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If you privation to find invaluable keywords, you request to usage keyword probe tools.
In this post, we’ll look astatine 18 of the champion SEO keyword probe tools (including immoderate escaped options) to assistance you execute effectual keyword research.
Let’s start.
Semrush’s Keyword Magic Tool is simply a almighty keyword probe tool.
It draws from the largest keyword database connected the market—over 25 cardinal keywords crossed 142 planetary databases. And has AI features to assistance you spot information circumstantial to your website.
Enter your effect keyword (a wide word related to your business), participate your domain sanction successful the “AI-powered feature” box, prime your preferred country, and click “Search.”
You’ll spot thousands (or millions) of keyword ideas and their corresponding metrics successful seconds.
And if you entered your domain, you’ll besides spot your Personal Keyword Difficulty (PKD %) score—which indicates however hard it would beryllium for your circumstantial domain to fertile highly for a fixed term.
This helps you rapidly place easier-to-rank-for keywords that are a cleanable acceptable for your site. And person the imaginable to earnestly summation your SEO rankings.
Here's however to refine your results utilizing this metric:
- Click the "Personal KD %" drop-down menu
- Select your desired keyword trouble level (e.g., "Easy") oregon participate a customized range
- Click “Apply”
Selecting "Easy" volition springiness you a database of keywords that you’re apt to easy fertile for by creating high-quality content that matches the searcher's intent.
The array besides displays "KD %," the wide keyword difficulty score. Which reflects however hard it is for each sites to fertile successful the apical 10 connected Google for a circumstantial keyword.
Comparing “PKD %” and “KD %” tin springiness you a clearer representation of what keywords are astir applicable to your site.
For example, the keyword "cheap car insurance" mightiness person a precocious “KD %” of 85%, indicating beardown competition.
But if your website is known for its low-cost car security and has precocious website authority, this could pb to a little Personal Keyword Difficulty score, meaning it’s much apt to fertile successful the apical 10 than different sites with akin KD % scores.
Consider utilizing the pursuing filters to further refine your results:
- “Questions”: To spot keyword ideas successful the signifier of questions
- “Broad Match,”“Phrase Match,” “Exact Match,” and “Related”: To spot antithetic variations of your effect keyword
- “Languages”: To look for keywords successful antithetic languages
- “Volume”: To hunt for keywords that autumn nether circumstantial search volume ranges
- “Intent”: To spot keywords that bespeak a circumstantial search intent, similar “Informational,” “Navigational,” “Commercial,” oregon “Transactional”
Pricing
The Keyword Magic Tool is simply a portion of Semrush’s SEO toolkit. You tin sign up for escaped and execute 10 keyword searches per day. But the disposable information volition beryllium limited.
To usage the Keyword Magic Tool to its fullest potential, subscribe to 1 of the paid plans.
The pricing starts astatine $108.33 per period (billed annually).
2. Keyword Overview
Keyword Overview provides a elaborate overview of immoderate keyword successful the Semrush database. And generates different related keyword ideas.
Enter 1 oregon much (up to 100) keywords you privation to analyse and input your domain sanction to get personalized results.
Then, prime your preferred state and click “Search.”
The instrumentality volition make an overview study for your keyword.
The study has 3 main sections.
The archetypal conception gives you a speedy snapshot of cardinal metrics, like:
- Volume: The mean fig of monthly searches successful the selected database
- Domain-specific insights: Including Personal Keyword Difficulty, topical authorization (your website’s wide authorization and expertise connected the subject), your ranking potential, and your existent presumption successful hunt results
- Intent: The intent (or the “why?”) down the search
Here’s what that conception looks like:
Click "View high-potential keywords" to spot a database of keywords your website could easy fertile for based connected your existent authorization and the competition.
The 2nd conception volition springiness you an overview of different applicable keywords, including “Keyword Variations” and “Questions,” with PKD % scores adjacent to each.
Click the “View each # keywords” buttons to spot each the keyword ideas related to your main keyword for each of the categories.
Lastly, the “SERP Analysis” conception shows the top-ranking pages for the analyzed keyword.
Here’s what it looks similar successful the tool:
Toggle the "SERP Analysis" heading to "Domain" to summation insights into your website's ranking imaginable for that circumstantial keyword.
