如何在視頻中添加字幕

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Phil Nottingham

Phil Nottingham is simply a selling strategist who specialises successful video SEO and marque strategy and hunt motor optimization.

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Getting captions onto your videos is 1 of the astir important things you tin bash successful bid to optimize your videos for search, but it isn’t instantly evident however to bash this. Especially arsenic each of the communal video platforms has a somewhat antithetic attack to acquiring and adding captions. Also, aft you’ve got the captions connected the videos, determination is the question of ensuring Google tin find and work the captions.

In this post, we’ll spell into however to get your video transcribed, however to adhd these captions to your video and however to optimize them for online search. These steps assistance you marque videos much accessible and optimize them for video SEO. Let’s get started!

Step 1: Acquire captions

The archetypal measurement successful adding and optimizing captions is to really get your video transcribed. There are a fewer ways to bash this. The close prime for you volition beryllium connected however overmuch clip and fund you person available.

Transcribe the video yourself

If you attraction chiefly astir accuracy and person the clip available, this is the astir surefire mode of ensuring the captions for your videos are complete. You volition request to benignant retired the spoken substance and people antithetic speakers arsenic characters. But you’ll besides request to align each operation and condemnation with the close timecodes. This guide is an fantabulous rundown of each measurement required, and however you tin format the timecode correctly truthful that it tin beryllium exported arsenic a .srt record (SubRip Text – the plaintext format astir universally utilized to incorporate video captions).

Pay for a nonrecreational transcription service

This is the method to take if you person little clip available, but bash person immoderate budget. There are galore fantabulous transcription services connected the marketplace and prices are usually betwixt $1 and $10 a minute. Depending connected the level of guaranteed accuracy required. To supply you with immoderate suggestions: 3playmedia, Speedpad and Rev are each bully options.

Use automated transcription software

This is the method to take if you privation a speedy and inexpensive solution. Tools similar Temi, Trint, and Descript tin each impressively process a video oregon audio record and astir instantly propulsion unneurotic the captions on with the timecodes. However, accuracy present isn’t mostly arsenic bully arsenic the services which see immoderate quality overview. Especially erstwhile utilizing precise method oregon esoteric words, things tin spell awry. However, combining an automated transcription with immoderate quality overview is an effectual mode to get the champion of some worlds.

Download the captions from YouTube

Very helpful, YouTube automatically transcribes each the videos uploaded to the platform. These are disposable wrong the “subtitles” paper of immoderate video wrong YouTube Studio. They are flagged arsenic (automatic) to bespeak that these are the captions YouTube has generated itself.

YouTube Subtitles MenuYouTube Subtitles Menu

From this menu, you tin past edit (to improve) the captions, oregon download them arsenic a .srt file, which you tin bring into immoderate different video level if required.

This is the method to usage if you’re uploading the video to YouTube and don’t privation to wage for human-edited captions.

Step 2: Get your captions onto your videos

Once you’ve acquired your captions, the adjacent situation is to get the captions onto the video itself. That mode they tin beryllium displayed connected the video during playback. Not lone does this assistance with accessibility, but it besides helps the depletion of contented erstwhile autoplayed silently. As is communal connected platforms similar Twitter and Facebook.

Each video level has a somewhat antithetic method for adding captions to their videos, though the overwhelming bulk marque usage of the .srt plain substance format. If you person your captions disposable successful a .srt file, the adjacent measurement of getting them onto the video is reasonably straightforward. Here are the instructions for each of the large video platforms and societal networks.

Wistia

Go to the “Customize” paper for the video successful question, past prime “captions”. Within this menu, you tin upload your .srt file.

Vimeo

Captions tin beryllium added via the “distribution” paper nether “advanced” for immoderate video (see below). When uploading captions, you request to stipulate the connection successful advance.

Vimeo Subtitles MenuVimeo Subtitles Menu

YouTube

Captions are mostly referred to arsenic “subtitles” wrong the YouTube taxonomy. That’s wherefore there’s a conception for subtitles wrong the YouTube creator studio. Here you tin upload caller captions, amend the automatically generated captions and adhd caller languages. Including in-language planetary rubric and statement variations.

Facebook

For Facebook videos, you tin upload and lucifer captions to the due connection via the “edit video” surface of the Video Manager feature. This is the champion mode to negociate it, arsenic past each aboriginal posts with this video volition see the captions.

Edit video surface successful Facebook’s Video Manager feature

Alternatively, erstwhile posting a video from a idiosyncratic account, oregon conscionable arsenic a one-off, you tin besides adhd captions straight to the video successful the station by clicking “edit video” via the paper erstwhile the station is live.

Then you tin prime “add captions” and upload a .srt file.

how to straight  adhd  captions to Facebook videoHow to adhd captions straight to your Facebook video

Instagram

As things stand, captions aren’t straight portion of the Instagram infrastructure. Instead, the level wants you to usage ocular means of telling a communicative oregon marque usage of further ocular elements and substance which you adhd in-app. However, if you privation to adhd captions to an Instagram video, you tin “burn on” the captions straight to the video utilizing a instrumentality similar Kapwing oregon wave.video.

Twitter

As with Instagram, captions connected Twitter videos can’t beryllium uploaded via .srt files, but for videos distributed arsenic ads. The champion mode to get captions connected a Twitter video is to besides ‘burn’ them onto the video via compositing.

LinkedIn

On LinkedIn, .srt files tin beryllium uploaded for each video erstwhile the video is uploaded (see below). These tin lone beryllium successful the autochthonal connection of the video.

adding captions to LinkedIn videoUpload captions for your LinkedIn videos erstwhile the video is uploaded

Step 3: Optimize the captions for search

After you’ve got your captions onto your videos, the last measurement is to guarantee Google tin find and scale them. Unfortunately, Googlebot Video is not rather astute capable to beryllium capable to parse an embedded video player, find the associated closed caption record and scale its contents. So our situation present is to instrumentality the captions we’ve uploaded onto the videos and contiguous them successful a search-readable format.

There are fundamentally 2 ways Googlebot tin work video captions. Either arsenic HTML substance oregon arsenic Schema markup utilizing the “transcript” tag. In neither lawsuit is the timecode information needed, conscionable the spoken substance itself arsenic plain text.

So, your options are either to see the captions with the leafage copy, arsenic edited leafage transcript oregon to conscionable see the captions wrong the leafage metadata. The erstwhile attack is often the amended enactment for things similar a vlog oregon podcast recording. The second attack mightiness beryllium much due connected a merchandise page, oregon different lawsuit wherever the video is not the sole absorption connected the page. For much accusation connected including transcripts wrong the schema.org markup connected a page, cheque retired this station connected however to optimize your video pages!

Adding captions: an important portion of video SEO

In this post, we dove into captions for your videos. Also known arsenic closed caption formatting oregon subtitles. Adding these captions to your videos makes them much accessible, easier to digest and optimizes them for Google and different hunt engines. If you privation to bash much to get your videos successful the hunt results, the Video SEO for WordPress plugin tin assistance you get started:

Get your videos successful the hunt results!

Make your videos eligible for Google’s video carousel and the Google Video hunt results!

If you privation to larn much astir optimizing your videos, you tin besides work our blog station connected how to fertile your videos successful Google oregon perceive to our podcast connected improving your online video strategy.