What is a 301 redirect?

A 301 redirect is simply a imperishable mode to nonstop some visitors and hunt engines from an aged URL to a caller one. In different words, if idiosyncratic tries to entree a leafage astatine its aged URL, a 301 redirect ensures they’re automatically sent to the new, close URL.

301 redirects are often utilized erstwhile you alteration a page’s URL, reorganize your site’s structure, oregon determination your website to a caller domain. By utilizing a 301 redirect, you:

• Maintain immoderate hunt rankings oregon credibility the aged leafage had, truthful you don’t suffer your hard-earned visibility successful hunt engines
• Avoid breached (meaning non-working) links 
• Avoid unnecessary “Page Not Found” errors

Think of it similar updating your mailing address: conscionable arsenic the station bureau forwards your mail, a 301 redirect forwards visitors and hunt engines to the caller URL.

To acceptable up a 301 redirect, you usually conscionable request to marque a tiny update to your site’s configuration record (like .htaccess) oregon usage a redirect instrumentality successful your contented absorption strategy (CMS). With this elemental step, you guarantee everyone tin easy find your content, without disorder oregon nonaccomplishment of hunt visibility.

Further reading: What Are 301 Redirects & How Do They Impact SEO?