How to Find Competitor Backlinks (+ Get Them for Your Site)

What Is a Competitor Backlink Analysis?

A rival backlink investigation is an SEO maneuver that reveals your competitors' full fig of backlinks, linking domains, and top-linked pages to assistance you find nexus gathering opportunities for your site.

You tin past usage insights from your rival backlink investigation to alteration scattered backlink information into actionable link gathering tactics. Which you tin usage to perchance boost your site’s authorization and hunt visibility.

How to Find Competitor Backlinks

Find rival backlinks rapidly and easy with an SEO instrumentality similar Backlink Analytics. 

Just participate 1 of your competitors’ domains.

The instrumentality volition show an overview of that competitor’s backlink profile. Which includes the fig of referring domains (linking websites) and full fig of backlinks.

Head to the “Backlinks” tab to get a array of your competitor’s backlinks with details like:

• The linking page’s Authority Score (AS)—a measurement of the page’s reputability and SEO strength
• The linking page’s rubric and URL
• The anchor substance (the nonstop words that are linked) and URL pointing to your site

If you’re not definite who your competitors are, participate your domain into Organic Research and caput to the “Competitors” tab. These are the domains that fertile for the keywords you target.

How to Find Competitor Backlinks You Don’t Have

To find rival backlinks you don’t have, tally a backlink spread analysis—a link gathering tactic that reveals websites that nexus to your competitors but not to you.

Finding these gaps reveals opportunities. 

Because if a tract links to your competitors’ content, they’re apt to nexus to you arsenic well. Especially if you make amended content. 

To place these opportunities, usage the Backlink Gap tool.

Enter your domain and up to 4 competitors’ domains. And click “Find prospects.”

The “Best” tab shows the domains that nexus to each your competitors. But not to you.

Click the arrow successful a competitor’s file to spot details astir each backlink from a peculiar domain, including the anchor substance and people URL. 

4 Ways to Get More Links After Finding Competitors’ Backlinks

Here are 4 ways to alteration your nexus gathering efforts based connected your competitors' backlinks.

1. Replicate Your Competitors’ Backlinks

Replicating your competitors’ backlinks means getting backlinks from the aforesaid domains that nexus to those rivals.

This is 1 of the easiest ways to physique high-quality links to your site.

Here’s how:

First, find your competitors’ highest-quality backlinks. 

You tin bash this with Backlink Analytics.

Enter a competitor’s domain into the tool, caput to the “Referring Domains” tab, and benignant by “AS” (Authority Score).

Now you person a database of the astir reputable domains that nexus to your competitors.

Look done the list. And look for the pursuing types of pages:

• Resource pages
• Industry directories (most well-known directories usage attributes that archer hunt engines not to spot links arsenic endorsements, but niche-specific directories are little apt to bash this)
• Listicles
• Expert round-ups
• Guest station sites
• Podcast interviews

These types of pages mostly actively question caller submissions and regularly update their content.

So spot however galore of your competitor’s backlinks you tin replicate.

For example:

For niche-specific directories, scope retired to the website owners and see circumstantial reasons wherefore your tract should beryllium included.

For listicles and adept round-ups, inquire the authors to adhd your business. And beryllium definite to explicate the unsocial features that differentiate you from existing entries.

For impermanent station sites, travel their submission guidelines and transportation topics that capable gaps successful the site's existing content.

2. Replace Your Competitors’ Broken Backlinks

Replacing your competitors’ breached backlinks (often called broken nexus building) involves uncovering contented that links to your competitors’ breached pages and convincing the creators to nexus to your pages instead.

This maneuver works due to the fact that tract owners mostly privation to hole breached links connected their sites. And you’re providing an casual solution (swapping to a nexus to your leafage instead).

To start, unfastened Backlink Analytics. And participate a competitor’s URL.

Head to the “Indexed Pages” tab and cheque the container adjacent to “Broken Pages.” 

You’ll spot a database of 4xx and 5xx pages (which are breached pages) connected the competitor’s site. 

Click the bluish fig successful the “Backlinks” file to spot each the backlinks pointing to the corresponding breached page. 

Filter for “Active” links and export your results. 

Then, analyse which URLs could easy beryllium swapped for your ain pages. And scope retired to the linking websites to suggest your pages arsenic alternatives.

Repeat this process for different competitors and pages.

3. Create Better Versions of Competitors’ Most-Linked Content

Create a amended mentation of your competitors’ most-linked content, truthful you tin scope retired to the sites linking to them and urge your pages instead.

This works due to the fact that you're creating an upgraded mentation of contented that websites already privation to nexus to.

First, find the pages connected your competitors’ sites with the astir backlinks. 

Do this with Backlink Analytics.

Enter your competitor’s domain into the tool. And spell to the “Indexed Pages” tab. 

You’ll get a database of your competitor’s pages sorted by the fig of referring domains. 

Analyze these pages and look for patterns based connected topic, format, length, style, and depth. And marque a database of what makes each portion link-worthy.

Now comes the important part: 

Create contented that's intelligibly amended than the competition. 

Look for what's missing from your competitors' content. Maybe their information is outdated. Maybe they deficiency existent examples. Maybe their proposal isn't actionable enough. 

Fix these circumstantial problems successful your version.

Your extremity is to marque tract owners think, "Wow, this is overmuch amended than what I presently nexus to."

After publishing your improved content, bash immoderate link gathering outreach.

In different words, interaction sites linking to the competitor's pages and explicate however your contented provides much value. 

4. Build Similar Media Relationships

Build akin media relationships by uncovering and analyzing which journalists and publications often nexus to your competitors.

This tin assistance you physique targeted outreach lists that are apt to effect successful much backlinks.

Start by entering a competitor’s domain into Backlink Analytics. 

Then, caput to the “Backlinks” tab and look for backlinks from quality sites, manufacture publications, and different media outlets. 

Make a database of outlets that person mentioned your competitors. And sojourn those pages to spot which circumstantial journalists oregon writers notation them.

These radical are apt to nexus to you. Because they already notation akin brands.

Then, effort to physique relationships.

Here’s how:

1. Find each writer's email utilizing Hunter.io (or a akin tool)
2. Follow the writers connected X (formerly Twitter) oregon LinkedIn. And remark thoughtfully connected their posts.
3. Look astatine however the writers covered your competitors, past transportation akin (but unique) communicative ideas
4. Reference writers’ erstwhile work—this shows you did your homework
5. Offer unsocial information oregon adept insights writers can't get elsewhere

The extremity is to physique spot that lets you go different reliable source.

Study Competitor Backlinks to Build Your Own

Finding rival backlinks is measurement 1 of amended nexus building. 

You past request to crook what you learned into enactment by uncovering the champion nexus targets, creating contented worthy linking to, and gathering existent connections with different tract owners. 

Pick your apical 5 competitors, find their champion backlinks utilizing Semrush tools, and commencement reaching retired this week.