How to Build AWESOME Backlinks in 2021 (9 Proven Strategies)

Ready to drawback immoderate prime backlinks and boost your site’s Google ranking?

Awesome!

This station contains 9 proven nexus gathering strategies that are moving GREAT close now.

(In 2021)

Let’s get started!

1. Use Data to Get Links From News Sites and Blogs

In 1 of my caller guides I covered however to usage HARO to go a root for reporters.

And that’s thing you should DEFINITELY beryllium doing.

But HARO connects you with journalists who are readying features successful advance.

And what other bash reporters do? They study the quality of course! And quality doesn’t enactment connected a acceptable schedule.

So… if there’s breaking quality related to your niche, that’s a HUGE accidental to prime up mentions and links.

Here’s what to do:

1. Monitor the quality for caller mentions of your site’s main topics

The easiest mode to bash that is by setting up a Google alert oregon BuzzSumo Alert.

2. Reach retired to reporters with added VALUE

If you’re going to get a nexus from a quality site, you’re going to person to enactment successful immoderate work.

You person to supply existent worth to the reporter. And ideally, marque their beingness easier.

Reaching retired and saying “I spot you wrote astir this, I wrote astir it too.” volition rapidly get you flagged arsenic a spammer.

How bash you supply value? Here are immoderate ideas:

1. Give them a punctuation with idiosyncratic penetration from your industry. Include your credentials.
2. Offer unsocial information oregon statistics.
3. Offer an alternate take.
4. Create an infographic oregon customized ocular that they tin embed successful their story.

Whichever mode you go, there’s 1 happening that’s SUPER important…

You request to enactment FAST.

Today’s paper is tomorrow’s recycling. So ideally you privation to scope retired the aforesaid time that the quality is breaking.

Pro tip: Create a idiosyncratic achromatic publication of journalists who screen your industry. Then ping them arsenic soon arsenic you spot a communicative breaking. That mode you mightiness drawback them portion they are inactive moving connected an nonfiction for publication.

2. Scale The Skyscraper Technique

Yup, skyscraper content is inactive my #1 go-to maneuver for gathering precocious prime links.

In fact, this portion of Skyscraper Content that I published past twelvemonth has already racked up 2,460 backlinks:

The champion part? This attack is SUPER simple. In fact, it’s truthful simple, I tin boil it down to conscionable 3 steps:

1. Find a fashionable portion of contented successful your niche. Hint: fashionable = tons of backlinks.
2. Make thing adjacent better.
3. Promote the heck retired of it!

With that, present are a fewer other tips to assistance you standard this strategy.

Find Popular Content

Your archetypal constituent of telephone is Google. Search a fashionable keyword successful your niche, and it’s a harmless stake that the leafage ranking astatine #1 volition person backlinks powering that #1 ranking.

But accidental you’re not definite which taxable is going to beryllium champion for attracting links. Is determination a mode to instrumentality retired the guesswork?

Yup.

(note: you’ll request an Ahrefs, Majestic oregon Moz relationship for this)

Ahrefs and different nexus investigation tools person a study called “Best by links”. This volition amusement you the astir linked to pages connected immoderate site. For illustration you tin spot that my Google Ranking Factors station has picked up links from implicit 5K domains!

So plug-in a competitor’s site, find their astir fashionable pages, and you’re set. Easy peasy.

Make Something (a LOT) Better

Found a leafage to skyscraper? Great. Your adjacent measurement is to make thing adjacent better.

But…

…making your leafage “a little” amended isn’t going to chopped it.

If you REALLY privation to propulsion successful those links you’re going to person to marque thing a LOT better.

In fact, I effort to marque my skyscraper contented 5-10x amended than the existent apical page.

How bash I bash it?

Easy. I enactment retired what’s missing. Then, capable successful those gaps.

Here are a fewer tips from my idiosyncratic checklist:

1. Does the ranking leafage spell in-depth connected the topic? If not, I’ll marque definite I screen EVERYTHING it skipped.
2. Is the ranking leafage substance heavy? If so, I’ll see TONS of precocious prime images successful my station to marque it much visually appealing.
3. Does the ranking leafage see video? If not I’ll adhd 1 to mine. In fact, I’ll astir apt bash that anyway!
4. Does the ranking leafage see 10 tips? Then I’ll see 20. Doubling is simply a bully starting point.
5. Does the ranking leafage see links to related resources? If not, I’ll marque definite excavation does.

I’ve yet to find a leafage that I can’t 10x with a small thought and a batch of hard work.

For example, a fewer months agone I noticed that astir posts astir “how to get much YouTube subscribers” sucked.

Specifically:

• They were written by radical that don’t person palmy YouTube channels
• They cited outdated strategies, techniques and features
• They didn’t person immoderate visuals to amusement you however to instrumentality each strategy
• They each regurgitated the aforesaid bushed strategies

So I acceptable retired to make thing WAY better.

Unlike the different posts that I read, my station had:

• Real beingness examples of however I utilized the tips to turn my channel
• New strategies that you couldn’t find anyplace else
• Lots of screenshots and visuals to marque the techniques casual to recognize (and use)

Promote The Heck Out Of It

Reaching retired to radical you featured successful your contented is simply a bully spot to commencement with contented promotion.

Besides that, present are immoderate different tips:

1. Reach retired to radical who linked to your competitor’s page.
2. Reach retired to radical who commented connected your competitor’s page.
3. Reach retired to radical who shared your competitor’s leafage connected social.
4. Reach retired to radical who linked to different pages successful the apical 10.

