20 Effective Product Page Examples (+ Best Practices)

How bash you marque your merchandise pages basal out?

What unsocial details tin you adhd to these pages to marque them resonate with your customers?

Most importantly, however tin you optimize your merchandise pages for higher conversions?

We’ve curated 20 effectual merchandise leafage examples to assistance you find answers to these questions and amended your merchandise pages.

Be definite to work to the end. We stock champion practices for making your merchandise pages basal retired and expanding sales.

Let’s get started.

Creative Imagery and Design

1. Aura Bora

Aura Bora sells sparkling h2o made with fruits and herbs. Its quirky marque property is reflected successful its packaging and website aesthetics.

On the near of their merchandise pages, you’ll spot a akin illustration to the 1 painted crossed that circumstantial can. The full merchandise leafage uses the aforesaid colour palette arsenic this plan to make a accordant theme.

The customized fonts and designs marque this leafage basal retired from different generic merchandise pages. And they’re large for gathering marque recall.

Besides amusive aesthetics, you’ll besides find immoderate unsocial details crossed the page—like tasting notes and a haiku describing each flavor.

And a percent of radical recommending the merchandise (83% successful this case).

Auro Bora’s branding played a relation successful securing a woody connected Shark Tank successful 2020.

Renowned entrepreneur and capitalist Robert Herjavek said, “This mightiness beryllium the champion branding we’ve seen successful each 12 seasons.”

What You Can Learn from Aura Bora

• Implement your brand’s property traits done designs and illustrations that lucifer your vibe
• Showcase your packaging connected merchandise pages to seizure buyers’ attention

2. d’you

d’you is simply a skincare marque with a minimalist plan approach. The marque has a constricted postulation of products, each represented by a color.

For example, the merchandise “Good Grease” is expressed by peach and pinkish colors.

All the main elements connected the leafage (like the icons, images, and text) are successful antithetic shades of that product’s color.

This leafage besides uses visuals to amusement the merchandise successful action.

For example, the conception connected utilizing the merchandise visually explains erstwhile to usage it and successful what order, if you usage the brand’s different products too. Which is simply a utile mode to item much of the lineup.

This conception besides includes a abbreviated video showing however to usage it (and however overmuch to use).

All of these details marque it ace casual for imaginable customers to recognize precisely what they get with this product. And it answers immoderate communal questions upfront.

The leafage besides includes lawsuit reviews categorized by ratings. Shoppers tin click each standing barroom to amusement lone reviews that correspond to circumstantial prima ratings.

What You Can Learn from d’you

• Take a minimalist attack to merchandise leafage plan by creating color-coordinated pages
• Use elemental videos, illustrations, and reappraisal sections to marque it casual for users to find the accusation they need

3. Wanderlust

Wanderlust is simply a wellness and wellness marque that sells supplements and herbal extracts. This merchandise leafage is simply a large illustration of a chiefly monochrome design.

The leader conception shares each the indispensable details with crisp copywriting. You’ll find the product’s name, a abbreviated description, and a fewer lines connected its benefits.

This conception gives buyers an overview of a merchandise close wrong the archetypal scroll.

As you scroll down, determination are drop-down menus with much accusation astir utilizing the product. Along with important accusation astir its ingredients and immoderate associated wellness warnings. The drop-down menus supply elaborate merchandise insights without making the leafage excessively text-heavy.

The leafage besides shares a statement and illustration of the main ingredients used. Sharing insights astir the main ingredients helps buyers recognize the product’s benefits and sets wide expectations.

What You Can Learn from Wanderlust

• Provide each of the indispensable accusation adjacent the apical of the page
• Strategically usage plan details (like drop-down menus) to condense the substance connected your leafage and debar overwhelming readers

4. Fable & Mane

Fable & Mane creates hairsbreadth attraction products utilizing past Indian recipes. The brand’s logo and plan benignant are rooted successful Indian aesthetics. Using herbs and leaves arsenic changeless plan elements.

The leader conception includes a carousel of slides, which is simply a premix of infographics, videos, and user-generated photos.