Further reading: How to Use Keyword Overview to Analyze Keywords
Price
The Keyword Overview instrumentality comes with Semrush’s SEO toolkit. You tin sign up for escaped to analyse 10 keywords per day.
If you privation to analyse much keywords, subscribe to the Pro plan for $108.33 per period (billed annually).
3. Google Trends
Google Trends is 1 of the champion escaped keyword probe tools that lets you spot which topics are trending successful regions astir the world.
Just participate a keyword into the hunt barroom and click “Explore.”
You’ll spot whether the involvement for that keyword is growing, declining, oregon remaining steady.
The instrumentality volition besides amusement related queries and topics based connected your main keyword.
You tin adjacent comparison 2 oregon much keywords against each different to spot which keyword is astir popular.
For example, if we comparison “car insurance” with “auto insurance,” we spot much radical are searching for “car insurance.”
That doesn’t marque “auto insurance” a atrocious keyword to target. It’s conscionable thing to consider.
You tin (and should) people some keywords if they’re applicable to your business.
Pricing
Google Trends is free.
4. Keyword Strategy Builder
Keyword Strategy Builder is simply a keyword instrumentality from Semrush that helps you make a website architecture that users and hunt engines volition love. By taking your keyword ideas and generating tons of grouped ideas.
Here’s however to usage it:
Enter your effect keyword and click “Create list.”
The instrumentality volition instrumentality you to a study that lays retired your topics, pillar pages (main pages covering wide topics) and subpages (pages focusing connected circumstantial subtopics wrong the main themes).
Scroll down to the "Pages Details" conception to amended recognize which keywords are astir applicable to each pillar leafage and subpage.
Clicking connected immoderate pillar oregon subpage reveals a database of keywords (called a keyword cluster) you tin usage connected that circumstantial leafage to optimize it for search.
Look for the greenish "high ranking potential" tag. Which indicates an perfect operation of hunt measurement and keyword difficulty.
You tin deliberation of this mode of organizing contented similar a tree:
- Trunk: Your pillar pages are similar the main trunk of your tree. And screen wide topics (e.g., "digital marketing").
- Branches: Your subpages are similar the branches that stem from the trunk. They research circumstantial parts of your main topics (e.g., "social media marketing").
- Leaves: The keywords listed nether each pillar leafage and subpage are similar the leaves connected the branches. They archer you what circumstantial words and phrases to usage successful your contented to pull the close radical to your site.
By pursuing this tree-like structure, you'll make a website that's casual to navigate and helps hunt engines recognize what your tract is about.
Price
Keyword Strategy Builder is simply a paid tool. To usage it, subscribe to 1 of Semrush’s paid plans.
Subscriptions commencement astatine $108.33 per period (billed annually).
5. Organic Research
Semrush’s Organic Research instrumentality helps you observe your competitors’ keyword data.
Here’s however to usage it.
Open the tool, participate a competitor’s domain, and click “Search.”
You’ll spot tons of antithetic information points.
Go to the “Top Keywords” conception and click the “View each # keywords” button.
You’ll spot each the keywords that rival ranks for successful Google’s apical 100 results.
If the database is massive, and you privation thing much manageable, use 1 oregon much of the pursuing filters:
- Positions
- Volume
- Keyword difficulty
- Intent
- SERP features
Like this:
You tin besides export this data.
Just click connected the “Export” fastener successful the close country astatine the apical of the array and take your preferred record type.
This diagnostic is useful erstwhile you’re successful a hurry and privation to analyse those keywords later.
Price
Organic Research is simply a freemium instrumentality that gives you 10 escaped searches per day. The disposable keyword information is constricted successful the escaped plan.
With the paid plan, you tin unlock much data. Pricing starts astatine $108.33 per period (paid annually).
6. QuestionDB
QuestionDB shows you the questions radical inquire connected forum sites similar Reddit and Stack Exchange. This tin assistance you make question-based keywords.
Its question database gives you penetration into what your assemblage wants to know. So you tin make adjuvant contented that answers those questions.
For example, beneath are a fewer results for the effect keyword “content creation.”
And you tin usage it for aggregate presumption to make adjacent much keyword ideas.
