5 Best Rank Tracking Tools for SEO Monitoring

Rank tracking tools fto you show your SEO show implicit time. By tracking which keywords you’re ranking for, wherever you’re gaining, and wherever you’re losing.

Backlinko.com ranks for much than 114K keywords successful the US. 16K of these fertile successful the apical 10 positions.

Keeping way of the keywords we cognize thrust the astir worth helps america guarantee we person visibility for cardinal presumption successful volatile hunt results.

But keyword fertile trackers besides assistance america find opportunities wherever we tin thrust adjacent much worth from underperforming content. And they tin assistance your concern bash the same.

That’s wherefore we enactment unneurotic this database of the 5 champion fertile tracking tools for businesses, SEO agencies, and blogs of each sizes. So you tin find the close solution to amended your website’s SEO.

What Features Do You Need successful a Ranking Tool?

Choosing the close fertile tracking instrumentality for your website ensures you person each the features and information you need.

Look for tools that connection these cardinal features:

• Keyword tracking: Monitor your rankings for people keywords crossed aggregate hunt engines. Pay adjacent attraction to update frequency. Some tools connection regular information (like Semrush), portion others whitethorn lone update weekly.
• Historical ranking data: Access past ranking information to place trends and patterns. You tin usage this to recognize the interaction of your SEO efforts implicit time.
• Competitor tracking: Track your competitors’ rankings for the aforesaid keywords you’re targeting. Get discourse for your ain show and find opportunities to outrank your rivals.
• Rank tracking alerts: Receive automated alerts erstwhile important changes hap successful your keyword rankings. Quickly respond to drops oregon capitalize connected gains.
• Reporting and analytics: Generate reports and visualize your ranking information done charts and graphs. This makes it easier to digest analyzable SEO data. And stock your advancement with clients oregon stakeholders.

What’s the Best Rank Tracking Tool?

1. Semrush Position Tracking Tool

Best for tracking keyword rankings and SERP features

Semrush’s Position Tracking instrumentality helps you show your website’s rankings for circumstantial keywords connected Google, Bing, and Baidu. You tin way your ain advancement implicit clip and comparison your rankings to your competitors.

You tin besides way your rankings crossed devices and locations to spot however your website performs successful antithetic markets.

The instrumentality uses Semrush’s extended information set. Which covers implicit 25 cardinal keywords crossed 140+ countries and regions.

Let’s look astatine immoderate of these features successful much detail:

Rankings Summary

The “Overview” tab gives you a summary of your domain’s visibility, estimated traffic, and mean presumption for each keyword you’re tracking.

At the top, you’ll find the “Visibility Trend” chart. This shows the advancement of your site’s visibility successful Google’s apical 100 results for your tracked keywords.

Below the illustration is the “Rankings Overview” table. Where you tin rapidly comparison your show against your competitors for each tracked keyword.

This allows you to easy spot areas wherever your competitors are outperforming you.

Competitors Discovery

The “Competitors Discovery” tab highlights different domains vying for your people keywords. It identifies your apical rivals based connected your tracked keywords.

This is particularly utile if you’re a newcomer wanting an overview of the cardinal players successful your abstraction who are targeting the aforesaid keywords.

The centerpiece of this tab is the “Competition Map.” This ocular overview plots retired the competitory scenery for your keywords.

Each domain is represented by a ellipse connected the map. Hover implicit immoderate domain to spot cardinal metrics similar the fig of keywords it ranks for and its mean position.

Cannibalization Data

Cannibalization is an contented wherever aggregate pages connected your website vie for the aforesaid keyword(s). Potentially harming your rankings.

The “Cannibalization” tab makes it casual to spot if aggregate pages are competing against each different successful hunt results.

At the apical of the report, you’ll spot your wide “Cannibalization Health” score. A people of 100% means there’s nary cannibalization detected for your tracked keywords.

And beneath the score, you tin filter by keywords to spot which pages are competing against each other.

Tracking Tags

Organize your keywords with tags to way show metrics for circumstantial keyword groups. Like blog categories oregon circumstantial groups of products.

The “Tags” study shows you however each tag radical is performing successful presumption of:

• Share of Voice
• Visibility %
• Estimated Traffic
• Average Position

Page-Specific Data

The “Pages” study gives you a implicit presumption of which landing pages connected your tract (or a competitor’s) fertile for your tracked keywords.

This page-level information shows which pages are ranking for the astir (tracked) keywords. Along with cardinal metrics similar mean position, hunt volume, and estimated postulation for those keywords.

