17 Marketing KPIs to Track & Improve in 2025

What Are KPIs successful Marketing?

Key show indicators (KPIs) successful selling are information points that bespeak however your concern is performing successful narration to circumstantial selling goals. 

For example, if you’re aiming to summation online sales, past website postulation could beryllium a selling KPI.

Setting and tracking KPIs helps you recognize the interaction of your selling efforts and marque much informed decisions successful the future.

Below, we’ve rounded up immoderate of the astir important KPIs for marketing.

Multi-Channel Marketing KPIs

These selling KPIs tin assistance you measure efforts crossed aggregate marketing channels.

1. Conversion Rate

Conversion complaint is the percent of users who person (take a specific, desired action) erstwhile viewing a selling run oregon asset.

This enactment could beryllium signing up for a newsletter oregon making a purchase, for example.

You tin measurement conversion rates connected your website by utilizing Google Analytics.

In Google Analytics, conversions are called cardinal events. The level tracks immoderate events automatically, but you request to specify which ones are cardinal events and make immoderate that are missing.

If you request to measurement conversion rates manually, usage this formula: 

Conversion complaint = (conversions / full clicks) x 100

Here are immoderate speedy tips for conversion complaint optimization:

• Create landing pages to beforehand circumstantial actions
• Use split testing to comparison results from antithetic run versions
• Make it wide what you privation users to do—and what’s successful it for them

2. Click-Through Rate

Click-through complaint (CTR) is the percent of users who click done to your website from a peculiar plus oregon campaign.

CTR tin measurement however efficaciously you pull radical to your tract done hunt motor results, integer advertisements, selling emails, societal media posts, and more.

Many analytics tools cipher CTRs automatically due to the fact that they’re an important KPI successful marketing.

For example, here’s a study from Google Ads:

If your instrumentality doesn’t supply the CTR, you tin usage this look instead:

CTR = (clicks / views) x 100

Improving your mean CTR for each run benignant allows you to boost postulation without needing to summation your assemblage size.

Here are immoderate speedy tips for improving your CTRs:

• Write compelling call to enactment (CTA) text
• Design CTA buttons to basal retired connected the page
• Target the close audiences

3. Customer Lifetime Value

Customer beingness worth (CLV oregon CLTV) is the gross you tin expect to gain from a lawsuit during their full narration with your brand.

To beryllium profitable, you request your CLV to beryllium higher than your mean income and selling walk for acquiring a azygous customer.

The look to cipher CLV is:

Customer beingness worth = mean transaction worth x mean fig of transactions successful a twelvemonth x mean lawsuit retention successful years

Here are immoderate speedy tips to amended this selling KPI:

• Implement a lawsuit loyalty program
• Gather feedback from customers who cancel
• Create tailored campaigns for existing and erstwhile customers

4. Return connected Marketing Investment

Return connected selling concern (ROMI) is the magnitude of wealth your selling efforts make comparative to the outgo of these selling efforts.

A affirmative ROMI shows selling is contributing to your company’s bottommost line.

Here’s the look to cipher ROMI for a run oregon a channel:

Return connected selling concern = ((gross nett - selling cost) / selling cost) x 100

There are 2 main ways to amended your ROMI:

• Cut unnecessary selling costs (e.g., halt campaigns that don’t thrust results)
• Boost your campaigns’ effectiveness successful driving gross (e.g., marque much engaging ads)

5. Leads

A pb is simply a idiosyncratic who has exhibited beardown signs of becoming a lawsuit successful the future—perhaps they’ve filled retired an enquiry signifier oregon added a merchandise to their cart.

There are 2 main types of leads:

• Marketing qualified leads (MQLs): A imaginable who engaged with your selling initiatives. For example, downloading an ebook oregon clicking connected a Facebook ad.
• Sales qualified leads (SQLs): A imaginable that has shown an intent to bargain (by booking a demo, for example) and is acceptable to speech to the income team

Tracking MQLs vs. SQLs helps you to measure pb quality.

To way leads effectively, you tin usage a customer narration absorption (CRM) platform similar HubSpot oregon Salesforce.

Image Source: HubSpot

Here are immoderate speedy tips for improving your lead generation efforts: 

• Create high-quality gated content (content that users tin lone entree by submitting their information) 
• Optimize your landing pages and forms
• Use retargeting ads to re-engage users who permission your website without converting

6. Cost Per Lead

Cost per pb (CPL) is the mean magnitude you wage to get a caller pb from your selling efforts.

