What Is Content Syndication? The Basics + How to Do It

What Is Content Syndication?

Content syndication is simply a selling method that involves republishing the aforesaid contented connected aggregate sites oregon platforms to scope much radical and amended your authority.

A third-party tract mightiness syndicate your contented successful full. Or, it mightiness people an excerpt oregon edited version.

Regardless of whether the tract reproduces your contented successful full, it should recognition you for the contented and see a nexus to the archetypal contented connected your site. 

Like this:

Content syndication isn’t the aforesaid arsenic impermanent posting—which involves submitting an archetypal portion of contented to a third-party site. Meaning, lone 1 mentation of that portion of contented exists.

Let’s look astatine the benefits of contented syndication. And ways of doing it.

What Are the Benefits of Content Syndication?

The benefits of syndicating your contented include:

• Maximizing your contented instauration investment arsenic you administer the aforesaid portion of contented to caller audiences with minimal other effort
• Increasing marque awareness as integer publishers and manufacture influencers successful your niche stock your contented with their audiences
• Building your authority arsenic much users connected assorted platforms prosecute with your contented and statesman to spot your cognition and expertise
• Getting backlinks, meaning links from different sites that constituent backmost to yours. These backlinks tin drive much postulation to your site and whitethorn adjacent amended your site’s hunt motor rankings.

Meanwhile, the third-party steadfast gets much contented to amusement its readers. Without having to make this contented itself.

Can You Avoid Duplicate Content Issues When Syndicating?

In immoderate cases, it’s imaginable that Google whitethorn show a syndicated mentation of your contented connected the hunt motor results pages (SERPs) alternatively of the archetypal mentation from your site.

That’s a occupation due to the fact that it means the archetypal mentation volition apt beryllium seen arsenic duplicate content. And that tin confuse hunt engines and adjacent forestall your archetypal contented from showing successful the SERP completely.

To debar these duplicate contented issues, guarantee third-party sites you’re republishing your contented adhd canonical tags that constituent to the archetypal contented connected your site.

Canonical tags archer hunt engines which URL is the authoritative version. So they tin fertile that mentation successful the SERPs.

Canonical tags look similar this:

<link rel="canonical" href="https://www.example.com/original-version/" />

For example, this blog station connected theBrokerList is syndicated and includes a canonical tag pointing to the URL of the archetypal station connected MDL Group:

When Google sees the canonical tag, it’ll admit MDL Group’s blog station arsenic the authoritative mentation of the content. And whitethorn beryllium much apt to fertile that mentation alternatively of the syndicated version.

How to Syndicate Content

To syndicate content, make quality content that publications volition privation to share. 

Then, usage 1 oregon much of these contented syndication methods:

Work with Content Syndication Partners

Working with contented syndication partners—sites that are unfastened to distributing outer content—gets your contented successful beforehand of their audiences.

In astir cases, these volition beryllium sites whose target audiences overlap with yours but that aren’t commercialized rivals. 

For example, bully syndication partners for a children’s artifact marque could see parenting blogs, kids’ covering retailers, and acquisition assets sites. 

Look for partners that volition promote your content for free.

To find sites that syndicate contented successful your niche, effort utilizing these hunt queries:

• “republished with permission” [topical keyword]
• “republished from” [topical keyword]
• “originally appeared on” [topical keyword]
• “syndicated from” [topical keyword]

Like this:

Or, find contented syndication opportunities by tracking your competitors’ syndication efforts utilizing the Brand Monitoring app.

Once you’ve signed up for the app and are connected the main dashboard, click “New query” and prime “Keyword.”

In the “Monitor this keyword” field, participate a operation commonly utilized successful syndicated web content. Like “originally appears connected [competitor name]’s website.”

Then, click the “Main filters” conception to grow it, spell to the “Track backlinks” field, and participate the chosen competitor’s domain.

When you’re done, scroll down and click “Create query.”

Repeat this process for each your main competitors. 

The instrumentality volition past place instances of publishers utilizing your keyword and linking to your competitors’ domains. 

The publishers you spot successful the results could beryllium bully partners to enactment with. 

Once you’ve recovered a fewer imaginable contented syndication partners, nonstop them pitches. And explicate however your contented volition adhd worth to their site.

For much advice, cheque retired our usher to email outreach.

Republish connected Your Other Platforms

Republishing your contented connected applicable societal media and self-publishing platforms is escaped and is often a much effectual societal contented maneuver than posting links to your content.

Why?

Because of the pursuing reasons:

• Social media platforms often prioritize displaying autochthonal content, meaning contented that users tin devour connected the level successful afloat without having to leave
• Users are much apt to prosecute with contented that’s successful beforehand of them—meaning your contented is much apt to beryllium seen and garner reactions erstwhile it’s shared connected the level the users are on

Some of the astir fashionable contented syndication platforms you tin usage are:

• LinkedIn: Use the platform’s enactment to publish articles
• YouTube: Upload existing videos to your channel
• Flipboard: Become a Flipboard publisher to person your contented added automatically
• SlideShare: Upload presentations, documents, and infographics
• Medium: Import your blog posts
• Substack: Manually republish articles utilizing the Substack editor

Generally, the contented should beryllium astir identical to however it appears connected your site. But you whitethorn person to marque adjustments based connected differences betwixt the syndication level and your contented absorption strategy (CMS)/website platform. 

Syndicate Your Guest Posts connected Your Blog

You tin bash syndication successful reverse if you guest post connected different tract and past people the contented connected your website oregon different owned channels—as agelong arsenic you person support to bash so. 

For already-published impermanent posts, interaction the publishers and inquire for support to syndicate your posts. 

Let them cognize that, for contented syndication SEO reasons, you’ll nexus backmost to their tract and adhd a canonical tag to archer hunt engines their mentation is the archetypal that should beryllium prioritized.

Here’s an example:

After the World Economic Forum contributed a commentary to Fortune, it republished the aforesaid portion connected its site. With a enactment and nexus acknowledging Fortune arsenic the archetypal publisher.

When contributing caller impermanent posts to different sites, cheque if the work has rules connected republishing impermanent posts. If it doesn’t, inquire for support to marque definite they recognize your intentions.

Try Paid Content Syndication

Engaging successful paid contented syndication lets you administer your contented successful speech for a fee, truthful you gain sum connected invaluable sites overmuch quicker than negotiating unpaid syndication arrangements.

That said, getting backlinks from paid contented syndication partners oregon networks whitethorn not amended your hunt rankings. Because the steadfast volition apt adhd the rel="sponsored" property to the nexus to bespeak the steadfast received compensation to spot the content.

This is what a rel="sponsored" nexus looks like:

When Google sees the sponsored backlink, it whitethorn disregard the link’s ballot of assurance for your page. And if so, the nexus volition person constricted power connected your rankings.

Some of the best-known paid contented syndication companies for promoting your website with are:

• Outbrain
• Taboola
• Dianomi

Find much contented syndication services done Semrush Agency Partners. Filter by budget, location, and more.

Promote Your Content and Get More Traffic

Using societal media and different platforms you people to straight is simply a bully spot to commencement syndicating your contented to if you don’t person syndication partners oregon the fund for paid options.

Simply transportation your content, marque immoderate tiny changes the level requires, and stock the contented with your followers.

Then, commencement looking for organizations you tin spouse with. Which is casual with Brand Monitoring.

Try it today.