Use this study to place your top-performing pages astatine a glance. And place which ones person seen the biggest keyword gains oregon losses implicit time.

Pros and Cons

Pricing

• Pro: $139.95 per month. Includes tracking of 500 keywords and 5 projects.
• Guru: $249.95 per month. Increases to 1,500 tracked keywords and 15 projects.
• Business: $499.95 per month. Track 5,000 keywords and 40 projects.

An Enterprise solution with customized pricing is besides available.

All plans travel with a free 14-day trial. And you tin way up to 10 keywords with a escaped plan.

2. Advanced Web Ranking

Best for precocious keyword tracking

Advanced Web Ranking (AWR) helps you spot however your website ranks for circumstantial keywords connected antithetic hunt engines, successful circumstantial locations, and by device.

AWR goes beyond Google and tracks rankings connected platforms similar YouTube and Amazon.

If you’re an SEO beginner, oregon you lone person basal tracking needs, different tools connected this list, similar Mangools SERPWatcher (which we sermon further down), mightiness beryllium a amended acceptable for you.

But if you privation much granular data, AWR could beryllium the keyword tracker for you.

Let’s research immoderate of the champion features:

Forecasting

Advanced Web Ranking’s Forecasting diagnostic predicts the imaginable interaction of improving your keyword rankings.

Letting you estimation the integrated traffic, conversions, and gross you could execute by reaching your people positions.

The tool’s output information is divided into 2 categories: aggregated forecast information and forecast information per keyword.

Aggregated forecast information includes high-level metrics calculated crossed each the keywords successful your forecast. Like existent and forecasted visits, full hunt volume, YoY search trends, and further revenue.

This bird’s-eye presumption is large for mounting wide SEO targets, tracking your progress, and reporting imaginable and existent interaction to stakeholders.

Forecast information per keyword drills down to the idiosyncratic word level. Showing metrics similar archetypal position, people position, and click share.

This granular information lets you place the circumstantial presumption and topics with the highest imaginable value. So you tin amended your existent contented and treble down connected high-value keywords.

Customizable Reports

Advanced Web Ranking offers highly flexible reporting options. Allowing you to make reports tailored to your circumstantial needs and preferences.

You tin besides alteration the information root for your cardinal show indicators (KPIs). For example, you tin harvester Google Analytics information with Search Console oregon Ranking data.

Drill down to the nonstop information you need. And contiguous it successful a mode that aligns with your priorities.

Scheduling and Automation

With the built-in scheduler, you tin automate study transportation by email. To easy support your clients up to day with their ranking progress.

This is simply a immense time-saver if you negociate aggregate clients. No much manually sending monthly reports to each client.

Just acceptable up a frequence successful the study scheduler:

Data Export

Advanced Web Ranking provides robust information export options. Giving you the flexibility to integrate ranking information into your existing reporting platforms. Keeping your workflows manageable.

You person a fewer options:

• Use the developer API to automatically provender ranking information into your ain information absorption oregon concern quality tool
• Set up an automated export that pushes CSV files to your preferred record transportation protocol (FTP) location. From there, you tin adhd the information into different reporting oregon dashboard tools.
• Connecting Advanced Web Ranking to Looker Studio (formerly Google Data Studio). Where you tin physique customized dashboards that blend ranking information with metrics from Google Analytics, Google Ads, and more.

These flexible export options let you to usage ranking information from Advanced Web Ranking successful ways that suit your circumstantial existing workflows.

Pros and Cons

Pricing

• Pro: $99 per month. Tracks up to 7,000 keywords per week, offers marketplace stock information and keyword intent/difficulty analysis, and provides SERP diagnostic tracking (e.g., featured snippets).
• Agency: $199 per month. Tracks up to 14,500 keywords per week, offers one-hour update frequence for keyword rankings, and includes section hunt volumes.
• Enterprise: $499 per month. Tracks up to 35,500 keywords per week, offers information migration assistance and CSV exports to FTP, and provides a developer API.
• Custom: $700 per period (price whitethorn vary). Tracks up to 50,000 keywords per week, offers customized billing quotes and endeavor scaling options.

There’s a 30-day escaped proceedings available.

3. SEOmonitor

Best for tracking rankings implicit clip and forecasting aboriginal performance

SEOmonitor tracks keywords and SERP features, includes a forecasting feature, and provides insights into keyword cannibalization.

So you tin recognize the interaction of your SEO efforts. And recognize wherever you person missing oregon competing pages for your people keywords.

