What Can AI Do For Healthcare Marketing In 2024? via @sejournal, @CallRail

1 year ago 201
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This station was sponsored by CallRail. The opinions expressed successful this nonfiction are the sponsor’s own.

Artificial quality (AI) has immense imaginable for healthcare practices. It tin assistance with diagnosis and treatment, arsenic good arsenic administrative and selling tasks. Yet, galore practices are inactive wary of utilizing AI, particularly regarding marketing.

The world is that AI is present to stay, and galore healthcare practices are opening to usage the technology. According to 1 caller study, 89% of healthcare professionals surveyed said that they were astatine slightest evaluating AI products, experimenting with them, oregon had implemented AI.

To assistance you find whether utilizing AI is close for your healthcare practice, let’s instrumentality a look astatine immoderate of the pros and cons of utilizing AI portion marketing.

List Of Pros And Cons

  1. 1. Con #1: Data Security And Privacy Concerns
  2. 2. Pro #1: AI Can Help You Get More Value From Your Data Securely
  3. 3. Con #2: AI Is Impersonal
  4. 4. Pro #2: AI Can Improve The Patient Experience
  5. 5. Con #3: AI Seems Too Complicated To Use
  6. 6. Pro #3: AI Can Save Time And Money
  7. 7. Con #4: AI Marketing Can Hurt Your Brand
  8. 8. Pro #4: AI Helps Make Your Marketing Better
  9. 9. Con #5: Adapting AI Tools Might Cause Disruption
  10. 10. Pro #5: AI Helps People Do Their Jobs Better

The Pros And Cons Of AI For Healthcare Practices

Healthcare practices that take to instrumentality AI successful harmless and due ways to assistance them with their selling and diligent acquisition efforts tin reap galore benefits, including much leads, conversions, and satisfied patients. In fact, 41% of healthcare organizations accidental their selling squad already uses AI.

Patients besides expect healthcare practices to statesman to instrumentality AI successful a fig of ways. In 1 dentistry study, patients wide showed a affirmative cognition toward utilizing AI. So, what’s holding your signifier backmost from adding caller tools and uncovering caller usage cases for AI? Let’s instrumentality a look astatine communal concerns.

Con #1: Data Security And Privacy Concerns

Let’s get 1 of the biggest concerns with AI and healthcare retired of the mode first. Healthcare practices indispensable travel each privateness and information regulations related to patients’ protected wellness accusation (PHI) to support HIPAA compliance.

So, concerns implicit whether AI tin beryllium utilized successful a mode that doesn’t interfere with HIPAA compliance are valid. In addition, determination are besides concerns astir the open-source quality of fashionable GenAI models, which means delicate signifier information mightiness beryllium exposed to competitors oregon adjacent hackers.

Pro #1: AI Can Help You Get More Value From Your Data Securely

While determination are valid concerns astir however AI algorithms marque decisions and information privateness concerns, AI tin besides beryllium utilized to enrich information to assistance you execute your selling goals portion inactive keeping it protected.

With due guardrails and omission procedures successful place, you tin use AI to summation insights from information that matters to you without putting delicate information astatine risk.

For example, our CallRail Labs squad is helping marketers region their unsighted spots by utilizing AI to analyse and observe captious discourse clues that assistance you suffice which calls are your champion leads truthful you tin travel up promptly.

At the aforesaid time, we cognize however important it is for healthcare companies to support PHI secure, which is wherefore we integrate with healthcare privateness platforms similar Freshpaint. It tin assistance you span the spread betwixt diligent privateness and integer marketing.

In addition, our AI-powered Healthcare Plan automatically redacts delicate patient-protected wellness information from telephone transcripts, enforces obligatory log-outs to forestall PHI from becoming public, provides afloat audit way logging, and adjacent features unsocial logins and credentials for each user, which helps destruct the imaginable for PHI to beryllium accidentally exposed to employees who don’t request entree to that information.

Con #2: AI Is Impersonal

Having a bully diligent acquisition is important to astir each patients, and according to 1 survey, 52% of patients said a cardinal portion of a bully diligent experience is being treated with respect. Almost arsenic galore (46%) said they privation to beryllium addressed arsenic a person. Given these concerns, handing implicit contented instauration oregon lawsuit interactions to AI tin consciousness daunting. While an AI-powered chatbot mightiness beryllium much businesslike than a quality successful a telephone center, you besides don’t privation patients to consciousness similar you’ve delegated lawsuit work to a robot. Trust is the cardinal to gathering diligent relationships.

Pro #2: AI Can Improve The Patient Experience

Worries implicit AI making diligent interactions consciousness impersonal are reasonable, but conscionable similar immoderate different benignant of tool, it’s however you usage AI that matters. There are ways to deploy AI that tin really heighten the diligent acquisition and, by doing so, springiness your healthcare signifier an vantage implicit your competitors.

The reply isn’t successful offloading lawsuit enactment to chatbots. But AI tin assistance you analyse lawsuit interactions to marque lawsuit work much businesslike and helpful.

