What Are Rich Snippets? & How to Get Them in 2025

What Are Rich Snippets?

Rich snippets (also called “rich results”) are Google hunt results that amusement with other details, specified arsenic ratings, images, and prices. These details tin assistance your webpage pull much attraction and traffic. 

Google usually collects this accusation from peculiar codification (structured information markup) successful your page’s HTML.

Here’s an illustration of a affluent snippet:

In the affluent snippet illustration above, Google adds an image, rating, reappraisal count, price, and transportation accusation to the hunt result.

These elements marque your webpage much charismatic and informative to imaginable visitors.

In this guide, you’ll larn however to get affluent snippets for your webpages.

But earlier we dive in, let’s spell implicit immoderate basics.

Rich Results vs. Rich Snippets vs. SERP Features: What’s the Difference?

“Rich snippets” and “rich results” notation to the aforesaid thing: enhanced Google hunt results that amusement other information. “SERP features” is simply a broader class that includes affluent snippets and different non-standard hunt results, similar cognition panels and representation packs. 

Let's interruption down each term:

• Rich snippets: Search results that see other data, specified arsenic prima ratings, reappraisal counts, merchandise prices, oregon images. 
• Rich results: Another term for "rich snippets." and "rich results." Google uses some names interchangeably.
• SERP features: Any non-standard hunt result. This includes affluent snippets, cognition panels, video carousels, and representation packs. 

How Rich Snippets Help with SEO

Rich snippets don’t straight impact a site's ranking, but they tin indirectly amended SEO. These enhanced listings basal retired successful hunt results. They promote much clicks, which tin summation your integrated click-through rate (CTR). High CTR often signals to Google that users find your effect relevant, which whitethorn amended your ranking implicit time. 

Let’s reappraisal 2 types of hunt results.

Your emblematic hunt listing:

And a Google affluent snippet:

The affluent snippet is much visually appealing to a idiosyncratic looking for a trusted roasted chickenhearted recipe. 

Plus, determination is beardown evidence suggesting that Google looks astatine click information to find rankings. If your pages pull much clicks, they whitethorn gradually gain amended positions successful hunt results.

Structured information constitution besides helps Google amended recognize your leafage content. When Google understands your contented much clearly, your leafage tin fertile amended for applicable queries. 

Pages with invalid structured information won’t look arsenic affluent snippets. So it’s important to find and hole these issues.

Open the instrumentality and set up a afloat audit of your website.

Once complete, spell to the “Issues” tab and hunt for “structured.” 

Click the “Why and however to hole it” nexus for guidance.

How to Get Rich Snippets

Follow these steps to get affluent snippets:

1. Choose an due affluent snippet type
2. Create and adhd structured information to your pages
3. Validate your structured data

1. Choose an Appropriate Rich Snippet Type

Google supports many affluent snippet types. Pick the ones that lucifer your content. 

Common types include: 

Product Markup Snippet

Displays cardinal merchandise accusation similar price, availability, and ratings. Ideal for e-commerce sites oregon immoderate webpage that features products for sale. 

Review Snippet 

Review snippet displays prima ratings successful hunt results. This snippet is perfect for immoderate leafage that contains reviews for products, recipes, courses, oregon adjacent businesses. 

Here's what the reappraisal snippet looks similar successful hunt results:

Recipe Snippet

The look snippet showcases cardinal look details similar cooking time, reviews, and ratings straight successful hunt results.

The look markup is cleanable for nutrient blogs and look websites.

Organization Snippet

Organization snippet displays cardinal accusation similar your business’s logo, description, interaction details, societal profiles.

Like this:

For businesses and nonprofits, having an enactment snippet tin marque a beardown archetypal content connected imaginable customers oregon stakeholders who find you done search.

Video Snippet

Video snippets are enhanced hunt results that show a video thumbnail, title, duration, and timestamps straight successful Google’s hunt results.

Like this:

These snippets promote higher click-through rates due to the fact that they amusement users a ocular preview of the content, helping them determine whether your video is applicable earlier they click.

This benignant of snippet is applicable if you screen video contented connected your website.

Article Snippet

Article snippet displays cardinal accusation astir your article, specified arsenic the publisher, title, and thumbnail image, straight successful hunt results. 

Like this:

If you people quality articles, blog posts, oregon sports sum connected your website, nonfiction markup is simply a astute choice.

2. Create & Add Structured Data Markup to Your Pages

After choosing your affluent snippet type, make and adhd structured information markup to your pages.

Try Google’s Structured Data Markup Helper:

1. Open the tool. Select your desired snippet type, and participate your leafage URL. Then click “Start Tagging.” 

For this example, we’ll make merchandise structured information markup. 

The instrumentality volition propulsion the webpage’s URL into the “Tag Data” view:

In this example, this volition beryllium a merchandise snippet for MacBook Pro. So we’ll see elements similar the product’s name, price, image, brand, logo, etc.

2. Select oregon item antithetic elements connected the page. The instrumentality volition punctual you to delegate tags to those elements.

For example, to adhd the product’s name, item the sanction of the merchandise and prime the “Name” tag:

To adhd the price, item the terms and prime the “Price” tag:

The instrumentality adds each the accusation to the close sheet arsenic you work. 

Tag arsenic galore elements arsenic possible.

3. Once you’re done, click “Create HTML.” 

The instrumentality volition make a structured information markup codification connected the broadside panel.

4. Copy oregon download the code. Then paste it successful the <head> conception of your page.

Don't privation to woody with your website code? If you're utilizing WordPress, plugins similar Yoast SEO oregon Rank Math marque adding structured information simple.

We suggest Rank Math. It's free, user-friendly, and handles astir communal structured information types.

Here’s however to adhd structured information utilizing Rank Math:

In the WordPress dashboard, spell to the station you privation to adhd structured information to.

Scroll down to the Rank Math conception beneath the contented editor. And click the "Schema" tab.

Select your structured information benignant (Product, Article, Recipe, etc.). And capable successful each required fields.

Update oregon people your content.

3. Validate Your Structured Data

Use Google’s Rich Results Test to cheque if your structured information is correct: 

Enter your URL into the instrumentality and click “Test URL.”

The instrumentality volition show the structured information it recovered successful the “Detected items” conception of the results page.

If your markup receives a informing oregon has invalid items, prime the affluent snippet benignant for much details:

The instrumentality highlights immoderate invalid items to fix. As good arsenic missing fields that are optional.

Monitor Your Rich Snippets with Semrush

If you usage Semrush, the Site Audit instrumentality tin besides show structured data. Set up a task and tally a afloat crawl of your website.

Once the crawl is complete, navigate to “Markup” and click “View details.”

You’ll spot pages with markup and the fig of pages with invalid structured data:

In the “Structured information items” widget, prime “View each invalid items.” 

Next, prime the tag fastener to trial your leafage successful the Rich Results tool.

This volition unfastened Google’s Rich Results Test and automatically commencement to trial your leafage for structured information issues.

And instrumentality the results. 

Following these steps tin amended your chances of earning affluent snippets. And bring much postulation and amended SEO performance.