Wix Vs. WordPress: Which Is Better For SEO? via @sejournal, @AdamHeitzman

Wix and WordPress are some coagulated options for building a website that ranks connected Google – but which 1 is really amended for SEO and why?

According to BuiltWith, WordPress dominates the marketplace with implicit 34 cardinal websites and controls 44% of the contented absorption strategy (CMS) market. Wix runs conscionable implicit 8 cardinal sites with an 11% marketplace share.

But here’s the thing: These platforms aren’t arsenic antithetic arsenic you mightiness think.

Wix is built arsenic an all-in-one solution. You get your hosting, physique your website, and negociate everything successful 1 place.

You tin link each your SEO tools similar Google Analytics and Search Console, nexus your societal media, and grip email lists close from 1 dashboard.

For tiny concern owners, particularly those who aren’t ace technical, this setup makes a batch of sense.

WordPress works differently. As an open-source CMS, it lets you physique your tract precisely however you want. You get implicit power implicit your tract structure, theme, and contented – but you’ll request to find your ain hosting provider.

While WordPress isn’t going anyplace arsenic the marketplace leader, Wix keeps getting better.

In this guide, we’ll interruption down the pros and cons of some platforms for SEO, and assistance you fig retired which 1 makes the astir consciousness for your website.

Why Wix Deserves A Second Look

Remember erstwhile WordPress was the lone existent prime for SEO? Those days are gone. New website builders person changed the game, and Wix should beryllium a large consideration.

Wix started retired arsenic conscionable an casual mode to physique good-looking websites. Tech-savvy users usually passed it by due to the fact that they wanted much power implicit their sites. But that’s changed successful a large mode implicit the past fewer years.

Wix has been rolling retired superior improvements, with a batch of absorption connected SEO tools. Here’s what they’ve added:

• Custom URL Control: You tin present alteration your URL operation nevertheless you want, adhd oregon region prefixes, and make level URLs that look cleanable and professional.
• Smart Sitemap Management: The level automatically updates sitemaps erstwhile you set up 301 redirects oregon alteration canonical tags.
• Real-Time Tracking: You tin spot however hunt engines interact with your tract done Bot Traffic reports that amusement you enactment implicit clip and by page.
• AI-Powered SEO Help: Its caller adjunct analyzes your pages and suggests circumstantial improvements.
• Built-In Structured Data: Product pages and blog posts automatically get the close markup to assistance you amusement up successful affluent results.
• Server Side Rendering: This helps hunt engines work and scale your contented much effectively.
• Developer Tools: The Velo API lets developers customize things connected the method side.
• SEO Checklist: A built-in usher helps you optimize your tract measurement by step.

Back successful the day, you’d request a clump of antithetic tools to grip each this. Getting close reports was particularly tricky. Having everything built into Wix makes beingness overmuch easier.

The Drawbacks Of Wix For SEO

Of course, Wix isn’t perfect. Here are the main SEO drawbacks from customers:

• Code bloat is inactive a problem, which tin dilatory down your pages.
• Even with caller updates, you’re inactive somewhat constricted successful however overmuch you tin customize your site’s structure. Plus, since hosting and gathering are tied together, moving your tract elsewhere tin beryllium a headache.
• Some developers aren’t blessed with Wix Studio, its caller level for high-end projects. One Reddit idiosyncratic precocious called it “completely unreliable.”

The Argument For WordPress

WordPress started by making it comparatively casual to physique a website. Its open-source quality means it’s theoretically getting amended acknowledgment to its immense assemblage of developers.

While the basal level is free, you’ll astir apt request to wage for immoderate plugins to get modern features.

These plugins are however you’ll grip astir of your SEO work. WordPress besides has much users than immoderate different platform, which means much assistance is disposable erstwhile you request it.

The WordPress SEO Challenges

WordPress isn’t without its problems:

• Plugins don’t ever play bully together. While Yoast SEO mightiness beryllium the astir fashionable tool, there are tons of options – and they tin struggle with each different and origin issues.
• Like immoderate plugin, security vulnerabilities tin popular up, and updates sometimes interruption different parts of your site.
• Some radical deliberation WordPress has mislaid interaction with what publishers need, pointing to bloated codification successful themes and plugins that marque it harder to people good connected Core Web Vitals.

That said, the immense fig of disposable plugins is inactive a large plus. New ones travel retired daily, making it imaginable to physique highly optimized sites.

Check retired Search Engine Journal’s WordPress SEO guide for much details.

Head-To-Head Comparison

Both platforms nail the SEO basics. You get:

• Title tags and meta descriptions.
• All the heading tags you request (H1-H6).
• XML sitemaps.
• Alt tags for images.
• 301 redirects.
• No-index options.
• Schema markup.
• Mobile-friendly designs.
• Easy transportation to Google Search Console, Analytics, and Bing Webmaster Tools.

The existent differences amusement up erstwhile you request much precocious SEO features. That’s wherever WordPress’s flexibility gives it the edge.

But, for galore tiny businesses that conscionable request the basics, either level volition bash the job.

Making SEO Work

Both platforms person their ain mode of handling SEO tasks you’ll request to tackle:

Content Management

While WordPress gives you much power implicit your contented operation with customized station types and taxonomies, Wix makes it elemental with built-in blog and merchandise leafage tools that travel pre-optimized.

Both platforms grip the basics good – similar meta descriptions, rubric tags, and representation optimization.

Speed And Mobile

WordPress lets you fine-tune your site’s show done hosting choices and optimization plugins.

Wix handles this differently, with built-in mobile optimization and automatic velocity improvements, though you person little power implicit the method details.

Ecommerce SEO

If you’re selling online, some platforms tin grip merchandise schema and class structure.

WordPress + WooCommerce gives you much flexibility but requires much setup, portion Wix’s e-commerce tools travel acceptable to spell with built-in SEO features.

Wix Vs. WordPress: The Verdict

Wix has travel a agelong way. Many aged complaints astir deficiency of power don’t clasp up anymore, and their basal SEO setup rivals WordPress.

For tiny businesses and online stores, Wix mightiness beryllium precisely what you need.

As Google’s John Mueller enactment it:

 “Wix is good for SEO. A fewer years back, it was beauteous bad, but they’ve made fantastic progress. The aged estimation lingers, but don’t fto that sway you. They’ve done large enactment recently, including making it casual to person a accelerated site. If Wix works for you and meets your needs, there’s nary crushed to switch.”

Your prime truly comes down to what matters astir for your business. If you request heavy customization and implicit power implicit your website’s method setup, WordPress is your champion bet.

But if you privation a simpler way to getting online portion inactive maintaining beardown SEO capabilities, Wix could beryllium cleanable – particularly with its all-in-one attack that handles the method details for you.

More Resources:

• The 10 Best Website Builders To Consider
• CMS Market Share Trends: Top Content Management Systems (Nov. 2024)
• The Complete Technical SEO Audit Workbook

Featured Image: TierneyMJ/Shutterstock