10 tips for an awesome and SEO-friendly blog post

Writing blog posts requires skill. To support readers interested, you should deliberation astir the operation of your contented and support it enjoyable. Because if radical similar and recognize your post, they’re overmuch much apt going to stock it with others – and that volition summation your rankings. So, if you privation to amended your penning skills and your rankings, commencement with these tips connected however to constitute an SEO-friendly blog post!

It mightiness dependable similar penning for SEO and penning to pull and prosecute your assemblage are 2 conflicting goals. But that’s really not true. Sure, if you privation to constitute an SEO-friendly post, you should diagnostic the words you privation to beryllium recovered successful a salient place. But over-using keywords severely damages the readability of your text. In fact, a precocious keyphrase density tin adjacent beryllium a awesome to Google that you mightiness beryllium stuffing keywords successful your text, which tin negatively impact your rankings.

This station provides tips connected writing blog posts that are SEO-friendly and readable. These 2 goals should ever spell manus successful hand. Because we judge that penning successful understandable connection gets you much visitors and keeps them connected your site!

Master SEO copywriting and different captious SEO skills by getting Yoast SEO academy Premium. This gives you entree to each our courses and the Yoast SEO Premium plugin!

Before you start: bash keyword research

Before you start writing, you person to do keyword research. If you privation to predominate the hunt results, you’ll person to fig retired which words your assemblage really searches for. These are the topics you should constitute astir and the keywords you should use in your text.

When you’ve done your keyword probe and person a database of focus keywords to constitute about, it’s clip to get connected with writing. Here are 10 tips to assistance you extremity up with an awesome blog post!

Writing tips for SEO-friendly blog posts

Above all, your blog station has to beryllium a bully portion of writing. When starting a caller post, galore bloggers conscionable commencement writing. While this whitethorn enactment for immoderate people, others request much guidance. Personally, I ever travel these ‘rules’ erstwhile I constitute a caller blog.

1. Think earlier you write!

Before you start, deliberation cautiously astir the connection of your piece. It helps to reply the pursuing questions:

• What bash you privation to archer your readers, oregon which cardinal question bash you privation to answer?
• What’s the intent of your article?
• What bash you privation your readers to bash astatine the extremity of the page?

It’s besides bully to deliberation astir the search intent idiosyncratic whitethorn have. An casual mode to get an penetration into this is by looking astatine the hunt results for the hunt word you privation to fertile with.

2. Devise a operation for your post

To constitute a readable and SEO-friendly blog post, you request to create a wide structure. This means that each station should have:

• some benignant of introduction (in which you present your topic).
• a assemblage (in which the main connection is written).
• a decision (in which you summarize the main ideas oregon gully a conclusion).

In a fewer sentences, constitute down what you privation to accidental successful each 3 sections. You’ve present created a summary of your post. This volition assistance you make a structured and readable blog post. Now the existent penning tin begin.

3. Use paragraphs and headings

Everybody uses paragraphs, but not everybody uses them well. For example, it mightiness beryllium tempting to commencement each caller condemnation connected a caller enactment due to the fact that it looks nice. But you shouldn’t bash that! You besides shouldn’t make your paragraphs excessively lengthy, arsenic each paragraph should person its ain thought oregon subject. So, inquire yourself what the main thought of each paragraph is. You should beryllium capable to summarize that main thought successful 1 sentence. If that’s not imaginable and you request much sentences to explicate the main idea, you simply request to use much paragraphs.

Proper headings besides assistance your readers recognize what a circumstantial portion of your substance is about. If you privation radical to find their mode done your articles, usage subheadings to pb them. Subheadings assistance readers scan your page, and clarify the operation of your articles. They’re not conscionable important for readability, but for SEO arsenic well. That’s wherefore we besides counsel to usage your keyword successful immoderate of your subheadings. Don’t usage your keyword successful each heading! It volition marque your substance work clunky and unnatural. Plus, it volition enactment radical disconnected from speechmaking further.

4. Use modulation words

Transition words assistance radical scan done your substance and recognize the narration betwixt sentences and paragraphs. For example, let’s accidental determination are 3 reasons for radical to bargain your product. You should usage awesome words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words similar ‘however’, ‘similarly’ and ‘for example’ springiness a wide awesome to your readers. Readers volition instantly get that a decision volition travel aft words similar ‘to sum up’ oregon ‘in short’. Transition words are truthful precise important to adhd operation to your text.

Stuffing your nonfiction with your absorption keyword makes it little charismatic to read, and it tin wounded your rankings. Google is getting smarter, aft all. It wants you to constitute contented that users volition love. It doesn’t privation you to usage your absorption keyword successful each different sentence, due to the fact that Google present has different ways to analyse what your substance is about. For example, 1 of the ways Google understands the taxable of your substance is by recognizing synonyms and different keywords that are related to your absorption keyphrase. That’s wherefore you should use synonyms and related keywords passim your copy.

Synonyms are comparatively casual to deliberation of, but uncovering the close related keywords is simply a spot much challenging. That’s wherefore the Yoast SEO plugin comes with a diagnostic that helps you find related keyphrases close away. Based connected your absorption keyword, our plugin tin make a fig of related keyphrases with the click of a button! Along with however galore times that keyword is searched for and what the hunt inclination looks like. This diagnostic is powered by SEMrush and tin beryllium utilized successful some our escaped and Premium plugins. So usage this related keyphrase feature!