Tracking CPL helps you to place inefficiencies successful your selling strategy, truthful you tin set to support profitability.

The CPL look looks similar this:

CPL = Total outgo of selling run / fig of leads generated

Here are immoderate speedy tips to trim your CPL:

• Leverage integrated channels similar SEO and societal media
• Invest much successful campaigns that present the lowest CPL
• Pause oregon optimize your highest-CPL activities

7. Cost per Acquisition

Cost per acquisition (CPA) is the mean magnitude of selling walk it takes to get a paying customer.

To crook a profit, your CPA indispensable beryllium little than your lawsuit beingness worth (CLV).

You tin usage this look to cipher the CPA of your campaigns for a fixed period:

CPA = full run walk / fig of customers acquired

Here are immoderate speedy tips for reducing your CPAs:

• Discontinue oregon amended unprofitable campaigns
• Target your campaigns to highly applicable audiences
• Retarget and nurture existing leads

SEO KPIs

Search motor optimization (SEO) results are volatile owed to algorithm updates, rival activity, and changing idiosyncratic behavior.

Tracking these SEO KPIs volition assistance you to enactment connected people and rapidly accommodate to immoderate shifts.

8. Keyword Rankings

Keyword rankings are positions successful unpaid results for people keywords—i.e., queries you privation to look for successful hunt engines.

The higher you fertile for a fixed keyword, the much apt users are to spot and click your result.

That said, the apical 3 results pull the immense bulk of traffic.

You tin show your keyword rankings done Google Search Console.

The “Performance connected Search results” study shows your mean presumption for up to 1,000 queries chosen by Google.

Alternatively, way the keywords of your prime with Semrush’s Position Tracking tool.

The instrumentality uses AI to cipher your imaginable ranking positions—on apical of reporting your existent rankings. So you tin easy spot the biggest opportunities for improvement.

You tin besides motion up for ranking alerts, comparison your rankings against competitors’, and overmuch more.

Here are immoderate ways to fertile higher connected Google:

• Focus connected low-competition keywords (i.e., keywords with debased keyword difficulty)
• Analyze and fulfill search intent (what the people idiosyncratic wants)
• Implement on-page SEO techniques (e.g. optimize your rubric tags and H1 tags)

9. Organic Clicks

Organic clicks are clicks connected your unpaid results successful Google.

The much clicks you attract, the much opportunities you person to make leads and sales. 

You tin spot your integrated clicks by keyword, URL, and much successful Google Search Console.

Here are immoderate speedy tips for getting much integrated clicks:

• Work to amended your keyword rankings by amended addressing user intent
• Focus connected keywords that are much apt to thrust clicks (e.g., debar zero-click searches)
• Optimize your title tags and meta descriptions (which tin look successful hunt results) 

10. Impressions

In SEO, impressions notation to the fig of times your webpage/website appears successful hunt motor results and is seen by users.

This is simply a bully hunt selling KPI due to the fact that impressions thrust marque consciousness and clicks.

You tin way your Google impressions successful Google Search Console. 

Here are immoderate ways to get much impressions successful Google:

• Create content to people a wider assortment of applicable keywords
• Work to amended your keyword rankings (i.e., improve your SEO)
• Optimize for SERP features (e.g., by utilizing schema markup)

11. Backlinks

Backlinks (links to your website from different websites) tin power your visibility successful hunt results, due to the fact that hunt engines tin dainty them similar endorsements.

Many antithetic factors power a backlink’s value, truthful it tin beryllium adjuvant to way a assortment of related metrics:

• Number of dofollow links: The fig of backlinks that are dofollow links—i.e., links that are apt to walk SEO value. This is successful opposition to nofollow links, which whitethorn not walk SEO value.
• Number of referring domains: How galore antithetic websites nexus to your website. Generally, much domains is better.
• Domain authority: The authoritativeness of your domain, according to a metric similar Semrush’s Authority Score. This mostly reflects the spot of your backlink profile.

To cod these metrics, you request a instrumentality similar Backlink Analytics.

For proposal connected getting much high-quality backlinks, cheque retired our link gathering guide.

Paid Advertising KPIs

Track these paid advertizing metrics to guarantee you walk each advertizing dollar efficiently.

Return connected advertisement walk (ROAS) is simply a measurement of advertizing gross comparative to advertizing costs.

An ROAS supra 1 indicates that the run is profitable, portion a ROAS beneath 1 indicates that the run is unprofitable.

