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What Is Good UX Design?
Good UX plan creates seamless and affirmative experiences for your website visitors. And tin support visitors connected your tract longer, which whitethorn summation conversions.
In this guide, we'll amusement you immoderate UX plan examples successful ecommerce, technology, and different industries. But first, marque definite you recognize what this signifier entails.
For the astir part, bully UX plan is about:
- Usability: Your website, app, oregon merchandise should beryllium casual to usage and understand. On websites, customers should beryllium capable to entree important pages successful 3 clicks oregon less.
- Functionality: Your product, service, oregon interface should fulfill its intended purpose. With small to nary distracting elements.
- Attractiveness: Your tract oregon mobile app should beryllium visually appealing. So it tin permission a lasting content connected users and support your marque apical of mind.
- Searchability: Visitors should beryllium capable to rapidly find what they request connected your site. That's wherefore it's important to marque your hunt barroom salient and adhd adjuvant features, similar a magnifying solid icon and filtering options.
- Accessibility: Your website (or products) should beryllium accessible to everyone, including users with disabilities.
- Credibility: In UX design, credibility refers to the grade to which a website, product, oregon work instills spot and confidence.
14 Inspiring UX Design Examples
Now, let's instrumentality a person look astatine immoderate of the champion examples of UX design.
We'll besides absorption connected websites with a large idiosyncratic interface (UI).
1. Apple: Minimalist & Interactive Elements
Apple’s website features a minimalist plan with interactive ocular elements.
It works good due to the fact that of the pursuing plan choices:
- The website is casual to navigate with an intuitive navigation menu
- The buttons are each functional
- All the images are high-quality and eye-catching
- The branding passim the website is consistent
- The website features a high-contrast colour palette and readable fonts
For example, you tin usage the slider connected the iPhone 15 merchandise page to comparison antithetic telephone colors. Or click a fastener to zoom successful connected the cameras.
And you tin intelligibly spot the navigation paper (and its contents) connected each page:
2. Netflix: Intuitive UX & Personalized Suggestions
Netflix allows you to browse thousands of movies and TV bid without feeling overwhelmed. By giving you a personalized experience.
Here are immoderate notable UX plan features:
- Netflix’s website has a cleanable interface that is casual to navigate
- The Netflix algorithm presents personalized suggests, based connected idiosyncratic behavior
- Netflix keeps things absorbing by presenting caller contented first
- The buttons are each utile and intuitive
For example, Netflix presents “New Releases” astatine the apical of the homepage.
And presents personalized suggestions nether “Top Picks for [User].”
3. Zappos: Searchability & Personalization
Zappos is 1 of the champion UX plan examples successful the ecommerce space. They usage breadcrumb navigation to marque buying a breeze.
Other cardinal features include:
- Advanced filters for a hassle-free buying experience
- Quality merchandise photos taken from antithetic angles
- Personalized recommendations, specified arsenic related items and complementary outfits
- Page zoom for accrued accessibility
Zappos's website besides features a hunt barroom connected each page. And an intuitive paper that lets buyers find what they request successful a pinch.
The online retailer besides displays lawsuit reviews, which physique spot and credibility.
4. Spotify: Custom Playlists for Music Aficionados
Spotify is similar Netflix for music. Users tin browse thousands of songs and podcasts, make playlists, and hunt for content.
- Its website features high-color contrast, ample buttons, wide labels, and different accessibility features
- It besides has a wide ocular hierarchy, allowing users to power betwixt playlists, observe caller songs, and instrumentality the desired enactment (e.g., embed playlists)
- The bold typography and vibrant colors lend to the brand’s ocular storytelling
The level offers customized recommendations based connected the user’s location, preferences, and browsing history. These features heighten the idiosyncratic journey, allowing for highly personalized experiences.
Another chill diagnostic is Spotify Wrapped, an yearly run centered connected the listening moments that defined the year. It leverages idiosyncratic information to show consumers' listening histories.
The acquainted "story" format and users' quality to easy stock their favourite euphony with friends thrust engagement and marque awareness.
5. Trello: Custom Workflows for Seamless Collaboration
Trello enables users to personalize workflows. They tin make to-do lists, negociate projects, delegate tasks, and assistance permissions.
The level stands retired successful the satellite of UX plan for its accent connected idiosyncratic control. It allows for personalized integer experiences and streamlined functionality.
