20 Types of Marketing to Grow Your Business in 2024

Businesses usage selling to beforehand their products, services, oregon brand. You tin person divers selling objectives, from increasing an assemblage to driving sales. But not each selling channels enactment good for each business.

Below, we’ll spell done 20 of the astir utile types of selling for some B2B and B2C businesses. We’ll besides screen examples and champion practices for each one.

1. Search Engine Marketing

Search motor selling (SEM) is simply a integer selling strategy to summation your site's visibility connected hunt motor results pages (SERPs). It involves some search motor optimization (SEO) and paid advertising.

You tin optimize your webpages to fertile organically (for free) for keywords your people assemblage is searching for. And you tin besides bargain ads that amusement up for those keywords successful the SERPs. 

There are galore pay-per-click (PPC) platforms, including hunt engines and societal media sites. But the 1 astir applicable to SEM is Google Ads. These ads tin look passim SERPs, and often astatine the apical of the archetypal page. 

The screenshot beneath shows 2 types of PPC ads connected a Google SERP. The archetypal is simply a carousel of buying ads. The 2nd is simply a modular paid hunt ad.

While SEO tin impact investment, you don’t request to wage to fertile successful the aforesaid mode arsenic with paid ads. But you bash request to optimize your pages for users and hunt engines. And make high-quality content.

The archetypal signifier of immoderate palmy SEO oregon paid advertizing run is typically uncovering keywords that lucifer what your imaginable customers are searching for. So that your contented tin look successful beforehand of them. 

How to Find Keywords for SEO Campaigns

Use Semrush’s Keyword Magic Tool to find keywords to people with your SEO campaigns. 

To start, participate a wide keyword related to your concern and take a people location. Then click “Search.”

The instrumentality volition make a database of related terms. But the champion keywords person precocious hunt measurement and debased keyword difficulty.

To find them, click the “KD %” filter and prime a customized scope of 0-49. Then click “Apply.” This volition amusement lone keywords that are “Possible” oregon easier to fertile for.

Your keyword database is automatically sorted by measurement from highest to lowest. So the resulting database contains keywords that lucifer our precocious volume/low trouble criteria.

For example, if you sold customized slug journals, determination are a fewer keywords successful the database supra that you could target.

You could make a listicle of large “bullet diary ideas.” Or possibly a shareable assets of “bullet diary templates.”

Or you could optimize your “habit tracker slug journal” merchandise pages for amended visibility successful hunt results.

How to Find Keywords for Paid Advertising Campaigns

If you’re besides utilizing paid ads arsenic portion of your hunt motor selling campaign, usage Semrush’s Advertising Research instrumentality to find keywords based connected your competitors’ advertisement strategies. To spot what’s moving for them and however you tin larn from it.

To get started, participate your competitor’s URL and click “Search.”

You’ll spot an overview of their traffic, estimated advertisement costs, and the fig of paid keywords their ads look for.

This tin springiness you an thought of the benignant of wealth your competitors are spending connected Google Ads. But to spot the keywords they’re targeting, scroll down to the “Paid Search Positions” widget.

You’ll spot each keyword their ads look for. Along with metrics for each one, similar hunt volume, the estimated postulation each 1 drives to their site, and however overmuch it costs per click. You tin adjacent spot the full outgo of each keyword, and what percent of their full postulation costs that corresponds to.

When choosing paid keywords you mightiness privation to people with your ain SEM campaigns, see the hunt volume, CPC, and competitory density (the “Com.” file above) successful particular. 

You ideally privation to people keywords with precocious hunt volume, debased outgo per click, and debased competitory density. To maximize your paid ads budget.

Search Engine Marketing Best Practices

• Combine integrated and paid hunt motor selling to optimize for some abbreviated and semipermanent results 
• Use tools similar Keyword Magic and Advertising Research to guarantee you’re targeting the close keywords with SEM campaigns
• Use SEM alongside different selling types to people customers connected assorted platforms

Social media selling is simply a digital marketing maneuver that involves utilizing societal media platforms to link and prosecute with a people audience.

Like hunt motor marketing, societal media selling consists of paid and integrated strategies. And galore societal media sites person built-in PPC platforms. 

This illustration from Wendy’s shows societal media selling inventiveness. The brand’s provender is afloat of witty jokes and sassy commentary that delights followers.