Here’s the look you tin usage to cipher ROAS:

ROAS = gross from advertisement run / full advertisement spend

Read our guides to larn much astir tracking your advertisement spend and maximizing your ROAS connected Google Ads.

13. Cost per Mille

Cost per mille (CPM) is the mean magnitude you wage for 1,000 advertisement impressions (views).

This KPI helps you forecast however overmuch it’ll outgo to scope a circumstantial assemblage size. And helps you measure the profitability of marque consciousness campaigns.

Many advertizing platforms cipher CPM automatically—here’s what the selling KPI looks similar wrong the Meta Ads Manager dashboard:

You tin besides cipher CPM manually with this formula:

CPM = (total outgo of run / full impressions) x 1,000

Here are immoderate speedy tips for lowering a campaign’s CPM:

• Test antithetic advertisement placements 
• Advertise during low-competition times
• Consider broadening your audience

Track these social media KPIs to guarantee your societal media strategy provides meaningful results.

14. Follower Count

Follower number is the fig of users who travel your societal media profile(s)—i.e., the fig of radical who’ve opted successful to spot your posts.

This societal media selling KPI is important due to the fact that the much followers you have, the much apt users are to spot and prosecute with your brand. 

You should beryllium capable to spot your follower number connected each profile, similar this:

Alternatively, usage Semrush’s Social Tracker instrumentality to presumption metrics from aggregate platforms successful 1 place.

It’s casual to spot whether your subscriber number is growing. And comparison your stats against competitors’.

You tin entree the Social Tracker and galore different utile tools done a Semrush Social subscription.

Here’s however you tin leverage the toolkit to get much followers:

• Maintain a regular posting docket utilizing the Social Poster tool
• Learn from your top-performing posts with the Social Content Insights tool
• Identify the champion times to station with the Social Analytics tool

15. Average Engagement Rate

Average engagement complaint is the percent of likes, comments, shares, etc., connected your societal media contented comparative to the fig of followers you have.

This societal media selling KPI shows however good your social media content resonates with your audience. And the much engaged your assemblage members are, the much apt they are to amplify and bargain from your brand.

Some societal media platforms cipher an engagement complaint metric for you. 

For example, here’s what the KPI looks similar successful LinkedIn analytics:

Alternatively, you tin usage this look to cipher mean engagement rate:

Average engagement complaint = ((total engagements / full posts) / full followers) x 100

Here are immoderate speedy tips for improving societal engagement: 

• Deliver nonstop worth done your posts—don’t conscionable nexus to your website oregon elsewhere
• Encourage assemblage information by asking questions, moving polls, and hosting giveaways
• Experiment with antithetic contented formats and show their success

Email Marketing KPIs

Track these email selling KPIs to gauge the occurrence of your promotional messages, newsletters, and different email campaigns.

16. Subscribers

Subscribers are users who’ve opted successful to receiving your selling emails astatine a circumstantial email address.

The fig of subscribers is simply a captious email selling KPI due to the fact that it reflects the size of the assemblage you tin scope with your email campaigns.

You tin get details astir your subscribers successful your email selling platform. 

Here’s what the information looks similar successful Mailchimp, for example:

Here are immoderate speedy tips for getting much email subscribers:

• Segment your email lists to guarantee subscribers lone person the emails they’re funny in
• Offer a sign-up inducement (e.g., a invited discount code)
• Encourage customers to opt successful during the checkout process

17. Open Rate

Open rate is the percent of recipients who unfastened your selling emails.

Tracking unfastened rates helps you gauge the relevance of your email campaign. Although, they whitethorn beryllium underreported owed to the privateness features successful immoderate email clients.

Most email selling platforms supply an unfastened complaint for each email.

In Mailchimp, the unfastened complaint KPI looks thing similar this:

Here’s however to amended your unfastened rates: 

• Write concise and engaging taxable lines
• Send tailored emails to antithetic assemblage segments
• Optimize your sender name, address, and illustration picture

Start Monitoring Your Marketing KPIs

Regularly study connected your selling KPIs to show your advancement and support stakeholders informed.

With Semrush’s My Reports tool, you tin effortlessly harvester information from aggregate sources.

Choose from dozens of widgets to physique your template, customize the formatting to suit your brand, past docket your reports to get astatine times that suit you.

Set clip speech to reappraisal your reports each week oregon month. So you tin decently measure your selling KPIs. And determine whether to set your selling strategy.