- Its clutter-free interface streamlines the idiosyncratic journey, eliminating distractions
- The drag-and-drop functionality makes it easier to customize your dashboard
- Placeholder substance takes the guesswork retired of navigating the interface
Think of Trello arsenic a whiteboard wherever you tin visually signifier tasks and collaborate with your team. Its interface makes it easier to interruption down analyzable projects into smaller chunks and enactment up of deadlines.
6. Nike: Visual Shopping Experiences for Global Customers
Nike's website is highly visual. It uses manner merchandise shots that immerse customers successful the brand's universe.
The images are vivid and realistic. Making it casual for imaginable customers to ideate themselves wearing Nike’s products.
Other cardinal features that marque it 1 of the champion UX plan examples are the following:
- Nike’s website has a clean, minimalist layout successful neutral colors, making the products pop
- Its merchandise pages supply each the accusation you request to spot your order
- The marque recommends products that complement the point you privation to bargain to assistance you physique your outfit
Nike besides leverages user-generated contented to found spot and usher lawsuit decisions.
Its merchandise pages diagnostic a conception wherever buyers tin spot however others deterioration their products.
7. Airbnb: A Perfect Mix of Function and Aesthetics
Airbnb’s plan incorporates interactive elements for a dynamic idiosyncratic experience.
For instance, it has a representation diagnostic that allows travelers to spot the country of each listing. Users tin zoom successful oregon determination the representation with the rodent to amusement caller listings.
Other notable elements include:
- A user-friendly interface that allows users to find the listings they want
- Personalized recommendations based connected hunt past and location
- Intuitive hunt and filters that let users to lone spot listings that they’re funny in
The website's hunt and filtering options are top-notch. Users tin hunt for accommodation by day range, category, accessibility features, and different criteria.
Airbnb puts users astatine the halfway of the plan process. The autocomplete function, intuitive search, and personalized recommendations marque booking easier and faster, nary substance their connection oregon method skills.
8. H&M: Seamless Navigation and Advanced Filtering Options
H&M enables users to hunt by merchandise category, popularity, activity, and different criteria consecutive from the homepage.
Its website is simply a premier illustration of bully UX. In summation to a clean, modern design, it features:
- High-quality merchandise photos with zoom-in functionality
- User reviews and ratings, which service arsenic societal proof
- Custom recommendations based connected browsing past and erstwhile purchases
- Guest checkout truthful that users don’t request to motion successful to buy
- Visual hunt (available connected the H&M app)
The mega menu, which organizes a wide scope of items, is the superior signifier of navigation.
Breadcrumbs let users to spot their determination and determination betwixt store categories and levels. These elements service arsenic a secondary signifier of navigation.
Such features show fantabulous accusation architecture and point labeling.
The result? Shoppers tin rapidly take from thousands of products without getting lost. Or overwhelmed.
9. Zoom: Video Calling Made Easy
Zoom makes video calling casual for each users, including those with disabilities oregon constricted method know-how. Some notable features successful this country include:
- Caption translations
- Screen scholar support
- Keyboard navigation
- Dark mode
Its interface simplifies virtual meetings done the usage of navigation buttons and icons. Once logged in, you’ll spot 3 options connected the close broadside connected the screen:
- Host a meeting
- Schedule a caller meeting
- Join a meeting
Thanks to this feature, you don't person to browse the full website oregon app to fig retired however to get started.
You tin besides power to absorption mode to trim distractions during video calls.
For a personalized experience, customize the toolbar wrong the app by clicking “More:”
10. Tesla: Minimalism & Functionality
Tesla catches the oculus with its website’s minimalist aesthetics and cleanable lines.
Below are immoderate features that acceptable the marque isolated successful presumption of UX:
- The homepage has minimal text, shifting the accent to the product
- The wide and salient call to enactment (CTA) buttons amusement users what enactment to instrumentality next
- The interactive quiz helps prospects take a car exemplary that meets their needs
- Some merchandise pages person autoplay features for a much engaging idiosyncratic experience
The homepage features the company's latest merchandise releases on with 2 CTA buttons:
- Order Now
- Demo Drive
The main navigation paper is conscionable arsenic simple, offering speedy entree to desired information.
Tesla's merchandise pages diagnostic realistic images, videos, and smooth-scrolling slides. These ocular elements person a futuristic feel, reflecting the brand's absorption connected innovation.
11. Duolingo: Strong Visual Design & High Interactivity
The Duolingo website's playful interface aligns with the brand's message: Learning a connection tin beryllium fun. What makes it basal retired is the usage of animations.
