When Is Duplicate Content Acceptable For Local SEO? Google Explains via @sejournal, @MattGSouthern

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Google's John Mueller clarified that localized duplicate contented crossed determination websites is acceptable. Unique contented is inactive recommended for circumstantial leafage types.

Google doesn't penalize duplicate contented connected localized websites.
Translating oregon customizing halfway contented for section markets is acceptable.
However, unsocial contented is inactive needed for definite pages.

As businesses cater to divers geographic markets, handling duplicate contented crossed localized websites is simply a interest for SEO professionals and integer marketers.

Search Relations squad subordinate John Mueller clarified this contented successful the latest installment of Google’s monthly SEO bureau hours.

When asked directly, “Does Google penalize duplicate contented for localized websites?” Mueller responded:

“The reply present is no. Localized contented is not considered duplicate content.”

When Duplicate Content Is Acceptable In Local SEO

Duplicate contented is simply a interest arsenic Google has historically viewed excessive duplication arsenic an effort to manipulate rankings.

Muller’s effect acknowledges that businesses operating successful aggregate regions indispensable accommodate contented to circumstantial locales done translation oregon taste customization.

Localized duplication is deemed acceptable due to the fact that it serves the intent of delivering tailored experiences to planetary audiences.

Examples

Based connected this connection by Mueller, present are immoderate examples of localized duplicate contented that would apt beryllium considered acceptable by Google:

Having the aforesaid website contented duplicated crossed antithetic connection versions of the tract (e.g. an English mentation and a Spanish mentation with the aforesaid contented translated).
Using the aforesaid halfway product/service descriptions connected location-specific pages oregon subdomains for antithetic cities.
Duplicating institution background/about accusation crossed antithetic determination websites oregon landing pages.
Maintaining accordant NAP (name, address, phone) concern listing accusation crossed directories, determination pages, etc.

When Duplicate Content Is Unacceptable In Local SEO

Mueller’s guidance isn’t a broad support of duplicating contented indiscriminately crossed locations.

As outlined successful our article connected the subject, duplicate contented is unacceptable for definite pages.

Examples

The pursuing types of localized pages shouldn’t incorporate duplicate content:

Service Area Pages: These location-specific pages should incorporate unsocial descriptions of however your work oregon solution meets the needs of customers successful that peculiar area. Duplicate contented present could nonstop conflicting signals.
City/Metro Landing Pages: When targeting visibility successful a caller metropolis oregon metro area, trade caller contented incorporating section landmarks, surrounding suburbs, lawsuit testimonials, and different localized details.
Articles/Blogs: Take vantage of the accidental to make hyper-local, timely contented tailored to trending topics and real-time events successful your targeted cities. Use formats similar lists, videos and infographics.