Google Shopping Rankings: Key Factors For Retailers via @sejournal, @MattGSouthern

A caller survey analyzing 5,000 Google Shopping keywords sheds airy connected the factors that correlate with higher rankings.

The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could assistance ecommerce stores amended their visibility successful Google’s escaped Shopping listings.

Amazon Dominates Google Shopping

Amazon ranks successful the #1 presumption for 52% of Google Shopping searches, outpacing Walmart (6%) and Home Depot (3%).

Beyond Amazon’s dominance, the survey recovered a beardown correlation betwixt website authorization and rankings, with higher-ranking sites often belonging to well-established brands.

Takeaway: Building your marque and earning spot is captious to ranking good connected Google Shopping.

Backlinks, Reviews, & Pricing

The survey identified respective trends that abstracted higher-ranking pages from the rest:

• Referring Domains: Product pages successful the apical 2 positions had much backlinks than lower-ranking pages. Interestingly, astir merchandise pages analyzed (98%) had nary backlinks astatine all.
• Customer Reviews: Product pages with lawsuit reviews ranked higher, and stores with prima ratings beneath 3.5 struggled to fertile well.
• Pricing: Lower-priced products tended to fertile higher, with top-performing listings often featuring prices beneath the class average.

Takeaway: Building backlinks, collecting lawsuit reviews, and offering competitory pricing tin marque a difference.

Meta Descriptions A Top Signal

Among on-page factors, meta descriptions had the strongest correlation with rankings.

Pages that included exact-match keywords successful their meta descriptions consistently ranked higher.

While keyword usage successful rubric tags and H1 headers showed immoderate correlation, the interaction was overmuch smaller.

Takeaway: Optimize meta descriptions and merchandise transcript with people keywords to amended rankings.

Structured Data Findings

Structured information showed mixed results successful the study.

Product structured information had small to nary correlation with rankings, and Amazon, contempt dominating the apical spots, doesn’t usage structured information connected its merchandise pages.

However, pages utilizing reappraisal structured information performed better.

Takeaway: Focus connected collecting lawsuit reviews and utilizing reappraisal structured data, which appears much impactful than merchandise structured data.

Shipping & Returns Scores

Google Shopping evaluates stores connected shipping, returns, and website prime metrics.

The survey recovered that stores with “Exceptional” oregon “Great” scores for shipping and returns were much apt to fertile higher, particularly successful the apical 10 positions.

Takeaway: Prioritize accelerated shipping and wide instrumentality policies to boost your Google Shopping scores.

What Does This Mean?

According to these findings, occurrence successful Google Shopping correlates with beardown lawsuit reviews, competitory pricing, and accelerated service.

Optimizing for accepted SEO—like backlinks and well-written metadata—can payment some integrated hunt and Shopping rankings.

Retailers should prioritize the lawsuit experience, arsenic Google’s scoring for shipping, returns, and website prime affects visibility.

Lastly, retrieve that correlation doesn’t adjacent causation—test changes thoughtfully and absorption connected delivering worth to your customers.