Price
The instrumentality has a escaped option, but you’ll spot constricted results successful each search.
The Solo plan costs $15 per period and offers 100 monthly searches with unlimited results for each search.
7. Keyword Gap
Keyword Gap is simply a almighty keyword spread analysis instrumentality that helps you excavation done your competitors’ keyword profiles to spot however galore keywords you stock with them. It besides shows missing keywords—ones your competitors fertile for but you don’t.
The missing keywords are fundamentally new keyword opportunities for your website.
First, unfastened the tool, participate your domain and up to 4 competitors’ domains, and click “Compare.”
The instrumentality volition make a broad study for you.
The “Keyword Overlap” conception of the study shows you the comparative size of each domain’s keyword illustration and however overmuch they overlap.
Below, you tin analyse your existent keyword illustration against your competition.
Focus connected the “Missing” and “Weak” tabs to find keywords you haven’t targeted yet. Or those you could execute amended for.
Click connected keywords you’d similar to larn much about. Or nonstop them to Keyword Strategy Builder to notation later.
Price
Keyword Gap is simply a freemium tool. You tin execute 10 comparisons per time for free.
For more, you’ll request to subscribe to a paid plan. Pricing starts astatine $108.33 per period (billed annually).
8. Rank Tracker for YouTube
Rank Tracker for YouTube is an app that tracks your YouTube transmission rankings. So you tin amended your videos' performance.
You tin besides way competitor’s channels to spot what’s moving for them.
To get started, transcript and paste your YouTube transmission URL successful the provided barroom and click “Add Channel.”
Next, adhd your keywords. You tin bash this manually by adding 1 keyword per enactment and clicking “Import Keywords.” Or by importing a database of keywords from Semrush oregon your YouTube channel.
Once you import your keywords, you tin reappraisal the mean ranking position, your keyword distribution, and fertile changes for each your targeted keywords.
You tin besides pinpoint which contented performs champion for that keyword (by clicking “Preview”).
Pricing
Rank Tracker for YouTube is subscription-based and costs $19 per month (after a seven-day escaped trial). This includes tracking for unlimited YouTube channels and up to 200 keywords.
You tin adhd much keywords for an further charge.
9. AlsoAsked
The AlsoAsked keyword hunt instrumentality aggregates questions from Google’s People Also Ask (PAA) boxes. To uncover question-based keywords surrounding your main topic.
The instrumentality shows each the question keywords connected a branching diagram that illustrates their relationships.
For example, these questions populate if you participate “content creation” successful the U.S.:
These questions person their ain PAA results. And those caller questions show further branches.
If you click connected the “+” 1 of the branches, you tin presumption a caller diagram starting from that point.
This shows some imaginable topics and their relationships. Which tin assistance you find however to operation your articles.
You tin besides export this information arsenic a CSV (for Lite and Pro plans) oregon an representation for investigation oregon presentations.
Price
AlsoAsked is simply a escaped keyword probe instrumentality with paid options.
A escaped relationship allows you to execute 3 searches each 24 hours. The paid plans commencement astatine $15 monthly and springiness you 100 monthly searches.
10. Keyword Analytics for YouTube
Keyword Analytics for YouTube reveals user trends connected YouTube. So you tin people words that bring your videos much viewers.
Say you privation to station an iPhone 15 merchandise reappraisal video to your YouTube transmission but don’t cognize what keywords to usage to get traffic.
Simply benignant your taxable into the hunt barroom and click “Search.” And connected the left, you’ll spot the database of apical keywords, their hunt volumes, and their competitory rates.
On the right, you’ll spot the metrics for the keyword selected, a container that displays keywords related to your specified keyword, and the apical videos trending for the chosen keyword.
Once you’ve determined the information you privation to absorption on, you tin export this accusation to a PDF by clicking “Export to PDF.”
Price
Keyword Analytics for YouTube is an app successful the Semrush App Center and costs $10 monthly. You tin besides entree the instrumentality with a escaped seven-day trial.
11. Ecommerce Keyword Analytics
Ecommerce Keyword Analytics is simply a keyword probe app that offers accusation astir the keywords users hunt for connected starring retailers’ domains (e.g., “amazon.com” and “target.com”).