Build a large imaginable list… and spell nuts!

Pro tip: Check retired Skyscraper 2.0 to find retired however to instrumentality this happening to the adjacent level!

3. Moving Man Method 2.0

Nailed “The Moving Man Method”?

Here’s different mode to nab prime links from outdated content.

(Moving Man Method 2.0)

This time… alternatively of focusing connected businesses that person gone popular oregon rebranded, we’ll leverage outdated information.

Why? Because things change!

Here’s a ace elemental example.

Let’s accidental we had a leafage that ranked the astir fashionable websites successful the world.

Well, YouTube precocious overtook Facebook arsenic the 2nd astir visited website connected the planet.

And conjecture what happened? Suddenly determination were a TON of pages that incorporate outdated information:

Over 11,000 of them to beryllium precise!

(and that’s conscionable 1 query)

So, we’ve present got a cleanable “in”.

We can:

1. Reach retired to each the sites with the aged info.
2. Let them cognize that it’s changed.
3. Point them to our ain leafage portion we’re there!

Pro Tip: If thing has changed precocious successful your industry, past usage Google’s day relation to find articles published anterior to the change.

4. Double Down connected Effective Content Formats

When it comes to creating contented that volition pull prime links I don’t similar to trust connected guesswork. And neither should you.

There are a fig of proven contented formats that radical LOVE to nexus to:

• List Posts
• Quizzes
• “Why” Posts
• “How to” Posts
• Infographics
• Videos

That said, each manufacture is different. In your abstraction videos mightiness enactment best. And for others, it’s database posts.

So I urge trying retired a fewer antithetic formats… and seeing what works champion for you.

Then, treble down connected those formats.

Pro tip: Combine 2 oregon much of these formats into 1 piece. Hint: A “How To” station successful database format, oregon a “Why” station with an infographic oregon video would bash the trick.

5. Podcast Link Building

A fewer months agone I was checking retired wherever 1 of the sites successful my niche got their backlinks from.

And I noticed that a large chunk of their backlinks came from going connected podcasts.

So I decided to go a impermanent connected arsenic galore podcasts arsenic I could.

In fact, I appeared connected over 50 podcasts implicit the adjacent twelvemonth and a half.

Not lone did these podcasts nonstop immoderate superior postulation my way…

But they resulted successful tons of backlinks.

So:

How bash you find podcasts to spell on?

First, drawback a headshot of idiosyncratic successful your niche that goes connected a batch of podcasts. Then, enactment their headshot into Google reverse representation search.

And you’re set:

6. Resource Page Link Building

What’s the intent of a assets page? To nexus retired to different utile pages!

And that’s a nexus builders dream.

All you gotta’ bash is:

1. Find em’.
2. Make definite you person thing that’s worthy of a link.
3. Reach out.

I’ll beryllium honest:

Finding them is astir apt the hardest part. So present are 10 precocious Google searches that volition help:

1. “{your keyword}” + inurl:resources
2. “{your keyword}” + inurl:links
3. “{your keyword}” + inurl:recommended
4. “{your keyword}” + “top websites”
5. “{your keyword}” + “top sites”
6. “{your keyword}” + “recommended websites”
7. “{your keyword}” + “recommended resources”
8. “{your keyword}” + “further reading”
9. “{your keyword}” + “recommended reading”
10. “{your keyword}” + “useful sites”

Pro tip: Flipping this round, a good curated, ace adjuvant assets leafage connected your ain tract tin beryllium large for picking up prime links. You tin adjacent effort reaching retired to OTHER assets pages to suggest they nexus to YOUR assets page. Sounds a spot similar Inception… but it works!

7. Unlinked Brand Mentions

If idiosyncratic mentions your marque successful an article, but doesn’t see a link, that’s a HUGE opportunity.

All you gotta bash is scope out…

…and 9 times retired 10 you’ll get a link.

I urge mounting up an alert for your marque name.

That mode you’ll get a notification immoderate clip your concern is mentioned connected the web.

Pro tip: Got a branded method similar “The Moving Man Method”? Then set-up an alert for that too!

8. Name Your Strategies

Heard of “The Moving Man Method” oregon “The Skyscraper Technique”?

Well… some those presumption were coined by yours genuinely 🙂

Which means whenever idiosyncratic is penning astir them…

…I get different prime backlink!

Can you bash the same?

Sure! All you person to bash is:

1. Figure retired a process oregon strategy that’s unsocial to your business.
2. Give it a catchy name.
3. Write astir it!

And it’s penning astir the process that’s key. Because you’ll lone get links if:

1. Your strategy is SUPER useful.
2. You tin beryllium it works.

Which is wherefore I ever diagnostic existent beingness lawsuit studies erstwhile I uncover a caller strategy oregon technique.

9. Two-Step Email Outreach

A softly, softly attack to outreach tin often output amended results than consecutive asking for a nexus close disconnected the bat.

Try utilizing feeler emails similar the 1 beneath to lukewarm up your prospects:

Pro tip: I besides usage this method before launching a caller post. I’ll scope retired to a imaginable and archer them what’s coming, past inquire support to nonstop it their mode erstwhile I publish. Most of the clip the reply is simply a resounding YES! A small courtesy goes a agelong mode successful outreach.

Ready To Grab Some High Quality Backlinks?

All of the supra tactics are tried and tested. And I’ve utilized them to turn Backlinko’s hunt postulation from ZERO to implicit 175,000 unsocial visits per month.

Bonus: they’re besides 100% achromatic hat. So nary request to interest astir getting slammed by a Google update.