7 Creative Ways To Leverage Video In Marketing via @sejournal, @xandervalencia

When it comes to digital marketing, it sometimes feels similar everything’s been done before.

Browse YouTube oregon scroll done TikTok connected immoderate fixed day, and you’re apt to spot the aforesaid formats implicit and implicit again.

Yet, determination are ever a fewer creators who are capable to basal out, publishing unsocial and never-before-seen videos.

So, however bash you travel up with video contented ideas that are uniquely caller and uniquely you?

In this guide, we’re sharing immoderate uncommon ways to usage video successful your marketing, positive however to get the originative juices flowing to travel up with your ain originative video ideas.

Think Outside The Box With Your Video Marketing

If you privation to travel up with 100% unsocial video ideas, you request to deliberation extracurricular the box. Easier said than done, right?

After all, generating “creative” contented ideas is benignant of similar “don’t deliberation of the White Elephant” (for america nerds, Ironic Process Theory): Everything you’ve already seen earlier is apt to power your originative thinking.

But similar ChatGPT, it’s each astir giving yourself the close prompts. Here are immoderate of the originative catalysts I similar to usage to drum up unique, on-brand video ideas:

1. Be The Trend

Every “trend” that’s blistery connected TikTok started arsenic a unsocial concept.

From the “GRWM: Get Ready With Me” inclination to the “Bounce When She Walk” trending audio, each video trend began with 1 idea.

You simply won’t cognize if oregon erstwhile thing volition spell viral, truthful don’t beryllium acrophobic to beryllium that archetypal video.

If a definite audio makes you laughter oregon an representation sparks an idea, thin into it.

If you brushwood a concern that feels relatable to your audience, crook it into a skit oregon tutorial.

Many of the champion trends commencement arsenic raw, authentic situations. The cardinal is to make contented that’s authentic but with your ain unsocial twist.

Think:

• Does this scenario, audio, image, etc., look relatable to my audience?
• What’s an unexpected rotation I tin enactment connected this that nary one’s done yet?
• Is my thought goofy, quirky, oregon amusive – but amazingly simple?

Sometimes, you’ll deed gold; sometimes, you won’t. The purpose shouldn’t beryllium to unit virality.

The purpose should beryllium to make thing amusive and interesting. If it’s good, others volition privation to recreate it. Then, you mightiness find yourself becoming the trend.

2. Entertain The Hypothetical

In video marketing, determination are nary rules. (Well, determination are, but erstwhile it comes to creativity, the entity is beauteous overmuch the limit).

There’s a immense accidental to crook accepted concepts connected their head,  situation peoples’ assumptions, and, let’s look it, ruffle immoderate feathers successful your industry.

Entertain the hypothetical. Ask the “what if” questions, and past play retired the script successful your video content.

For example:

• What if the concealed to happiness wasn’t idiosyncratic fulfilment, but coffee?
• What if, successful the SEO industry, contented wasn’t king but queen?
• What if canine radical and feline radical lived successful abstracted societies?
• What if societal media influencers were from Venus and everyone other was from Earth?

I cognize these questions look ridiculous, but that’s the point. If you’re trying to capitalize connected video contented ideas that aren’t played out, you person to interruption the mold.

The entreaty of these topics is that they drawback users’ attention, particularly if the decision isn’t what’s expected.

This punctual works adjacent amended if you are capable to subordinate the hypothetical script to your industry, either flipping the publication connected a accepted conception oregon offering contrasting proposal to that of different “experts” successful your field.

3. Become A Mixologist

Viewers are intrigued erstwhile 2 seemingly unrelated concepts are mashed up together.

Marketing and horseback riding? Ecommerce and the nail salon? Christmas greeting and doctor’s appointments? It’s clip to signifier your video mixology skills.

You’d beryllium amazed however galore connections beryllium betwixt selling a concern and mundane concepts.

I mean, we spot it each the clip connected LinkedIn, with influencers sharing what their greeting cupful of Joe taught them astir pb generation. This benignant of contented works due to the fact that it’s unexpected, random, and gets radical thinking.

Here are a fewer examples:

• “Fishing and Client Retention: How to Keep ‘Em connected the Line”
• “My Visit to the Nail Salon Was a Perfect Metaphor for Product Marketing…”
• “I Rage Quit My Business. Video Games, Marketing, and Painful Lessons”

Try being a video selling mixologist. Consider however 2 unrelated concepts tin travel together, and past necktie the lessons into your marque oregon industry.

4. “Steal” From Other Industries

Industries thin to beryllium siloed from each other. Do Kim Kardashian fans cognize what’s going connected successful crypto, oregon vice versa? Maybe. But it’s little apt these viewers person the aforesaid video feed. You tin usage this to your advantage.

Take a gander astatine what’s trending successful different industries. This is easy accomplished by doing a keyword hunt connected Instagram, YouTube, oregon TikTok.

