Google Ads Introduces Advanced Targeting For Performance Max via @sejournal, @MattGSouthern

6 months ago 82

Google Ads updates Performance Max with precocious controls, improved reporting, and smarter targeting to optimize run performance.

Advertisers get much power implicit AI with caller targeting and exclusion tools.
Improved reporting provides clearer insights into hunt and plus performance.
Updates absorption connected transparency, actionable data, and high-value lawsuit targeting.

Google Ads is rolling retired updates to Performance Max to supply advertisers with greater power and actionable insights.

More Campaign Control

Advertisers volition summation greater precision and flexibility successful steering AI to align with circumstantial selling goals, including:

Campaign-level antagonistic keywords (now rolling retired to each advertisers).
New lawsuit acquisition goals with a High Value Mode (targeting high-value customers based connected predicted beingness value).
Improved marque exclusions for retail campaigns, allowing abstracted exclusions for Search substance ads and Shopping ads.
“URL contains” rules to people circumstantial leafage categories (now expanding to merchandise provender campaigns).
Betas for:
- Demographic exclusions (e.g., property brackets similar “18-24”).
- Device targeting (customized targeting for computer, mobile, oregon tablet traffic).

Performance Max campaigns are becoming much transparent and actionable with:

Search themes improvements:
- A “usefulness indicator” for hunt themes.
- Insights into whether queries travel from keywordless targeting oregon added hunt themes.
Search presumption insights to amended recognize and optimize run performance.

New updates marque it easier to analyse and enactment connected asset radical performance:

Ability to segment and download show data (e.g., conversions by device, time, etc.).
Greater accessibility for sharing and analyzing information extracurricular the Google Ads interface.