What Is Content Automation & How Can You Use It?

What Is Content Automation?

Content automation is utilizing exertion to expedite content-related tasks similar writing, editing, distributing content, and tracking show to let you to absorption connected much important tasks. 

It tin beryllium utilized for blog posts, societal media posts, advertisements, and adjacent videos. 

And due to the fact that contented automation tin streamline your workflows, it’s imaginable to present much high-quality contented to your people audience. 

What Are the Benefits of Content Automation?

There are galore benefits to contented automation, including:

• Increased efficiency: Content automation tin velocity up time-consuming tasks, truthful you tin absorption connected the astir important ones
• Cost savings: Content automation tin prevention your concern money. Because contented automation tools outgo little than hiring further squad members oregon outsourcing to freelancers and agencies. 
• Reduction of quality error: Content automation tin forestall communal errors associated with contented marketing. Like including outdated information, misspellings, oregon SEO mistakes.
• Scalability: By completing contented tasks faster, contented automation empowers your concern to scale

How to Use Content Automation successful Marketing

Below are 8 contented selling tasks that are bully candidates for incorporating automation. 

Keyword Research

Keyword research is the process of identifying invaluable presumption related to your concern that your people assemblage enters successful hunt engines. And it’s acold easier and faster erstwhile you usage the close tools to automate the process.

Good keywords for your website will:

• Be applicable to your website’s superior topics
• Have tenable search volumes (the mean fig of monthly searches a word gets)
• Be feasible to fertile for
• Often person bully conversion potential 

The Keyword Magic Tool tin automate uncovering keywords that conscionable the supra criteria. 

Start by entering a wide taxable related to your niche into the substance bar. Then, adhd your domain, prime your people location, and click “Search.”

You’ll get a array of keywords related to your topic. 

Depending connected your topic, determination whitethorn beryllium thousands oregon adjacent millions of keywords successful the table.

Browsing done each of these keywords wouldn’t beryllium efficient. So, usage the filters supra the array to rapidly constrictive down the keywords. 

We urge archetypal focusing connected Personal Keyword Difficulty (Personal KD%)—a metric that indicates however apt your circumstantial tract is to fertile successful the apical 10 results for a term. 

Anything little than 50% is simply a feasible opportunity. So, acceptable the “Personal KD %” filter to a customized scope from 0% to 49%.

Then, constrictive your database further by hunt volume. Set the “Search Volume” filter to the 101-1,000 range.

Now, there’s a shorter database of keywords that are apt easier for you to fertile for. But inactive person capable hunt measurement to get eyes connected your content.

To find which keywords to prioritize first, look astatine the cost per click (CPC) column. This is the mean terms advertisers wage for a click connected 1 of their hunt ads. 

Higher CPCs tin correspond qualified traffic—users who are funny successful products and services similar yours.

If advertisers are paying a higher terms to look successful ads for those keywords, it whitethorn beryllium due to the fact that they’re getting results from them. And those presumption whitethorn beryllium worthy ranking for organically.

SEO Topic Clustering

Topic clustering is the process of creating interconnected, thematically related contented with the extremity of ranking successful hunt motor results pages (SERPs). It’s bully for SEO due to the fact that Google prefers to fertile websites that amusement topical authority successful the subjects they constitute about 

Because taxable clustering involves a scope of tasks (topic ideation, SERP analysis, etc.), automation tin drastically trim the clip you walk connected it.

You tin automate taxable clustering with Keyword Strategy Builder. 

Enter up to 5 wide presumption that bespeak your main taxable areas, prime your people location, and click “Create list.”

It whitethorn instrumentality a fewer minutes to physique your clusters. You’ll person an email erstwhile it’s ready. 

Then, you’ll beryllium capable to spot your taxable clusters divided into pillar pages and subpages. 

Pillar pages are focused connected wide topics. While subpages research applicable subtopics. 

And each leafage volition incorporate its ain keyword cluster—a radical of presumption that each stock the aforesaid intent. 

You tin spot these successful the array that appears erstwhile you scroll down:

Creating these pages tin assistance you commencement to fertile for the low-difficulty terms. And assistance you enactment toward appearing for much competitory ones implicit time. 

Content Writing

Google prefers to fertile helpful content that’s written with radical successful mind, and that means content writing for SEO tin instrumentality a batch of clip and effort to make from scratch. 

Generative AI tools similar ContentShake AI tin velocity up parts of the process. And assistance you make contented that’s focused connected invaluable topics that are applicable to your people audience.

First, you’ll beryllium prompted to participate immoderate accusation astir your business. 

Then, usage the “Brand Voice” tab to make a circumstantial marque dependable that’s adjacent much tailored to your audience. To start, click “+ Create Brand Voice.”

Then, participate immoderate substance that sounds similar your business. Like contented from your homepage oregon astir page. 

Then, click “Create Brand Voice.”

Review the “Voice Samples” to marque definite the marque dependable reflects your business. 

Make changes oregon regenerate the samples if needed. Then, click “Save changes.”

Now, you tin prime this customized marque dependable erstwhile generating contented successful the tool. 

And you tin constitute astir topics the instrumentality suggests. Or, click “My ain idea” to input a taxable of your own.

Complete each of the fields successful the “Create an article,” window. To adhd banal images oregon optimize your nonfiction for SEO, cheque the boxes astatine the bottommost of the window. 

Then, click “Create article.” 

The instrumentality volition make a afloat draught for you to edit and customize. 

Follow the suggestions successful “Article Improvements” toboost the article’s SEO, readability, and tone.

Editing and Proofreading

Editing and proofreading marque definite your contented is readable and error-free, and these steps tin beryllium easy automated with tools similar Grammarly and Semrush’s Online Proofreader.