6. Optimize the magnitude of your article

Make definite your blog posts person a minimum of 300 words but support the magnitude of your nonfiction balanced. Google likes agelong articles. However, if your nonfiction is excessively long, you mightiness scare users away. So, what should you do? Our proposal is to constitute abbreviated to medium-length articles. When you cognize you’re a skilled writer, you tin besides effort your manus astatine longer articles. Check retired this nonfiction if you’re not rather definite how agelong a blog station should be.

And retrieve to support utilizing your focus keyphrase passim your text to marque definite you extremity up with an SEO-friendly blog post!

7. Link to existing content

If you’ve already written contented connected the aforesaid taxable arsenic your existent post, don’t hide to nexus to and from these posts. We telephone this internal linking. Both your readers and Google volition convey you for it, due to the fact that it helps them negociate your contented and recognize relationships betwixt antithetic contented connected your site. So, instrumentality immoderate clip to nexus to and from your erstwhile content. Our internal linking instrumentality can assistance you by suggesting applicable pages and posts connected your tract that you tin nexus to.

To summarize, interior linking is utile because:

• Your nexus operation is besides important for your rankings successful Google.
• Linking to different contented astir a taxable is large for your readers, arsenic they whitethorn beryllium funny successful speechmaking these related posts too. It helps them navigate your site!
• It volition marque your caller blog station (and the existing posts) stronger, due to the fact that you amusement your authorization connected the subject.

8. Let different radical work your post

Before publishing your post, marque definite to fto idiosyncratic other work it first. Ask them whether they recognize the main conception of your post, and invitation them to close immoderate typos and grammatical errors. They tin assistance you by providing an nonsubjective presumption of the readability and attractiveness of your text. If you person idiosyncratic successful your squad who happens to beryllium an adept connected the taxable you’re penning about, marque definite to tally your station past them. That way, they tin cheque whether you’re covering everything you request to and springiness suggestions to marque your station adjacent better.

9. Add contented regularly

Regularly adding caller blog posts to your website tells Google that your website is alive. This is important! Because if your tract isn’t active, Google volition crawl it little often and this mightiness negatively impact your rankings. But don’t conscionable station for the involvement of posting. Make definite that everything you station is high-quality content: informative, well-written articles that entertain readers and acceptable their search intent.

If you person trouble posting connected a regular basis, it mightiness beryllium a large thought to make an editorial calendar for your blog. This allows you to operation the process successful a mode that fits you and your team. It’s besides a bully thought to update your aged blog posts erstwhile successful a portion to debar them getting stale.

10. Use our Yoast SEO plugin

The investigation instrumentality successful our Yoast SEO plugin helps you constitute readable and SEO-friendly blog posts. Start by choosing the astir important hunt word you privation radical to find this peculiar leafage for. This volition beryllium your absorption keyphrase. After you capable this in, our plugin runs each kinds of checks to spot whether your station is optimized oregon inactive needs improving. Such as:

• Our plugin checks your station to spot whether you’ve utilized the keyphrase successful the close places, similar your copy, SEO title, meta description, alt substance and URL. Yoast SEO Premium besides recognizes different connection forms of your keyphrase.
• It gives you suggestions for related keyphrases that you tin adhd to boost the prime and relevance of your content.
• It checks the readability of your text: Are your sentences oregon paragraphs excessively long? Do you usage modulation words?
• It checks the interior and outer links successful your article. Yoast SEO Premium adjacent provides suggestions for links to related articles connected your site.
• It calculates however often you usage your keyphrase passim your text: not capable oregon excessively often? When you person Premium it besides checks if you’ve distributed your keyphrase evenly passim your post.
• It checks if you’ve utilized perchance non-inclusive words oregon phrases, truthful you tin marque your contented relatable for everyone.
• It besides checks if different pages connected your website usage the aforesaid absorption keyword, to forestall you from competing with yourself.

If you constitute a comparatively SEO-friendly blog station (based connected the aspects discussed above) the plugin volition bespeak this with a greenish light. Posts and pages with greenish lights volition assistance you amended the ranking of the pages connected your website.

An example

It’s bully to retrieve that not each airy has to beryllium greenish for your wide SEO people to beryllium good. For example, these are the results of this blog post. As you tin see, it does person an wide greenish airy for the absorption keyphrase “SEO-friendly blog post”:

Analysis results arsenic shown successful the Yoast SEO sidebar

Kind of a chill mode to get feedback connected your content, right? When you usage the Yoast SEO plugin you’ll find this feedback successful the Yoast SEO sidebar adjacent to your station and successful the Yoast meta container nether your station (while editing). If you’re funny successful learning much astir each the aspects this investigation instrumentality looks at, work our nonfiction connected how to usage the Yoast SEO contented investigation tool.

Conclusion

The days erstwhile a fewer SEO tricks were capable to get your website to fertile good successful Google are agelong gone. Nowadays, prime contented is king. And bully contented besides leads to much links, shares, tweets and returning visitors to your website. Of course, determination are ever different things you tin bash to maximize the SEO friendliness of your post, but the astir important happening is to conscionable constitute very, precise bully posts! Still not definite if your blog station is acceptable to publish? Take a look astatine this checklist for your blog post to marque definite you’re bully to go!

Read more: SEO copywriting: the eventual usher »