The assortment of graphics ensures imaginable customers tin observe the product’s ingredients, usage cases, and benefits consecutive away. They tin besides spot the merchandise successful enactment and recognize its interaction with adjuvant before-and-after images.

You’ll past spot applicable details beneath the leader section, similar fragrance notes and the scent.

Each leafage besides includes an illustrated video showing the enslaved betwixt a tiger (the brand’s mascot) and a woman.

This video highlights the connection of preserving tigers portion emphasizing however Fable & Mane helps women fortify their ain “mane.”

But it’s besides a large mode to dispersed the connection astir the Fable Fund. Which is dedicated to protecting the earthy habitats of tigers.

What You Can Learn from Fable & Mane

• Create standout merchandise pages utilizing brand-relevant imagery, similar Fable & Mane’s tiger and quality motifs
• Implement user-generated contented and earlier and aft images into your carousels to physique spot astir your products

Interactive Engagement Elements

5. Anyday

Anyday sells cookware products and room accessories. Its merchandise pages are designed for savvy buyers—the ones who bash thorough probe earlier buying thing for their kitchen.

The media room successful the leader conception of the merchandise pages includes:

• High-definition merchandise photos
• GIFs showing the merchandise successful action
• Infographics highlighting unsocial features

With each these details up top, imaginable customers get a wide representation of however the merchandise looks and works. Along with cardinal details similar whether it’s harmless to usage successful the microwave oregon dishwasher.

If that’s not enough, there’s a full conception of videos of Anyday customers showing the merchandise successful action. That’s societal impervious and usage instructions for funny buyers—a win-win!

Anyday’s merchandise pages besides diagnostic a ocular measurement standard that gives users a wide thought of each item’s size and volume. Helping shoppers take the champion merchandise for their needs.

What You Can Learn from Anyday

• Show your merchandise successful enactment with user-generated videos to physique societal impervious and springiness buyers the assurance to marque a purchase
• Include elements similar examination tables to assistance buyers comparison and opposition antithetic options to marque an informed buying decision

6. Brilliant Earth

Brilliant Earth sells wedding rings and gemstones.

Each merchandise leafage includes an interactive video that allows you to rotate the point to spot a implicit video of its design, build, and gemstone work.

This interactive constituent makes it casual for buyers to analyse the ring’s look and consciousness from each angles—like they would if they tried connected a ringing successful a carnal store.

The leafage besides includes a sliding standard to spot however the ringing looks connected antithetic tegument tones.

You tin descent the standard to the colour that champion matches your hand. This creates a tailored buying acquisition and gives shoppers much assurance erstwhile choosing a product.

Further down the page, you’ll spot a societal impervious conception that shows customers wearing Brilliant Earth’s rings. This conception gives you a glimpse of however these rings marque people’s large time much special.

These interactive tools tin enactment good to pique curiosity and crook casual shoppers into customers. Here’s a Brilliant Earth lawsuit sharing however they utilized the “create your own” instrumentality connected their website to plan their ringing earlier buying it from the store.

What You Can Learn from Brilliant Earth

• Include interactive elements to fto buyers research your products and tackle their objections to assistance them marque the close call
• Recreate a real-life acquisition utilizing interactivity erstwhile selling products that customers privation to effort connected earlier buying

7. Lenskart

Lenskart is an Indian eyewear brand, and its merchandise pages lick a captious occupation for online shoppers.

Along with images of antithetic radical wearing each brace of glasses, Lenskart offers a “Try On” option. With this, you tin crook connected your camera, effort immoderate brace of glasses virtually, and spot which ones champion suit your face.

This virtual try-on diagnostic works good because, arsenic with the rings successful the erstwhile example, radical thin to privation to effort aggregate options erstwhile buying glasses.

What You Can Learn from Lenskart

• Create a virtual try-on enactment to assistance shoppers observe however your products would look connected them
• Add lawsuit photos to physique much societal impervious and amusement your products being worn by antithetic people

8. Wild One

Wild One is simply a canine manner marque that sells leashes, collars, pouches, and more.

The leafage opens with a leader conception containing each indispensable merchandise details. That means imaginable customers don’t person to scroll acold to find antithetic colors, sizes, and materials erstwhile making their decisions.

