YouTube Takes On TikTok With New ‘Jewels’ Tipping System via @sejournal, @MattGSouthern

YouTube is introducing “Gifts, Powered by Jewels,” which lets radical enactment creators during vertical livestreams.

This signals YouTube’s propulsion into the virtual gifting abstraction that TikTok has capitalized connected for years.

Key Features

“Gifts, Powered by Jewels,” is available for members of the YouTube Partner Program successful the United States and offers caller ways to gain wealth from unrecorded content.

The caller gifting strategy introduces 2 virtual currencies: Jewels for viewers and Rubies for creators.

Viewers tin acquisition Jewels successful bundles to nonstop animated gifts that look arsenic overlays during vertical livestreams.

This diagnostic is akin to TikTok’s fashionable acquisition animations that hap during unrecorded sessions.

Earnings

Creators gain Rubies from these gifts, with each Ruby worthy 1 cent successful existent currency.

For example, if a creator receives 100 Rubies, they gain $1.

To incentivize adoption, YouTube offers a 50% bonus connected acquisition net (up to $1,000 per month) to qualified creators for the archetypal 3 months.

This bonus operation appears designed to pull creators who mightiness presently beryllium prioritizing TikTok livestreams for their virtual gifting revenue.

Technical Requirements

The diagnostic is presently restricted to:

• Vertical format livestreams only
• U.S.-based creators successful the YouTube Partner Program
• Creators who person accepted the Virtual Items Module
• U.S.-based viewers for purchasing Jewels

Only mobile app users tin bargain and nonstop gifts, but creators tin person them portion streaming straight connected YouTube oregon done third-party software.

Retiring Super Stickers

YouTube is phasing retired Super Stickers for vertical livestreams with the instauration of gifts.

Once creators alteration gifts connected their channels, Super Stickers volition nary longer beryllium disposable for their vertical unrecorded content.

Unlike accepted monetization features specified arsenic Super Chats and transmission memberships, gifts don’t person a fixed gross stock since their prices tin alteration based connected bundle pricing and promotional offers.

Looking Ahead

YouTube is beta investigating “Gifts, Powered by Jewels” successful the United States and plans to rotation it retired to much countries soon.

You tin alteration gifting done the Earn hub successful YouTube Studio.

This motorboat represents YouTube’s nonstop situation to TikTok’s unrecorded streaming monetization.

While TikTok has the borderline successful virtual gifting, YouTube’s ample idiosyncratic basal and monetization infrastructure could marque it a beardown competitor.

Featured Image: Screenshot from support.google.com, November 2024. 

SEJ STAFF Matt G. Southern Senior News Writer astatine Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s grade successful communications, ...