After a fewer scrolls, you’ll get a consciousness of what topics and formats are performing good and possibly travel up with immoderate ideas for your ain field.

For instance, the “GRWM” inclination has been blistery successful the quality and manner manufacture for a while, but not truthful overmuch successful marketing.

Say you’re trying to turn your idiosyncratic brand. A “GRWM arsenic a Full-Time Web Designer” mightiness beryllium a caller conception with your followers.

Another illustration mightiness beryllium the “#WomeninMaleFields” trend, wherever creators marque ironic jokes astir women moving successful male-dominated industries and navigating the dating scene.

If you’re a merchandise designer, possibly you capitalize connected this inclination with a video like, “Did your fellow assistance you sketch that prototype? #ProductDesigner.”

While I don’t urge really stealing full video ideas, you tin summation inspiration by scrolling done different manufacture video feeds, and applying blistery trends to your ain niche.

 5. Up The Interactivity Factor

With artificial quality (AI) and augmented world (AR) exertion at its prime, determination are truthful galore ways to adhd interactive components to your videos.

Where astir creators play it harmless with “talking head” videos, you tin get originative with AR-enabled elements and “gamified” experiences.

For instance, if you ain a instrumentality firm, you could make a video that simulates a virtual consultation, wherein viewers tin “meet with” an attorney, navigate the intake process, and person a step-by-step walkthrough of filing their case.

This whitethorn necessitate precocious method skills, but you tin enactment with a decorator to make 3D models of your office, utilizing integer exemplary tools similar Blender.

Or, you could plan a “choose your ain adventure” video bid that takes viewers done a unsocial storyline.

For example, the ineligible process for buying a home, starting a business, oregon filing a idiosyncratic wounded claim. Users tin prime their ain choices, power the outcome, and adjacent interact with a virtual ineligible professional.

With each of today’s tech astatine our fingertips, creating personalized experiences and interactive worlds is easier than ever.

6. Do The Time Warp

Traditional “before and after” videos are played out. Time-lapse videos are in. Instead of comparing earlier and aft images of lawsuit results, make videos that amusement their travel successful action.

Whether it’s a fittingness program, a location renovation, oregon an overhaul of a client’s pb procreation strategy, time-lapse videos archer a communicative and marque viewers consciousness similar they are portion of the process.

Pair this contented with a voiceover, existent testimonials, and captions, and you’ve got yourself an engaging video.

These videos are casual to marque with the assistance of transitions successful video editing bundle similar iMovie, oregon with the assistance of a nonrecreational video editor.

7. Live Video Is Not Dead

Live video streaming, similar Facebook Live, has been astir for a while, but galore much platforms person started offering an array of unrecorded video capabilities.

This presents caller opportunities to spell beyond modular pre-recorded videos.

Here are a fewer ways to leverage unrecorded video platforms:

• Facebook Live: Great for ​​growing a community, conducting Q&A sessions, and sharing tutorials. Integrates straight with Facebook Pages, Groups, and Events.
• YouTube Live: Ideal for long-form videos and reaching a ample audience. You tin embed unrecorded streams connected your website oregon stock via links. Includes Super Chat and Super Stickers features for monetization.
• Instagram Live: Offers interactive features similar polls, questions, and unrecorded impermanent invites. Great for behind-the-scenes footage, influencer collaborations, casual chats, and speedy tips.
• LinkedIn Live: Ideal for B2B businesses and thought leaders looking to scope different professionals. Live streaming features for webinars, manufacture updates, and Q&A sessions.
• TikTok Live: Best suited for reaching younger audiences and fostering real-time engagement. Includes gifting and tipping options for monetization. Ideal for speedy tutorials, influencer promotions, and assemblage Q&A.

What’s chill is that unrecorded videos tin sometimes beryllium downloaded and reposted arsenic static videos later.

For example, Facebook Live has a “download” relation wherever you tin prevention your unrecorded video league and past upload it to different platforms, similar YouTube oregon Instagram.

Video: Your Brand’s Digital Advantage

Brands that leverage video successful creative, innovative ways tin gain dividends successful their selling efforts.

Don’t underestimate the scope and interaction of relatable, authentic content. If you person a caller thought with decent accumulation quality, you tin easy beryllium the adjacent blistery trend.

You don’t request to beryllium a video selling adept to succeed. Often, the astir impactful videos are based connected ideas drawn from mundane life.

Look for inspiration successful your work, surroundings, and lawsuit stories. Then, adhd your unsocial rotation to make a video that resonates with your assemblage and cuts done the noise.

More Resources:

• Video Advertising Metrics & Brand Advertising With Greg Jarboe
• 6 Video Marketing Tips for Smarter Strategy
• SEO In The Age Of AI

Featured Image: Chay_Tee/Shutterstock