On the near of the leader header, you’ll spot high-quality photos of the product, showing it successful enactment with antithetic types of dogs. These visuals alteration for antithetic colors. So, you tin conveniently cheque retired each colour and take the champion 1 for your dog.

The leader conception besides shows a tiny pop-up playing user-generated videos. When you click connected a video, you’ll participate a assemblage featuring much videos from Wild One customers.

This helps physique spot due to the fact that shoppers get a real-life glimpse of the product. And tin larn much astir its show straight from existent customers.

Further down the page, you’ll find a conception connected sizes. It shows tiny video clips to assistance buyers measurement the close size for antithetic products. This is large for first-time buyers who whitethorn request assistance uncovering the champion acceptable for their dogs.

What You Can Learn from Wild One

• Add user-generated videos to assistance physique spot portion presenting antithetic ways existing customers usage your products
• Create dynamic images for products disposable successful aggregate colors oregon sizes to assistance buyers take the close enactment for them

Compelling Sales Drivers

9. Nutribullet

Nutribullet is known for its blenders and juicers. Its merchandise pages person respective features to marque it arsenic casual arsenic imaginable for shoppers to marque a purchase.

For example, the leader header shows antithetic versions of Nutribullet’s flagship product.

You tin easy power betwixt each the options successful the Nutribullet catalog. This is an upselling maneuver to marque customers alert of much precocious models. Encouraging them to walk much wealth connected a much premium product.

Below the leader section, you’ll find accessories and extras. This conception is designed to cross-sell much items that radical tin usage with the main product. With the connection “Enhance” suggesting to buyers that these volition amended their experience.

Further down the page, you’ll spot the reviews section. It includes a badge indicating that each reviews are managed by a third-party level called Bazaarvoice.

This conception besides highlights however galore reviewers urge this merchandise (86% successful this case). This helps springiness imaginable buyers the assurance to spot an order.

What You Can Learn from Nutribullet

• Drive much conversions and nudge shoppers to bargain much with strategical cross-selling and upselling tactics
• Supplement your income drivers with societal impervious done authentic lawsuit reviews and ratings

10. Brooklinen

Brooklinen sells furniture and bath products. All its merchandise pages springiness you wide options to prime your preferences and spot an bid with ease.

Each leafage besides has a pop-up highlighting a freebie for orders supra $299. This encourages buyers to walk more.

Right nether the “Add to Cart” button, you’ll spot the fig of radical who presently person this merchandise successful their cart. This creates a consciousness of urgency among shoppers to bargain the merchandise earlier it sells out.

When you scroll down the page, you’ll find a conception listing different related products you mightiness privation to buy.

This is simply a classical cross-selling method that lets shoppers research further items they tin usage with the main product. Like we saw supra with Nutribullet’s accessories.

What You Can Learn from Brooklinen

• Add strategical transcript to make a consciousness of urgency oregon scarcity and person shoppers to bargain immediately
• Include accusation astir complementary products to promote customers to walk more

11. Boy Smells

Boy Smells is simply a marque that sells candles, perfumes, and different fragrance products.

Each merchandise leafage gives you 3 acquisition options up front:

• Make a one-time purchase
• Get a 30/60/90-day subscription (and get a discount)
• Buy with 4 interest-free installments

These options springiness shoppers the convenience of choosing a preferred outgo method that suits their needs. Removing a obstruction to purchase.

Further down the page, you’ll announcement 2 sections: 1 for products related to the main item, and different for bestsellers.

Each merchandise besides has a “Quick Shop” button, which gives you a preview of the merchandise with a one-line statement and a fewer cardinal attributes. This makes it casual for shoppers to browse related items and adhd much to their carts.

What You Can Learn from Boy Smells

• Inform shoppers astir each disposable outgo methods to marque it arsenic casual arsenic imaginable for them to buy
• Enable speedy browsing options for related products to fto buyers take further items successful a fewer clicks

12. Crossrope

Crossrope is simply a fittingness marque that sells antithetic kinds of ropes and fittingness programme memberships.