To proofread immoderate substance with the Semrush tool, transcript and paste it into the substance box. Then, click “Analyze now.” 

The instrumentality volition item immoderate grammar errors and suggest changes to amended the contented successful the close sidebar.

Similarly, Grammarly volition people grammar, spelling, and syntax errors passim your documents. 

Like this: 

And you tin resoluteness issues with 1 click to update your papers accordingly.

SEO Content Optimization

SEO contented optimization is the process of enhancing your webpages’ contented to summation their chances of ranking successful integrated hunt results. And automation tools are captious for rapidly identifying ways to bash that.

Why?

Because it involves analyzing your contented and coming up with ways to optimize webpage elements like:

• Title tags: HTML elements that supply webpage titles to hunt engines. Each leafage connected your tract should person a unsocial rubric tag 
• Headings (H1-H6): HTML elements that specify headings and subheadings connected a webpage
• URLs: Addresses of wherever webpages are located
• Body content: The main text, images, oregon different assets displayed to users successful their web browsers
• Internal links: Hyperlinks that constituent to different pages connected the aforesaid website 
• Image alt text: HTML elements that picture images to the visually-impaired that besides look erstwhile images neglect to load

To streamline optimizing your existing content, usage the On Page SEO Checker.

Follow the configuration steps to acceptable up your project.

When the instrumentality is ready, you’ll spot an overview of the main opportunities for your site. And an estimation of however overmuch you could perchance summation integrated (unpaid) hunt motor postulation by implementing the suggestions.

Scroll down to the table, and click connected the “# ideas” fastener adjacent to a leafage you privation to evaluate.

You’ll past spot each the tool’s ideas for however to amended that circumstantial page. 

For example, the “Content” conception checks for keywords successful captious places.

Copywriting

Copywriting is centered connected penning substance that guides users toward a conversion. Because it requires creativity and persuasion, automating immoderate of the penning tin rapidly springiness you a bully starting constituent to revise.

This is particularly existent erstwhile you see that galore businesses prosecute dedicated copywriters to constitute definite website contented and paid advertizing campaigns. 

Speed things up with the AI Writing Assistant app. 

The instrumentality uses AI to make effectual transcript for implicit 70 contented types, including:

• FAQ answers
• Pros & cons
• Ecommerce merchandise descriptions
• Website headlines
• Google Ads descriptions

Start by clicking your contented type. 

Then, implicit the required prompts. And click “Generate” erstwhile you’re done.

The instrumentality volition supply a assortment of transcript options to take from. 

You tin easy cheque them for plagiarism. And past polish them for last use.

Content Distribution

Content distribution involves contented work and promotion via email outreach, societal media posting, nationalist relations, etc. 

It requires you to leap betwixt aggregate platforms, which tin permission plentifulness of country for mistakes. But automation tools tin streamline this process and amplify your reach.

For example, Social Poster lets you docket your posts for Instagram, Facebook, X (formerly Twitter), Pinterest, LinkedIn, TikTok, and Google Business Profile successful 1 place. 

Edit and preview your posts successful the tool. Like this:

Then, click the “Schedule” fastener to take an nonstop day and clip for posting.

Your posts volition spell unrecorded connected your profiles arsenic scheduled. Meaning you tin scope your people assemblage online without having to beryllium online astir the clock.

Performance Tracking & Analytics

Tracking your content performance reveals insights that tin assistance you amended your results. And utilizing automation tools reduces however overmuch clip you person to walk manually inputting information into spreadsheets and/or creating show reports. 

Marketers usage antithetic metrics depending connected their strategies, chosen channels, and contented types. But the astir communal to measurement SEO contented are:

• Organic traffic (the fig of visits your tract gets from unpaid hunt results)
• Impressions (how galore times your website is viewed successful hunt results)
• Keyword rankings
• Click-through rate (how galore times your results were clicked retired of the fig of times your results were viewed)

You tin way each of these utilizing Organic Traffic Insights. 

Enter your homepage URL. Then, click “Get Insights.”

Next, click “Connect Google Account,” truthful you tin compile information from crossed Google Search Console, Google Analytics 4, and Semrush.

Once your accounts are connected, you’ll spot elaborate reports related to your content’s SEO performance. Like this:

This makes it casual to way your SEO content’s performance. 

Content Automation Tools 

There are truthful galore tools disposable for automating contented selling tasks. The beneath database organizes them by usage case. 

And galore of the tools listed beneath person escaped versions. So, you tin trial them retired to spot if they conscionable your business’s needs.

Keyword probe automation tools:

• Keyword Magic Tool
• Google Keyword Planner
• AnswerThePublic

Topic clustering automation tools:

• Keyword Strategy Builder
• Akkio’s Topical Map Generator

Automated SEO contented penning tools:

• ContentShake AI
• Jasper AI
• Writer
• SEO.AI

Automated proofreading and editing tools:

• Semrush’s Online Proofreader
• Grammarly
• Quillbot
• Typely

Automated SEO contented optimization tools:

• On Page SEO Checker
• Google’s Structured Data Markup Helper

Copywriting automation tools:

• AI Writing Assistant
• Copymatic

Automated contented organisation tools:

• Social Poster
• Campaign Monitor

Automated contented show tracking tools:

• Organic Traffic Insights
• Google Search Console
• Google Analytics
• Narrative BI

Streamline Your Content Creation Process

Automating definite contented tasks tin pb to benefits similar outgo savings, improved efficiency, and optimized workflows.

Some contented automation tools whitethorn necessitate a learning period. But the clip and resources you’ll prevention successful the agelong tally are good worthy that effort.

You tin trial retired galore of the contented automation tools mentioned successful this nonfiction with a Semrush account.