YouTube Unveils 9 New Features At Made On YouTube 2024 via @sejournal, @gregjarboe

At the “Made connected YouTube” event, which was held astatine Pier 57 connected Sept. 18, 2024, CEO Neal Mohan, merchandise executives, and apical creators introduced 9 caller features and tools aimed astatine helping creators explicit their creativity, physique communities, and turn their businesses.

Here is simply a speedy overview of the announcements:

• Veo for Dream Screen: Dream Screen, which allows creators to make backgrounds successful YouTube Shorts, volition soon beryllium enhanced with Google’s DeepMind technology, bringing much realistic backgrounds and standalone video clips.
• Inspiration Tab: The upgraded Inspiration tab successful YouTube Studio helps creators crook curated suggestions into afloat projects, with AI refining ideas, titles, and thumbnails to acceptable their style.
• Communities: A caller diagnostic that allows creators to make spaces connected their transmission pages wherever some they and their fans tin station art, stock ideas, and prosecute with each other.
• Community Hub: This caller abstraction successful the YouTube Studio app helps creators prosecute much efficaciously with their audiences, with AI-powered suggestions for replies to comments.
• Auto Dubbing: Soon to beryllium disposable to much creators, car dubbing volition let creators to adhd audio tracks successful antithetic languages, making their contented much accessible globally.
• Hype: A caller mode for viewers to enactment smaller creators by “hyping” their videos to assistance them look connected a play leaderboard, which increases visibility and assemblage reach.
• YouTube Shopping: YouTube’s buying programme is expanding to creators successful Indonesia, Thailand, and Vietnam, pursuing its occurrence successful the U.S. and South Korea.
• Gifts Powered by Jewels: This diagnostic allows viewers to prosecute with unrecorded streams connected vertical video formats, giving creators different mode to gain revenue.
• Big Screen Experience: Creators volition soon beryllium capable to operation their contented into seasons and episodes, improving the TV viewing experience. Additionally, autoplay features for transmission pages volition assistance prosecute viewers from the start.

For much details, you tin work astir the “Made On YouTube” lawsuit here and ticker the New YouTube Features — Explained! video below.

In the video, YouTube’s Chief Product Officer, Johanna Voolich, says, “On YouTube, occurrence isn’t one-size-fits-all.” It is arsenic distinctive arsenic the video platform’s talented creators and artists.

Whether it is astir expressing yourself, gathering a community, oregon achieving fiscal independence, YouTube aims to supply lasting opportunities for creators to illustration their ain way to success.

Dream Screen With Google DeepMind’s Veo

The astir eye-catching announcement astatine this week’s “Made connected YouTube” lawsuit was Google DeepMind’s Veo.

Screenshot from blog.google, September 2024

Last year, YouTube launched Dream Screen, which allows creators to make limitless backgrounds for YouTube Shorts.

While millions of creators are already utilizing Dream Screen, YouTube announced its plans to integrate Google DeepMind’s precocious video-generating model, Veo, into YouTube Shorts aboriginal this year.

With Veo, creators volition beryllium capable to nutrient adjacent much immersive backgrounds.

For example, BookTubers could immerse themselves successful the satellite of the classical novel, The Secret Garden, oregon a manner decorator could instantly bring originative and playful plan ideas to beingness to contiguous to their audience.

This means creators volition soon beryllium capable to make standalone six-second video clips for their YouTube Shorts utilizing Veo.

For instance, if you are reviewing your footage and consciousness that thing is needed to bring it each together, you tin easy make a azygous clip that seamlessly integrates with the contented you person already filmed.

These creations volition see a SynthID watermark, on with a statement that intelligibly informs viewers they were generated utilizing AI.

Inspiration Tab Also Gets A Makeover

YouTube besides unveiled an Inspiration Tab makeover.

Screenshot from blog.google, September 2024

As 20.4 cardinal YouTube creators worldwide already cognize each excessively well, generating caller ideas tin beryllium tough.

So, the Inspiration Tab successful YouTube Studio is getting a makeover, creating a brainstorming buddy that is powered by generative AI.

It volition assistance successful generating suggestions that you tin make into implicit projects, including video ideas, titles, thumbnails, and outlines that align with your style.

Next year, YouTube volition rotation retired a caller shortcut that volition instrumentality you straight to the Inspiration Tab from immoderate root of inspiration, specified arsenic your apical comments, different videos, oregon adjacent your ain contented library.

Four New Features To Build Stronger Connections

YouTube understands that the enslaved betwixt creators and their loyal fans is special. So, they introduced 4 caller tools to physique adjacent stronger connections:

1. Communities

Creators tin deliberation of this diagnostic arsenic their ain abstraction connected their transmission to sermon videos, stock instrumentality art, and link with others.