Let’s person a look astatine the tool’s main features successful much detail:

SEO Forecasts

SEOmonitor’s forecasting instrumentality estimates the imaginable interaction of your SEO efforts. Helping you acceptable realistic goals and expectations.

It predicts the integrated postulation and conversions you could execute for a acceptable of people keywords. Based connected your existent rankings and keyword hunt volumes.

Keyword-level forecasts are besides available. Showing however hunt volume, integrated click share, and related queries lend to the wide postulation potential.

SERP Feature Tracking

SEOmonitor tracks SERP features regular crossed some desktop and mobile.

Which is important due to the fact that antithetic SERP features tin person precise antithetic impacts connected your click-through rates and traffic.

The level provides in-depth information connected each feature. It identifies which sites are listed successful each one. And reports however galore elements are contiguous (like the fig of People Also Ask questions).

Daily Alerting System

SEOmonitor equips you with a broad alerting strategy that goes beyond conscionable periodic reports.

Its “Signals” are bite-sized, regular alerts that emblem large changes oregon events. Like abrupt fertile shifts, outranking a competitor, year-over-year inclination changes based connected the market, oregon a caller Google update.

Signals screen a wide scope of important events. Grouped into categories like:

Page Issues Detection

Flag page-level issues that tin wounded your rankings. And place and hole problems earlier they effect successful mislaid traffic.

It takes Google’s ranking factors into relationship to suggest fixes.

Here’s however SEOmonitor displays issues:

The level looks for 4 cardinal things:

• Missing landing pages: Keywords that don’t person a applicable leafage targeting them
• Desired leafage not ranking: Keywords for which your specified people leafage isn’t showing up successful hunt results
• Cannibalization: Where aggregate pages from your tract are competing for the aforesaid keyword
• Device differences: Instances wherever your rankings for a keyword disagree importantly connected desktop and mobile

Pros and Cons

Pricing

SEOmonitor uses a unsocial pricing operation based connected the fig of keywords you privation to track. Here’s a breakdown of however the pricing operation looks for 1000 tracked keywords:

• Unlimited SEO Campaigns for $108 per month
• 1,000 keywords tracked regular for $43
• One website with Google Search Console (GSC) and Google Analytics (GA) transportation for $11
• Total outgo of $162 per month

4. Mangools SERPWatcher

Best for getting an at-a-glance presumption of your wide ranking performance

Mangools SERPWatcher combines information from aggregate sources to way the wide advancement of your website’s rankings successful Google hunt results.

Designed with affordability and user-friendliness successful mind, SERPWatcher is peculiarly adjuvant for beginners. It offers a bully premix of basal and precocious information to cater to assorted SEO needs.

Here are immoderate of the tool’s champion features:

Performance Index

Get an overview of your wide ranking show with a adjuvant metric called Performance Index (PI). Here’s what it looks like:

PI distills each your ranking information down to a single, trackable number. Letting you rapidly gauge the interaction of your SEO efforts.

PI takes into relationship 2 cardinal factors:

• Your existent ranking presumption for each tracked keyword
• The hunt measurement of each tracked keyword

Mangools weighs each keyword according to these attributes. Keywords that fertile higher and person greater hunt measurement person much power connected your PI. Helping you rapidly recognize which keywords whitethorn beryllium astir invaluable to your business.

Custom Rank Alerts

Mangools provides regular updates and alerts based connected triggers you specify. Helping you enactment connected apical of your rankings truthful you tin respond rapidly to immoderate changes. Minimizing postulation drops oregon capitalizing connected ranking gains.

For example, get notifications whenever a keyword enters oregon drops retired of the apical 10 results. Or if a high-priority keyword sees a important leap oregon drop.

Local Ranking Data

SERPWatcher offers robust section fertile tracking features. Perfect for businesses targeting circumstantial geographic markets. With a absorption connected local SEO.

You tin way rankings for immoderate location. Down to the metropolis oregon adjacent vicinity level.

How granular tin you go?

The level offers implicit 50,000 locations to take from. Including states, counties, cities and designated marketplace country (DMA) regions.

SERPWatcher besides tracks Google’s Map Pack results. Also known arsenic the “local pack,” this SERP diagnostic is captious for section businesses. As it often appears astatine the apical of the results. Even supra the accepted integrated listings.

Here’s what it looks like:

Just hover implicit the Map Pack icon connected immoderate tracked keyword. Or cheque the rankings sidebar for much details.