This helps Wendy’s get engagement connected posts (likes, comments etc.) which tin boost brand awareness. Without having to wage to post.

But you tin besides tally ads connected societal media platforms. This tin assistance summation your scope and enactment targeted ads successful beforehand of imaginable customers. 

Here’s an illustration from Dose Daily, a drinkable supplement company. The marque uses engaging merchandise videos and images to seizure Instagram users’ attention:

Semrush Social lets you negociate and analyse your societal media performance, docket posts, and negociate your community. All successful 1 place.

Once you link your accounts, you’ll person entree to a fewer cardinal tools.

In the Social Poster, you tin docket posts days, weeks, oregon adjacent months successful advance. You tin docket posts to platforms similar Facebook, Instagram, X (Twitter), LinkedIn, Google Business Profile, and Pinterest. 

You tin past show your societal profiles’ show successful the Social Tracker. Which shows your apical contented by channel, an overview of engagement levels, and adjacent comparisons with your competitors.

Get a deeper knowing of your engagement metrics with Social Content Insights. These tin rapidly amusement you which contented is performing well. And which contented is not. So you tin continuously accommodate your societal media selling strategy accordingly.

You tin adjacent respond to messages crossed aggregate platforms without leaving the instrumentality done Social Inbox. Making it casual to support up with incoming messages and negociate your reputation.

Access each of these tools and much with Semrush Social. To marque it casual to manage, analyze, and amended your societal media selling strategy.

• Choose your platforms cautiously based connected your audience’s preferences and behavior
• Consider combining paid and integrated societal media selling strategies
• Prioritize contented that solves an assemblage occupation oregon entertains them alternatively than promotional content

3. Content Marketing

Content marketing is the instauration and organisation of contented to grow, engage, and support your audience. A palmy contented selling strategy helps you execute your business’s goals done high-quality contented that converts readers into customers.

You tin usage divers types of content successful contented selling campaigns, including:

• Blog posts
• Newsletters
• Social media posts
• Ebooks
• Whitepapers

Spotify’s yearly “Wrapped” run is an fantabulous example of contented marketing. It gives customers an analytical presumption of their euphony tastes from the past year. 

This engages existent users with personalized content. And encourages them to stock their “Wrapped” effect with their friends and family. Boosting the campaign’s scope and attracting caller customers.

Use Semrush’s Topic Research instrumentality to make contented ideas for your ain brand.

Just participate your topics of prime and click “Get contented ideas.”

You’ll past spot a enactment of taxable cards. Clicking “Show more” nether 1 of them volition amusement you much ideas.

You’ll past spot lists of related headlines, questions, and searches. Along with metrics astir the wide subtopic measurement and difficulty.

Going backmost to our illustration of idiosyncratic selling slug journals, determination are a fewer opportunities here, specified as:

• An interactive quiz connected what radical usage their slug journals for 
• Blog posts to assistance radical commencement and decorativeness their slug journals
• PDF templates connected what to see successful a slug journal

You could past make this contented connected your chosen platforms (like a blog oregon connected societal media). To thrust engagement with your assemblage and pass them astir however your products tin assistance lick their problems.

Content Marketing Best Practices

• Try retired antithetic types of contented to spot what works champion with your audience
• Use contented selling arsenic portion of a multi-channel campaign, particularly for driving marque awareness
• Leverage tools similar Topic Research to rapidly travel up with tons of contented ideas

4. Email Marketing

Email marketing is simply a nonstop selling transmission that allows you to link with customers one-on-one.

You tin usage email selling for assorted purposes wrong your wider strategy, including:

• Welcoming caller customers to your business
• Telling existing customers astir caller products oregon promotions to thrust conversions
• Getting feedback from customers to amended your products oregon services
• Sales emails to straight transportation products oregon services to imaginable customers oregon clients

Electronics elephantine Bose's Black Friday email highlights a azygous product. It includes a salient lawsuit review. And details astir the “huge savings” to promote recipients to buy.

Email Marketing Best Practices

• Aim to seizure your audience’s email addresses done CTAs connected your website
• Segment your audience to facilitate amended email personalization and summation engagement
• Try antithetic types of email campaigns, similar newsletters and promotional offers, to spot what drives the astir engagement and conversions

5. Influencer Marketing

Influencer marketing is the collaboration betwixt businesses and individuals (influencers) who person a ample societal media following. 