With this app, you tin reappraisal the top-performing retail keywords based connected the estimated fig of orders, conversion rates, and more.
If you find a keyword with a precocious conversion rate, you tin presume it comes with comparatively precocious acquisition intent. So, it could beryllium invaluable for your campaign.
To usage Ecommerce Keyword Analytics, take your country, participate your keyword, and click “Search.”
Under the “Retail Keywords” tab, you tin analyse up to 4 keywords crossed aggregate domains.
You tin besides reappraisal related keywords and the apical online retailers for your designated keywords successful the tables beneath the graph.
Go to the “Top Keywords” tab to spot a database of the apical 25 keywords crossed ecommerce sites.
Price
You tin trial this app archetypal with a escaped seven-day trial.
After the escaped trial, Ecommerce Keyword Analytics runs $19.99 per month.
12. Organic Traffic Insights
The Organic Traffic Insights combines information from Semrush, Google Analytics, and Google Search Console to supply a high-level look astatine however your apical pages perform.
You tin besides retrieve keywords antecedently concealed nether the “not provided” class successful Google Analytics.
Start by setting up a task successful the tool.
Then, you’ll spot a study with tons of information points:
Go to the “Keywords” conception of the study to find your underperforming keywords. These are immoderate keywords for which your rankings are 11 oregon higher.
You’re practically invisible to hunt motor users if you’re not ranking successful the apical 10. So, uncovering your underperforming keywords and optimizing your website for them is important.
To find underperforming keywords, acceptable the presumption filter to lone amusement keywords wherever you fertile successful presumption 11 oregon higher.
Price
Organic Traffic Insights comes arsenic portion of Semrush’s SEO toolkit. A free account gives you constricted entree to keyword data.
To unlock much data, subscribe to a paid plan for $108.33 per period (billed annually).
13. Keyword Surfer
Keyword Surfer is simply a escaped keyword probe instrumentality successful the signifier of a Google Chrome extension. And shows keyword suggestions straight connected hunt motor results pages (SERPs).
It shows related keywords, their overlap with the archetypal hunt query (the percent of hunt results shared with the archetypal hunt query), and their hunt volumes.
And it shows the pursuing accusation for hunt results:
- Estimated monthly traffic
- The fig of words connected the page
- How galore times the nonstop hunt operation appears connected a page
- A “Title Change” badge successful lawsuit Google has changed the archetypal rubric tag
Price
Keyword Surfer’s hold is simply a escaped tool.
14. AnswerThePublic
AnswerThePublic is keyword bundle that uses autocomplete suggestions from hunt engines similar Google to find questions radical are searching for.
In this example, we’ll usage “content creation” arsenic our effect keyword and look astatine the hunt information from the U.S.
The instrumentality amusement the queries it finds related to “content creation,” grouped successful a visual:
The hunt presumption marked with a darker shadiness of orangish are much popular.
You tin besides presumption the aforesaid information successful array format:
All these questions assistance you recognize what your assemblage wants to know. So you tin code them successful your content.
You tin besides find:
- Search phrases by a preposition (e.g., “content instauration for societal media”)
- Comparisons (e.g., “content creationvsmarketing”)
- Alphabeticals (e.g., "content instauration apps” would beryllium grouped nether "A”)
- Related searches
Price
You tin usage AnswerThePublic for free, but the fig of searches you tin tally is constricted to 3 per day.
Paid plans commencement astatine $11 monthly, giving you 100 regular searches.
15. TubeBuddy
TubeBuddy is simply a browser hold that helps you execute YouTube-specific keyword research. To optimize and turn your YouTube channel.
It uses its Keyword Explorer diagnostic to bash that.
To usage it, participate a keyword you’re funny successful and click “Explore.”
In the “Summary” tab, you’ll find a people for your keyword retired of 100.
This people considers the magnitude of contention you person and however well-optimized the top-ranking videos are.
The higher the score, the much contention you have. The little the score, the little contention you person for a keyword.
Here, you’ll besides find a breakdown of involvement implicit clip for that keyword connected YouTube and Google, arsenic good arsenic related video topics and tags.
Click the “Results” tab for a snapshot of the existent YouTube results for that keyword.
If you click done to ticker 1 of those videos, you’ll find a “Videolytics” panel. It shows show data, video tags, etc.
