What is the difference between SEO and SEM?

The quality betwixt hunt motor optimization (SEO) and hunt motor selling (SEM) is that SEO is focused connected improving a website to summation visibility successful unpaid hunt results, portion SEM uses some SEO and paid ads (often called pay-per-click ads oregon PPC ads) to thrust postulation from hunt engines.

Generally, SEO helps you gain integrated (unpaid) postulation implicit time, and SEM is an umbrella attack that helps you thrust some contiguous postulation and semipermanent traffic.

When to usage SEO vs. SEM:

• SEO: If you person the clip and resources to make high-quality contented and a beardown website foundation, SEO earns you stable, semipermanent postulation astatine a little ongoing cost
• SEM: If you person a fund for ads and besides privation to execute the dependable maturation of SEO, SEM helps you rapidly scope your assemblage and turn postulation implicit time

Further reading: SEO vs. SEM