What Is Mobile Marketing? An Overview + Best Practices

What Is Mobile Marketing?

Mobile selling is immoderate selling enactment that businesses usage to beforehand themselves via mobile devices similar smartphones and tablets.

It’s go a cardinal portion of however brands pull and prosecute with audiences. Likely due to the fact that of however prevalent mobile devices are among audiences of each types. 

And determination are assorted ways you tin scope your assemblage done mobile devices, including:

• Short Message Service (SMS)
• Push notifications
• In-app advertising
• Ads connected societal media platforms and hunt engines

What Are the Advantages of Mobile Marketing?

There are respective ways mobile selling stands retired from different forms of marketing. Advantages include:

• Continuous reach: Mobile selling extends your scope due to the fact that radical transportation their devices with them to astir places. So, you don’t person to trust connected them being tied to a desktop computer, seeing billboards successful prime areas, etc.
• Immediate impact: Mobile selling tin see sending SMS communications (more connected this later). A survey from EZ Texting reports 84% of consumers unfastened a substance connection wrong 15 minutes aft receiving it.
• Precise determination targeting: Mobile devices marque it imaginable to leverage a method called geofencing marketing. Which lets you acceptable virtual boundaries that tin trigger targeted messages to those who’ve entered the boundary.

Traditional vs. Digital vs. Mobile Marketing

Traditional selling refers to utilizing offline means of promotion. Like people advertisements, tv commercials, vigor spots, and outdoor billboards. 

Digital selling involves reaching people audiences utilizing online channels. Which tin see hunt motor optimization (SEO), show ads, email, and societal media. 

Mobile selling overlaps importantly with integer marketing. But besides opens up the anticipation of utilizing different ways of reaching radical specifically connected mobile devices—push notifications, for example. 

For the champion results, you should see utilizing a blend of selling approaches.

Types of Mobile Marketing

Let’s spell implicit immoderate of the antithetic ways to scope and link with customers connected mobile devices.

SMS Marketing

SMS selling involves sending promotional substance messages to customers who’ve agreed to person them. Which they tin bash done online forms, erstwhile checking retired of a carnal store, etc.

This benignant of selling tin beryllium precise effectual because:

• Text messages typically person precocious unfastened rates
• People usually work substance messages soon aft receiving them
• SMS selling allows for a precocious level of personalization 

Here’s an illustration of an SMS selling connection from Mejuri:

This connection is short, conveys a consciousness of urgency, and includes a call to action (CTA). To thrust sales. 

But it’s important to respect lawsuit preferences. And to see an casual mode to opt out.

Push Notifications

Push notifications are pop-up messages sent to radical who’ve installed your app connected their mobile devices and opted successful to receiving them.

You tin usage them to:

• Promote peculiar offers oregon sales
• Remind customers astir items near successful their buying carts
• Provide personalized recommendations based connected idiosyncratic behavior
• Entice customers to marque a acquisition erstwhile they participate a definite country (if you person a carnal beingness and usage geofencing)

Plus, these messages tin look adjacent erstwhile the app isn't being used.

Here's an illustration of a propulsion notification from a cashback rewards app:

Search Ads

Search ads are paid advertisements that look successful hunt results erstwhile users hunt for keywords advertisers are targeting. And are acceptable isolated with an “Ad” oregon “Sponsored” label.

That means they tin beryllium large for reaching users who are actively searching for products, services, oregon accusation applicable to your business.

If you request immoderate inspiration for your ain campaigns, commencement by looking astatine what your competitors are doing. By utilizing Advertising Research.

Enter a competitor’s domain and click “Search.”

Go to the “Ads Copies” tab to spot the nonstop hunt ads that rival has tally (you tin spot past ads by changing the day successful the drop-down).

Study the substance to spot what sorts of messaging they use. You tin adjacent spot which keywords they targeted utilizing the drop-down connected immoderate ad.

Just cognize that users thin to spot integrated (unpaid) results much than paid ones. So, it’s a bully thought to usage paid hunt successful tandem with hunt motor optimization.

Search Engine Optimization

SEO is the signifier of making improvements to assistance your website look precocious (“rank” well) successful hunt engines’ integrated hunt results.

And appearing precocious successful the results tin marque a immense difference. Because our 2023 State of Search investigation shows that click-through rates driblet dramatically for results that are little than the archetypal fewer spots.

SEO champion practices to assistance you fertile good see getting backlinks (links from different sites that constituent to yours), creating prime content, and ensuring you don’t person immoderate method issues successful the way. But it’s a bully thought to commencement with keyword research. 

Use the Keyword Magic Tool for this.

Enter a wide word related to your business, adhd your domain successful the “AI-powered feature” bar, and click “Search.”

While you mightiness spot immoderate bully options successful the database that appears, see utilizing 1 of the suggested groups to the near of the keyword array to find options that are particularly applicable to your business. 

Now, look for presumption that get a tenable fig of monthly searches (Volume) and person a Personal Keyword Difficulty people (PKD %) beneath 50%. Because these correspond applicable presumption your assemblage is funny successful that you tin feasibly fertile for.

Once you’ve chosen a database of terms, repetition this process with immoderate further wide terms. Then, make contented focused astir them and people the pieces connected your website. 

In-App Advertising

In-app advertizing refers to getting your ads placed wrong different mobile applications that person partnered with advertisement networks similar Google AdMob.