Common examples of influencers see celebrities, athletes, and integer contented creators. Businesses volition past compensate these influencers to beforehand their products oregon services. 

For example, the societal media station beneath shows influencer Ellen Brock promoting Purina feline food, on with a discount codification that apt earns her immoderate signifier of committee erstwhile radical marque purchases with it:

Influencer selling tin beryllium a utile mode to scope a wider audience. One that already trusts the influencer you privation to enactment with.

But it doesn’t suit each concern model. And it tin beryllium expensive. So you request to take the influencers you privation to enactment with based connected your industry, goals, and values.

Influencer Marketing Best Practices

• Research influencers successful your manufacture to find individuals who acceptable with your brand
• Choose a wide objective, similar marque consciousness oregon gross growth
• Build beardown relationships with influencers by listening to their feedback and giving them originative licence to suit their audience

6. Public Relations

Businesses usage nationalist relations to support a favorable nationalist image. They transportation the property for quality coverage, podcast oregon video appearances, and speaking opportunities. 

Here’s an illustration of a property merchandise enactment retired by Taboola, a proposal motor for publishers, announcing a caller partnership:

Press releases are a large instrumentality to nonstop to reporters, who past whitethorn screen the communicative if they consciousness it’s applicable for their audience.

Public Relations Best Practices

• Maintain beardown relationships with journalists and contented creators from related manufacture publications, podcasts, and quality channels 
• Always beryllium authentic and honest. Only transportation erstwhile you person thing invaluable to offer.
• Keep your marque communicative and storytelling consistent

Further reading: A Guide to Digital PR & Why It Matters

7. Affiliate Marketing

Affiliate selling is simply a benignant of integer selling wherever companies connection compensation to merchants selling products connected their behalf. These merchants are known arsenic affiliates. 

Affiliate selling shares immoderate similarities with influencer marketing. But portion influencer selling campaigns are often tailored to that circumstantial influencer and their audience, businesses with affiliate programs whitethorn person hundreds oregon thousands of affiliates promoting their products. Without having overmuch of a ceremonial narration with them.

For example, the online acquisition level MasterClass has an affiliate program. The New York Post reviewed its acquisition platform, and would gain committee if readers signed up done its links.

A telephone to enactment (CTA) prompts readers to motion up for MasterClass. Clicking the nexus leads you to a MasterClass landing leafage with a unsocial tracking codification that tells MasterClass erstwhile the New York Post makes a sale. So that the New York Post tin beryllium compensated.

Affiliate Marketing Best Practices

• Look for affiliates who tin entree your people audience, similar blog owners oregon YouTubers with applicable channels
• Create a wide committee structure, specified arsenic paying affiliates a level interest oregon a percent based connected the fig of income they’ve generated for you implicit time
• Work with a level similar ShareASale oregon Awin to support way of payments

8. Video Marketing

With video marketing, you make videos that beforehand oregon supply accusation astir your products oregon services. These tin beryllium long-form (like YouTube tutorials connected utilizing the product) oregon short-form (like TikTok clips highlighting cardinal features).

When asked astir contented format types, 45% of people said video contented performed best. And 82% of respondents person been convinced to bargain a merchandise oregon work by watching a video.

Put your ain video selling strategy into enactment by starting with basal keyword research. To find retired what radical are searching for connected the platforms wherever you’ll make your videos. 

Use Keyword Analytics for YouTube if you program connected creating contented for the platform. Whether that beryllium long-form oregon short-form.

Go to the instrumentality and click “Get started” nether “Keywords Research.”

The adjacent surface volition amusement you the past month’s apical YouTube keywords successful your location. 

Enter a word related to your niche successful the hunt barroom to find applicable keywords. 

Use these ideas arsenic a starting constituent for your video selling campaigns. Ideally targeting keywords with precocious hunt measurement and debased competitory rate. 

Click immoderate of the presumption to spot much related keywords you whitethorn privation to target.

You’ll find Keyword Analytics for YouTube successful the Semrush App Center.

