How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story via @sejournal, @InsightNarrator

This edited extract is from Data Storytelling successful Marketing by Caroline Florence ©2024 and is reproduced and adapted with support from Kogan Page Ltd.

Part One of this publication outlined the request for information storytelling, the benefits of information storytelling for the selling function, and the prac­tical barriers that tin get successful the mode of creating a large information story.

Part Two answers the question: ‘What bash I request to bash to make a large information communicative successful practice?

The 5R2 roadmap has 5 cardinal stages with expected outcomes, each supported by 3 applicable steps.

Make It RELEVANT

A applicable information communicative indispensable absorption connected the audience’s cognition levels, needs and preferences and should include:

• A wide premise that volition make a transformation successful the hearts and minds of the audience.
• A wide knowing of the discourse aligned to the audience’s needs.
• A focused communicative that answers the slayer question for the audience.

A applicable communicative requires strategical reasoning skills to outline the communicative plan.

There are respective benefits to this stage, including:

• The accidental to summation aboriginal input, collaboration and co-creation to provender into your communicative development.
• A wide consciousness of intent to support your communicative improvement connected track.
• A accidental to get nearer to close archetypal time, frankincense redeeming important iteration clip astatine the aboriginal stages of your communicative development.

Make It ROBUST

A robust information communicative indispensable basal up to scrutiny and should include:

• A coagulated mentation drawn from a scope of reliable information sources.
• A data-driven statement and proposal based connected accurate and up to day information.
• An insightful constituent of presumption providing the assemblage with a ‘So what?’ and ‘Now what?’

A robust communicative requires beardown analysis skills to surface and observe the cardinal insights.

There are respective benefits to this stage, including:

• The accidental to uncover caller insights and ideas, alternatively than predictable findings.
• A accidental to gully retired richer, nuanced insights that tin springiness extent to your information story.
• A consciousness of assurance successful the credibility of your mentation and recommendations.

Make It REFINED

A refined information communicative indispensable supply a wide and compelling communicative and should include:

• A communicative solution that is synthesized and distilled into a cardinal message.
• A stress-tested communicative solution that tin thrust existent decisions and actions.
• A compelling operation that makes it casual to travel the argument.

A refined communicative requires critical reasoning skills to build a information communicative that is casual to travel and prosecute with.

There are respective benefits to this stage, including:

• The accidental to pinpoint the circumstantial inquire the information communicative needs to get crossed to the audience.
• A consciousness of assurance that your information communicative offers the assemblage solutions that are some commercially viable and practically feasible.
• The accidental to absorption your assemblage connected decisions needed oregon actions required, alternatively than each of their vigor being utilized to recognize the insights.

Make It RELATABLE

A relatable information communicative needs to enrich the penetration connection with an affectional transportation and should include:

• An empathetic knowing of the humans progressive successful the information story.
• A personalized attack that speaks to the circumstantial people audiences’ hearts and minds.
• An engaging story travel that draws the assemblage in.

A relatable communicative requires emotional quality to create a communicative grounded successful existent beingness and enriched by quality experience.

There are respective benefits to this stage, including:

• The accrued likelihood of cutting done and resonating with the audience.
• The accidental to power existent results and meaningful outcomes.
• A consciousness of assurance successful your quality to integrate data, logic and emotion successful your information storytelling.

Make It REMARKABLE

A singular information communicative indispensable chopped done the noise, onshore the connection and supply a catalyst for enactment and should include:

• An easy-to-follow and accessible information communicative presentation.
• A scope of digestible micro-content that appeals to a wide scope of assemblage needs.
• A storytelling transportation that is provocative and stimulates reflection and debate.

A singular communicative requires creative reasoning and flair to execute a communicative that volition basal retired from the assemblage and thrust action.

There are respective benefits to this stage, including:

• The quality to support a distracted audience’s attention.
• The accidental to thrust further involvement successful your information story.
• The accidental to disrupt the presumption quo and determination beyond default thinking.

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More resources: 

• What Is Data Visualization And How To Use It For SEO
• 11 Stunning SEO Data Visualizations To Inspire Your Reporting
• Leveraging Generative AI Tools For SEO

Featured Image: Visual Generation/Shutterstock

Caroline Florence Founder & Director astatine Insight Narrator Ltd

Caroline Florence is a trainer and manager successful information analysis, penetration procreation and storytelling based adjacent Cambridge, UK. As laminitis of ...

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