With CallRail’s AI-powered Premium Conversation Intelligence™, which transcribes, summarizes, and analyzes each call, you tin rapidly measure your patients’ needs and concerns and respond appropriately with a quality touch. For instance, Premium Conversation Intelligence tin place and extract communal keywords and topics from telephone transcripts. This information reveals recurring themes, specified arsenic often asked questions, communal complaints, and fashionable services. A healthcare signifier could past usage these insights to tailor their selling campaigns to code the astir pressing diligent concerns.

Con #3: AI Seems Too Complicated To Use

Let’s look it: caller exertion is risky, and for healthcare practices especially, hazard is scary. With AI, immoderate of the hazard comes from its perceived complexity. Identifying the close usage cases for your practice, selecting the close tools, grooming your staff, and changing workflows tin each consciousness rather daunting. Figuring this retired takes clip and money. And, if determination aren’t wide usage cases and ROI attached, the semipermanent benefits whitethorn not beryllium worthy the short-term interaction connected business.

Pro #3: AI Can Save Time And Money

Using a machine oregon a spreadsheet for the archetypal clip astir apt besides felt analyzable – and connected the beforehand end, took immoderate clip to learn. However, you cognize that utilizing these tools, compared to pen, paper, and calculators, has saved an tremendous magnitude of time, making the upfront concern intelligibly worthy it. Compared to galore technologies, AI tools are often intuitive and lone necessitate you to larn a fewer elemental things similar penning prompts, refining prompts, reviewing reports, etc. Even if it takes immoderate clip to larn caller AI tools, the clip savings volition beryllium worthy it erstwhile you do.

To get the top instrumentality connected investment, absorption connected AI solutions that instrumentality attraction of time-intensive tasks to escaped up clip for innovation. With the close usage cases and tools, AI tin assistance lick complexity without adding complexity. For example, with Premium Conversation Intelligence, our customers spend 60% little clip analyzing calls each week, and they’re utilizing that clip to bid unit better, summation their productivity, and amended the diligent experience.

Con #4: AI Marketing Can Hurt Your Brand

Many healthcare practices are excited to usage GenAI tools to accelerate originative selling efforts, similar societal media representation instauration and nonfiction writing. But consumers are little excited. In fact, consumers are much apt to accidental that the use of AI makes them distrusting (40%), alternatively than trusting (19%), of a brand. In a marketplace wherever spot is the astir important origin for patients erstwhile choosing healthcare providers, determination is caution and hesitancy astir utilizing GenAI for marketing.

Pro #4: AI Helps Make Your Marketing Better

While off-brand AI images shared connected societal media tin beryllium atrocious marque marketing, determination are galore ways AI tin elevate your selling efforts without impacting the marque perception. From uncovering insights to improving your selling campaigns and maximizing the worth of each selling dollar spent to expanding pb conversion rates and decreasing diligent churn, AI tin assistance you tackle these problems faster and amended than ever.

At CallRail, we’re utilizing AI to tackle analyzable challenges similar multi-conversation insights. CallRail tin springiness marketers instant entree to a 3-6 condemnation summary for each call, mean telephone sentiment, notable trends down affirmative and antagonistic interactions, and a summary of commonly asked questions. Such investigation would instrumentality hours and hours for your selling squad to bash manually, but with AI, you person telephone insights astatine your fingertips to assistance thrust messaging and keyword decisions that tin amended your selling attribution and the diligent experience.

Con #5: Adapting AI Tools Might Cause Disruption

As a modern healthcare practice, your tech stack is the motor that runs your business. When onboarding immoderate caller technology, determination are ever concerns astir however good it volition integrate with existing exertion and tools you usage and whether it supports HIPAA compliance. There whitethorn besides beryllium interest astir however AI tools tin acceptable into your existing workflows without causing disruption.

Pro #5: AI Helps People Do Their Jobs Better

Pairing the close AI instrumentality for roles with repetitive tasks tin beryllium a triumph for your unit and your practice. For example, keeping up with healthcare trends is important for marketers to amended messaging and campaigns.

An AI-powered instrumentality that analyzes conversations and provides call highlights tin assistance healthcare marketers place keyword and Google Ad opportunities truthful they tin absorption connected implementing the astir palmy selling strategy alternatively than listening to hours of telephone recordings. In addition, CallRail’s caller AI-powered Convert Assist helps healthcare marketers supply a amended diligent experience. With AI-generated telephone coaching, marketers tin place what went good and what to amended aft each conversation.

What’s more, with a solution similar CallRail, which offers a Healthcare Plan and volition motion a concern subordinate statement (BAA), you are assured that we volition comply with HIPAA controls wrong our work offerings to guarantee that your telephone tracking doesn’t exposure you to imaginable fines oregon litigation. Moreover, we besides integrate with different selling tools, similar Google Ads, GA4, and more, making it casual to integrate our solution into your existing technologies and workflows.

Let CallRail Show You The Pros Of AI

If you’re inactive disquieted astir utilizing AI successful your healthcare practice, commencement with a trusted solution similar CallRail that has proven ROI for AI-powered tools and a committedness to liable AI development. You tin talk to CallRail’s experts oregon trial the merchandise retired for yourself with a 14-day escaped trial.


Image Credits

Featured Image: Image by CallRail. Used with permission.