Google Study: 29% In The U.S. & Canada Used AI Last Year via @sejournal, @MattGSouthern

A caller Google-Ipsos study shows AI adoption is expanding globally, particularly successful emerging markets.

However, the study reveals challenges similar determination divides, sex disparities, and slower adoption successful developed countries.

Critics, including Nate Hake, laminitis of Travel Lemming, constituent retired however Google overlooks these challenges successful its study coverage.

Takeaways of Google's AI Ipsos survey erstwhile you look done the PR rotation 👓👇

1) 71% of Americans did not adjacent usage Generative AI successful 2024
2) 58% of Americans deliberation AI is improbable to payment them
3) There is simply a concerning sex spread successful AI usage
4) US nine is profoundly apprehensive… https://t.co/dSZEtXsDoG

— Nate Hake (@natejhake) January 16, 2025

While optimism astir AI is rising, it’s not resonating with everyone.

Here’s a person look astatine the study and what the numbers indicate.

AI Is Growing, But Unevenly

Globally, 48% of radical utilized generative AI past year, with countries similar Nigeria, Mexico, and South Africa starring adoption. These regions besides amusement the astir excitement astir AI’s imaginable to boost economies and amended lives.

Adoption lags astatine 29% successful developed nations similar the U.S. and Canada, meaning that 71% of radical successful these regions haven’t knowingly engaged with generative AI tools.

Screenshot: Google-Ipsos Study ‘Our beingness with AI: From innovation to application,’ January 2025.

Optimism Outweighs Concerns

Globally, 57% of radical are excited astir AI, compared to 43% who are concerned—a displacement from the twelvemonth prior, erstwhile excitement and concerns were evenly split.

People mention AI’s imaginable successful subject (72%) and medicine (71%) arsenic reasons for their optimism. Respondents spot opportunities for breakthroughs successful healthcare and research.

However, successful the U.S., skepticism lingers—only 52% judge AI volition straight payment “people similar them,” compared to the planetary mean of 59%.

Gender Gaps Persist

The study highlights a sex spread successful AI usage: 55% of planetary AI users are men compared to 45% women.

The disparity is adjacent bigger successful workplace adoption, wherever 41% of nonrecreational AI users are women.

Emerging Markets Are Leading the Way

Emerging markets are utilizing AI much and are much optimistic astir its potential.

In regions similar Nigeria and South Africa, radical are much apt to judge AI volition alteration their economies.

Meanwhile, developed countries similar the U.S. and U.K. stay cautious.

Only 53% of Americans prioritize AI innovation, compared to overmuch higher enthusiasm successful emerging markets.

Non-Generative AI

While generative AI tools similar chatbots and contented generators drawback headlines, the nationalist is much appreciative of non-generative AI applications.

These see AI for healthcare, fraud detection, flood forecasting, and different practical, high-impact usage cases.

Generative AI, connected the different hand, gets mixed reviews.

Writing, summarizing, oregon lawsuit work applications don’t resonate arsenic powerfully with the nationalist arsenic AI’s imaginable to tackle bigger societal issues.

AI astatine Work: Young, Affluent, and Male-Dominated

AI is making its mode into the workplace. 74% of AI users usage it professionally for writing, brainstorming, and problem-solving tasks.

However, workplace AI adoption is skewed toward younger, wealthier, and antheral workers.

Blue-collar workers and older professionals are catching up—67% of blue-collar AI users and 68% of workers aged 50-74 usage AI astatine work—but the sex spread remains pronounced.

Trust successful AI Is Growing

Trust successful AI governance is improving, with 61% of radical assured their governments tin modulate AI responsibly (up from 57% successful 2023).

72% enactment collaboration betwixt governments and companies to negociate AI’s risks and maximize its benefits.

Takeaway

AI usage is increasing worldwide, though galore radical successful North America inactive spot small crushed to usage it.

To summation AI’s adoption, companies indispensable physique spot and intelligibly pass the technology’s benefits.

For much details, cheque retired the afloat study astatine Google Public Policy.

Featured Image: Stokkete/Shutterstock