Ask A PPC: Why Have My Google Ads Not Got Any Impressions? via @sejournal, @navahf

1 year ago 143

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This month’s Ask A PPC comes from Vijay, who asks:

“Why are my Google Ads approved but person nary impressions? How bash you hole it?”

We’re going to spell into the timely question of wherefore a Google Ad entity (keyword, ad, advertisement group, and campaign) mightiness not person impressions.

We volition tackle the main and solvable ones, but determination volition ever beryllium borderline cases.

If you person questions beyond these, don’t hesitate to scope out!

Why Doesn’t A Google Entity Have Impressions?

The biggest crushed is debased hunt volume.

If you’re targeting a long-tail (5+) exact lucifer keyword oregon a keyword successful a hyper-niche industry, that keyword conception whitethorn person zero impressions. Also, if the keyword is successful a brand-new advertisement account, it volition person a really, truly hard clip ramping up.

This is wherefore Google tends to suggest utilizing looser ideas successful the beginning. You request information to get the advertisement relationship up and running, though it’s important to enactment protections successful place.

A communal mode to bash this is to enactment successful bid caps (either done bidding strategies, portfolio bidding, oregon manual bidding).

Dynamic Search Ads (DSA) tin assistance you get ideas of however radical search. When paired with max clicks with a bid cap, DSA tin springiness you a tenable consciousness of however overmuch your manufacture volition outgo arsenic good arsenic hunt volume.

You whitethorn besides determine that you privation to usage a constricted wide lucifer with tons of negatives. If you spell this route, beryllium cautious astir which conversion actions you set, arsenic wide lucifer does origin successful conversions erstwhile considering matching.

There is simply a world that immoderate ideas volition person little hunt volume. If you’re creating a caller offering, you whitethorn payment from moving ocular contented (Performance Max should lone beryllium utilized if you person astatine slightest 30+ conversions successful a 30-day period).

Another crushed a keyword mightiness person zero impressions is that the advertisement hasn’t been approved yet. Google tin instrumentality up to 2 days to o.k. ads (especially successful caller accounts), truthful it’s important to origin those timelines in.

Additionally, a antecedently moving advertisement mightiness person been flagged for editorial reappraisal (very communal erstwhile discussing a trademarked word oregon thing relating to credit).

You besides whitethorn person accidental duplicate keywords, which tin origin serving issues. If you person much than 1 keyword that tin seizure the aforesaid traffic, determination volition beryllium inevitable winners and losers. However, sometimes, they tin cancel each different out, and neither volition serve.

Another crushed for debased impressions oregon zero impressions is that your bids and budgets don’t align with the keyword concepts you’re targeting.

We cognize that Google has instituted a level for the auction. If you’re not capable to bid for the close thought oregon if you inquire for a fund to enactment excessively galore things, you volition inevitably extremity up with zero impressions.

A large mode to cheque for this is to usage the Keyword Planner to get a unsmooth consciousness of what the auction prices volition be.

You’ll besides privation to leverage Google Trends to spot however radical successful antithetic areas are searching and what is trending successful antithetic parts of the state that you’re trying to target.

How Can You Solve Low Impressions?

If your debased impressions are tied to budgets oregon bids, and determination is nary mode to put more, you volition request to look for postulation and leads connected different channels oregon different types of Google properties. This whitethorn see utilizing show oregon video.

You whitethorn besides privation to look astatine Microsoft oregon different societal plays similar Meta/Instagram. Part of wherefore auction prices tin beryllium cheaper connected those channels than Google Search is the inherent transactional bias towards buying disconnected of the search.

If the contented is structure, you apt person excessively galore entities successful an advertisement radical oregon campaign. The reply is to determination a small spot of fund and acceptable up a antithetic run to screen those ideas oregon to intermission ideas that are hogging the fund that aren’t worthy arsenic much.

A precise communal problem, peculiarly successful campaigns that are moving astute bidding, is that determination volition beryllium archetypal winners and losers. If you see excessively galore keyword concepts, invaluable ones whitethorn get lost.

This is portion of wherefore Google volition beryllium pausing keywords that person zero impressions successful the past 13 months truthful that your relationship isn’t penalized for having excessively galore zero content keywords.

If the contented is creative, past the champion proposal is conscionable to usage responsive search and show ads, arsenic good arsenic Performance Max, and support cycling done the originative and ways to speech astir it.

Consider layering successful Google’s AI for originative due to the fact that you’ll person thing that they person outright said is correct. Granted, you privation to marque definite that the originative meets your marque standards.

Final Takeaways

It’s precise frustrating erstwhile a keyword oregon advertisement has zero impressions, and you’re not definite why.

As we’ve discussed, it could beryllium a debased hunt measurement contented – you whitethorn request to widen what you’re consenting to accept.

It could beryllium a bid and fund issue, and you’re conscionable not entering the auction astatine each (or astatine slightest not capable for the walk to matter).

Have a question astir PPC? Submit via this form oregon tweet maine @navahf with the #AskPPC hashtag. See you adjacent month!

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Featured Image: Paulo Bobita/Search Engine Journal