What is keyword research?

Keyword probe is the process of identifying keywords (the words and phrases your people assemblage uses to find what they’re looking for) truthful you tin make contented that meets their needs. Keyword probe is important due to the fact that it helps you find presumption you tin usage successful your contented to amended your chances of appearing successful applicable hunt results.

By doing keyword research, you fig retired which words oregon phrases your imaginable customers usage to find the products, services, oregon accusation you offer. You tin past see those presumption successful your contented truthful Google tin analyse those words (along with different signals) to determine whether to amusement your contented and link searchers with your site.

Here’s however you tin bash keyword research:

1. Brainstorm topics. Think of the main subjects your website covers. For a cooking blog, these mightiness see breakfasts, desserts, and speedy dinners.
2. Use probe tools. Check tools similar Google Search Console, Google’s Keyword Planner, Semrush's Keyword Magic Tool, oregon the People Also Ask conception successful Google to spot which presumption radical usage astir often.
3. Compare and prioritize. Study each term’s hunt measurement and contention level, truthful you tin people words that person capable searches but aren’t excessively hard to fertile for successful hunt engines.
4. Consider hunt intent. Think astir what radical privation erstwhile they hunt for a definite keyword, truthful you tin tailor your contented accordingly. Are they searching for an nonfiction oregon a video? Are they looking for accusation oregon trying to find a peculiar website?
5. Implement and track. Place your chosen keywords successful your content, titles, headings, and meta tags. Review your results with a instrumentality similar Google Search Console to spot if your pages look for those keywords.

Use keywords people and debar repeating the aforesaid operation excessively galore times. Write for readers first, past optimize for hunt engines.

Further reading: How to Do Keyword Research for SEO