Each of its merchandise pages offers different “frequently bought together” products. And they’re often discounted too. This is simply a large mode to cross-sell different items.

The tiny tagline “In banal & acceptable to ship” besides reassures shoppers that the shipping process won’t instrumentality long. Answering a communal objection.

You’ll besides announcement the “Try risk-free” fastener nether these options. That’s different almighty income operator to pull escaped users that tin person into loyal customers.

But this last conception steals the show, inviting shoppers to articulation the Crossrope community. It besides has 1 main CTA for buying for a bundle with the enactment and membership.

It’s a large illustration of community-led brands influencing imaginable customers and driving income with societal proof.

Spotlighting the assemblage connected its merchandise pages is simply a large determination for Crossrope. It incentivizes different customers to station connected socials and get featured connected the website.

The result? There are astir 50,000 posts for #crossrope connected Instagram alone.

What You Can Learn from Crossrope

• Show the interaction radical person experienced with your products and invitation shoppers to acquisition a akin effect by gathering a community
• Bundle applicable products into a bundle and connection discounts to maximize bid value

Clear Transparency and Trust Signals

13. Copenhagen Grooming

Copenhagen Grooming sells men’s grooming products and transparently shares however its products are making a quality for customers.

Each leafage features a “Growth Guarantee” section. This country explains the company’s committedness to connection a implicit refund if you don’t spot results successful 150 days and outlines the steps to assertion this refund.

This transparency tin assistance enactment hesitant customers’ minds astatine ease.

Below the leader section, you’ll find earlier and aft photos from existent customers. You tin determination the slider to spot the implicit photos earlier and aft utilizing the product. This is simply a large interactive constituent that presents stronger societal impervious than text-based reviews alone.

People tin tangibly spot the product’s interaction to measure whether it really works.

What You Can Learn from Copenhagen Grooming

• Add factual grounds to amusement the interaction of your products with earlier and aft images from your customers
• Share tips connected however to use, clean, and support your products and acceptable buyers up for occurrence from time one

14. Spacegoods

Spacegoods is simply a supplement marque offering assorted blends. Its merchandise pages diagnostic assorted spot signals, starting with a 60-day money-back guarantee.

The conception highlights that customers can:

• Skip oregon cancel anytime
• Enjoy escaped shipping
• Get a discount

These details collectively assistance physique spot and promote radical to spot an bid oregon larn much astir the product.

What makes this leafage adjacent amended is simply a conception that transparently breaks down the subject down each product. It discusses antithetic ingredients and however each 1 tin execute a promised benefit, citing probe papers.

Such a broad breakdown of merchandise ingredients shows buyers that you’re not making bare promises. And each benefits are backed by existent evidence.

Another large item connected this leafage is this conception highlighting the brand’s 4 cardinal worth propositions compared to its product’s biggest competitor: coffee.

This format works large erstwhile you privation to differentiate your merchandise and a marque lawsuit against a azygous main competitor.

The leafage besides shares implicit 2,000 lawsuit reviews from verified buyers. These reviews are collected from a third-party reappraisal app called Loox.

And the marque is evidently doing a large occupation gathering spot arsenic it has besides amassed thousands of affirmative reviews connected Trustpilot.

What You Can Learn from Spacegoods

• Share technological grounds oregon behind-the-scenes details to connection implicit transparency astir your products
• A money-back guarantee, subscription perks, and wide sales copy that speaks straight to buyers tin play a cardinal relation successful gaining buyers’ trust

15. Kolkata Chai Co.

Kolkata Chai Co. sells beverage bags and concentrates.

The merchandise leafage emphasizes important differentiators to summation buyers’ trust, showing disconnected that the marque uses:

• Organically grown beverage and spices
• Less sweetener than different brands
• Recyclable, eco-friendly packaging

There is besides a array comparing the brand’s products with 2 alternatives. It talks astir 5 main criteria to assistance buyers marque the close decision.

The leafage ends with lawsuit reviews from verified buyers. Adding yet different spot awesome to instill assurance successful imaginable customers.

What You Can Learn from Kolkata Chai Co.

