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Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to seizure 41% of retail income worldwide by 2027, up from lone 18% backmost successful 2017.
From the convenience of accelerated and escaped shipping to wide merchandise choice, much consumers opt to store online.
To assistance you larn astir the dynamic scenery of online shopping, we’ve curated a database of caller ecommerce statistic to cognize successful 2024.
Let’s dive close in.
Here’s a speedy overview of what you’ll find connected this stats page:
- General Ecommerce Statistics
- Online Shopping Behavior Statistics
- Mobile Ecommerce Statistics
- Social Media Ecommerce Statistics
General Ecommerce Statistics
What’s the stock of ecommerce successful retail income worldwide and successful the US? What are the apical ecommerce categories? In this section, we’ll screen caller stats connected retail ecommerce income worldwide and successful the US.
- Retail ecommerce income worldwide are estimated to scope $6.33 trillion successful 2024, that is an 8.76% year-over-year summation (eMarketer)
Here’s a elaborate breakdown of retail ecommerce income maturation since 2021:
Year Retail Ecommerce Sales Worldwide 2021 $4.98 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2026 $7.41 trillion 2027 $7.96 trillion - Ecommerce accounts for 20.1% of full retail income worldwide successful 2024. Ecommerce stock successful planetary retail income is forecasted to scope 22.6% by 2027 (eMarketer)
Here’s a array with ecommerce stock of full retail income worldwide since 2021:
Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% 2022 18.7% 2023 19.4% 2024 20.1% 2025 21.0% 2026 21.8% 2027 22.6% - Retail ecommerce income successful the US amounted to $1.1 trillion successful 2023, up from $1.03 trillion successful 2022 (U.S. Census Bureau)
In Q1 2024, US retail ecommerce income reached $289.2 billion.
Here’s a elaborate breakdown of US retail ecommerce income since 2018:
Year US Retail Ecommerce Sales 2018 $512.57 billion 2019 $599.51 billion 2020 $787.93 billion 2021 $870.71 billion 2022 $1.03 trillion 2023 $1.1 trillion Q1 2024 $289.2 billion - As of Q1 2024, ecommerce represents a 15.89% stock of each retail income successful the US (U.S. Census Bureau)
Here’s a array with ecommerce stock of US retail income worldwide since 2018:
Year US Retail Ecommerce (% Share of Total Retail Sales) 2018 9.63% 2019 10.97% 2020 14.02% 2021 13.22% 2022 14.54% 2023 15.28% Q1 2024 15.89% - Amazon accounts for 40.4% of full retail ecommerce income successful the US, representing $491.65 cardinal successful gross income successful 2024. To enactment it successful perspective, Walmart’s retail ecommerce income amounted to $83.18 cardinal successful 2024 (eMarketer 1, eMarketer 2)
Year US Amazon Retail Sales Share of Total US Retail Sales 2020 $309.48 billion 37.9% 2021 $364.55 billion 38.0% 2022 $398.13 billion 38.3% 2023 $444.76 billion 39.6% 2024 $491.65 billion 40.4% 2025 $540.29 billion 40.9% - Amazon, eBay, and Walmart are the apical 3 astir fashionable ecommerce sites ranked by US monthly visits arsenic of November 2023 (eMarketer)
Here’s a afloat ranking of apical 10 ecommerce websites successful the US ranked by fig of monthly visits:
Website Monthly Visits amazon.com 2.08 billion ebay.com 543.8 million walmart.com 492.7 million etsy.com 276.2 million target.com 217.4 million t-mobile.com 202.3 million homedepot.com 191.0 million att.com 173.8 million bestbuy.com 155.9 million apple.com 150.3 million - By 2027, market is forecasted to beryllium the largest ecommerce class successful the US, accounting for 19.0% of ecommerce sales, intimately followed by apparel and accessories (18.7%), machine and user electronics (15.5%), furnishings and location furnishings (14.6%) (eMarketer)
- Clothing, shoes, and quality products are the apical 3 integer purchases successful the US (eMarketer)
Here’s a implicit database of the astir fashionable integer purchases successful the US:
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Product Category Share of US Digital Buyers (who made a acquisition successful the past month) Clothing 67.1% Shoes 44.0% Beauty products 43.1% Food and beverages (non-alcoholic) 41.8% Household supplies 40.9% Toys and games 37.1% Books, music, and videos 36.7% Pet products 35.7% Pharmacy and health 35.3% Accessories 31.8% - 56.1% of net users worldwide aged 16 to 64 marque an online acquisition each week (DataReportal)
- On average, yearly spending per online shopper worldwide reached $1,109 successful 2023. In the US, the mean online walk per purchaser is $2,700 (DataReportal)
- Electronics is presently the largest user merchandise class with the astir ecommerce spending successful the US, accounting for 781.3$ cardinal successful income successful 2023 (DataReportal)
Here’s a elaborate breakdown with largest merchandise categories by yearly user spending successful the US:
Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 billion DIY & Hardware $201.8 billion Furniture $188.0 billio Physical Media $182.7 billion Beauty & Personal Care $151.2 billion Tobacco Products $104.4 billion Toys & Hobby $80.53 billion Household Essentials $72.98 billion Over-the-Counter Pharmaceuticals $59.65 billion Luxury Goods $54.42 billion Eye-Wear $23.48 billion
Online Shopping Behavior Statistics
What are the online acquisition drivers? Why bash consumers wantonness their buying carts? In this section, we’ve curated a database of online buying behaviour statistic to reply these questions.