Identify locations wherever you’re underperforming successful the Map Pack and prioritize updating those pages to amended section visibility. Or spot regions wherever you’re dominating the section integrated results and treble down connected those strategies.

Featured Snippet Data

Identifying featured snippet opportunities tin beryllium tricky if you’re tracking a ample fig of keywords.

SERPWatcher detects erstwhile a featured snippet is contiguous for immoderate of your tracked keywords. And alerts you if you’ve claimed that snippet.

Featured snippets are a almighty mode to leapfrog competitors successful the SERPs. By claiming these coveted spots, you tin rank higher connected Google and thrust much postulation to your website.

Sort your keywords by ranking to find low-hanging opportunities. Look for keywords wherever you already fertile connected leafage 1 and person the quotation people icon.

These are premier candidates to target. A fewer tweaks to your contented could beryllium capable to assertion the snippet.

Imagine you tally a blog astir location organization. You fertile connected the archetypal leafage for a keyword similar “how to declutter your closet,” and Google shows a featured snippet from a competitor.

Updating your station with a concise, step-by-step reply to the query mightiness assistance you triumph the snippet and thrust much postulation to your site.

Then, make a tag for keywords wherever you’ve already secured the snippet. Check their presumption and spot immoderate snippets you’ve lost. Then marque updates to reclaim them.

Pros and Cons

Pricing

Mangools SERPWatcher offers histrion pricing plans, including different tools from the Mangools SEO Suite:

• Basic: $29.90 per month. Tracks up to 200 keywords. Offers basal fertile tracking, rival analysis, and mobile/desktop fertile tracking.
• Premium: $44.90 per month. Tracks up to 700 keywords. Offers further functionalities similar SERP past information and white-label reports.
• Agency: $89.90 per month. Tracks up to 700 keywords. Offers precedence enactment and squad absorption functionalities.

5. Ahrefs Rank Tracker

Best for visualizing SEO advancement with interactive graphs

The Ahrefs Rank Tracker monitors your website’s rankings for circumstantial keywords crossed desktop and mobile versions successful up to 190 countries. It’s portion of Ahrefs’ suite of different SEO tools.

Rank Tracker besides offers SEO metrics connected competing pages and helps you find caller keyword opportunities. All to amended your website’s hunt motor rankings.

Let’s instrumentality a look astatine its features:

SERP Features Tracking

Ahrefs’ Rank Tracker provides broad tracking of SERP features. In total, Rank Tracker monitors 15 antithetic SERP features. Including section packs, representation packs, featured snippets, and video previews.

This allows you to rapidly gauge however good you seizure SERP features. And helps you place opportunities to triumph much of them.

For example, you mightiness find your competitors are dominating video results. But you person fewer oregon none. That could beryllium a awesome to put successful optimized video content.

Interactive Graphs

Ahrefs’ Rank Tracker offers interactive graphs to visualize your SEO progress. Making it casual to way your show and stock your wins with clients oregon stakeholders.

You tin rapidly spot trends and shifts without getting mislaid successful numbers.

It shows 5 cardinal metrics:

• Share of voice
• Average position
• Traffic
• SERP features
• Positions

Competitors Overview

The competitors overview diagnostic lets you zoom retired and get a wide representation of however your pages are performing successful hunt results compared to your competitors.

You mightiness observe a rival is dilatory but steadily gaining ground. Or you mightiness spot a rival dominating a definite benignant of SERP feature. You tin past instrumentality targeted actions similar optimizing your contented for the circumstantial SERP features.

The overview study focuses connected 3 captious areas:

Positions

See however your rankings comparison to competitors crossed your tracked keywords. This illustration compares ranking positions implicit time.

Traffic

The postulation examination illustration plots estimated postulation from your tracked keywords. Revealing who’s capturing the lion’s stock of applicable hunt traffic.

SERP Features

The SERP features study tallies up the fig of features (like featured snippets and video results) earned by each competitor.

Keyword Filters and Tags

Easily signifier your fertile tracking workflows with filters and tags. These fto you categorize your tracked keywords immoderate mode you want.

Such arsenic by merchandise benignant if you tally an ecommerce store, to spot which lines are doing champion successful search. Or by blog station category. To assistance you recognize which topics you’re dominating and wherever you request to improve.

