Flesch Reading Ease：這對搜尋引擎優化有影響嗎（（數據研究）

Many SEO and contented tools springiness readability recommendations related to thing called a Flesch Reading Ease score.

But however overmuch attraction should you wage to it? What is it truly bully for? Can a amended readability people assistance you fertile better?

In this article, you’ll larn the answers to these questions with conclusions backed up by our mini-study of 15,000 keywords.

But earlier we get to the nitty gritty, let’s marque definite we’re connected the same page.

1. What is Flesch Reading Ease?
2. Does Flesch Reading Ease people impact Google rankings?
3. Should you optimize your contented based connected the Flesch Reading Ease score?
4. Notes astir methodology

Flesch Reading Ease (FRE) is simply a mode to people the readability of text. The scores scope betwixt 1 and 100, with higher scores deemed easier to read.

Here’s the Flesch Reading Ease people formula:

You’ll astir apt ne'er request to cipher this yourself but support successful caput its 2 variables: the magnitude of your sentences and words. The longer your words and sentences are connected average, the little your FRE score.

In 2018, John Mueller from Google said he’s not alert of immoderate algorithms that usage basal readability scores. And since FRE is beauteous basal with conscionable 2 variables astatine play, it wouldn’t truly marque overmuch consciousness to usage it. So no, readability scores similar FRE don’t straight impact rankings.

This is backed up by our survey of 15,000 keywords, which recovered virtually zero correlation betwixt rankings and FRE scores.

So then, wherefore bash truthful galore SEO and contented tools amusement this score?

The reply is due to the fact that FRE is simply a proxy for readability, and readability is evidently important. It tin power idiosyncratic experience—something that’s go much and much important successful SEO implicit the years.

If searchers find your contented hard to work and understand, they’ll astir apt leave. This leads to antagonistic idiosyncratic acquisition signals similar a debased dwell time, clip connected page, and a precocious bounce rate, which whitethorn awesome to Google that your leafage isn’t a large result.

Even worse, due to the fact that less visitors really extremity up consuming the content, less radical volition nexus to it—and we cognize that backlinks are 1 of the most important ranking factors.

Given that readability is important, it astir apt seems arsenic though you should optimize your contented if your FRE people is excessively low, right?

Not precisely due to the fact that that would beryllium detrimental to immoderate topics.

For example, see a method taxable similar the 1 you’re speechmaking now. There’s nary mode to speech astir Flesch Reading Ease and SEO without utilizing a fewer analyzable words. If we tried to “optimize” this nonfiction for readability by replacing analyzable words with simpler ones, we’d conscionable marque things harder to understand.

There’s besides nary crushed to bash this due to the fact that this is not an nonfiction aimed astatine the masses. Our people keyword is “flesch speechmaking ease” which gets an estimated 4,900 monthly searches successful the US:

You’re speechmaking this present truthful it’s wide that you person a higher than mean speechmaking comprehension level and are comfy with a fewer large words present and there.

That said, if you’re penning astir a much mainstream taxable that is apt to entreaty to radical with varying levels of speechmaking comprehension, aiming for a higher FRE people tin beryllium a good idea.

But here’s the thing: That’ll astir apt hap people due to the fact that you’re little apt to usage long, analyzable words and sentences if you’re writing, say, a pancake recipe.

This is astir apt wherefore the mean FRE people for the apical 10 results successful Google varies dramatically by topic, arsenic we recovered successful our mini-study:

You tin spot that mean FRE scores alteration based connected the complexity of the topic:

Food (simple topic): 69.7 connected average, i.e., reasonably casual to read

Marketing (medium topic): 60.2 connected average, i.e., modular speechmaking level

Engineering (complex topic): 49.6 connected average, i.e., hard to read

It’s wide that radical who constitute astir food-related topics don’t enactment much effort into “optimizing” their readability than those who speech astir engineering. It’s conscionable that nutrient is simply a simpler topic.

What does this each mean successful practice?

The results of this survey corroborate that there’s nary readability people threshold that would beryllium applicable to each types of content. We each inherently usage antithetic vocabulary based connected the taxable and people audience.

All this being said, present are six content penning tips related to readability scores:

1. Don’t blindly prosecute “perfect scores” successful SEO and contented tools.
2. Understand your assemblage and constitute for them.
3. Keep a bully speechmaking flow. Use abbreviated sentences but don’t beryllium acrophobic to propulsion successful a analyzable 1 present and there.
4. Don’t marque things much analyzable than they request to be.
5. Read it retired large erstwhile editing. It helps to spot issues you’d usually overlook.
6. Have idiosyncratic other proofread your substance and supply feedback.

To wrapper this up:

As agelong arsenic you instrumentality to coagulated penning practices, readability scores don’t substance for SEO. Great invaluable contented does.

Don’t travel recommendations that tools springiness you based connected the scores alone. The lone clip I’d suggest reevaluating your contented upon a readability people is erstwhile it differs importantly from your accustomed scores.

I selected a illustration of a fewer large websites focused connected engineering, selling and nutrient topics. Using the Organic Keywords report successful Ahrefs’ Site Explorer, I past exported a illustration of keywords with varying monthly hunt measurement ranges wherever each domain ranked successful the apical 10. This was done for English keywords successful the US only:

I utilized antithetic hunt measurement ranges to marque definite the samples included some fat-head and long-tail keywords in each category. The keywords were unsocial and immoderate evident marque keywords were removed.

We ended up with 5,000 keywords successful each category, which means we analyzed 15,000 keywords and SERPs successful total. Some pages (19% successful engineering, 9% successful marketing, 10% successful food) were excluded from the survey due to the fact that it wasn’t imaginable to reliably cipher the Flesch Reading Ease people for them.

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