Why is a content audit useful?

A contented audit is utile due to the fact that it helps you recognize whether your website’s contented is applicable to your assemblage and performs successful a mode that supports your goals. 

Even if you did everything close erstwhile you published the archetypal content, things alteration implicit time. Search motor algorithms evolve, your concern goals tin shift, and your audience’s interests and intentions whitethorn determination successful caller directions. By regularly reviewing your content, you tin accommodate to enactment competitive.

A bully signifier is to behaviour a contented audit astatine slightest erstwhile a year, oregon much often if your manufacture changes rapidly oregon you nutrient a batch of caller content.

Typical tasks progressive successful a contented audit include:

• Inventorying content. Listing each pages, posts, and media to recognize what exists.
• Evaluating quality. Checking if contented is accurate, readable, and up-to-date to summation the likelihood that visitors volition spot and bask it.
• Measuring performance. Looking astatine metrics related to traffic, engagement, and conversions to spot what works and what doesn’t.
• Assessing SEO alignment. Ensuring that your contented uses the close keywords, follows champion practices, and matches idiosyncratic intent.
• Identifying gaps. Uncovering missing topics oregon contented types that your assemblage wants but can’t find connected your site.

Further reading: How to Do a Content Audit