Other UX features to instrumentality enactment of include:
- Automatic translation of its web pages based connected the user’s location
- Seamless signup process
- Gamification elements
- Instant feedback
- Adaptive learning system
Once logged in, you person entree to a ocular learning level with interactive elements.
Plus, you person instant feedback and tin way your advancement successful existent time.
The level besides leverages gamification to thrust engagement.
For instance, learners tin vie for a spot connected the leaderboard. Plus, they tin enactment successful regular quests to gain rewards.
This level of interactivity simplifies learning a language, reduces cognitive load, and enhances the idiosyncratic experience.
12. Dropbox: Simplicity & Ease of Use
The Dropbox website's interface looks basal astatine archetypal glance. For example, the homepage has lone a fewer images and isn't visually impressive. But its simplicity contributes to its appeal.
Apart from that, the company’s website offers the following:
- Visual icons for uploading files, creating folders, editing PDF files, and more
- A salient hunt barroom that allows you to easy find the files you need
- Integration with different apps for ace functionality
- Easy-to-navigate menus
On the homepage, you’ll spot societal proof: "Join implicit 700 cardinal registered users who spot Dropbox." Next, there's a clickable CTA fastener to find a plan.
The remainder of the homepage shows the app's features without overloading users with unnecessary details.
The Dropbox dashboard is arsenic intuitive and casual to navigate arsenic the remainder of the website.
There's a main navigation paper connected the left. There’s besides a hunt barroom astatine the apical and ocular icons for uploading files, editing documents, and different tasks.
Every constituent has a purpose, guiding users to implicit their desired tasks.
Plus, you tin effortlessly use hunt filters, zoom successful and retired of your photos, and bookmark files.
13. Headspace: Accessibility astatine Every Touchpoint
Headspace meets each the criteria for large UX design: casual navigation, bully readability, high-contrast colors, and accessibility features—just to sanction a few.
Some of its cardinal features include:
- Descriptive categories, similar “Meditation,” “Sleep,” and “Mental Health”
- Instant feedback aft each meditation and passim the idiosyncratic journey
- Advanced filters (e.g., benignant meditations by length, purpose, oregon accomplishment level)
- Customer reviews, ratings, and different societal proof
- Large CTA buttons
- Large, readable fonts
- Visually appealing layout
The accusation connected its homepage is organized into easy-to-navigate categories based connected users' interests.
If you privation to larn much astir intelligence health, click that conception successful the navigation barroom to spot the disposable resources. From here, you tin entree a integer library, perceive to podcasts, oregon work adept tips.
Each leafage has wide CTA buttons that archer you what to bash next. The aforesaid goes for the idiosyncratic interface, which guides users done the antithetic types of meditation, breathwork, and mindfulness techniques.
Similar to Duolingo, Headspace leverages gamification to prosecute users. Its interactive features personalize your acquisition portion adding a amusive element.
Further reading: 30 Attention-Grabbing Call to Action Examples
14. Calm: Color Choices That Reinforce the Brand’s Mission
Calm leverages colour science to instill a feeling of tranquility and gully the idiosyncratic in. For instance, the ascendant color—blue—evokes calmness and serenity.
Its tract is 1 of the champion UX plan examples successful the intelligence wellness space, blending aesthetics and functionality. We were peculiarly impressed with the pursuing elements:
- The minimalist navigation menu
- Readable fonts
- High-contrast colors
- Seamless registration
- Descriptive images for each benignant of meditation
- Consistent colour palette
Calm's website besides features wide CTA buttons that usher you toward the desired action.
Plus, it displays societal impervious to found credibility.
For example, the homepage has a conception called "Trusted by the champion successful the business." Here you tin spot the publications that recommended oregon reviewed the app.
Elevate Your UX Design for Better Engagement
Some of the champion UX plan examples travel from apical brands. However, this doesn't mean you can't execute akin results with a tiny team.
First, cheque your website's wellness with the Site Audit instrumentality to find areas for improvement. You'll besides privation to effort Semrush’s Website Testing app to spot however your tract looks and behaves connected antithetic platforms.
Next, instrumentality the Web Content Accessibility Guidelines. This measurement unsocial tin amended your website's functionality and reach.
Lastly, proceed to reappraisal and refine your UX design. This process requires ongoing work, arsenic lawsuit needs are perpetually changing. And truthful does the satellite of UX, which is evolving with the latest technology.
[This station was updated successful 2024. Excerpts from the archetypal nonfiction by Andrew Chornyy whitethorn remain.]
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