- Free transportation (50.6%), coupons and discounts (39.3%), and casual returns argumentation (33.2%) fertile arsenic the apical 3 online acquisition drivers among net users worldwide (16-64 years old) (DataReportal)
Here’s a implicit ranking of online acquisition drivers:
Factor Share of Internet Users Free delivery 50.6% Coupons and discounts 39.3% Easy returns policy 33.2% Simple online checkout 30.6% Customer reviews 30.5% Next-day delivery 30.4% Loyalty points 27.2% Cash connected delivery 19.8% Social likes and comments 19.4% Eco-friendly credentials 18.9% Click and collect 17.7% Interest-free payments 14.7% Guest checkout 11.2% Social bargain buttons 10.8% Exclusive contented oregon services 10.2% - 48% of US consumers authorities that their main crushed for abandoning buying carts during the checkout process are precocious other costs (shipping, tax, fees).
Other communal reasons for abandoning a buying cart see a request to make an relationship (26%) and information concerns with sharing recognition paper accusation (25%) (Statista)
Here’s a implicit database of fashionable reasons wherefore US consumers wantonness their buying carts:
Reason Share of Respondents Extra costs excessively precocious (shipping, tax, fees) 48% Requirement to make an account 26% I didn’t spot the tract with my recognition paper information 25% Delivery was excessively slow 23% Too agelong / analyzable checkout process 22% I couldn’t spot / cipher full bid cost-up front 21% Returns argumentation wasn’t satisfactory 18% Website had errors / crashed 17% There weren’t capable outgo methods 13% The recognition paper was declined 9% - For 40.4% of US consumers marketplaces were a starting constituent successful their online buying journeys successful 2023. Another 29.7% of online shoppers stated usage of hunt engines, followed by preferred brand’s website (18.2%) and societal media (9.9%) (Attest)
- Lower prices (29%), convenience (21%), escaped shipping (14%), merchandise availability (7%), and bully lawsuit work (7%) are the apical 5 reasons consumers take to store online (Feedvisor)
- More than 7 successful 10 US adults judge location delivery, escaped shipping, and in-stock products are indispensable online buying attributes for conveniences (eMarketer)
Online Shopping Attribute Share of Respondents Ordering for location delivery 81% Free shipping 76% In-stock products 71% Package tracking 68% Fast shipping 66% Free returns 63% Website filtering and hunt tools 62% Mobile shopping 61% Saving products successful cart to travel backmost later 60% Ease of uncovering discounts 56% Comparing prices crossed sites 54% Mail-in returns 51% Comparing products crossed sites 49% Saving checkout details successful a idiosyncratic profile 47% Generous instrumentality windows 43% - 66% of consumers mention escaped shipping arsenic a cardinal online buying diagnostic (PYMNTS)
- 5 successful 10 consumers instrumentality into relationship the easiness of checkout process connected a retailer’s website oregon app erstwhile making a determination wherever to store online (PYMNTS)
- <>As of April 2024, the mean buying cart abandonment complaint worldwide is 73.27% (Dynamic Yield)
Mobile Ecommerce Statistics
With the accrued usage of smartphones, much consumers are looking for mobile-first online buying experiences. These stats volition assistance you recognize the mobile commerce landscape.