Video Marketing Best Practices

• Try retired some short- and long-form video contented crossed assorted platforms
• Use video contented arsenic portion of your societal media selling strategy to boost engagement and scope a wider audience
• Treat YouTube arsenic a hunt motor and use SEO techniques to summation your integrated visibility connected the platform

9. Print Advertising

Print advertizing is simply a accepted selling maneuver that involves buying advertisements successful printed/physical materials. It includes brochures, mag ads, flyers, billboard ads, and more.

It’s 1 of the oldest forms of marketing, but brands inactive usage it today. For example, Times Square successful New York is afloat of some people and integer billboards.

As with galore types of offline marketing, people marketing’s interaction is hard to measure. So, it’s often utilized successful marque consciousness campaigns oregon erstwhile targeting section audiences. Like this MotoX mag ad:

Unlike galore integer selling tactics, wherever you tin necktie website visits and conversions straight to your selling efforts, people selling doesn’t inherently supply a mode of tracking these metrics. So it tin get precise costly precise quickly.

Print Advertising Best Practices

• Use people selling arsenic portion of your wider strategy, arsenic it often doesn’t person precocious conversion rates connected its ain owed to its wide targeting
• Use billboards and different out-of-home advertizing placements to dispersed marque consciousness astatine scale 
• Set a fund and instrumentality to it, arsenic people advertizing costs tin rapidly emergence arsenic you dial successful your targeting

10. Direct Mail

Direct message involves sending brochures, postcards, and different carnal message to your imaginable customers to make business. It’s a circumstantial subtype of people marketing.

An illustration of nonstop message selling comes from Oriflame. It sent personalized samples of its skincare products via mail.

Free samples tin beryllium a large mode to delight imaginable customers portion letting them effort earlier they buy. This tin physique spot successful your brand. 

However, deploying a nonstop message selling run requires extended input. You indispensable cod interaction information, conception your audience, and make tailored messaging for each segment. So, similar people selling successful general, it tin get rather expensive.

Direct Mail Best Practices

• Use bold colors oregon textured papers for flyers and postcards truthful they basal out
• Aim to delight your customers with personalized messaging
• Use QR codes to promote imaginable customers to interact with your marque digitally, which tin assistance you way your efforts

11. Broadcast Marketing

Broadcast selling is simply a accepted selling maneuver wherever companies tally tv oregon vigor ads. Typically, companies acquisition a artifact of clip to play their pre-recorded audio oregon video commercials. 

TV and vigor advertisement placements are often expensive. At the utmost extremity of the scale, a 30-second advertisement during the Super Bowl tin outgo arsenic overmuch arsenic $7 million. And that’s not counting the accumulation costs.

They’re besides hard to people astatine a constrictive audience. And it’s hard to way their performance.

This makes TV advertizing successful peculiar much accessible for bigger companies than tiny brands. But broadcast selling tin inactive beryllium an effectual mode to get eyes oregon ears connected your products arsenic portion of a marque consciousness campaign.

Broadcast Marketing Best Practices

• Research your people assemblage to guarantee your ads aerial connected the close platforms astatine the close times
• Factor successful each expenses erstwhile budgeting your broadcast selling ads, from accumulation costs to the terms of the advertisement slot
• Use broadcast selling arsenic portion of a wider selling strategy, arsenic they’re champion for marque consciousness alternatively than highly targeted campaigns 

12. Telemarketing

Telemarketing is simply a benignant of accepted selling wherever a salesperson calls a imaginable lawsuit implicit the telephone to promote a sale. 

This benignant of selling comes successful assorted forms. And for assorted stages of the buying cycle. For example:

• Cold calling: Reaching retired to prospects successful an effort to make business. This mostly has debased conversion rates and is often seen arsenic intrusive.
• Inbound calls: These are usually calls to individuals who person submitted their interaction accusation and shown involvement successful your business. These whitethorn person amended than acold calls, but it whitethorn inactive beryllium seen arsenic an intrusive signifier of marketing.
• Sales calls: These are typically calls to imaginable oregon existing customers that person shown involvement successful what you offer. These necessitate skilled salespeople to person leads into customers implicit the phone.

Telemarketing is often done astatine standard with telephone centers. But tiny businesses tin usage telemarketing arsenic well. As it tin let you to physique a narration with imaginable customers compared to email erstwhile done right. But erstwhile executed poorly, it tin frustrate them instead.