Pros and Cons

Pricing

Ahrefs offers 5 pricing plans:

• Starter: $29 per period with constricted entree to definite tools
• Lite: $129 per period for 750 tracked keywords
• Standard: $249 per period for 2,000 tracked keywords
• Advanced: $449 per period for 5,000 tracked keywords
• Enterprise: $14,990 yearly declaration for 10,000 tracked keywords

There’s besides a constricted escaped proceedings available.

Bonus Tool: Semrush Map Rank Tracker

Best for tracking your section business’s rankings connected Google Maps

With the Semrush Map Rank Tracker, you tin show your section business’s rankings connected Google Maps for your chosen keywords and locations.

To usage the tool, you specify a grid astir your people location. Choose from respective grid sizes. Ranging from 5×5 up to 15×15. And prime the region you privation to cover.

The run past gives you a real-time snapshot of your mean fertile successful each area.

Let’s instrumentality a person look astatine the tool’s features:

Grid-Based Heatmap Report

The “Grid-Based Heatmap Report” provides a ocular practice of your Google Maps rankings successful your people area. Providing a granular presumption of however your concern ranks successful antithetic parts of your work area.

Why is this important?

Because section rankings alteration based connected the searcher’s location. Even wrong the aforesaid metropolis oregon town.

The heatmap uses colour coding to amusement your mean ranking successful each location. Making it casual to recognize wherever you’re winning and wherever you’re losing.

Competitor Tracking

The instrumentality doesn’t conscionable way your ain section rankings. It besides allows you to show your competitors’ show connected Google Maps.

Your online rivals are often your real-world neighbors. They’re competing for the aforesaid section customers successful the aforesaid geographic areas.

Comparing your ain information to your competitors pinpoints areas for improvement. Right down to circumstantial corners of the cities you’re targeting.

When you make a Map Rank Tracker run for your ain business, Semrush volition automatically suggest a database of competitors to track.

You’ll person entree to the aforesaid robust information for your competitors arsenic you bash for your ain business.

Customizable Tracking

You tin besides acceptable your preferred tracking docket and configurations to acceptable your circumstantial needs.

For immoderate businesses, play updates whitethorn beryllium sufficient. Especially if you’re successful a unchangeable marketplace with comparatively debased competition.

But for others, you whitethorn request to way rankings much frequently. If you’re successful a increasing industry, you whitethorn adjacent privation to way your rankings daily.

Choose from predefined intervals similar play oregon monthly updates. Or prime the “manual” enactment to acceptable your ain customized tracking frequency.

This level of power ensures you’re getting the information you request erstwhile you request it.

Multiple Keyword Tracking

Track rankings for up to 100 keywords applicable to your business. Input your ain customized keywords. Or usage Semrush’s AI-powered keyword suggestions to find applicable presumption you whitethorn beryllium missing.

Once you’ve acceptable up your keywords, toggle betwixt them successful the Map Rank Tracker interface. Simply usage the keyword dropdown astatine the apical of the surface to power your view.

This makes it ace casual to way rankings for antithetic keywords successful each area.

Pros and Cons

Pricing

• Free plan: One run and 50 credits arsenic a escaped user
• Map Rank Tracker Basic: $30 per month. Comes with 1 run and 4,000 credits

Rank Tracking Tools That Didn’t Make the List

Here are immoderate different fertile tracking tools you mightiness privation to consider, depending connected your circumstantial needs:

• Nozzle: Ideal for those who request to way rankings for a ample fig of keywords. They connection bulk pricing options that tin beryllium cost-effective for high-volume tracking.
• Google Search Console: While not a full-fledged fertile tracker, Google Search Console is simply a escaped instrumentality from Google that offers immoderate fertile tracking data. While the information is somewhat limited, it does travel straight from Google.
• SEO PowerSuite: This suite offers a escaped fertile tracker with a constricted diagnostic set. But it’s a bully enactment if you request basal fertile tracking functionality.
• SE Ranking: Full suite that offers tools for keyword research, rival analysis, fertile tracking, website audits, and more.

Choose the Best Rank Tracking Tool for Your Workflow

There are galore large fertile tracking tools retired there, but they’re each built for antithetic situations and needs.

The close prime for you depends connected factors similar your budget, whether you request section ranking data, and if you’re looking for much tools bundled into 1 platform.

If you’re unsure wherever to start, research however circumstantial types of fertile trackers tin enactment your astir important SEO activities. For example, if you tally a carnal store, larn much astir the best section fertile trackers to assistance you way and amended your section hunt rankings.

And if you privation a fertile tracker that’s portion of a wider instrumentality suite, cheque retired our usher to the best SEO tools.