- 29.9% of net users worldwide (16-64 years old) bargain thing online each week via a mobile telephone (DataReportal)
- Revenue from mobile ecommerce income worldwide reached $2.07 trillion successful 2024, accounting for 57% of full ecommerce income (Statista)
Here’s a array with mobile commerce gross worldwide, including a stock of full retail ecommerce since 2017:
Year Mobile Commerce Worldwide Share of Total Retail Ecommerce 2017 $500 billion 40% 2018 $660 billion 43% 2019 $810 billion 46% 2020 $1.1 trillion 48% 2021 $1.4 trillion 49% 2022 $1.48 trillion 52% 2023 $1.71 trillion 54% 2024 $2.07 trillion 57% 2025 $2.51 trillion 59% 2026 $2.74 trillion 60% 2027 $3.02 trillion 62% 2028 $3.35 trillion 63% - Mobile ecommerce accounts for astir fractional (44.1%) of US online income successful 2024, representing $564.1 cardinal successful bid value.
By 2027, mobile commerce is forecasted to scope $856.4 cardinal successful income successful the US, accounting for 49.79% of online income (eMarketer)
Here’s a elaborate breakdown of mobile ecommerce maturation successful the US since 2023:
Year Online Sales (Mobile Devices) Online Sales (Dekstop/Laptop) Online Sales (Total, US) 2023 $491.1 billion $645.8 billion $1.137 trillion 2024 $564.1 billion $692.2 billion $1.256 trillion 2025 $648.0 billion $744.0 billion $1.392 trillion 2026 $744.7 billion $800.3 billion $1.545 trillion 2027 $856.4 billion $863.3 billion $1.720 trillion - There are an estimated 161.6 cardinal mobile wallet users successful the US alone, accounting for 64.9% of US smartphone users (eMarketer)
- 61% of American adults see mobile buying arsenic a indispensable online buying property (eMarketer)
- The mean conversion complaint for online purchases made mobile devices was 2% vs. 3% for desktops (eMarketer)
- In April 2024, postulation from mobile devices to ecommerce sites accounted for 73% stock (Dynamic Yield)
From marque and merchandise find to nonstop purchases, societal media has transformed the ecommerce industry. These statistic connection invaluable insights astir societal commerce.
- 50.3% of societal media users successful the US person made astatine slightest 1 acquisition via societal transmission successful 2024 (eMarketer)
Here’s a elaborate breakdown of US societal buyers since 2021:
Year US Social Buyers Share of Social Media Users 2021 96.9 million 46.6% 2022 102.6 million 48.4% 2023 106.8 million 49.5% 2024 110.4 million 50.3% 2025 113.2 million 50.6% 2026 115.8 million 50.7% 2027 118.1 million 50.9% - US societal commerce income reached $67.06 cardinal successful 2023, up from $26.97 cardinal successful 2020 (eMarketer)
Social commerce income successful the US are forecasted to turn to $144.52 cardinal by 2027.
- Average societal commerce spending per purchaser successful the US amounted to $627.8 successful 2023, up from $337.7 successful 2020. Sales per buyers forecasted to scope $1,223.7 by 2027 (eMarketer)
- 23.1% of societal commerce users successful the US are 25 to 34 years aged (eMarketer)
Here’s a elaborate breakdown of US societal buyers by property group:
Age Group Share of US Social Buyers 14-17 7.5% 18-24 16.8% 25-34 23.1% 35-44 19.1% 45-54 13.5% 55-64 10.4% 65+ 9.6% - Facebook (49%), YouTube (46%) and Instagram (40%) are societal media platforms wherever American adults are astir apt to marque nonstop purchases (eMarketer)
- Among Gen Z (ages 18-26) successful the US, Instagram (71%), YouTube (68%) and TikTok (68%) are starring destinations for societal commerce (eMarketer)
- 30% of American adults reported they person purchased a merchandise from a marque founded by a societal media influencer. Among Gen Z and millennials that’s arsenic overmuch arsenic 53% and 47%, respectively (Morning Consult)
- Among US consumers, YouTube is simply a go-to societal media level to commencement their hunt erstwhile buying online. 13% of US adults commencement their hunt connected YouTube (Jungle Scout)
Other fashionable networks to commencement a hunt erstwhile buying online see Facebook (10%), TikTok (7%), Instagram (7%), and Pinterest (5%)
- 50% of consumers accidental they observe caller products connected societal media (Salesforce)
- 59% of shoppers study they person made a acquisition connected societal media (Salesforce)
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