What is a content audit?

A contented audit is the process of collecting, organizing, and analyzing each the contented connected your website to spot whether it meets your goals and resonates with your audience. By taking inventory of each blog post, merchandise page, oregon different assets, you tin place what’s performing well, spot areas for improvement, and marque informed decisions astir whether to keep, update, rewrite, oregon region content. 

The intent of a contented audit is to guarantee that your contented supports your concern objectives. You mightiness cheque metrics similar leafage views, bounce rates, and conversion rates to spot which pieces link champion with users. If a leafage isn’t performing, you tin optimize it, region it, oregon merge it with different page. If it’s outdated, you tin refresh it with caller information.

When you implicit a contented audit, you’ll spot which pieces assistance you scope your goals and which ones don’t. This penetration makes your contented strategy easier to program and much effective. You extremity up with a website that’s much organized, much relevant, and amended astatine gathering your concern goals.

Further reading: How to Do a Content Audit