Telemarketing Best Practices

• Don’t effort to merchantability close away, and absorption connected the customer’s needs 
• Offer to telephone backmost if it’s not a bully time
• Focus your telemarketing efforts connected leads that person shown beardown involvement successful your products oregon services 

13. Event Marketing

Event selling is simply a accepted selling maneuver wherever businesses usage events to pull attraction to a brand, product, oregon service. These events are typically held successful person, but online events are communal and tin enactment good too.

The cardinal purpose of lawsuit selling is to make a memorable marque experience. Businesses tin big events, be commercialized shows arsenic exhibitors oregon speakers, oregon sponsor events for exposure.

The Society for Human Resources Management (SHRM) uses this benignant of marketing. Its website has a dedicated events leafage for upcoming webinars and conferences:

Event selling tin enactment good for brands looking to summation consciousness oregon scope a circumstantial assemblage directly. Putting connected a fashionable and breathtaking lawsuit tin physique hype astir your brand. And make leads too.

Event Marketing Best Practices

• Think astir whether hosting, attending, oregon speaking astatine events suits your objectives
• Trial some online and in-person events to spot which 1 works best 
• Aim to make memorable, invaluable experiences

14. Acquisition marketing

Acquisition selling is the process of moving customers done the selling funnel. It covers the process of creating awareness, attracting leads, nurturing them, and converting them to customers. 

Acquisition selling is truthful a catch-all word for galore antithetic types of selling employed arsenic a wider strategy. 

Let’s locomotion done an illustration run from Merry Maids, a nationalist cleaning work with section branches passim the US.

If you hunt for “spring cleaning tips” connected Google, you’ll find a blog nonfiction connected the Merry Maids website. This helps make consciousness of the marque and its services.

At the extremity of the blog nonfiction is accusation astir the brand’s cleaning services. And a telephone to enactment to get a escaped quote.

From there, the nonfiction prompts you to capable retired a signifier connected a landing page. You past go a pb that Merry Maids tin scope retired to and effort to person into a customer.

Acquisition Marketing Best Practices

• Track important marketing cardinal show indicators (KPIs) to measurement show crossed your selling efforts
• Frequently trial antithetic contented formats and run tactics
• Adjust your strategy continuously based connected the information you stitchery successful these tests

15. Inbound marketing

Inbound marketing is simply a benignant of integer selling that attracts customers done tailored contented oregon experiences. It’s besides known arsenic “pull” selling due to the fact that it attracts your audience.

Inbound selling relies connected audience targeting. It identifies radical who conscionable your perfect lawsuit illustration and reaches them with tailored messaging crossed assorted channels. 

The EarlyBird blog is an illustration of inbound marketing. It contains articles covering topics for families who privation to put for their children early.

This inbound strategy “pulls” searchers to the website. As the articles whitethorn look successful hunt results. After receiving worth from the article, readers whitethorn consciousness compelled to take that marque for their needs. And person into customers.

Inbound Marketing Best Practices

• Get to cognize your perfect lawsuit done marketplace research
• Use assemblage targeting to your vantage to maximize contented relevance and ROI
• Create multi-channel campaigns to attract, engage, and delight your audience

16. Outbound marketing

Outbound marketing involves proactively reaching retired to imaginable customers. 

This selling benignant is interruptive. You’re targeting an assemblage not needfully looking for a merchandise oregon solution. Unlike the “pull” quality of inbound marketing, you’re “pushing” your marque toward imaginable customers.

Your extremity is to make involvement among imaginable buyers. So you’re casting a wide nett to summation caller customers.

Super Bowl ads are an illustration of outbound marketing. Every advertisement reaches a vast, demographically divers audience. This offers large brand visibility but comes astatine the outgo of relevance. And, arsenic we mentioned earlier, this benignant of accepted selling tin beryllium precise expensive.

Here’s an illustration of Squarespace’s Super Bowl advertisement from 2023:

The advertisement is reasonably straightforward, showing disconnected Squarespace arsenic a “website that makes websites.” It besides features a celebrated look (Adam Driver), and a unsocial wide approach. An important trait of immoderate TV commercialized wherever capturing the audience’s attraction is key. 

Outbound Marketing Best Practices

• Focus connected reaching the highest fig of applicable customers portion staying wrong your budget 
• Use elemental messaging to guarantee your assemblage understands your offering
• Provide a wide adjacent measurement for your assemblage to travel to marque it casual for them to convert

17. Word of Mouth Marketing

Word-of-mouth selling is simply a accepted benignant of selling that encourages blessed customers to urge your products oregon services. 