These ads tin instrumentality a fig of antithetic forms. Like banner ads, interstitial ads (full-screen ads that look implicit the app content), oregon autochthonal ads (ads that lucifer the look and consciousness of the app and look wrong its content).

Here’re an illustration of in-app advertising:

Emails

Emails are a benignant of integer selling that works conscionable arsenic good connected mobile devices arsenic connected desktop devices. Perhaps adjacent better.

This benignant of selling stands retired for allowing a precocious grade of personalization. Because you tin make highly circumstantial segments (based connected demographics, behaviors, etc.) and nonstop them offers that are astir apt to resonate with them.

For the champion chances of success, marque definite your emails are designed with mobile users successful mind. By utilizing a elemental layout, ample fonts, and wide buttons for CTAs.

Like this:

Social media allows you to scope audiences connected fashionable societal media platforms. Including mobile-first ones similar Instagram and TikTok. 

You tin bash this by posting your ain content. But you tin besides usage paid ads—which let you to instrumentality vantage of precise targeting.

Many of these ads are designed to look seamlessly wrong users' feeds oregon stories. To marque them consciousness little intrusive and much engaging.

Here’s an example:

Another mode to advertise connected societal media is to enactment with fashionable personalities successful your niche to beforehand your offerings to their followers. This is called influencer marketing.

Before you commencement promoting your concern connected societal media, it’s a bully thought to find which platforms to absorption on. Which you tin bash with One2Target.

Enter astatine slightest 1 competitor’s domain and click “Analyze.”

Now, spell to the “Behavior” tab and scroll down to the “Social Media” section.

Use this accusation to prime a fewer platforms to absorption on.

QR Code Marketing

QR codification selling involves displaying codes successful your promotional content. So users tin scan them and beryllium directed to landing pages, apps, reviews sites, and more.

For example, a marque with a tradeshow booth tin show signs with QR codes that pb to their caller merchandise page. Which tin thrust lawsuit attendees to that leafage and perchance lend to sales.

QR codes that punctual users to constitute a Google reappraisal tin beryllium particularly powerful. And you tin easy make assets with those codes utilizing our free reappraisal QR codification generator.

Just participate your concern name, prime the due 1 from the list, and click “Generate a link.”

Then, participate your email code successful the “Wait! There’s much …” conception and click “Send maine QR & prints” to person assets you tin people delivered to your inbox.

Mobile Marketing Best Practices

To win successful mobile marketing, you’ll privation to travel these main steps:

Optimize Your Website for Mobile Devices

Make definite your website looks bully and responds good connected mobile devices. Because users are much apt to enactment connected your tract and prosecute with it erstwhile it meets those criteria.

Plus, focusing connected delivering an exceptional mobile acquisition tin amended your SEO performance.

Here are immoderate ways you tin guarantee your website is mobile-friendly:

• Use responsive design: Implement a responsive plan that adapts to antithetic surface sizes. This way, your tract volition look and relation good connected smartphones, tablets, etc. 
• Stick to elemental navigation: Use elemental menus and ample buttons that are casual to tap. And debar cluttered layouts that tin confuse users.
• Prioritize readability: Make definite your substance is legible connected tiny screens. Use larger font sizes, abbreviated paragraphs, and slug points to heighten readability.
• Minimize pop-ups: Use pop-ups sparingly and guarantee they’re casual to close. Because they tin frustrate users.
• Aim for accelerated loading speed: Ensure the mobile mentation of your tract loads rapidly to debar negatively impacting the idiosyncratic acquisition and your SEO. Consider compressing images, reducing your full fig of redirects, and minimizing code.

You tin cheque your site’s mobile show with the Site Audit tool.

Set up a crawl for your website. Once the audit is done, spell to the “Issues” report, prime the “Category” drop-down, and acceptable it to “Mobile SEO.”

You’ll present person a database of issues that mightiness forestall your website from performing arsenic good arsenic it tin connected mobile.

Click “Why and however to hole it” adjacent to immoderate contented to larn much astir the circumstantial problem. And observe however you tin code it.

Next, enactment your mode done the list. You whitethorn privation to enactment with a developer for this. 

Decide Which Mobile Marketing Tactics to Use

Most marketers person constricted budgets and resources, truthful we urge you lone proceed with selling tactics you tin feasibly manage.

Small teams and beginners mightiness privation to absorption connected SEO, emails, and integrated societal media. While much experienced marketers and those with larger budgets tin often spend to prosecute paid ads. 

And organizations with 1 oregon much developers tin much feasibly pat into options similar propulsion notifications (these lone enactment if you person an app). 

So, deliberation astir what makes the astir consciousness for your company.

Measure Your Performance

No substance which mobile selling tactics you use, beryllium definite to way your results. So you tin larn astir what works well, what doesn’t, and whether you should set your strategy.

The circumstantial tools you’ll usage for this volition beryllium connected the tactics you use.

For example, you tin way SEO show by utilizing Position Tracking. And seeing however your rankings alteration implicit time.

And you tin usage Social Analytics (part of Semrush Social) to gauge however you’re increasing and connecting with your assemblage crossed societal platforms.

Review your show regularly (at slightest erstwhile a month), truthful you tin rapidly accommodate if needed.

Get Started with Mobile Marketing

Using mobile selling techniques tin intelligibly beryllium an effectual mode to scope and prosecute your audience.

Luckily, Semrush offers a suite of tools to assistance you execute your mobile selling goals.

Sign up for a escaped relationship to effort them today.