What are the different types of keywords?

The antithetic types of keywords are:

By hunt intent:

• Informational keywords: These keywords look erstwhile idiosyncratic wants to larn much astir a topic. For example, a idiosyncratic typing “how bash I take the close moving shoes?” is seeking guidance and information.
• Navigational keywords: These keywords amusement that the idiosyncratic knows wherever they privation to spell online. For instance, if idiosyncratic searches “nike authoritative website,” they’re intelligibly trying to find the brand’s site.
• Commercial keywords: These keywords suggest the idiosyncratic is comparing options earlier deciding. A query similar “best moving footwear brands for marathon training” shows they’re considering their choices and doing probe earlier buying.
• Transactional keywords: These keywords bespeak a idiosyncratic is acceptable to instrumentality action, often to bargain something. For example, a idiosyncratic who searches “buy lightweight moving shoes online” is apt prepared to marque a purchase.

By brand:

• Branded keywords: These presumption see a circumstantial marque sanction oregon variations of it. For example, if a idiosyncratic searches “adidas ultraboost moving shoes,” they already cognize the marque and whitethorn person immoderate loyalty oregon involvement successful it.
• Non-branded keywords: These presumption are much wide and don’t notation immoderate marque names. A query similar “comfortable moving shoes for agelong distances” focuses connected merchandise qualities alternatively than a circumstantial brand.

By specificity:

• Short-tail keywords: These presumption are wide and wide keywords that usually person precocious hunt measurement but vague intent. For example, the short-tail keyword “running shoes” is fashionable but doesn’t archer you overmuch astir what the idiosyncratic truly wants.
• Long-tail keywords: These presumption are much elaborate phrases that amended bespeak idiosyncratic intent and are often easier to fertile for. Someone searching “lightweight moving shoes with bully arch enactment for marathon training” is intelligibly looking for thing precise specific.

A azygous keyword tin acceptable into much than 1 benignant based connected these categories. An informational keyword tin beryllium either branded oregon non-branded and tin beryllium short-tail oregon long-tail. For example, “how bash nike moving shoes comparison to adidas?” is some informational and branded. 

A transactional keyword tin besides beryllium non-branded oregon branded, short-tail oregon long-tail, depending connected whether it includes a marque sanction and however circumstantial it is. 

The information that keywords tin beryllium much than 1 benignant means a azygous hunt word tin beryllium viewed done aggregate lenses, helping you recognize a user’s mindset much accurately.

Choosing which types of keywords to people depends connected your goals. If you privation to pull users who are conscionable starting their research, focusing connected informational and long-tail queries tin assistance you physique consciousness and credibility. If your extremity is to summation conversions, transactional and commercialized keywords are often much effective. 

Further reading: How to Choose Keywords for SEO