Price
With a escaped account, you tin execute 25 regular searches.
You tin take from aggregate paid tiers (including an endeavor option). They commencement astatine $3.75 per month.
Keyword Tool uses autocomplete information from assorted hunt engines and sites—including Google, Bing, YouTube, Amazon, Instagram, eBay, and Play Store—to assistance you find keyword ideas and fashionable hashtags.
First, prime the hunt motor and state for which you privation to presumption data. Then, participate your effect keyword and deed the hunt icon.
The instrumentality volition make a database of autocomplete suggestions, questions, and prepositions from your selected source.
Then, you tin prime each the keywords you privation to people and click the export icon to download them arsenic a CSV oregon Excel file.
Price
You tin usage the escaped mentation of Keyword Tool without creating an account, but you won’t beryllium capable to spot metrics for the presumption it shows.
Paid plans connection much accusation and commencement astatine $69 per month.
17. Keyword Planner
Keyword Planner is simply a Google keyword probe tool.
Although Google intends it for advertisers who put successful pay-per-click (PPC) advertizing with Google Ads, you tin besides usage it arsenic an SEO keyword tool.
To entree Keyword Planner, you’ll request a Google Ads account. If you’re unsure however to acceptable that up, travel the instructions successful our usher to Google Keyword Planner.
You tin usage Keyword Planner to find caller keywords and find humanities information astir keywords.
To find caller keywords, click “Discover caller keywords.” Then, participate your effect keyword and click “Get results.”
You’ll spot a clump of keyword ideas successful seconds.
To find monthly hunt measurement information for a database of keywords, click “Get hunt measurement and forecasts.”
Then, you tin type, transcript and paste, oregon upload your database of keywords. And click “Get started.”
Here, you’ll find humanities information for your batch of keywords. To measure caller keywords you’re considering.
Price
Keyword Planner is free, but you tin lone entree it via a Google Ads relationship (which asks for billing information).
It’s champion to entree this instrumentality utilizing an relationship that spends wealth connected Google Ads, arsenic this tin assistance you entree amended data.
18. Soovle
Soovle is simply a escaped keyword investigation instrumentality that aggregates hunt suggestions crossed aggregate hunt engines and websites. Including Google, Bing, Wikipedia, Amazon, eBay, and YouTube.
After you participate your effect keyword, the suggestions volition automatically populate implicit their respective hunt motor logos.
You tin usage your close arrow cardinal to determination done each hunt motor and click connected immoderate keyword to presumption its unrecorded hunt results page.
To prevention a keyword to notation later, resistance it to the publication icon successful the apical near corner.
Price
Soovle is free.
With truthful galore keyword probe tools available, choosing the close 1 whitethorn look overwhelming.
Consider these cardinal factors erstwhile deciding:
- Database size: A larger database means much imaginable keyword ideas. Semrush boasts the largest keyword database (over 25 cardinal keywords), which tin assistance you find applicable and high-performing keywords.
- Personalized insights: Look for tools that connection insights tailored to your website. For example, Semrush’s Personal Keyword Difficulty metric and taxable authorization appraisal tin assistance you pinpoint the champion keywords to target.
- Strategy features: Tools that assistance you organize, prioritize, and instrumentality your keyword strategy (like Keyword Strategy Builder) tin prevention clip and effort
- Integration with different tools: A instrumentality that integrates seamlessly with different tools tin streamline your workflows. For example, Semrush integrates with tools similar Google Search Console, Google Analytics,Yoast, Surfer, and Supermetircs.
- Cost: While escaped keyword tools tin beryllium a bully starting point, they often person limitations. Paid tools connection broad data, precocious features, and personalized insights for a much effectual SEO strategy. While there's a cost, the imaginable instrumentality connected concern tin beryllium significant.
Pick the Right Keyword Research Tools
Effective keyword probe is the instauration of a palmy SEO strategy. It helps you recognize what your people assemblage is searching for, truthful you tin make contented that drives imaginable customers to your business.
Semrush offers a scope of almighty keyword probe tools to assistance you observe your website's astir applicable and high-performing keywords.
Want to trial them retired earlier committing to a paid plan?
No problem! You tin motion up for a escaped trial.
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