• Present an honorable examination of your merchandise compared to alternatives to summation buyers’ confidence
• Share behind-the-scenes details astir your product’s manufacturing process to amusement buyers however overmuch effort goes into each point you sell

User-Friendly Content and Layout

16. Cancha Bags

Cancha Bags sells sports and escapade goods, similar backpacks, tennis rackets, and more.

The leader conception of its merchandise pages provides a little database of 3 “signature advantages” for each product. Along with a abbreviated lawsuit review. Making it casual for shoppers to rapidly larn much astir each product’s quality.

Right beneath the “Add to Cart” button, you’ll find details similar Cancha’s sustainability pledge and the brand’s shipping & returns policy.

​​Clicking the “How to Attach Accessories” fastener opens up a abbreviated instructional video.

You besides person the enactment to chat with Jack, a subordinate of their lawsuit enactment team. This is simply a large mode to condense each the important details successful the leader conception and connection nonstop enactment to assistance buyers marque a assured acquisition decision.

Further down the page, you’ll spot a video of a idiosyncratic really utilizing the merchandise to show its functionality. Real-life videos similar these springiness online shoppers a amended thought of a product’s shape, size, looks, and usage cases.

What You Can Learn from Cancha Bags

• Deliver a seamless buying acquisition by giving radical the enactment to chat with idiosyncratic from your team
• Use a operation of abbreviated clips and longer videos to amended buyers astir your product, showing however it works and providing tips to get the astir retired of it

17. Supply

Supply is simply a men’s grooming brand.

Each of its merchandise pages opens with a elaborate leader section. Here, you tin find each the indispensable details, like:

• Usage instructions
• Personalization options
• Other FAQs

As you scroll down the page, you’ll find a conception highlighting 3 of its unsocial selling points with applicable infographics. These springiness users a speedy preview of a product’s capabilities and cardinal features.

Then determination is simply a GIF comparing the alteration successful pricing for Supply’s azygous borderline razors versus different fashionable brands. It acts arsenic a convincing spot awesome to pass buyers that Supply offers prime products astatine a amended terms than its competitors.

Finally, 1 much item that makes this merchandise leafage basal retired is simply a snippet featuring the founders. This conception concisely highlights wherefore they started the marque and what they privation to achieve.

Learning much astir the founders tin forge a stronger transportation with buyers due to the fact that they tin get to cognize the radical down these products.

What You Can Learn from Supply

• Show disconnected cardinal features of your products and however they assistance acceptable you isolated from your competitors to person buyers to take your brand
• Add your root communicative oregon stock a connection from the founders to humanize your marque and adhd a idiosyncratic touch

18. Stasher Bag

Stasher makes sustainable retention solutions.

The leader conception for each leafage emphasizes its halfway benefit: replacing integrative bags. It’s a bully illustration of a minimalist leader conception focusing wholly connected 1 superior benefit.

Further down the page, you’ll spot however the marque educates shoppers astir products successful antithetic sizes. This is user-friendly arsenic shoppers don’t person to unfastened each leafage individually and measurement its size.

They tin comparison aggregate sizes instantly and prime the 1 that fits their needs.

The leafage besides includes tons of societal impervious with lawsuit reviews.

You adjacent person the enactment to similar oregon dislike reviews that were peculiarly adjuvant (or unhelpful).

Besides lawsuit reviews, there’s besides a postulation of articles connected the champion ways to usage Stasher products. Helping imaginable customers larn much earlier making a purchase.

What You Can Learn from Stasher

• Write articles to usher imaginable customers astir however to usage your merchandise and triumph them over
• Add a thumbs-up oregon thumbs-down enactment for lawsuit reviews to item the astir adjuvant reviews connected top

19. Bombas

Bombas is simply a comfortableness covering brand. Its merchandise pages unfastened with a leader conception wherever you tin scroll done assorted merchandise images.

Below this section, each leafage covers 3 superior details:

• The fit
• The feel
• The look

These details springiness you a speedy preview of however a merchandise is designed. Along with supporting visuals to supply discourse connected each characteristic.

Further down the page, you’ll find a conception connected Bombas’s foundation initiatives. It redirects you to a leafage explaining however the marque donates a information of each orders to springiness backmost to society.

