinterest. Use concern tools similar Pinterest Trends, which lets you spot keyword hunt measurement and which pins are astir fashionable for them.
5. Use your selected keywords everyplace possible, including pin titles, pin descriptions, and committee descriptions.

Screenshot from Pinterest Trends, June 2024

Before you commencement pinning, optimize your blog posts to maximize gross to guarantee each visitant counts. See however to bash that successful our usher Ten Tips for Maximizing Revenue for Travel Bloggers.

2. Keep Visitors Engaged With Email Marketing

Email selling is important due to the fact that you ain it. Instagram could prohibition your account, Google tin derank you, but your email database is ever yours.

Use this strategy to physique little volatile, accordant postulation alternatively of caller traffic.

How To Get Started With Email Marketing

1. Select an email selling provider. Travel bloggers emotion MailerLite and MailChimp due to the fact that they are low-cost and simple.
2. Start collecting email addresses. Create a mailing database signup signifier with your website big and insert it astatine the extremity of posts to cod your readers’ information.

How To Use Email Marketing Like A Pro

1. Create a pb magnet that entices readers to stock their accusation successful speech for it. Popular pb magnets successful the question blogging assemblage are question guides, ebooks, and itineraries.
2. The extremity of email is to get your scholar onto your site. Keep your emails abbreviated and see awesome pictures and a wide nexus to your website. Leave them wanting much truthful that they click through.
3. Before sending an email directing postulation to 1 of your pages, guarantee the leafage is acceptable up to maximize revenue. See however successful our guide, Ten Tips for Maximizing Revenue for Travel Bloggers.

“While SEO is often touted arsenic the king of traffic, bully email selling is the implicit queen. We regularly spot spikes successful our web analytics erstwhile we email our audience, but those spikes aren’t conscionable temporary. They assistance our users physique habits. We simply wouldn’t person astir the concern we person contiguous without activating our email list.”

Beth Stanos, Wanderful CEO & Founder

3. Add Your Content To Flipboard To Grab More Website Visits

Flipboard is an nonfiction curation website that lets users flip done articles from antithetic publications, similar magazines.

How To Get Started With Flipboard

1. Download the Flipboard app connected mobile and make an relationship and profile.
2. Create Flipboard magazines. These are taxable categories that radical your contented (much similar Pinterest boards).
3. Add your blog posts to them from the mag leafage connected Flipboard oregon the Flipit Chrome bookmark.

Screenshot taken from Flipboard, June 2024

How To Use Flipboard Like A Pro

1. Add your caller blog posts to Flipboard close aft publishing.
2. Add applicable contented to your magazines that isn’t your own. Engaging with different bloggers’ contented and maintaining caller contented successful your magazines helps your reach.
3. Include your people keywords successful your mag descriptions, station captions, and profile.

“Flipboard has go a large postulation root for each 3 of my websites. They person fantastic tools for creators, similar storyboards, scheduling, and RSS feeds for magazines, making creating and sharing compelling contented easy.”

Amanda O’Brien, theboutiqueadventurer.com Founder

4. Get Discovered With Short-Form Videos On Social Media

Did you cognize 77% of travelers usage societal media erstwhile readying their trips? Get their eyes connected your contented with short-form videos connected platforms similar TikTok, Instagram, and YouTube shorts.

These platforms person algorithms to service your contented to radical who don’t travel you, making them perfect for readers to observe you.

How To Get Started Making Videos

1. Create your accounts connected YouTube, Instagram, and TikTok.
2. Download Capcut, a escaped mobile app for video editing. It’s amended than the in-app editing functionality, with pre-installed templates and effects.
3. Create a Linktree relationship oregon an alternative. All 3 platforms marque it hard for users to permission and sojourn your site, truthful a spot wherever users tin spell for each your links is necessary.

“PLACES ON EARTH WITH THE BLUEST WATER” by @thetravelshack, June 2024

How To Make Short Video Content Like A Pro

1. While traveling, support video instauration successful the backmost of your mind. When you spot eye-catching scenery oregon an absorbing environment, beryllium acceptable to seizure it successful video. Your video’s “wow” origin differentiates betwixt a mediocre and a fantastic video.
2. On Instagram, constitute elaborate captions. On YouTube and TikTok, support captions arsenic little arsenic possible.
3. Voice-over, on-screen text, and euphony are important to your engagement rate. You tin adhd these with Capcut oregon in-app.
4. Pick your video thumbnails carefully. Make definite they basal retired successful a grid of different videos.
5. Finally, support your abbreviated video short. The perfect magnitude for a Reel is 7 to eleven seconds, a TikTok 21 to 34 seconds, and a YouTube Short 25 to 35 seconds.

“TikTok helped america to get our 2nd blog connected Mediavine. We shared elaborate videos astir “how to bash something” and ever included a telephone to action, directing viewers to our blog for much information. In caller years, we’ve had videos spell viral portion encouraging followers to sojourn the nexus successful our bio. This has resulted successful thousands of clicks to our websites.”

Natasha Alden, theworldpursuit.com Co-Founder

5. Expose Yourself To New Audiences With Guest Posting

Having your penning published connected different website gives you entree to a full caller audience, making it an fantabulous strategy for attracting caller readers.

How To Start Guest Posting

1. Find places that judge impermanent posts. Many publications person unfastened submissions that you tin taxable to.
2. If you spot a tract that has impermanent posts but nary unfastened submissions, find their interaction accusation and nonstop an enquiry email.
3. Create a transportation by explaining your question expertise and supply penning samples.

How To Guest Post Like A Pro

1. When creating your pitch, recognize the site’s needs. What contented gaps bash they have? Focus your transportation there.
2. Organic impermanent posting opportunities originate if you instrumentality the clip to network. Meeting and processing friendships with question bloggers is simply a large mode to stock audiences. You tin web connected societal media, arsenic good arsenic in-person events similar TBEX, TravelCon, and Traverse.
3. Create a wide nexus backmost to your blog and see a catchy statement truthful readers volition beryllium enticed to work much of your content.
4. Strategize by monitoring the postulation of imaginable sites with tools similar SEMRush and prime the champion option.

Screenshot from japan.travel, June 2024

“Creating contented for different work to stock arsenic a standalone nonfiction allows you to stock caller expertise astir a definite area. Whether done the nonfiction itself oregon consequent societal shares, a caller assemblage gets vulnerability to you arsenic a writer.”

William Tang, goingawesomeplaces.com Founder

See however William Tang made question blogging his full-time occupation with the assistance of Stay22’s revenue-boosting tools. Read the lawsuit study.

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DOWNLOAD OUR GUIDE: Ten Tips for Maximizing Revenue for Travel Bloggers.

Image Credits

Featured Image: Image by Shutterstock. Used with permission.