Communities are unrecorded connected prime channels, with wider entree planned for aboriginal 2025.

2. Hype

A caller diagnostic to spotlight emerging creators. Fans tin “hype” a video, boosting its chances of being discovered.

Hype has already been tested successful Brazil, Türkiye, and Taiwan, and volition soon rotation retired to different countries.

3. Auto Dubbing

YouTube’s automatic dubbing instrumentality allows creators to make translated audio tracks, making contented accessible successful aggregate languages.

Soon, it volition enactment adjacent much languages, and they are investigating a diagnostic that volition replicate code and ambiance for a much earthy listening experience.

4. Comments Tab

YouTube is reimagining the Comments tab successful the YouTube Studio app, turning it into a “Community” hub for deeper engagement.

Responding to comments tin beryllium overwhelming for creators, truthful YouTube is introducing AI-powered suggestions to assistance creators trade responses faster, on with tools similar assemblage spotlights and assemblage metrics.

Three New Ways To Support The Creator Economy

YouTube’s originative ecosystem contributed much than $35 cardinal to the U.S. GDP successful 2022, which supported implicit 390,000 full-time equivalent jobs successful the country, according to a study by Oxford Economics.

“Today, YouTube is the lone level that shares gross with creators astatine scale, crossed aggregate formats. Our YouTube Partner Program pays retired much than immoderate different creator monetization platform, and we’ve paid $70 cardinal to creators, artists, and media companies implicit the past 3 years,” notes Voolich.

YouTube has besides unveiled 3 caller features to reenforce their enactment for the Creator Economy:

1. Jewels And Gifts

YouTube launched integer items designed to boost real-time instrumentality enactment and supply a caller mode for creators to earn.

Initially, this volition rotation retired successful the U.S. for vertical livestreams, making it simpler for viewers to engage, amusement excitement, and enactment actively, enhancing the unrecorded experience.

2. YouTube Shopping Expansion

YouTube Shopping present has implicit 250,000 creators! The affiliate programme is disposable successful the U.S. and South Korea, and YouTube is expanding to Indonesia done a concern with Shopee.

Soon, YouTube volition bring the programme to Thailand and Vietnam, allowing much creators to beforehand products and turn their businesses globally.

3. Access To Living Rooms

Creators are progressively creating contented specifically for the large screen, with TV gross increasing implicit 30% twelvemonth implicit year.

To enactment this, YouTube introduced features similar organizing contented into seasons and episodes, making it easier for viewers to travel their favourite shows.

Additionally, YouTube enhances the TV acquisition with immersive contented from creators’ channels, amended subscription management, and easier entree to links successful descriptions.

The Biggest Splash For YouTube Since Brandcast

The yearly YouTube lawsuit did not neglect to deliver. By unveiling 9 caller features astatine Made connected YouTube 2024, the level made its biggest splash since Brandcast backmost successful May.

What does this mean for YouTube?

Creators are cardinal to YouTube’s success. They are the ones who bring their ideas, stories, and visions to the platform. And they are uploading much than 500 hours of contented to YouTube each minute.

What does this mean for brands and their agencies?

Well, creators person turned YouTube into the second-most visited website successful the world, aft Google Search.

As of September 2024, YouTube had much than 2.5 billion monthly users, who collectively ticker much than 1 cardinal hours of videos each day. And YouTube Shorts is present averaging implicit 70 billion regular views from billions of monthly logged-in users.

So, brands and their agencies tin scope imaginable customers portion they’re searching, browsing, oregon watching YouTube videos.

At Brandcast backmost successful May, YouTube unveiled caller advertisement offerings, touted creator influence, and shared beardown viewership metrics. At Made connected YouTube this week, it announced a batch of caller products and updated features that purpose to give creators the accidental to physique engaging communities, thrust sustainable businesses, and explicit creativity connected their platform.

And arsenic immoderate instrumentality of the movie Ghostbusters (1984) tin archer you, that makes this “the biggest interdimensional transverse rip since the Tunguska Blast of 1909.”

More resources:

• Top 42 Viral Videos Of All Time
• 20 Confirmed Facts About YouTube’s Algorithm
• 13 Key Elements Of Successful YouTube Videos

Featured Image: YouTube CEO Neal Mohan speaks onstage astatine Made connected YouTube astatine Pier 57 connected September 18, 2024 successful New York City. (Photo by Dave Kotinsky/Getty Images for Made connected YouTube 2024)