The engaging transcript and representation are designed to seizure people’s attention. And the CTA mildly pushes them to larn much astir the initiative.

What You Can Learn from Bombas

• When creating a minimalist design, absorption connected adding standout details, specified arsenic a slider representation carousel and highlighting a fewer cardinal features oregon selling points
• Highlight immoderate foundation initiatives with striking colors oregon icons to bring much eyes to this conception and dispersed awareness

20. House of Noa

House of Noa sells antithetic types of mats for household needs.

Every merchandise leafage includes:

• A acceptable of pictures and videos of the mat
• A abbreviated statement of its materials
• The disposable colors and sizes
• A size guide

This gives shoppers each the cardinal details to marque an informed acquisition close away.

Plus, the leafage presents societal impervious up beforehand with a conception featuring immoderate Instagram posts, followed by lawsuit reviews. These sections amusement however the merchandise looks successful antithetic settings and what customers deliberation astir it.

The leafage besides highlights 3 halfway worth propositions for each product. Each 1 is presented with immoderate concise transcript and an image.

This minimalist plan attack is reasonably casual to replicate and focuses connected answering buyers’ questions with implicit clarity.

The last conception shares a speedy connection from the brand’s founder. This abbreviated snippet tells you the founder’s idiosyncratic information down starting the brand. And the connection utilized is apt to resonate with galore imaginable buyers successful request of a stylish mat that provides comfortableness for their kids.

What You Can Learn from House of Noa

• Show your merchandise by placing lawsuit photos and user-generated contented close beneath the leader conception to assistance imaginable buyers amended recognize its look and feel
• Cover cardinal merchandise features with relatable copywriting to code buyers’ objections

Best Practices to Create Standout Product Pages

After reviewing immoderate of the astir awesome merchandise pages connected the web, present are 4 champion practices to assistance you wow your buyers and drive conversions:

Address Buyer Objections

Answer your imaginable customers’ biggest objections connected your page. To marque it easier for them to click the bargain button.

You could adhd instructional videos connected utilizing your merchandise truthful that customers cognize what to expect. Or an interactive constituent to contiguous a 360-degree presumption (like the Brilliant Earth leafage we shared earlier).

For example, this merchandise leafage for 1 of Breville’s java machines includes an explainer video for making a latte with the machine:

You tin besides make tables comparing your merchandise against competitors. To amusement customers wherefore they should take you. Like this 1 by BowFlex comparing apical competitors’ products:

Offer Multiple Payment Options

Pricing tin beryllium a dealbreaker for many. You tin triumph implicit imaginable customers and nudge them to bargain by offering flexible outgo choices. Such arsenic interest-free installments oregon subscription discounts.

For example, this leafage by The Container Store specifies 2 outgo options—one-time outgo and 4 installments:

Tap into User-Generated Content (UGC)

User reviews are conscionable 1 mode to amusement societal proof. Many buyers besides privation to spot existent customers utilizing your merchandise and perceive straight from them.

You tin see UGC videos crossed your merchandise pages. For example, arsenic pop-ups, successful a abstracted section, oregon nether your “Add to Cart” button.

Sacheu Beauty added a dedicated conception connected its merchandise pages to showcase user-generated videos:

Balance Aesthetics with Function

Good visuals and compelling transcript tin autumn level if users consciousness overwhelmed going done your page.

So, behaviour A/B tests to optimize your merchandise page’s idiosyncratic experience. You tin besides usage tools similar Hotjar to show however visitors interact with these pages. Then you tin iterate the plan based connected this data.

This merchandise leafage by Cerebelly presents indispensable details astir ingredients successful a affable copywriting style:

Make Your Product Pages Shine

That’s a wrapper connected our 20 hand-picked merchandise leafage examples to animate your own.

Designing merchandise pages your customers emotion is 1 thing.

But getting them to fertile precocious successful hunt results is simply a full antithetic shot game.

You request a beardown ecommerce SEO strategy to fertile good connected hunt engines and get successful beforehand of imaginable buyers.

Check retired our definitive usher to ecommerce SEO to optimize your merchandise pages for occurrence successful the hunt results.