A 2022 Nielsen survey backed up the imaginable worth of word-of-mouth selling strategies. Finding that 89% of people spot idiosyncratic recommendations much than immoderate different channel.

Companies tin promote word-of-mouth selling successful galore ways. Loyalty programs and merchandise referral campaigns are selling activities designed to foster speech astir the brand.

For example, Meal-kit work Hello Fresh encourages word-of-mouth selling by offering referral discounts. Existing customers tin nonstop “freebies” to friends to effort the work astatine nary charge. Or they tin stock a referral codification that rewards some parties with a discount. 

Word-of-Mouth Marketing Best Practices

• Choose due KPIs for measuring the occurrence of word-of-mouth marketing, similar referral codification entries astatine checkout 
• Encourage your customers to stock your marque with their friends and household done affable messaging
• Consider creating a loyalty programme that encourages customers to notation others successful speech for a discount oregon escaped item

Further reading: Word of Mouth Marketing Statistics

18. Relationship Marketing 

Relationship selling is simply a benignant of selling that’s designed to foster semipermanent relationships with customers. As opposed to conscionable driving short-term results.

For example, Capital One knows its customers hatred waiting successful enactment astatine the airport. So, it reimburses paper holders up to $100 erstwhile they wage the TSA PreCheck interest with their Capital One question card.

Relationship Marketing Best Practices

• Focus connected what keeps your customers blessed to promote loyalty
• Offer solutions to problems your customers person to amusement them you attraction astir your narration with them
• Measure lawsuit restitution and retention to find your effectiveness

19. Brand Marketing 

Brand selling combines accepted and integer selling tactics to physique marque consciousness and affinity with your people audience. It improves marque reputation, which tin effect successful much loyal customers. It’s often rolled retired arsenic portion of a multi-channel strategy. 

Brand selling places the marque successful beforehand of a bigger assemblage and establishes itself arsenic an authority. 

The Michelin Guide is simply a bully illustration of marque marketing. Although the task has astir thing to bash with Michelin’s cardinal products (tires), it accrued marque consciousness and relevance.

The usher is simply a well-known modular for distinguishing top-tier restaurants. It besides has the bonus effect of associating Michelin’s sanction with prime and luxury.

Brand Marketing Best Practices

• Think extracurricular of the container to beforehand your marque successful originative ways that get attention
• Use a premix of different selling types wrong your wide marque selling strategy
• Keep your marque positioning and messaging accordant crossed each selling channels

20. Product Marketing

Product selling leverages a merchandise arsenic its ain narrative. It tin beryllium arsenic elemental arsenic focusing selling campaigns connected the product's benefits oregon features. You tin besides connection escaped trials oregon tiered pricing models and fto the merchandise marketplace itself.

It’s a fashionable attack with SaaS businesses. These companies run successful competitory markets wherever flimsy differences successful merchandise positioning and pricing tin make a sizeable competitory edge. 

Trello, for example, offers a escaped level with assorted terms tiers and a escaped proceedings of its paid plans to fto users effort the merchandise earlier committing.

Product Marketing Best Practices

• It often works good to support your merchandise selling efforts simple, letting the merchandise merchantability itself
• Use escaped trials oregon a freemium pricing exemplary to fto your customers effort earlier they buy
• Use product-related creatives crossed each your selling channels

Choose a Mix of Marketing Types to Create Your Perfect Campaign

Focusing connected 1 benignant of selling tin make results. But often a operation of selling types provides the champion instrumentality connected your investment. As you tin people a much circumstantial assemblage astatine antithetic stages of the buying funnel.

Like a coagulated contented selling strategy to thrust postulation to your blog on with an email selling run to crook those visitors into customers. Or combining your ain video selling campaigns with influencer oregon societal media selling for greater reach.

Semrush offers respective tools to assistance you get the astir retired of whichever types of selling you usage for your business. These tools assistance you research, run, and measurement your SEO, content, social, influencer, and integer advertizing campaigns. Sign up for a escaped proceedings today.

This station was updated successful 2024. Excerpts from the archetypal nonfiction by the Semrush squad whitethorn remain.